Track market-moving stories before they get noisy

Plato Investment Management Ltd bought a new position in shares of Apple Inc. (NASDAQ:AAPL – Free Report) during the second quarter, according to its most recent filing with the Securities and Exchange Commission. The institutional investor bought 376,892 shares of the iPhone maker’s stock, valued at approximately $108,421,000. Apple makes up 6.2% of Plato Investment Management Ltd’s holdings, making the stock its 2nd biggest position.

Several other institutional investors have also modified their holdings of AAPL. Vanguard Group Inc. increased its holdings in Apple by 1.9% during the 4th quarter. Vanguard Group Inc. now owns 1,426,283,914 shares of the iPhone maker’s stock worth $387,749,545,000 after purchasing an additional 26,856,752 shares during the period. Nuveen LLC increased its position in shares of Apple by 3.8% in the 4th quarter. Nuveen LLC now owns 75,000,920 shares of the iPhone maker’s stock valued at $20,389,750,000 after purchasing an additional 2,725,121 shares during the last quarter. Amundi grew its stake in shares of Apple by 23.2% during the first quarter. Amundi now owns 73,082,616 shares of the iPhone maker’s stock worth $18,547,637,000 after purchasing an additional 13,780,080 shares in the last quarter. Dimensional Fund Advisors LP lifted its holdings in Apple by 1.7% during the 1st quarter. Dimensional Fund Advisors LP now owns 58,554,032 shares of the iPhone maker’s stock worth $14,858,200,000 after buying an additional 979,832 shares during the last quarter. Finally, Fisher Asset Management LLC increased its holdings in shares of Apple by 1.3% in the 4th quarter. Fisher Asset Management LLC now owns 55,146,752 shares of the iPhone maker’s stock valued at $14,992,196,000 after acquiring an additional 704,293 shares during the last quarter. Institutional investors and hedge funds own 67.73% of the company’s stock.

Insider Buying and Selling at Apple
In related news, SVP Jennifer Newstead sold 1,439 shares of Apple stock in a transaction that occurred on Tuesday, September 1st. The stock was sold at an average price of $317.01, for a total transaction of $456,177.39. Following the completion of the transaction, the senior vice president directly owned 35,790 shares in the company, valued at $11,345,787.90. The trade was a 3.87% decrease in their position. The sale was disclosed in a document filed with the SEC, which is available at this hyperlink. Over the last three months, insiders have sold 7,194 shares of company stock worth $2,245,142. Company insiders own 0.06% of the company’s stock.

Wall Street Analyst Weigh In
Several analysts have recently weighed in on the stock. Evercore restated an “outperform” rating on shares of Apple in a research report on Monday. The Goldman Sachs Group started coverage on shares of Apple in a research report on Monday, August 17th. They set a “buy” rating on the stock. TD Cowen restated a “buy” rating and issued a $400.00 price objective on shares of Apple in a research note on Thursday, September 10th. Arete Research upped their price objective on Apple from $305.00 to $335.00 and gave the company a “buy” rating in a research note on Wednesday, June 24th. Finally, Deutsche Bank Aktiengesellschaft downgraded Apple from a “buy” rating to a “hold” rating in a report on Monday, August 17th. One analyst has rated the stock with a Strong Buy rating, twenty-five have given a Buy rating, fourteen have assigned a Hold rating and two have assigned a Sell rating to the stock. According to MarketBeat.com, Apple presently has an average rating of “Moderate Buy” and a consensus price target of $338.80.
View Our Latest Report on AAPL

Key Apple News
Here are the key news stories impacting Apple this week:

Positive Sentiment: Apple’s new iPhone Duo foldable is generating significant investor interest. Analysts and commentators including Jim Cramer and Gary Black believe demand could be substantial, while some coverage suggests the device could expand Apple’s addressable market and support a longer-term upgrade cycle. Jim Cramer on Apple foldable demand
Positive Sentiment: Several analysts remain bullish. Bank of America reiterated a Buy rating with a $370 price target, JPMorgan reaffirmed its Buy rating, and Morgan Stanley reportedly increased its conviction as Apple’s hardware and AI offerings become more compelling. Bank of America Apple rating
Positive Sentiment: Apple had a record Emmy performance, taking home the most awards and strengthening Apple TV+’s position in streaming. The recognition could support customer engagement and Apple’s services strategy, although the direct financial effect is difficult to quantify. Apple Emmy coverage
Neutral Sentiment: Early iPhone 18 Pro delivery times are shorter than last year’s, producing mixed interpretations: they may indicate softer demand, or consumers may be waiting for the foldable Duo. Apple’s stock is also roughly 4% below its recent high, limiting the margin for disappointment.
Negative Sentiment: Reports describe iPhone 18 Pro demand as lukewarm, with shorter lead times and some indications of surprisingly weak preorders. Investors are concerned that the standard premium iPhone cycle may not justify Apple’s valuation. Apple iPhone 18 Pro demand
Negative Sentiment: The redesigned Siri is launching under a beta label with language, regional, device and waitlist restrictions. Reported usage caps and response times of five to 15 seconds could delay the expected AI-driven upgrade cycle. Apple Siri AI rollout
Negative Sentiment: India’s consumer regulator escalated an investigation into Apple’s software warranty terms and repair costs, creating potential regulatory, reputational and financial risk in an important growth market. India investigation into Apple

Apple Stock Performance
AAPL opened at $331.34 on Wednesday. The stock’s 50 day simple moving average is $319.02 and its 200 day simple moving average is $293.47. The company has a debt-to-equity ratio of 0.66, a current ratio of 1.00 and a quick ratio of 0.93. The stock has a market cap of $4.84 trillion, a P/E ratio of 38.00, a P/E/G ratio of 2.89 and a beta of 1.08. Apple Inc. has a 1-year low of $236.32 and a 1-year high of $344.57.

Apple (NASDAQ:AAPL – Get Free Report) last posted its earnings results on Thursday, July 30th. The iPhone maker reported $2.02 earnings per share for the quarter, beating the consensus estimate of $1.89 by $0.13. Apple had a return on equity of 135.46% and a net margin of 27.62%.The company had revenue of $109.42 billion for the quarter, compared to analyst estimates of $109.04 billion. During the same quarter in the prior year, the company earned $1.57 earnings per share. Apple’s revenue was up 16.4% compared to the same quarter last year. As a group, equities analysts anticipate that Apple Inc. will post 8.74 EPS for the current fiscal year.

Apple Dividend Announcement
The firm also recently disclosed a quarterly dividend, which was paid on Thursday, August 13th. Stockholders of record on Monday, August 10th were paid a dividend of $0.27 per share. This represents a $1.08 dividend on an annualized basis and a dividend yield of 0.3%. The ex-dividend date of this dividend was Monday, August 10th. Apple’s dividend payout ratio (DPR) is 12.39%.

About Apple
(Free Report)

Apple Inc is a technology company that designs, develops and markets consumer electronics, software and digital services. Its principal products include the iPhone, Mac computers, iPad tablets, Apple Watch, AirPods and other accessories. The company also develops operating systems and applications that support its hardware products.

Apple’s services business includes the App Store, Apple Music, Apple TV, Apple Arcade, Apple Fitness+, Apple News+, Apple Pay and iCloud. These services provide digital content, payments, cloud storage and subscription offerings across the company’s ecosystem of devices.

Founded in 1976, Apple is headquartered in Cupertino, California, and serves consumers, businesses, educational institutions and government customers worldwide.

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Receive News & Ratings for Apple Daily - Enter your email address below to receive a concise daily summary of the latest news and analysts' ratings for Apple and related companies with MarketBeat.com's FREE daily email newsletter.

Mitsubishi UFJ Asset Management Co. Ltd. purchased a new position in Apple Inc. (NASDAQ:AAPL – Free Report) in the 2nd quarter, according to its most recent Form 13F filing with the Securities and Exchange Commission (SEC). The fund purchased 36,594,139 shares of the iPhone maker’s stock, valued at approximately $10,588,946,000. Apple comprises about 5.9% of Mitsubishi UFJ Asset Management Co. Ltd.’s investment portfolio, making the stock its 2nd largest position. Mitsubishi UFJ Asset Management Co. Ltd. owned approximately 0.25% of Apple at the end of the most recent reporting period.

Other institutional investors have also added to or reduced their stakes in the company. Vanguard Group Inc. grew its position in Apple by 1.9% during the 4th quarter. Vanguard Group Inc. now owns 1,426,283,914 shares of the iPhone maker’s stock worth $387,749,545,000 after acquiring an additional 26,856,752 shares during the last quarter. Nuveen LLC increased its stake in Apple by 3.8% in the 4th quarter. Nuveen LLC now owns 75,000,920 shares of the iPhone maker’s stock worth $20,389,750,000 after purchasing an additional 2,725,121 shares during the period. Amundi lifted its position in Apple by 23.2% in the first quarter. Amundi now owns 73,082,616 shares of the iPhone maker’s stock valued at $18,547,637,000 after purchasing an additional 13,780,080 shares during the last quarter. Fisher Asset Management LLC boosted its stake in shares of Apple by 1.3% during the fourth quarter. Fisher Asset Management LLC now owns 55,146,752 shares of the iPhone maker’s stock valued at $14,992,196,000 after purchasing an additional 704,293 shares during the period. Finally, Dimensional Fund Advisors LP boosted its stake in shares of Apple by 1.7% during the first quarter. Dimensional Fund Advisors LP now owns 58,554,032 shares of the iPhone maker’s stock valued at $14,858,200,000 after purchasing an additional 979,832 shares during the period. 67.73% of the stock is currently owned by hedge funds and other institutional investors.

Insider Activity at Apple
In related news, SVP Jennifer Newstead sold 1,439 shares of Apple stock in a transaction that occurred on Tuesday, September 1st. The stock was sold at an average price of $317.01, for a total transaction of $456,177.39. Following the sale, the senior vice president directly owned 35,790 shares in the company, valued at $11,345,787.90. The trade was a 3.87% decrease in their ownership of the stock. The transaction was disclosed in a document filed with the SEC, which is available through this hyperlink. In the last three months, insiders sold 7,194 shares of company stock valued at $2,245,142. Company insiders own 0.06% of the company’s stock.

Wall Street Analysts Forecast Growth
AAPL has been the topic of several analyst reports. Loop Capital decreased their target price on shares of Apple from $350.00 to $340.00 and set a “buy” rating on the stock in a research note on Tuesday, August 11th. CICC Research increased their price target on shares of Apple from $310.00 to $340.00 and gave the company an “outperform” rating in a research report on Tuesday, August 4th. Barclays reissued an “underweight” rating and issued a $245.00 price target (down from $253.00) on shares of Apple in a report on Friday, July 31st. DA Davidson restated a “neutral” rating and issued a $270.00 price objective on shares of Apple in a research report on Wednesday, September 2nd. Finally, HSBC reaffirmed a “buy” rating and set a $366.00 price objective on shares of Apple in a research note on Tuesday, September 8th. One analyst has rated the stock with a Strong Buy rating, twenty-five have given a Buy rating, fourteen have given a Hold rating and two have given a Sell rating to the stock. According to MarketBeat.com, the company presently has a consensus rating of “Moderate Buy” and a consensus target price of $338.80.
View Our Latest Analysis on AAPL

Apple Trading Down 0.5%
Shares of AAPL opened at $331.34 on Wednesday. The firm’s 50-day moving average price is $319.02 and its 200-day moving average price is $293.47. The firm has a market capitalization of $4.84 trillion, a price-to-earnings ratio of 38.00, a PEG ratio of 2.89 and a beta of 1.08. The company has a current ratio of 1.00, a quick ratio of 0.93 and a debt-to-equity ratio of 0.66. Apple Inc. has a 1-year low of $236.32 and a 1-year high of $344.57.

Apple (NASDAQ:AAPL – Get Free Report) last released its quarterly earnings results on Thursday, July 30th. The iPhone maker reported $2.02 earnings per share (EPS) for the quarter, topping analysts’ consensus estimates of $1.89 by $0.13. The company had revenue of $109.42 billion during the quarter, compared to the consensus estimate of $109.04 billion. Apple had a net margin of 27.62% and a return on equity of 135.46%. Apple’s revenue was up 16.4% on a year-over-year basis. During the same period in the prior year, the firm earned $1.57 earnings per share. Sell-side analysts anticipate that Apple Inc. will post 8.74 EPS for the current year.

Apple Dividend Announcement
The company also recently announced a quarterly dividend, which was paid on Thursday, August 13th. Stockholders of record on Monday, August 10th were paid a $0.27 dividend. This represents a $1.08 dividend on an annualized basis and a dividend yield of 0.3%. The ex-dividend date was Monday, August 10th. Apple’s dividend payout ratio (DPR) is presently 12.39%.

Apple News Roundup
Here are the key news stories impacting Apple this week:

Positive Sentiment: Apple’s new iPhone Duo foldable is generating significant investor interest. Analysts and commentators including Jim Cramer and Gary Black believe demand could be substantial, while some coverage suggests the device could expand Apple’s addressable market and support a longer-term upgrade cycle. Jim Cramer on Apple foldable demand
Positive Sentiment: Several analysts remain bullish. Bank of America reiterated a Buy rating with a $370 price target, JPMorgan reaffirmed its Buy rating, and Morgan Stanley reportedly increased its conviction as Apple’s hardware and AI offerings become more compelling. Bank of America Apple rating
Positive Sentiment: Apple had a record Emmy performance, taking home the most awards and strengthening Apple TV+’s position in streaming. The recognition could support customer engagement and Apple’s services strategy, although the direct financial effect is difficult to quantify. Apple Emmy coverage
Neutral Sentiment: Early iPhone 18 Pro delivery times are shorter than last year’s, producing mixed interpretations: they may indicate softer demand, or consumers may be waiting for the foldable Duo. Apple’s stock is also roughly 4% below its recent high, limiting the margin for disappointment.
Negative Sentiment: Reports describe iPhone 18 Pro demand as lukewarm, with shorter lead times and some indications of surprisingly weak preorders. Investors are concerned that the standard premium iPhone cycle may not justify Apple’s valuation. Apple iPhone 18 Pro demand
Negative Sentiment: The redesigned Siri is launching under a beta label with language, regional, device and waitlist restrictions. Reported usage caps and response times of five to 15 seconds could delay the expected AI-driven upgrade cycle. Apple Siri AI rollout
Negative Sentiment: India’s consumer regulator escalated an investigation into Apple’s software warranty terms and repair costs, creating potential regulatory, reputational and financial risk in an important growth market. India investigation into Apple

Apple Company Profile
(Free Report)

Apple Inc is a technology company that designs, develops and markets consumer electronics, software and digital services. Its principal products include the iPhone, Mac computers, iPad tablets, Apple Watch, AirPods and other accessories. The company also develops operating systems and applications that support its hardware products.

Apple’s services business includes the App Store, Apple Music, Apple TV, Apple Arcade, Apple Fitness+, Apple News+, Apple Pay and iCloud. These services provide digital content, payments, cloud storage and subscription offerings across the company’s ecosystem of devices.

Founded in 1976, Apple is headquartered in Cupertino, California, and serves consumers, businesses, educational institutions and government customers worldwide.

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Receive News & Ratings for Apple Daily - Enter your email address below to receive a concise daily summary of the latest news and analysts' ratings for Apple and related companies with MarketBeat.com's FREE daily email newsletter.

Pursue Wealth Partners LLC purchased a new position in shares of Apple Inc. (NASDAQ:AAPL – Free Report) during the second quarter, according to its most recent 13F filing with the SEC. The institutional investor purchased 15,633 shares of the iPhone maker’s stock, valued at approximately $4,524,000. Apple comprises approximately 2.5% of Pursue Wealth Partners LLC’s portfolio, making the stock its 15th largest position.

Several other institutional investors have also recently bought and sold shares of AAPL. Prospect Hill Management LLC acquired a new stake in shares of Apple in the second quarter valued at approximately $146,370,000. Focus Partners Advisor Solutions LLC bought a new position in shares of Apple in the 2nd quarter valued at about $168,646,000. Baron Silver Stevens Financial Advisors LLC boosted its stake in Apple by 65.6% in the second quarter. Baron Silver Stevens Financial Advisors LLC now owns 66,717 shares of the iPhone maker’s stock valued at $19,305,000 after acquiring an additional 26,418 shares during the last quarter. Rainier Family Wealth Inc. grew its holdings in Apple by 14.1% during the 1st quarter. Rainier Family Wealth Inc. now owns 24,386 shares of the iPhone maker’s stock worth $6,189,000 after acquiring an additional 3,014 shares during the period. Finally, Eaton Cambridge Inc. raised its position in shares of Apple by 21.3% during the 1st quarter. Eaton Cambridge Inc. now owns 13,968 shares of the iPhone maker’s stock valued at $3,545,000 after acquiring an additional 2,450 shares during the last quarter. Institutional investors own 67.73% of the company’s stock.

Apple Price Performance
Shares of AAPL opened at $331.34 on Wednesday. The stock has a 50 day simple moving average of $319.02 and a 200 day simple moving average of $293.47. Apple Inc. has a 52-week low of $236.32 and a 52-week high of $344.57. The company has a debt-to-equity ratio of 0.66, a quick ratio of 0.93 and a current ratio of 1.00. The firm has a market capitalization of $4.84 trillion, a PE ratio of 38.00, a P/E/G ratio of 2.89 and a beta of 1.08.

Apple (NASDAQ:AAPL – Get Free Report) last announced its earnings results on Thursday, July 30th. The iPhone maker reported $2.02 EPS for the quarter, topping the consensus estimate of $1.89 by $0.13. The firm had revenue of $109.42 billion for the quarter, compared to the consensus estimate of $109.04 billion. Apple had a net margin of 27.62% and a return on equity of 135.46%. The business’s quarterly revenue was up 16.4% on a year-over-year basis. During the same period last year, the company posted $1.57 EPS. Sell-side analysts predict that Apple Inc. will post 8.74 EPS for the current fiscal year.
Apple Dividend Announcement
The business also recently disclosed a quarterly dividend, which was paid on Thursday, August 13th. Investors of record on Monday, August 10th were issued a dividend of $0.27 per share. This represents a $1.08 dividend on an annualized basis and a dividend yield of 0.3%. The ex-dividend date was Monday, August 10th. Apple’s dividend payout ratio (DPR) is presently 12.39%.

Analysts Set New Price Targets
A number of research firms recently commented on AAPL. JPMorgan Chase & Co. reiterated a “buy” rating on shares of Apple in a report on Sunday. KeyCorp restated an “underweight” rating on shares of Apple in a research report on Friday, September 4th. UBS Group reaffirmed a “neutral” rating on shares of Apple in a research note on Thursday, September 10th. Rothschild & Co Redburn set a $400.00 price target on shares of Apple and gave the company a “buy” rating in a research report on Monday, August 17th. Finally, Evercore reissued an “outperform” rating on shares of Apple in a research note on Monday. One investment analyst has rated the stock with a Strong Buy rating, twenty-five have issued a Buy rating, fourteen have given a Hold rating and two have given a Sell rating to the stock. According to data from MarketBeat, the company presently has a consensus rating of “Moderate Buy” and an average price target of $338.80.

Check Out Our Latest Report on AAPL

Insider Buying and Selling
In related news, SVP Jennifer Newstead sold 1,438 shares of the business’s stock in a transaction on Tuesday, September 8th. The shares were sold at an average price of $317.23, for a total value of $456,176.74. Following the sale, the senior vice president directly owned 34,352 shares of the company’s stock, valued at approximately $10,897,484.96. The trade was a 4.02% decrease in their position. The transaction was disclosed in a legal filing with the SEC, which can be accessed through this hyperlink. Over the last quarter, insiders have sold 7,194 shares of company stock valued at $2,245,142. Insiders own 0.06% of the company’s stock.

More Apple News
Here are the key news stories impacting Apple this week:

Positive Sentiment: Apple’s new iPhone Duo foldable is generating significant investor interest. Analysts and commentators including Jim Cramer and Gary Black believe demand could be substantial, while some coverage suggests the device could expand Apple’s addressable market and support a longer-term upgrade cycle. Jim Cramer on Apple foldable demand
Positive Sentiment: Several analysts remain bullish. Bank of America reiterated a Buy rating with a $370 price target, JPMorgan reaffirmed its Buy rating, and Morgan Stanley reportedly increased its conviction as Apple’s hardware and AI offerings become more compelling. Bank of America Apple rating
Positive Sentiment: Apple had a record Emmy performance, taking home the most awards and strengthening Apple TV+’s position in streaming. The recognition could support customer engagement and Apple’s services strategy, although the direct financial effect is difficult to quantify. Apple Emmy coverage
Neutral Sentiment: Early iPhone 18 Pro delivery times are shorter than last year’s, producing mixed interpretations: they may indicate softer demand, or consumers may be waiting for the foldable Duo. Apple’s stock is also roughly 4% below its recent high, limiting the margin for disappointment.
Negative Sentiment: Reports describe iPhone 18 Pro demand as lukewarm, with shorter lead times and some indications of surprisingly weak preorders. Investors are concerned that the standard premium iPhone cycle may not justify Apple’s valuation. Apple iPhone 18 Pro demand
Negative Sentiment: The redesigned Siri is launching under a beta label with language, regional, device and waitlist restrictions. Reported usage caps and response times of five to 15 seconds could delay the expected AI-driven upgrade cycle. Apple Siri AI rollout
Negative Sentiment: India’s consumer regulator escalated an investigation into Apple’s software warranty terms and repair costs, creating potential regulatory, reputational and financial risk in an important growth market. India investigation into Apple

Apple Company Profile
(Free Report)

Apple Inc is a technology company that designs, develops and markets consumer electronics, software and digital services. Its principal products include the iPhone, Mac computers, iPad tablets, Apple Watch, AirPods and other accessories. The company also develops operating systems and applications that support its hardware products.

Apple’s services business includes the App Store, Apple Music, Apple TV, Apple Arcade, Apple Fitness+, Apple News+, Apple Pay and iCloud. These services provide digital content, payments, cloud storage and subscription offerings across the company’s ecosystem of devices.

Founded in 1976, Apple is headquartered in Cupertino, California, and serves consumers, businesses, educational institutions and government customers worldwide.

See Also

Five stocks we like better than Apple
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3 Healthcare Stocks for 3 Stages of Life
Curaleaf Tries To Roll Up Aurora In a Hostile Cannabis Bid
MarketBeat’s Most Downgraded Stocks in Q3: 2 Look Cheap, 1 Looks Risky

Want to see what other hedge funds are holding AAPL? Visit HoldingsChannel.com to get the latest 13F filings and insider trades for Apple Inc. (NASDAQ:AAPL – Free Report).

Receive News & Ratings for Apple Daily - Enter your email address below to receive a concise daily summary of the latest news and analysts' ratings for Apple and related companies with MarketBeat.com's FREE daily email newsletter.

Perigon Wealth Management LLC acquired a new position in shares of Apple Inc. (NASDAQ:AAPL – Free Report) in the 2nd quarter, according to its most recent disclosure with the Securities and Exchange Commission (SEC). The institutional investor acquired 1,136,862 shares of the iPhone maker’s stock, valued at approximately $328,962,000. Apple accounts for about 5.2% of Perigon Wealth Management LLC’s holdings, making the stock its 4th largest holding.

A number of other hedge funds have also modified their holdings of AAPL. Mitsubishi UFJ Asset Management Co. Ltd. bought a new position in shares of Apple during the 2nd quarter worth approximately $10,588,946,000. Vanguard Group Inc. lifted its position in shares of Apple by 1.9% in the fourth quarter. Vanguard Group Inc. now owns 1,426,283,914 shares of the iPhone maker’s stock worth $387,749,545,000 after purchasing an additional 26,856,752 shares in the last quarter. Diamant Asset Management Inc. boosted its holdings in Apple by 24,974.3% during the first quarter. Diamant Asset Management Inc. now owns 26,614,323 shares of the iPhone maker’s stock worth $6,754,449,000 after purchasing an additional 26,508,181 shares during the last quarter. Amundi boosted its holdings in Apple by 23.2% during the first quarter. Amundi now owns 73,082,616 shares of the iPhone maker’s stock worth $18,547,637,000 after purchasing an additional 13,780,080 shares during the last quarter. Finally, Ascentis Wealth Management LLC grew its position in Apple by 27,622.7% in the second quarter. Ascentis Wealth Management LLC now owns 8,788,371 shares of the iPhone maker’s stock valued at $2,543,003,000 after purchasing an additional 8,756,670 shares in the last quarter. 67.73% of the stock is currently owned by institutional investors.

Insider Activity
In other news, SVP Jennifer Newstead sold 1,438 shares of the firm’s stock in a transaction dated Tuesday, September 8th. The shares were sold at an average price of $317.23, for a total transaction of $456,176.74. Following the completion of the sale, the senior vice president owned 34,352 shares in the company, valued at approximately $10,897,484.96. This trade represents a 4.02% decrease in their position. The transaction was disclosed in a filing with the SEC, which can be accessed through this link. In the last ninety days, insiders have sold 7,194 shares of company stock worth $2,245,142. Company insiders own 0.06% of the company’s stock.

Wall Street Analysts Forecast Growth
AAPL has been the topic of several recent research reports. Needham & Company LLC reiterated a “hold” rating on shares of Apple in a research note on Tuesday, September 8th. Wells Fargo & Company restated an “overweight” rating and issued a $350.00 price objective (up from $310.00) on shares of Apple in a report on Friday, July 31st. BTIG Research began coverage on Apple in a research report on Monday, August 17th. They issued a “neutral” rating on the stock. KeyCorp reiterated an “underweight” rating on shares of Apple in a report on Friday, September 4th. Finally, Maxim Group increased their price target on Apple from $350.00 to $380.00 and gave the company a “buy” rating in a research report on Friday, July 31st. One investment analyst has rated the stock with a Strong Buy rating, twenty-five have given a Buy rating, fourteen have assigned a Hold rating and two have issued a Sell rating to the company’s stock. According to MarketBeat, Apple currently has an average rating of “Moderate Buy” and an average target price of $338.80.
Get Our Latest Research Report on AAPL

Apple News Summary
Here are the key news stories impacting Apple this week:

Positive Sentiment: Apple’s new iPhone Duo foldable is generating significant investor interest. Analysts and commentators including Jim Cramer and Gary Black believe demand could be substantial, while some coverage suggests the device could expand Apple’s addressable market and support a longer-term upgrade cycle. Jim Cramer on Apple foldable demand
Positive Sentiment: Several analysts remain bullish. Bank of America reiterated a Buy rating with a $370 price target, JPMorgan reaffirmed its Buy rating, and Morgan Stanley reportedly increased its conviction as Apple’s hardware and AI offerings become more compelling. Bank of America Apple rating
Positive Sentiment: Apple had a record Emmy performance, taking home the most awards and strengthening Apple TV+’s position in streaming. The recognition could support customer engagement and Apple’s services strategy, although the direct financial effect is difficult to quantify. Apple Emmy coverage
Neutral Sentiment: Early iPhone 18 Pro delivery times are shorter than last year’s, producing mixed interpretations: they may indicate softer demand, or consumers may be waiting for the foldable Duo. Apple’s stock is also roughly 4% below its recent high, limiting the margin for disappointment.
Negative Sentiment: Reports describe iPhone 18 Pro demand as lukewarm, with shorter lead times and some indications of surprisingly weak preorders. Investors are concerned that the standard premium iPhone cycle may not justify Apple’s valuation. Apple iPhone 18 Pro demand
Negative Sentiment: The redesigned Siri is launching under a beta label with language, regional, device and waitlist restrictions. Reported usage caps and response times of five to 15 seconds could delay the expected AI-driven upgrade cycle. Apple Siri AI rollout
Negative Sentiment: India’s consumer regulator escalated an investigation into Apple’s software warranty terms and repair costs, creating potential regulatory, reputational and financial risk in an important growth market. India investigation into Apple

Apple Stock Performance
Shares of NASDAQ AAPL opened at $331.34 on Wednesday. The company has a current ratio of 1.00, a quick ratio of 0.93 and a debt-to-equity ratio of 0.66. The company has a market capitalization of $4.84 trillion, a P/E ratio of 38.00, a P/E/G ratio of 2.89 and a beta of 1.08. Apple Inc. has a 12 month low of $236.32 and a 12 month high of $344.57. The stock has a 50 day moving average of $319.02 and a 200-day moving average of $293.47.

Apple (NASDAQ:AAPL – Get Free Report) last posted its quarterly earnings results on Thursday, July 30th. The iPhone maker reported $2.02 earnings per share for the quarter, beating analysts’ consensus estimates of $1.89 by $0.13. Apple had a return on equity of 135.46% and a net margin of 27.62%.The business had revenue of $109.42 billion for the quarter, compared to analysts’ expectations of $109.04 billion. During the same quarter in the prior year, the business earned $1.57 EPS. The firm’s revenue for the quarter was up 16.4% on a year-over-year basis. As a group, equities research analysts predict that Apple Inc. will post 8.74 EPS for the current year.

Apple Dividend Announcement
The business also recently disclosed a quarterly dividend, which was paid on Thursday, August 13th. Stockholders of record on Monday, August 10th were given a $0.27 dividend. The ex-dividend date of this dividend was Monday, August 10th. This represents a $1.08 annualized dividend and a dividend yield of 0.3%. Apple’s dividend payout ratio is presently 12.39%.

Apple Company Profile
(Free Report)

Apple Inc is a technology company that designs, develops and markets consumer electronics, software and digital services. Its principal products include the iPhone, Mac computers, iPad tablets, Apple Watch, AirPods and other accessories. The company also develops operating systems and applications that support its hardware products.

Apple’s services business includes the App Store, Apple Music, Apple TV, Apple Arcade, Apple Fitness+, Apple News+, Apple Pay and iCloud. These services provide digital content, payments, cloud storage and subscription offerings across the company’s ecosystem of devices.

Founded in 1976, Apple is headquartered in Cupertino, California, and serves consumers, businesses, educational institutions and government customers worldwide.

Further Reading

Five stocks we like better than Apple
Running on Empty: 3 Energy Plays for Europe’s Deep Freeze
3 Healthcare Stocks for 3 Stages of Life
Curaleaf Tries To Roll Up Aurora In a Hostile Cannabis Bid
MarketBeat’s Most Downgraded Stocks in Q3: 2 Look Cheap, 1 Looks Risky

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Phillips Wealth Planners LLC acquired a new position in Apple Inc. (NASDAQ:AAPL – Free Report) during the second quarter, according to its most recent 13F filing with the SEC. The firm acquired 6,474 shares of the iPhone maker’s stock, valued at approximately $2,011,000. Apple accounts for 1.5% of Phillips Wealth Planners LLC’s investment portfolio, making the stock its 8th biggest holding.

Other hedge funds and other institutional investors have also modified their holdings of the company. Longfellow Investment Management Co. LLC acquired a new position in Apple during the second quarter valued at approximately $30,000. Lifetime Wealth Management P.C. acquired a new stake in shares of Apple in the fourth quarter worth $41,000. Ascentis Wealth Management LLC increased its position in shares of Apple by 822.7% in the second quarter. Ascentis Wealth Management LLC now owns 292,493 shares of the iPhone maker’s stock worth $85,000 after acquiring an additional 260,792 shares in the last quarter. Basso Capital Management L.P. purchased a new position in shares of Apple in the 4th quarter valued at $88,000. Finally, Bard Associates Inc. purchased a new position in shares of Apple in the 4th quarter valued at $109,000. 67.73% of the stock is owned by institutional investors and hedge funds.

Insider Activity
In other news, SVP Jennifer Newstead sold 1,439 shares of the stock in a transaction that occurred on Tuesday, September 1st. The stock was sold at an average price of $317.01, for a total transaction of $456,177.39. Following the completion of the transaction, the senior vice president directly owned 35,790 shares in the company, valued at approximately $11,345,787.90. This represents a 3.87% decrease in their position. The transaction was disclosed in a filing with the SEC, which can be accessed through this hyperlink. Over the last quarter, insiders sold 7,194 shares of company stock valued at $2,245,142. Corporate insiders own 0.06% of the company’s stock.

Apple Stock Performance
NASDAQ:AAPL opened at $331.34 on Wednesday. The firm has a 50-day moving average of $319.02 and a two-hundred day moving average of $293.47. The company has a debt-to-equity ratio of 0.66, a current ratio of 1.00 and a quick ratio of 0.93. The stock has a market cap of $4.84 trillion, a P/E ratio of 38.00, a PEG ratio of 2.89 and a beta of 1.08. Apple Inc. has a 1-year low of $236.32 and a 1-year high of $344.57.
Apple (NASDAQ:AAPL – Get Free Report) last released its quarterly earnings results on Thursday, July 30th. The iPhone maker reported $2.02 EPS for the quarter, topping the consensus estimate of $1.89 by $0.13. The business had revenue of $109.42 billion for the quarter, compared to analysts’ expectations of $109.04 billion. Apple had a return on equity of 135.46% and a net margin of 27.62%.The company’s revenue was up 16.4% compared to the same quarter last year. During the same quarter in the previous year, the firm posted $1.57 earnings per share. On average, research analysts expect that Apple Inc. will post 8.74 earnings per share for the current fiscal year.

Apple Announces Dividend
The firm also recently disclosed a quarterly dividend, which was paid on Thursday, August 13th. Shareholders of record on Monday, August 10th were issued a dividend of $0.27 per share. The ex-dividend date was Monday, August 10th. This represents a $1.08 annualized dividend and a yield of 0.3%. Apple’s payout ratio is currently 12.39%.

Wall Street Analyst Weigh In
A number of analysts recently weighed in on AAPL shares. Loop Capital decreased their price target on shares of Apple from $350.00 to $340.00 and set a “buy” rating for the company in a research report on Tuesday, August 11th. Oppenheimer reissued a “market perform” rating on shares of Apple in a research report on Thursday, September 10th. Daiwa Securities Group boosted their price objective on Apple from $325.00 to $335.00 and gave the stock an “outperform” rating in a research note on Tuesday, August 11th. Piper Sandler assumed coverage on Apple in a research report on Monday, August 17th. They issued an “overweight” rating for the company. Finally, Barclays reiterated an “underweight” rating and issued a $245.00 target price (down from $253.00) on shares of Apple in a research note on Friday, July 31st. One research analyst has rated the stock with a Strong Buy rating, twenty-five have issued a Buy rating, fourteen have issued a Hold rating and two have assigned a Sell rating to the stock. Based on data from MarketBeat.com, the company presently has an average rating of “Moderate Buy” and an average target price of $338.80.

Check Out Our Latest Report on Apple

Trending Headlines about Apple
Here are the key news stories impacting Apple this week:

Positive Sentiment: Apple’s new iPhone Duo foldable is generating significant investor interest. Analysts and commentators including Jim Cramer and Gary Black believe demand could be substantial, while some coverage suggests the device could expand Apple’s addressable market and support a longer-term upgrade cycle. Jim Cramer on Apple foldable demand
Positive Sentiment: Several analysts remain bullish. Bank of America reiterated a Buy rating with a $370 price target, JPMorgan reaffirmed its Buy rating, and Morgan Stanley reportedly increased its conviction as Apple’s hardware and AI offerings become more compelling. Bank of America Apple rating
Positive Sentiment: Apple had a record Emmy performance, taking home the most awards and strengthening Apple TV+’s position in streaming. The recognition could support customer engagement and Apple’s services strategy, although the direct financial effect is difficult to quantify. Apple Emmy coverage
Neutral Sentiment: Early iPhone 18 Pro delivery times are shorter than last year’s, producing mixed interpretations: they may indicate softer demand, or consumers may be waiting for the foldable Duo. Apple’s stock is also roughly 4% below its recent high, limiting the margin for disappointment.
Negative Sentiment: Reports describe iPhone 18 Pro demand as lukewarm, with shorter lead times and some indications of surprisingly weak preorders. Investors are concerned that the standard premium iPhone cycle may not justify Apple’s valuation. Apple iPhone 18 Pro demand
Negative Sentiment: The redesigned Siri is launching under a beta label with language, regional, device and waitlist restrictions. Reported usage caps and response times of five to 15 seconds could delay the expected AI-driven upgrade cycle. Apple Siri AI rollout
Negative Sentiment: India’s consumer regulator escalated an investigation into Apple’s software warranty terms and repair costs, creating potential regulatory, reputational and financial risk in an important growth market. India investigation into Apple

About Apple
(Free Report)

Apple Inc is a technology company that designs, develops and markets consumer electronics, software and digital services. Its principal products include the iPhone, Mac computers, iPad tablets, Apple Watch, AirPods and other accessories. The company also develops operating systems and applications that support its hardware products.

Apple’s services business includes the App Store, Apple Music, Apple TV, Apple Arcade, Apple Fitness+, Apple News+, Apple Pay and iCloud. These services provide digital content, payments, cloud storage and subscription offerings across the company’s ecosystem of devices.

Founded in 1976, Apple is headquartered in Cupertino, California, and serves consumers, businesses, educational institutions and government customers worldwide.

See Also

Five stocks we like better than Apple
Running on Empty: 3 Energy Plays for Europe’s Deep Freeze
3 Healthcare Stocks for 3 Stages of Life
Curaleaf Tries To Roll Up Aurora In a Hostile Cannabis Bid
MarketBeat’s Most Downgraded Stocks in Q3: 2 Look Cheap, 1 Looks Risky

Receive News & Ratings for Apple Daily - Enter your email address below to receive a concise daily summary of the latest news and analysts' ratings for Apple and related companies with MarketBeat.com's FREE daily email newsletter.

Deutsche Bank AG acquired a new position in Apple Inc. (NASDAQ:AAPL – Free Report) during the 2nd quarter, according to its most recent 13F filing with the Securities & Exchange Commission. The institutional investor acquired 47,201,961 shares of the iPhone maker’s stock, valued at approximately $13,658,359,000. Apple comprises 4.0% of Deutsche Bank AG’s investment portfolio, making the stock its 2nd largest holding. Deutsche Bank AG owned approximately 0.32% of Apple as of its most recent SEC filing.

A number of other institutional investors and hedge funds have also bought and sold shares of AAPL. Perigon Wealth Management LLC bought a new stake in Apple during the second quarter valued at approximately $328,962,000. Commerzbank Aktiengesellschaft FI bought a new position in shares of Apple in the 2nd quarter worth $283,323,000. Professional Financial Solutions LLC ADV bought a new position in shares of Apple in the 2nd quarter worth $1,769,000. Oak Barrel Wealth Advisory LLC purchased a new stake in shares of Apple during the 2nd quarter valued at $4,911,000. Finally, Pursue Wealth Partners LLC purchased a new stake in shares of Apple during the 2nd quarter valued at $4,524,000. 67.73% of the stock is owned by hedge funds and other institutional investors.

Wall Street Analysts Forecast Growth
AAPL has been the subject of several research reports. The Goldman Sachs Group assumed coverage on shares of Apple in a research report on Monday, August 17th. They issued a “buy” rating for the company. UBS Group reaffirmed a “neutral” rating on shares of Apple in a research note on Thursday, September 10th. Jefferies Financial Group reaffirmed an “underperform” rating on shares of Apple in a research note on Wednesday, September 9th. Barclays reiterated an “underweight” rating and issued a $245.00 price objective (down from $253.00) on shares of Apple in a report on Friday, July 31st. Finally, Argus increased their price objective on Apple from $325.00 to $375.00 in a research report on Monday, June 8th. One research analyst has rated the stock with a Strong Buy rating, twenty-five have issued a Buy rating, fourteen have given a Hold rating and two have issued a Sell rating to the company. According to MarketBeat.com, Apple currently has an average rating of “Moderate Buy” and a consensus target price of $338.80.

Get Our Latest Analysis on AAPL
Apple Stock Down 0.5%
AAPL opened at $331.34 on Wednesday. Apple Inc. has a 12 month low of $236.32 and a 12 month high of $344.57. The company has a current ratio of 1.00, a quick ratio of 0.93 and a debt-to-equity ratio of 0.66. The business’s 50-day moving average price is $319.02 and its 200-day moving average price is $293.47. The company has a market cap of $4.84 trillion, a P/E ratio of 38.00, a P/E/G ratio of 2.89 and a beta of 1.08.

Apple (NASDAQ:AAPL – Get Free Report) last issued its earnings results on Thursday, July 30th. The iPhone maker reported $2.02 earnings per share for the quarter, beating the consensus estimate of $1.89 by $0.13. Apple had a return on equity of 135.46% and a net margin of 27.62%.The company had revenue of $109.42 billion during the quarter, compared to analysts’ expectations of $109.04 billion. During the same period in the prior year, the business posted $1.57 EPS. Apple’s quarterly revenue was up 16.4% compared to the same quarter last year. On average, equities analysts expect that Apple Inc. will post 8.74 EPS for the current year.

Apple Dividend Announcement
The business also recently disclosed a quarterly dividend, which was paid on Thursday, August 13th. Shareholders of record on Monday, August 10th were given a $0.27 dividend. The ex-dividend date was Monday, August 10th. This represents a $1.08 annualized dividend and a yield of 0.3%. Apple’s payout ratio is presently 12.39%.

More Apple News
Here are the key news stories impacting Apple this week:

Positive Sentiment: Apple’s new iPhone Duo foldable is generating significant investor interest. Analysts and commentators including Jim Cramer and Gary Black believe demand could be substantial, while some coverage suggests the device could expand Apple’s addressable market and support a longer-term upgrade cycle. Jim Cramer on Apple foldable demand
Positive Sentiment: Several analysts remain bullish. Bank of America reiterated a Buy rating with a $370 price target, JPMorgan reaffirmed its Buy rating, and Morgan Stanley reportedly increased its conviction as Apple’s hardware and AI offerings become more compelling. Bank of America Apple rating
Positive Sentiment: Apple had a record Emmy performance, taking home the most awards and strengthening Apple TV+’s position in streaming. The recognition could support customer engagement and Apple’s services strategy, although the direct financial effect is difficult to quantify. Apple Emmy coverage
Neutral Sentiment: Early iPhone 18 Pro delivery times are shorter than last year’s, producing mixed interpretations: they may indicate softer demand, or consumers may be waiting for the foldable Duo. Apple’s stock is also roughly 4% below its recent high, limiting the margin for disappointment.
Negative Sentiment: Reports describe iPhone 18 Pro demand as lukewarm, with shorter lead times and some indications of surprisingly weak preorders. Investors are concerned that the standard premium iPhone cycle may not justify Apple’s valuation. Apple iPhone 18 Pro demand
Negative Sentiment: The redesigned Siri is launching under a beta label with language, regional, device and waitlist restrictions. Reported usage caps and response times of five to 15 seconds could delay the expected AI-driven upgrade cycle. Apple Siri AI rollout
Negative Sentiment: India’s consumer regulator escalated an investigation into Apple’s software warranty terms and repair costs, creating potential regulatory, reputational and financial risk in an important growth market. India investigation into Apple

Insider Buying and Selling at Apple
In other news, SVP Jennifer Newstead sold 1,438 shares of the stock in a transaction that occurred on Tuesday, September 8th. The stock was sold at an average price of $317.23, for a total transaction of $456,176.74. Following the completion of the sale, the senior vice president owned 34,352 shares of the company’s stock, valued at approximately $10,897,484.96. This represents a 4.02% decrease in their ownership of the stock. The transaction was disclosed in a document filed with the SEC, which can be accessed through this hyperlink. Insiders sold a total of 7,194 shares of company stock worth $2,245,142 over the last ninety days. Corporate insiders own 0.06% of the company’s stock.

About Apple
(Free Report)

Apple Inc is a technology company that designs, develops and markets consumer electronics, software and digital services. Its principal products include the iPhone, Mac computers, iPad tablets, Apple Watch, AirPods and other accessories. The company also develops operating systems and applications that support its hardware products.

Apple’s services business includes the App Store, Apple Music, Apple TV, Apple Arcade, Apple Fitness+, Apple News+, Apple Pay and iCloud. These services provide digital content, payments, cloud storage and subscription offerings across the company’s ecosystem of devices.

Founded in 1976, Apple is headquartered in Cupertino, California, and serves consumers, businesses, educational institutions and government customers worldwide.

Further Reading

Five stocks we like better than Apple
Running on Empty: 3 Energy Plays for Europe’s Deep Freeze
3 Healthcare Stocks for 3 Stages of Life
Curaleaf Tries To Roll Up Aurora In a Hostile Cannabis Bid
MarketBeat’s Most Downgraded Stocks in Q3: 2 Look Cheap, 1 Looks Risky

Want to see what other hedge funds are holding AAPL? Visit HoldingsChannel.com to get the latest 13F filings and insider trades for Apple Inc. (NASDAQ:AAPL – Free Report).

Receive News & Ratings for Apple Daily - Enter your email address below to receive a concise daily summary of the latest news and analysts' ratings for Apple and related companies with MarketBeat.com's FREE daily email newsletter.

Joseph P. Lucia & Associates LLC bought a new position in Apple Inc. (NASDAQ:AAPL – Free Report) in the 2nd quarter, according to the company in its most recent disclosure with the Securities and Exchange Commission (SEC). The institutional investor bought 45,874 shares of the iPhone maker’s stock, valued at approximately $13,274,000. Apple makes up about 4.0% of Joseph P. Lucia & Associates LLC’s holdings, making the stock its 6th biggest position.

A number of other institutional investors and hedge funds have also bought and sold shares of the business. Prospect Hill Management LLC bought a new stake in shares of Apple in the 2nd quarter valued at about $146,370,000. Focus Partners Advisor Solutions LLC bought a new position in Apple during the 2nd quarter worth approximately $168,646,000. Baron Silver Stevens Financial Advisors LLC grew its position in Apple by 65.6% during the 2nd quarter. Baron Silver Stevens Financial Advisors LLC now owns 66,717 shares of the iPhone maker’s stock worth $19,305,000 after acquiring an additional 26,418 shares during the last quarter. Rainier Family Wealth Inc. increased its stake in Apple by 14.1% in the 1st quarter. Rainier Family Wealth Inc. now owns 24,386 shares of the iPhone maker’s stock worth $6,189,000 after purchasing an additional 3,014 shares during the period. Finally, Eaton Cambridge Inc. increased its stake in Apple by 21.3% in the 1st quarter. Eaton Cambridge Inc. now owns 13,968 shares of the iPhone maker’s stock worth $3,545,000 after purchasing an additional 2,450 shares during the period. 67.73% of the stock is currently owned by institutional investors.

Wall Street Analysts Forecast Growth A number of analysts have recently weighed in on the company. Robert W. Baird increased their price objective on Apple from $310.00 to $330.00 and gave the company an “outperform” rating in a research note on Friday, July 24th. Rothschild & Co Redburn set a $400.00 target price on shares of Apple and gave the stock a “buy” rating in a research note on Monday, August 17th. Barclays reiterated an “underweight” rating and set a $245.00 price target (down from $253.00) on shares of Apple in a report on Friday, July 31st. Rosenblatt Securities reissued a “neutral” rating and set a $303.00 price target on shares of Apple in a research report on Thursday, September 10th. Finally, The Goldman Sachs Group assumed coverage on shares of Apple in a report on Monday, August 17th. They issued a “buy” rating on the stock. One research analyst has rated the stock with a Strong Buy rating, twenty-five have given a Buy rating, fourteen have assigned a Hold rating and two have issued a Sell rating to the company’s stock. According to data from MarketBeat, the company presently has a consensus rating of “Moderate Buy” and an average target price of $338.80.

Get Our Latest Report on AAPL Apple Trading Down 0.5% AAPL opened at $331.34 on Wednesday. The company has a quick ratio of 0.93, a current ratio of 1.00 and a debt-to-equity ratio of 0.66. Apple Inc. has a 52 week low of $236.32 and a 52 week high of $344.57. The stock has a market cap of $4.84 trillion, a PE ratio of 38.00, a PEG ratio of 2.89 and a beta of 1.08. The business has a 50 day moving average of $319.02 and a 200-day moving average of $293.47.

Apple (NASDAQ:AAPL – Get Free Report) last issued its quarterly earnings results on Thursday, July 30th. The iPhone maker reported $2.02 earnings per share for the quarter, topping the consensus estimate of $1.89 by $0.13. The company had revenue of $109.42 billion for the quarter, compared to analysts’ expectations of $109.04 billion. Apple had a return on equity of 135.46% and a net margin of 27.62%.The firm’s revenue for the quarter was up 16.4% on a year-over-year basis. During the same period in the prior year, the firm earned $1.57 earnings per share. Equities research analysts predict that Apple Inc. will post 8.74 earnings per share for the current fiscal year.

Apple Dividend Announcement The business also recently declared a quarterly dividend, which was paid on Thursday, August 13th. Investors of record on Monday, August 10th were paid a $0.27 dividend. The ex-dividend date was Monday, August 10th. This represents a $1.08 annualized dividend and a dividend yield of 0.3%. Apple’s dividend payout ratio is presently 12.39%.

Trending Headlines about Apple Here are the key news stories impacting Apple this week:

Positive Sentiment: Apple’s new iPhone Duo foldable is generating significant investor interest. Analysts and commentators including Jim Cramer and Gary Black believe demand could be substantial, while some coverage suggests the device could expand Apple’s addressable market and support a longer-term upgrade cycle. Jim Cramer on Apple foldable demand Positive Sentiment: Several analysts remain bullish. Bank of America reiterated a Buy rating with a $370 price target, JPMorgan reaffirmed its Buy rating, and Morgan Stanley reportedly increased its conviction as Apple’s hardware and AI offerings become more compelling. Bank of America Apple rating Positive Sentiment: Apple had a record Emmy performance, taking home the most awards and strengthening Apple TV+’s position in streaming. The recognition could support customer engagement and Apple’s services strategy, although the direct financial effect is difficult to quantify. Apple Emmy coverage Neutral Sentiment: Early iPhone 18 Pro delivery times are shorter than last year’s, producing mixed interpretations: they may indicate softer demand, or consumers may be waiting for the foldable Duo. Apple’s stock is also roughly 4% below its recent high, limiting the margin for disappointment. Negative Sentiment: Reports describe iPhone 18 Pro demand as lukewarm, with shorter lead times and some indications of surprisingly weak preorders. Investors are concerned that the standard premium iPhone cycle may not justify Apple’s valuation. Apple iPhone 18 Pro demand Negative Sentiment: The redesigned Siri is launching under a beta label with language, regional, device and waitlist restrictions. Reported usage caps and response times of five to 15 seconds could delay the expected AI-driven upgrade cycle. Apple Siri AI rollout Negative Sentiment: India’s consumer regulator escalated an investigation into Apple’s software warranty terms and repair costs, creating potential regulatory, reputational and financial risk in an important growth market. India investigation into Apple Insiders Place Their Bets In other Apple news, SVP Jennifer Newstead sold 1,439 shares of Apple stock in a transaction on Tuesday, September 1st. The stock was sold at an average price of $317.01, for a total transaction of $456,177.39. Following the completion of the transaction, the senior vice president owned 35,790 shares in the company, valued at approximately $11,345,787.90. The trade was a 3.87% decrease in their ownership of the stock. The sale was disclosed in a filing with the Securities & Exchange Commission, which can be accessed through this hyperlink. Over the last three months, insiders sold 7,194 shares of company stock worth $2,245,142. 0.06% of the stock is owned by company insiders.

About Apple (Free Report)

Apple Inc is a technology company that designs, develops and markets consumer electronics, software and digital services. Its principal products include the iPhone, Mac computers, iPad tablets, Apple Watch, AirPods and other accessories. The company also develops operating systems and applications that support its hardware products.

Apple’s services business includes the App Store, Apple Music, Apple TV, Apple Arcade, Apple Fitness+, Apple News+, Apple Pay and iCloud. These services provide digital content, payments, cloud storage and subscription offerings across the company’s ecosystem of devices.

Founded in 1976, Apple is headquartered in Cupertino, California, and serves consumers, businesses, educational institutions and government customers worldwide.

See Also Five stocks we like better than Apple Running on Empty: 3 Energy Plays for Europe’s Deep Freeze 3 Healthcare Stocks for 3 Stages of Life Curaleaf Tries To Roll Up Aurora In a Hostile Cannabis Bid MarketBeat’s Most Downgraded Stocks in Q3: 2 Look Cheap, 1 Looks Risky

Receive News & Ratings for Apple Daily - Enter your email address below to receive a concise daily summary of the latest news and analysts' ratings for Apple and related companies with MarketBeat.com's FREE daily email newsletter.

Investors will more than likely view the Tim Cook era at Apple (AAPL -0.52%) with fondness. Cook had the daunting task of taking Apple forward without the creations of its chief innovator, Steve Jobs, which had driven the company's success over his nearly 14 years of leadership.

During Cook's tenure, the stock rose more than 2,200%, turning Apple into a multitrillion-dollar giant. Nonetheless, when Cook moved into the executive chairman role, Apple appeared to have fallen behind in artificial intelligence (AI). Instead, investors will more than likely remember Cook for one defining move.

Image source: Apple.

Cook lacked Jobs' inventive prowess, but he still expanded Apple's technical ecosystem, beginning in earnest with the launch of the wearables segment.

In September 2014, Cook announced the introduction of the Apple Watch, the first new product category since he became CEO. The company released its watch in April 2015, and it introduced health and wellness monitoring, fitness tracking, and safety features into the Apple ecosystem.

Moreover, the Apple Watch made significant improvements during subsequent upgrades. It added features such as GPS, water resistance, fall detection, and blood oxygen monitoring, and, recently, sleep apnea notifications, which increased its value and gave users good reasons to upgrade.

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Effects of launching the wearables segment Furthermore, this gave Apple Watch a competitive advantage over companies like Fitbit by integrating with the iOS ecosystem. This either forced competing products out of business or, in Fitbit's case, led to a merger with Android operator Alphabet.

Additionally, this success likely inspired the creation of Apple Services as a formalized segment in 2014. Services existed in some form with the introduction of the App Store in 2008 and the iCloud in 2011. It steadily expanded over time, introducing Apple Pay in 2014, just before the introduction of the services segment, and Apple Music in 2015.

In 2019, Apple introduced Apple TV+, Apple Arcade, and other additions to its ecosystem. Admittedly, these were not as innovative as the Apple Watch, but they played a key role in expanding Apple's ecosystem and have often been the fastest-growing part of Apple in recent years.

Tim Cook's time at Apple Tim Cook's introduction of wearables redefined the company and showed that it could prosper without Steve Jobs.

Wearables became the most profound move under Tim Cook. It meaningfully enhanced functionality on Apple's iOS operating system, beginning a trend that added value for its users and eventually combined a host of more modest offerings into a services segment.

Today, Cook has moved on to the executive chairman position, and it will be the responsibility of the new CEO, John Ternus, to expand on Apple's AI. Nonetheless, Cook and his launch of the wearables segment left a legacy that has and should continue to bolster the tech stock and the Apple ecosystem.

Less than a week after Apple (AAPL -0.52%) held an event to publicly launch its first iPhone under CEO John Ternus -- and rolled out its first foldable phone, priced at $2,000 -- the early reviews are in, and they signal a potential problem for Apple and its new leader.

The iPhone 18 Pro goes on sale Friday, but preorder data for the new phones "looks lukewarm," according to GF Securities analyst Jeff Pu. The analyst attributed the weakness to limited feature upgrades and the higher price point for both the iPhone 18 Pro and Pro Max.

The iPhone 18 Pro is priced at $1,199, and the 18 Pro Max is $1,299. Apple also introduced its iPhone Duo, which is the company's first foldable phone design, with a starting price of $1,999. Apple won't start taking preorders for the Duo until Oct. 16.

Image source: The Motley Fool.

Apple has long been popular with its customers, and there are more than 2.5 billion active Apple devices worldwide. But a criticism of Apple in recent years was a lack of innovation in its iPhone lineup. With Ternus taking the reins at the beginning of this month, the company can't afford to get off to a slow start. That's why I think the weak demand for the iPhone 18 is an early warning sign that investors should be watching right now.

What's different about the iPhone 18?The answer to that question, apparently, is not enough. The iPhone 18 includes a new 2-nanometer A20 Pro chip, which is designed to handle workloads related to the company's new Apple Intelligence and Siri AI.

Apple says the iPhone 18 also has the largest increase in battery life in the brand's history due to a larger battery and advancements in the company's custom silicon. It also features an advanced camera system, which includes a variable aperture that is designed to give users more control of their photos. But that's really not enough to excite customers.

The Duo will be markedly different, in that it has a 5.4-inch outer display, but unfolds to reveal a 7.6-inch inner display that is designed for viewing content or gaming. While it's the first folding phone for Apple, it's not a revolutionary product -- Motorola, Samsung, and Alphabet all market their own foldable phones.

JPMorgan analyst Samik Chatterjee noted that Apple customers may be holding out for the Duo release in October. "In tracking delivery lead-times across key markets, including U.S., China, Germany and U.K. as an indicator of demand, while it is still very early, trends across the two variants currently open for pre-order are tracking lower than the iPhone 17 series during week 1 (e.g., pre-order week), with consumers likely waiting for the release of the foldable phone (Duo), particularly in the China market," Chatterjee wrote in a report.

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Siri AI is also hereThe smartphones' launch comes at the same time that Apple releases its Siri AI personal digital assistant as part of the iOS 27 software update. Apple has called Siri AI a "profoundly more capable and conversational assistant" that can draft emails, review text messages, and answer questions about what's on a user's screen.

Siri was an innovative product when Apple first integrated it in iPhones, but it's been surpassed by generative AI chatbots such as Claude or ChatGPT. Apple is hoping that Siri AI and its massive reach over Apple's network of devices will help Siri make up lost ground.

Apple still gets the largest portion of its revenue from smartphone sales. Revenue in the fiscal third quarter (ending June 27) was $109.41 billion, of which $54.25 billion came from iPhone sales. The launch of the iPhone 18 was expected to be a catalyst for Apple stock heading into the end of the year.

If iPhone 18 sales are truly flat, then Apple will see that reflected in the stock price in final quarter of 2026. Management needs to hope that JPMorgan analyst Chatterjee is correct and customers are holding out for the Duo in October.

Trading around $330 a share, Apple (AAPL - Free Report) ) stock is the most-searched stock on Zacks.com and is roughly 4% below its 52-week and all-time high, offering investors a modest pullback rather than a deep discount.

That said, the launch of its first foldable iPhone adds excitement to the growth outlook, but an innovative product doesn’t automatically make the stock a bargain.

Furthermore, Apple is entering a new era under CEO John Ternus, who took the helm on September 1 as longtime leader Tim Cook stepped down after 15 years as CEO to become executive chairman.

Image Source: Zacks Investment Research

Can the Foldable iPhone Spark an Upgrade Cycle?Unveiled September 9, Apple’s iPhone Duo starts at $1,999, with preorders opening October 16 and availability beginning October 23.

The device combines a 5.4-inch outer display with a 7.6-inch folding inner screen, offering a larger canvas for entertainment and multitasking while remaining pocketable. It’s the thinnest iPhone ever when unfolded (5.2 mm) but also one of the heaviest due to its titanium frame.

Manufactured by Taiwan Semiconductor (TSM - Free Report) ), Apple’s A20 Pro chip is the engine behind the iPhone Duo’s performance, making the foldable design possible, while keeping the dual screens responsive, powering Apple’s newest AI features, and driving the camera system.

The investment appeal is straightforward: a new premium category could encourage upgrades and lift average selling prices. However, the steep price creates a meaningful demand test, and higher selling prices won’t necessarily translate into stronger margins if manufacturing costs are elevated.

Still, Apple enters this launch cycle with solid operating momentum. Most recently, Apple’s fiscal third-quarter revenue increased 16% YoY to $109.4 billion, with iPhone, Mac, and Services each delivering double-digit growth. That provides a stronger foundation than a turnaround dependent entirely on the foldable iPhone’s success.

Apple’s AI Push: Google and OpenAI Are Key PartnersApple’s AI strategy is also becoming more tangible. Siri AI began rolling out in English-language beta on September 14, adding conversational capabilities, awareness of onscreen content, and the ability to find information and perform tasks across messages, emails, and other apps.

A central partner is Alphabet’s (GOOGL - Free Report) ) Google, whose Gemini technology underpins the next generation of Apple Foundation Models through a multiyear collaboration. These models operate on Apple devices and its Private Cloud Compute infrastructure. Separately, Apple’s OpenAI partnership integrates ChatGPT into Siri and Writing Tools for answering questions and generating content.

The potential payoff extends beyond hardware upgrades. Apple plans to charge for expanded access to certain server-based AI features, creating a possible Services revenue opportunity. However, the initial rollout remains restricted, including unavailability in China and limitations across several platforms in the European Union. Keeping that in mind, monetization and adoption still need to prove themselves.

Apple’s Premium ValuationAt around $330, Apple stock trades at 38X fiscal 2026 consensus earnings estimates of $8.85 per share and 35X FY27 EPS estimates of $9.53.

That is a demanding valuation for roughly 8% projected earnings growth next year. Moreover, the FY27 EPS estimate is essentially unchanged over the past month, suggesting analysts have not yet meaningfully upgraded their expectations.

In other words, the pullback has lowered the entry price without creating an obvious valuation cushion.

Image Source: Zacks Investment Research

Bottom LineApple stock currently lands a Zacks Rank #3 (Hold). The foldable iPhone and AI rollout strengthen the long-term investment case, but the premium valuation argues against buying this modest dip aggressively. Stronger earnings revisions, convincing customer demand, or a more attractive entry price would make the opportunity more compelling.

Apple Inc. (AAPL) stock traded about 1% lower on Tuesday as broader market sentiment remained cautious, despite relative strength in the technology sector.

The stock move comes as investors assess Apple’s latest iPhone cycle, the rollout of its redesigned Siri assistant, and analyst views on demand for the company’s new devices.

Apple released iOS 27 on Monday, introducing its redesigned Siri AI assistant in beta just days before the company’s latest iPhones are scheduled to reach stores.

The update brings Apple’s delayed Siri overhaul back into focus as the company works to expand its consumer artificial intelligence offerings.

Users must opt in through the Settings app to access the new Siri, while some users may have to join a waitlist before gaining access, CNBC reported.

Apple first announced a more personalised, AI-powered Siri in 2024, but the upgraded assistant was delayed last year.

The rollout coincides with the company’s latest hardware cycle and could provide another reason for customers to upgrade their devices.

Analysts have also pointed to Apple’s large installed base and ageing iPhone fleet as potential support for a broader replacement cycle.

Deepwater Asset Management’s Gene Munster expects Apple’s staggered iPhone launch schedule to shift some growth into the March and June quarters.

Wall Street expects roughly 14% to 15% growth in the March quarter, according to Munster. He believes growth could approach 20% as delayed product launches contribute to sales.

Munster also highlighted Apple’s pricing power, noting that previous price increases had little effect on customer retention. That suggests consumers remain relatively loyal to the company’s ecosystem.

Yorkville Ives founding partner Dan Ives sees another potential catalyst in Apple’s installed base. He estimates that around 300 million iPhones have not been upgraded in more than four years, creating a sizeable replacement opportunity as Apple adds more AI capabilities.

Ives also expects a planned foldable iPhone, referred to as Duo, to eventually account for 15% to 20% of sales among Pro and Pro Max customers.

He expects limited customer churn from a roughly $100 price increase, although he cautioned that Apple’s pricing power has limits as higher memory costs pressure margins.

Evercore ISI reiterated an Outperform rating and $365 price target on Apple following the start of pre-orders for the iPhone 18 Pro and Pro Max.

Pre-orders began on September 12, with the devices scheduled to launch on September 18.

Average delivery times for the Pro Max stood at 25 days, compared with 19 days last year, while the Pro showed 16 days versus 12 days previously.

However, JPMorgan said early delivery lead times for the iPhone 18 Pro and Pro Max were tracking below last year’s iPhone 17 launch.

The bank’s analysts, led by Samik Chatterjee, said global at-home delivery timing averaged seven days for the Pro and 19 days for the Pro Max, compared with 15 and 24 days, respectively, a year earlier.

The US, which accounts for about 34% of iPhone shipments, showed lead times of two days for the Pro and 22 days for the Pro Max, compared with four and 21 days last year.

China recorded the largest year-over-year shift, with lead times of 13 days for the Pro and 21 days for the Pro Max, compared with 30 days for both models last year.

JPMorgan expects the foldable Duo to gain traction in China, where consumers have already been exposed to foldable devices from domestic manufacturers.

JPMorgan cautioned against drawing firm conclusions from the early data, noting that supply allocations can differ from previous years.

The analysts said tracking how lead times change over time will be important for assessing underlying demand.

As analysts continue tracking early demand signals for the iPhone 18 lineup, investors following Apple's stock movement can compare price targets and ratings across top investment platforms to stay ahead of shifting sentiment.

Nippon Life Global Investors Americas Inc. purchased a new stake in Apple Inc. (NASDAQ:AAPL – Free Report) during the second quarter, according to the company in its most recent filing with the SEC. The firm purchased 431,740 shares of the iPhone maker’s stock, valued at approximately $124,928,000. Apple comprises 5.0% of Nippon Life Global Investors Americas Inc.’s investment portfolio, making the stock its 5th biggest position.

A number of other institutional investors and hedge funds have also made changes to their positions in the company. Sterling Wealth Management Inc. grew its position in Apple by 0.3% during the second quarter. Sterling Wealth Management Inc. now owns 11,579 shares of the iPhone maker’s stock valued at $3,351,000 after acquiring an additional 30 shares during the period. Evansbrook LLC increased its stake in Apple by 0.4% during the first quarter. Evansbrook LLC now owns 8,095 shares of the iPhone maker’s stock worth $2,054,000 after acquiring an additional 34 shares during the last quarter. JMG Financial Group Ltd. raised its holdings in shares of Apple by 0.7% in the 1st quarter. JMG Financial Group Ltd. now owns 5,102 shares of the iPhone maker’s stock worth $1,295,000 after purchasing an additional 35 shares during the period. Advocate Investing Services LLC raised its holdings in shares of Apple by 0.5% in the 2nd quarter. Advocate Investing Services LLC now owns 7,847 shares of the iPhone maker’s stock worth $2,271,000 after purchasing an additional 39 shares during the period. Finally, Interactive Financial Advisors Inc. lifted its stake in shares of Apple by 4.0% in the 4th quarter. Interactive Financial Advisors Inc. now owns 1,051 shares of the iPhone maker’s stock valued at $286,000 after purchasing an additional 40 shares in the last quarter. 67.73% of the stock is currently owned by institutional investors and hedge funds.

Wall Street Analyst Weigh In A number of analysts recently issued reports on the stock. Phillip Securities increased their target price on shares of Apple from $290.00 to $300.00 and gave the stock a “neutral” rating in a research report on Monday. Argus lifted their price target on shares of Apple from $325.00 to $375.00 in a research report on Monday, June 8th. Seaport Research Partners downgraded shares of Apple from a “buy” rating to a “neutral” rating in a research note on Monday, August 17th. Rosenblatt Securities reissued a “neutral” rating and issued a $303.00 price objective on shares of Apple in a research report on Thursday, September 10th. Finally, Citic Securities increased their price objective on shares of Apple from $300.00 to $349.00 in a research report on Thursday, August 6th. One research analyst has rated the stock with a Strong Buy rating, twenty-five have issued a Buy rating, fourteen have assigned a Hold rating and two have assigned a Sell rating to the company. According to data from MarketBeat.com, Apple presently has a consensus rating of “Moderate Buy” and an average price target of $338.80.

Read Our Latest Stock Analysis on AAPL Insiders Place Their Bets In other news, SVP Jennifer Newstead sold 1,439 shares of the firm’s stock in a transaction dated Tuesday, September 1st. The stock was sold at an average price of $317.01, for a total transaction of $456,177.39. Following the completion of the sale, the senior vice president directly owned 35,790 shares in the company, valued at $11,345,787.90. This trade represents a 3.87% decrease in their ownership of the stock. The sale was disclosed in a legal filing with the Securities & Exchange Commission, which is available at this hyperlink. Over the last three months, insiders have sold 7,194 shares of company stock valued at $2,245,142. Corporate insiders own 0.06% of the company’s stock.

Apple Trading Up 0.2% AAPL opened at $333.08 on Tuesday. The firm’s 50 day moving average is $318.61 and its 200-day moving average is $293.06. Apple Inc. has a 52-week low of $235.03 and a 52-week high of $344.57. The company has a quick ratio of 0.93, a current ratio of 1.00 and a debt-to-equity ratio of 0.66. The firm has a market capitalization of $4.86 trillion, a P/E ratio of 38.20, a P/E/G ratio of 2.89 and a beta of 1.08.

Apple (NASDAQ:AAPL – Get Free Report) last announced its earnings results on Thursday, July 30th. The iPhone maker reported $2.02 earnings per share for the quarter, beating the consensus estimate of $1.89 by $0.13. The business had revenue of $109.42 billion during the quarter, compared to the consensus estimate of $109.04 billion. Apple had a net margin of 27.62% and a return on equity of 135.46%. The business’s quarterly revenue was up 16.4% compared to the same quarter last year. During the same period in the prior year, the firm earned $1.57 earnings per share. Analysts expect that Apple Inc. will post 8.74 EPS for the current fiscal year.

Apple Announces Dividend The company also recently disclosed a quarterly dividend, which was paid on Thursday, August 13th. Shareholders of record on Monday, August 10th were given a $0.27 dividend. This represents a $1.08 dividend on an annualized basis and a yield of 0.3%. The ex-dividend date of this dividend was Monday, August 10th. Apple’s dividend payout ratio is presently 12.39%.

Trending Headlines about Apple Here are the key news stories impacting Apple this week:

Positive Sentiment: Analysts remain bullish on the iPhone cycle. Bank of America reaffirmed its Buy rating and $370 price target, citing encouraging iPhone 18 trends and potential artificial-intelligence upside. JPMorgan also maintained a Buy rating, pointing to the longer-term opportunity from the iPhone 18 cycle and foldable Duo. Apple Buy Rating Reaffirmed Positive Sentiment: The iPhone Duo is fueling growth expectations. Analysts and industry observers believe Apple’s first foldable iPhone could expand the premium smartphone market, strengthen the product cycle and create a new source of revenue and earnings growth. Can New iPhone Duo Power Apple’s Stock Higher? Positive Sentiment: Apple’s antitrust exposure has eased. Elon Musk’s X Corp. and SpaceXAI moved to resolve or dismiss their antitrust claims against Apple related to its ChatGPT integration, reducing one legal overhang, although related claims against OpenAI continue. Musk’s X Corp and SpaceXAI Resolve Antitrust Lawsuit Neutral Sentiment: iPhone 18 Pro pre-orders are sending mixed signals. Delivery estimates are generally shorter than during last year’s iPhone 17 launch, which could indicate softer demand, but may also reflect supply improvements or customers waiting for the iPhone Duo. Apple iPhone 18 Pro Pre-orders Point to Mixed Demand Signals Neutral Sentiment: Apple released iOS 27 with a redesigned Siri. The update expands Apple’s AI capabilities, but the initial waitlist and support for existing devices could limit near-term iPhone replacement demand. Apple Releases Redesigned Siri AI Negative Sentiment: Valuation and cost risks remain. With Apple trading near its 52-week high at a premium earnings multiple, investors may demand strong Duo adoption. Reports of sharply higher memory prices could pressure hardware margins or force price increases, while OpenAI’s acquisition of an AI-camera startup founded by former Apple employees highlights intensifying competition in AI-enabled devices. Apple CEO Warns of Memory Price Crisis Apple Profile (Free Report)

Apple Inc is a technology company that designs, develops and markets consumer electronics, software and digital services. Its principal products include the iPhone, Mac computers, iPad tablets, Apple Watch, AirPods and other accessories. The company also develops operating systems and applications that support its hardware products.

Apple’s services business includes the App Store, Apple Music, Apple TV, Apple Arcade, Apple Fitness+, Apple News+, Apple Pay and iCloud. These services provide digital content, payments, cloud storage and subscription offerings across the company’s ecosystem of devices.

Founded in 1976, Apple is headquartered in Cupertino, California, and serves consumers, businesses, educational institutions and government customers worldwide.

Recommended Stories Five stocks we like better than Apple Analysts Are Punting Their Calls Into the Next Quarter After Adobe’s Mixed Earnings Institutional Money Is Pouring Into These 2 Altcoin ETFs The End of Big Tech Buybacks? Only One Hyperscaler Is Still Repurchasing Shares 3 Dividend Kings to Buy While They’re Still Beaten Down Want to see what other hedge funds are holding AAPL? Visit HoldingsChannel.com to get the latest 13F filings and insider trades for Apple Inc. (NASDAQ:AAPL – Free Report).

Receive News & Ratings for Apple Daily - Enter your email address below to receive a concise daily summary of the latest news and analysts' ratings for Apple and related companies with MarketBeat.com's FREE daily email newsletter.

Wealth Effects LLC purchased a new stake in shares of Apple Inc. (NASDAQ:AAPL – Free Report) in the second quarter, according to its most recent filing with the Securities & Exchange Commission. The firm purchased 79,306 shares of the iPhone maker’s stock, valued at approximately $22,948,000. Apple comprises 6.2% of Wealth Effects LLC’s portfolio, making the stock its 2nd largest position.

A number of other institutional investors and hedge funds have also made changes to their positions in the stock. Sterling Wealth Management Inc. grew its stake in shares of Apple by 0.3% in the second quarter. Sterling Wealth Management Inc. now owns 11,579 shares of the iPhone maker’s stock valued at $3,351,000 after buying an additional 30 shares in the last quarter. Evansbrook LLC lifted its position in shares of Apple by 0.4% during the first quarter. Evansbrook LLC now owns 8,095 shares of the iPhone maker’s stock worth $2,054,000 after purchasing an additional 34 shares in the last quarter. JMG Financial Group Ltd. boosted its stake in shares of Apple by 0.7% in the first quarter. JMG Financial Group Ltd. now owns 5,102 shares of the iPhone maker’s stock valued at $1,295,000 after purchasing an additional 35 shares during the period. Advocate Investing Services LLC boosted its stake in shares of Apple by 0.5% in the second quarter. Advocate Investing Services LLC now owns 7,847 shares of the iPhone maker’s stock valued at $2,271,000 after purchasing an additional 39 shares during the period. Finally, Interactive Financial Advisors Inc. grew its holdings in shares of Apple by 4.0% in the fourth quarter. Interactive Financial Advisors Inc. now owns 1,051 shares of the iPhone maker’s stock valued at $286,000 after purchasing an additional 40 shares in the last quarter. 67.73% of the stock is owned by hedge funds and other institutional investors.

Insider Buying and Selling at Apple In related news, SVP Jennifer Newstead sold 1,438 shares of the stock in a transaction on Tuesday, September 8th. The stock was sold at an average price of $317.23, for a total transaction of $456,176.74. Following the completion of the sale, the senior vice president directly owned 34,352 shares of the company’s stock, valued at $10,897,484.96. This trade represents a 4.02% decrease in their ownership of the stock. The sale was disclosed in a document filed with the Securities & Exchange Commission, which is available through this link. Insiders sold 7,194 shares of company stock worth $2,245,142 over the last three months. 0.06% of the stock is owned by company insiders.

Apple Price Performance Shares of NASDAQ AAPL opened at $333.08 on Tuesday. The company has a current ratio of 1.00, a quick ratio of 0.93 and a debt-to-equity ratio of 0.66. Apple Inc. has a twelve month low of $235.03 and a twelve month high of $344.57. The stock has a 50 day moving average of $318.61 and a two-hundred day moving average of $293.06. The stock has a market cap of $4.86 trillion, a P/E ratio of 38.20, a P/E/G ratio of 2.89 and a beta of 1.08. Apple (NASDAQ:AAPL – Get Free Report) last announced its earnings results on Thursday, July 30th. The iPhone maker reported $2.02 earnings per share (EPS) for the quarter, topping analysts’ consensus estimates of $1.89 by $0.13. Apple had a net margin of 27.62% and a return on equity of 135.46%. The business had revenue of $109.42 billion for the quarter, compared to analyst estimates of $109.04 billion. During the same period last year, the firm posted $1.57 earnings per share. The company’s revenue for the quarter was up 16.4% compared to the same quarter last year. On average, research analysts forecast that Apple Inc. will post 8.74 earnings per share for the current year.

Apple Dividend Announcement The business also recently disclosed a quarterly dividend, which was paid on Thursday, August 13th. Shareholders of record on Monday, August 10th were given a dividend of $0.27 per share. This represents a $1.08 dividend on an annualized basis and a yield of 0.3%. The ex-dividend date of this dividend was Monday, August 10th. Apple’s dividend payout ratio (DPR) is presently 12.39%.

Wall Street Analyst Weigh In AAPL has been the subject of several recent research reports. DZ Bank cut shares of Apple from a “buy” rating to a “hold” rating and set a $310.00 price target for the company. in a research report on Tuesday, August 4th. Citic Securities upped their price target on Apple from $300.00 to $349.00 in a report on Thursday, August 6th. HSBC restated a “buy” rating and set a $366.00 target price on shares of Apple in a research note on Tuesday, September 8th. Robert W. Baird lifted their price target on shares of Apple from $310.00 to $330.00 and gave the stock an “outperform” rating in a research note on Friday, July 24th. Finally, Daiwa Securities Group boosted their price target on shares of Apple from $325.00 to $335.00 and gave the stock an “outperform” rating in a report on Tuesday, August 11th. One equities research analyst has rated the stock with a Strong Buy rating, twenty-five have given a Buy rating, fourteen have assigned a Hold rating and two have given a Sell rating to the company’s stock. According to data from MarketBeat, Apple has an average rating of “Moderate Buy” and an average price target of $338.80.

View Our Latest Report on Apple

More Apple News Here are the key news stories impacting Apple this week:

Positive Sentiment: Analysts remain bullish on the iPhone cycle. Bank of America reaffirmed its Buy rating and $370 price target, citing encouraging iPhone 18 trends and potential artificial-intelligence upside. JPMorgan also maintained a Buy rating, pointing to the longer-term opportunity from the iPhone 18 cycle and foldable Duo. Apple Buy Rating Reaffirmed Positive Sentiment: The iPhone Duo is fueling growth expectations. Analysts and industry observers believe Apple’s first foldable iPhone could expand the premium smartphone market, strengthen the product cycle and create a new source of revenue and earnings growth. Can New iPhone Duo Power Apple’s Stock Higher? Positive Sentiment: Apple’s antitrust exposure has eased. Elon Musk’s X Corp. and SpaceXAI moved to resolve or dismiss their antitrust claims against Apple related to its ChatGPT integration, reducing one legal overhang, although related claims against OpenAI continue. Musk’s X Corp and SpaceXAI Resolve Antitrust Lawsuit Neutral Sentiment: iPhone 18 Pro pre-orders are sending mixed signals. Delivery estimates are generally shorter than during last year’s iPhone 17 launch, which could indicate softer demand, but may also reflect supply improvements or customers waiting for the iPhone Duo. Apple iPhone 18 Pro Pre-orders Point to Mixed Demand Signals Neutral Sentiment: Apple released iOS 27 with a redesigned Siri. The update expands Apple’s AI capabilities, but the initial waitlist and support for existing devices could limit near-term iPhone replacement demand. Apple Releases Redesigned Siri AI Negative Sentiment: Valuation and cost risks remain. With Apple trading near its 52-week high at a premium earnings multiple, investors may demand strong Duo adoption. Reports of sharply higher memory prices could pressure hardware margins or force price increases, while OpenAI’s acquisition of an AI-camera startup founded by former Apple employees highlights intensifying competition in AI-enabled devices. Apple CEO Warns of Memory Price Crisis Apple Company Profile (Free Report)

Apple Inc is a technology company that designs, develops and markets consumer electronics, software and digital services. Its principal products include the iPhone, Mac computers, iPad tablets, Apple Watch, AirPods and other accessories. The company also develops operating systems and applications that support its hardware products.

Apple’s services business includes the App Store, Apple Music, Apple TV, Apple Arcade, Apple Fitness+, Apple News+, Apple Pay and iCloud. These services provide digital content, payments, cloud storage and subscription offerings across the company’s ecosystem of devices.

Founded in 1976, Apple is headquartered in Cupertino, California, and serves consumers, businesses, educational institutions and government customers worldwide.

Read More Five stocks we like better than Apple Analysts Are Punting Their Calls Into the Next Quarter After Adobe’s Mixed Earnings Institutional Money Is Pouring Into These 2 Altcoin ETFs The End of Big Tech Buybacks? Only One Hyperscaler Is Still Repurchasing Shares 3 Dividend Kings to Buy While They’re Still Beaten Down Want to see what other hedge funds are holding AAPL? Visit HoldingsChannel.com to get the latest 13F filings and insider trades for Apple Inc. (NASDAQ:AAPL – Free Report).

Receive News & Ratings for Apple Daily - Enter your email address below to receive a concise daily summary of the latest news and analysts' ratings for Apple and related companies with MarketBeat.com's FREE daily email newsletter.

N.E.W. Advisory Services LLC purchased a new stake in shares of Apple Inc. (NASDAQ:AAPL – Free Report) in the second quarter, according to its most recent disclosure with the SEC. The firm purchased 73,976 shares of the iPhone maker’s stock, valued at approximately $21,406,000. Apple makes up 1.4% of N.E.W. Advisory Services LLC’s investment portfolio, making the stock its 13th largest position.

A number of other institutional investors and hedge funds also recently added to or reduced their stakes in AAPL. HBK Sorce Advisory LLC acquired a new position in Apple during the 2nd quarter worth $104,522,000. Abbot Financial Management Inc. acquired a new stake in shares of Apple in the 2nd quarter valued at about $16,000,000. Peachtree Investment Partners LLC bought a new position in shares of Apple during the second quarter worth about $41,170,000. Tulsa Wealth Advisors INC bought a new position in shares of Apple during the second quarter worth about $16,877,000. Finally, OMC Financial Services LTD acquired a new position in Apple in the second quarter worth about $30,369,000. 67.73% of the stock is owned by hedge funds and other institutional investors.

Apple Stock Performance Shares of AAPL stock opened at $333.08 on Tuesday. Apple Inc. has a 12-month low of $235.03 and a 12-month high of $344.57. The firm has a market capitalization of $4.86 trillion, a price-to-earnings ratio of 38.20, a price-to-earnings-growth ratio of 2.89 and a beta of 1.08. The business has a 50 day simple moving average of $318.61 and a 200 day simple moving average of $293.06. The company has a debt-to-equity ratio of 0.66, a current ratio of 1.00 and a quick ratio of 0.93.

Apple (NASDAQ:AAPL – Get Free Report) last issued its quarterly earnings results on Thursday, July 30th. The iPhone maker reported $2.02 EPS for the quarter, beating analysts’ consensus estimates of $1.89 by $0.13. The company had revenue of $109.42 billion for the quarter, compared to analyst estimates of $109.04 billion. Apple had a return on equity of 135.46% and a net margin of 27.62%.The company’s quarterly revenue was up 16.4% compared to the same quarter last year. During the same period last year, the company earned $1.57 earnings per share. On average, equities research analysts anticipate that Apple Inc. will post 8.74 EPS for the current year. Apple Dividend Announcement The business also recently disclosed a quarterly dividend, which was paid on Thursday, August 13th. Stockholders of record on Monday, August 10th were issued a $0.27 dividend. The ex-dividend date was Monday, August 10th. This represents a $1.08 annualized dividend and a dividend yield of 0.3%. Apple’s dividend payout ratio (DPR) is 12.39%.

Analyst Ratings Changes Several analysts have issued reports on AAPL shares. Citigroup restated a “buy” rating on shares of Apple in a research note on Thursday. KGI Securities lowered Apple from an “outperform” rating to a “hold” rating and set a $315.00 target price for the company. in a research report on Monday, June 22nd. UBS Group reiterated a “neutral” rating on shares of Apple in a report on Thursday. TD Cowen reissued a “buy” rating and set a $400.00 price target on shares of Apple in a research report on Thursday, September 10th. Finally, DA Davidson reiterated a “neutral” rating and set a $270.00 target price on shares of Apple in a research note on Wednesday, September 2nd. One analyst has rated the stock with a Strong Buy rating, twenty-five have given a Buy rating, fourteen have issued a Hold rating and two have assigned a Sell rating to the stock. Based on data from MarketBeat.com, Apple currently has a consensus rating of “Moderate Buy” and an average price target of $338.80.

Check Out Our Latest Report on Apple

Insider Activity at Apple In related news, SVP Jennifer Newstead sold 1,439 shares of the business’s stock in a transaction that occurred on Tuesday, September 1st. The stock was sold at an average price of $317.01, for a total transaction of $456,177.39. Following the sale, the senior vice president owned 35,790 shares of the company’s stock, valued at $11,345,787.90. The trade was a 3.87% decrease in their ownership of the stock. The sale was disclosed in a document filed with the Securities & Exchange Commission, which is available at the SEC website. Insiders have sold a total of 7,194 shares of company stock worth $2,245,142 in the last quarter. 0.06% of the stock is owned by company insiders.

Apple News Roundup Here are the key news stories impacting Apple this week:

Positive Sentiment: Analysts remain bullish on the iPhone cycle. Bank of America reaffirmed its Buy rating and $370 price target, citing encouraging iPhone 18 trends and potential artificial-intelligence upside. JPMorgan also maintained a Buy rating, pointing to the longer-term opportunity from the iPhone 18 cycle and foldable Duo. Apple Buy Rating Reaffirmed Positive Sentiment: The iPhone Duo is fueling growth expectations. Analysts and industry observers believe Apple’s first foldable iPhone could expand the premium smartphone market, strengthen the product cycle and create a new source of revenue and earnings growth. Can New iPhone Duo Power Apple’s Stock Higher? Positive Sentiment: Apple’s antitrust exposure has eased. Elon Musk’s X Corp. and SpaceXAI moved to resolve or dismiss their antitrust claims against Apple related to its ChatGPT integration, reducing one legal overhang, although related claims against OpenAI continue. Musk’s X Corp and SpaceXAI Resolve Antitrust Lawsuit Neutral Sentiment: iPhone 18 Pro pre-orders are sending mixed signals. Delivery estimates are generally shorter than during last year’s iPhone 17 launch, which could indicate softer demand, but may also reflect supply improvements or customers waiting for the iPhone Duo. Apple iPhone 18 Pro Pre-orders Point to Mixed Demand Signals Neutral Sentiment: Apple released iOS 27 with a redesigned Siri. The update expands Apple’s AI capabilities, but the initial waitlist and support for existing devices could limit near-term iPhone replacement demand. Apple Releases Redesigned Siri AI Negative Sentiment: Valuation and cost risks remain. With Apple trading near its 52-week high at a premium earnings multiple, investors may demand strong Duo adoption. Reports of sharply higher memory prices could pressure hardware margins or force price increases, while OpenAI’s acquisition of an AI-camera startup founded by former Apple employees highlights intensifying competition in AI-enabled devices. Apple CEO Warns of Memory Price Crisis Apple Profile (Free Report)

Apple Inc is a technology company that designs, develops and markets consumer electronics, software and digital services. Its principal products include the iPhone, Mac computers, iPad tablets, Apple Watch, AirPods and other accessories. The company also develops operating systems and applications that support its hardware products.

Apple’s services business includes the App Store, Apple Music, Apple TV, Apple Arcade, Apple Fitness+, Apple News+, Apple Pay and iCloud. These services provide digital content, payments, cloud storage and subscription offerings across the company’s ecosystem of devices.

Founded in 1976, Apple is headquartered in Cupertino, California, and serves consumers, businesses, educational institutions and government customers worldwide.

Featured Articles Five stocks we like better than Apple Analysts Are Punting Their Calls Into the Next Quarter After Adobe’s Mixed Earnings Institutional Money Is Pouring Into These 2 Altcoin ETFs The End of Big Tech Buybacks? Only One Hyperscaler Is Still Repurchasing Shares 3 Dividend Kings to Buy While They’re Still Beaten Down Want to see what other hedge funds are holding AAPL? Visit HoldingsChannel.com to get the latest 13F filings and insider trades for Apple Inc. (NASDAQ:AAPL – Free Report).

Receive News & Ratings for Apple Daily - Enter your email address below to receive a concise daily summary of the latest news and analysts' ratings for Apple and related companies with MarketBeat.com's FREE daily email newsletter.

Tulsa Wealth Advisors INC acquired a new position in shares of Apple Inc. (NASDAQ:AAPL – Free Report) in the 2nd quarter, according to its most recent Form 13F filing with the SEC. The firm acquired 58,325 shares of the iPhone maker’s stock, valued at approximately $16,877,000. Apple makes up approximately 2.4% of Tulsa Wealth Advisors INC’s portfolio, making the stock its 12th biggest holding.

Other institutional investors have also recently bought and sold shares of the company. Vanguard Group Inc. raised its holdings in shares of Apple by 1.9% during the fourth quarter. Vanguard Group Inc. now owns 1,426,283,914 shares of the iPhone maker’s stock valued at $387,749,545,000 after acquiring an additional 26,856,752 shares during the period. Diamant Asset Management Inc. boosted its stake in Apple by 24,974.3% in the 1st quarter. Diamant Asset Management Inc. now owns 26,614,323 shares of the iPhone maker’s stock worth $6,754,449,000 after purchasing an additional 26,508,181 shares during the period. Amundi boosted its stake in Apple by 23.2% in the 1st quarter. Amundi now owns 73,082,616 shares of the iPhone maker’s stock worth $18,547,637,000 after purchasing an additional 13,780,080 shares during the period. Ascentis Wealth Management LLC grew its position in Apple by 27,622.7% during the 2nd quarter. Ascentis Wealth Management LLC now owns 8,788,371 shares of the iPhone maker’s stock worth $2,543,003,000 after purchasing an additional 8,756,670 shares in the last quarter. Finally, PFA Pension Forsikringsaktieselskab purchased a new position in Apple during the 4th quarter worth approximately $2,359,212,000. Hedge funds and other institutional investors own 67.73% of the company’s stock.

Apple News Roundup Here are the key news stories impacting Apple this week:

Positive Sentiment: Analysts remain bullish on the iPhone cycle. Bank of America reaffirmed its Buy rating and $370 price target, citing encouraging iPhone 18 trends and potential artificial-intelligence upside. JPMorgan also maintained a Buy rating, pointing to the longer-term opportunity from the iPhone 18 cycle and foldable Duo. Apple Buy Rating Reaffirmed Positive Sentiment: The iPhone Duo is fueling growth expectations. Analysts and industry observers believe Apple’s first foldable iPhone could expand the premium smartphone market, strengthen the product cycle and create a new source of revenue and earnings growth. Can New iPhone Duo Power Apple’s Stock Higher? Positive Sentiment: Apple’s antitrust exposure has eased. Elon Musk’s X Corp. and SpaceXAI moved to resolve or dismiss their antitrust claims against Apple related to its ChatGPT integration, reducing one legal overhang, although related claims against OpenAI continue. Musk’s X Corp and SpaceXAI Resolve Antitrust Lawsuit Neutral Sentiment: iPhone 18 Pro pre-orders are sending mixed signals. Delivery estimates are generally shorter than during last year’s iPhone 17 launch, which could indicate softer demand, but may also reflect supply improvements or customers waiting for the iPhone Duo. Apple iPhone 18 Pro Pre-orders Point to Mixed Demand Signals Neutral Sentiment: Apple released iOS 27 with a redesigned Siri. The update expands Apple’s AI capabilities, but the initial waitlist and support for existing devices could limit near-term iPhone replacement demand. Apple Releases Redesigned Siri AI Negative Sentiment: Valuation and cost risks remain. With Apple trading near its 52-week high at a premium earnings multiple, investors may demand strong Duo adoption. Reports of sharply higher memory prices could pressure hardware margins or force price increases, while OpenAI’s acquisition of an AI-camera startup founded by former Apple employees highlights intensifying competition in AI-enabled devices. Apple CEO Warns of Memory Price Crisis Analysts Set New Price Targets Several equities analysts have weighed in on the company. DZ Bank cut Apple from a “buy” rating to a “hold” rating and set a $310.00 target price on the stock. in a research note on Tuesday, August 4th. Raymond James Financial reissued a “market perform” rating on shares of Apple in a research report on Friday, July 31st. Phillip Securities raised their price target on shares of Apple from $290.00 to $300.00 and gave the stock a “neutral” rating in a report on Monday. Barclays reaffirmed an “underweight” rating and set a $245.00 price objective (down from $253.00) on shares of Apple in a research report on Friday, July 31st. Finally, Wells Fargo & Company reaffirmed an “overweight” rating and issued a $350.00 price target (up from $310.00) on shares of Apple in a research note on Friday, July 31st. One research analyst has rated the stock with a Strong Buy rating, twenty-five have given a Buy rating, fourteen have assigned a Hold rating and two have given a Sell rating to the stock. According to data from MarketBeat, the stock currently has a consensus rating of “Moderate Buy” and a consensus price target of $338.80. View Our Latest Stock Analysis on Apple

Insiders Place Their Bets In related news, SVP Jennifer Newstead sold 1,438 shares of the business’s stock in a transaction dated Tuesday, September 8th. The stock was sold at an average price of $317.23, for a total transaction of $456,176.74. Following the transaction, the senior vice president directly owned 34,352 shares in the company, valued at $10,897,484.96. The trade was a 4.02% decrease in their ownership of the stock. The sale was disclosed in a legal filing with the SEC, which is available at this link. Insiders sold 7,194 shares of company stock worth $2,245,142 over the last 90 days. 0.06% of the stock is owned by company insiders.

Apple Trading Up 0.2% Shares of NASDAQ:AAPL opened at $333.08 on Tuesday. The company has a market cap of $4.86 trillion, a P/E ratio of 38.20, a P/E/G ratio of 2.89 and a beta of 1.08. The stock’s 50-day moving average is $318.61 and its 200-day moving average is $293.06. Apple Inc. has a 52-week low of $235.03 and a 52-week high of $344.57. The company has a debt-to-equity ratio of 0.66, a quick ratio of 0.93 and a current ratio of 1.00.

Apple (NASDAQ:AAPL – Get Free Report) last released its earnings results on Thursday, July 30th. The iPhone maker reported $2.02 earnings per share (EPS) for the quarter, beating analysts’ consensus estimates of $1.89 by $0.13. The firm had revenue of $109.42 billion for the quarter, compared to analyst estimates of $109.04 billion. Apple had a return on equity of 135.46% and a net margin of 27.62%.The company’s revenue was up 16.4% on a year-over-year basis. During the same quarter last year, the firm posted $1.57 EPS. Equities research analysts predict that Apple Inc. will post 8.74 earnings per share for the current year.

Apple Announces Dividend The business also recently announced a quarterly dividend, which was paid on Thursday, August 13th. Investors of record on Monday, August 10th were paid a $0.27 dividend. This represents a $1.08 annualized dividend and a dividend yield of 0.3%. The ex-dividend date was Monday, August 10th. Apple’s dividend payout ratio (DPR) is presently 12.39%.

Apple Company Profile (Free Report)

Apple Inc is a technology company that designs, develops and markets consumer electronics, software and digital services. Its principal products include the iPhone, Mac computers, iPad tablets, Apple Watch, AirPods and other accessories. The company also develops operating systems and applications that support its hardware products.

Apple’s services business includes the App Store, Apple Music, Apple TV, Apple Arcade, Apple Fitness+, Apple News+, Apple Pay and iCloud. These services provide digital content, payments, cloud storage and subscription offerings across the company’s ecosystem of devices.

Founded in 1976, Apple is headquartered in Cupertino, California, and serves consumers, businesses, educational institutions and government customers worldwide.

Featured Articles Five stocks we like better than Apple Analysts Are Punting Their Calls Into the Next Quarter After Adobe’s Mixed Earnings Institutional Money Is Pouring Into These 2 Altcoin ETFs The End of Big Tech Buybacks? Only One Hyperscaler Is Still Repurchasing Shares 3 Dividend Kings to Buy While They’re Still Beaten Down Want to see what other hedge funds are holding AAPL? Visit HoldingsChannel.com to get the latest 13F filings and insider trades for Apple Inc. (NASDAQ:AAPL – Free Report).

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Horizon Investment Services LLC bought a new stake in shares of Apple Inc. (NASDAQ:AAPL – Free Report) during the 2nd quarter, according to the company in its most recent Form 13F filing with the SEC. The firm bought 29,182 shares of the iPhone maker’s stock, valued at approximately $8,444,000. Apple accounts for approximately 2.3% of Horizon Investment Services LLC’s holdings, making the stock its 10th largest position.

A number of other institutional investors also recently made changes to their positions in the stock. Vanguard Group Inc. raised its holdings in Apple by 1.9% during the fourth quarter. Vanguard Group Inc. now owns 1,426,283,914 shares of the iPhone maker’s stock worth $387,749,545,000 after purchasing an additional 26,856,752 shares in the last quarter. Nuveen LLC boosted its stake in Apple by 3.8% during the 4th quarter. Nuveen LLC now owns 75,000,920 shares of the iPhone maker’s stock valued at $20,389,750,000 after purchasing an additional 2,725,121 shares in the last quarter. Amundi boosted its stake in Apple by 23.2% during the 1st quarter. Amundi now owns 73,082,616 shares of the iPhone maker’s stock valued at $18,547,637,000 after purchasing an additional 13,780,080 shares in the last quarter. Dimensional Fund Advisors LP increased its position in shares of Apple by 1.7% during the 1st quarter. Dimensional Fund Advisors LP now owns 58,554,032 shares of the iPhone maker’s stock valued at $14,858,200,000 after purchasing an additional 979,832 shares during the period. Finally, Fisher Asset Management LLC raised its stake in shares of Apple by 1.3% in the 4th quarter. Fisher Asset Management LLC now owns 55,146,752 shares of the iPhone maker’s stock worth $14,992,196,000 after buying an additional 704,293 shares in the last quarter. 67.73% of the stock is owned by institutional investors and hedge funds.

Analysts Set New Price Targets Several brokerages have recently weighed in on AAPL. Sanford C. Bernstein upped their price objective on Apple from $350.00 to $370.00 and gave the company an “outperform” rating in a report on Friday, July 31st. Weiss Ratings upgraded shares of Apple from a “buy (b-)” rating to a “buy (b)” rating in a research report on Monday, August 3rd. KGI Securities downgraded shares of Apple from an “outperform” rating to a “hold” rating and set a $315.00 price target for the company. in a report on Monday, June 22nd. HSBC reaffirmed a “buy” rating and issued a $366.00 price objective on shares of Apple in a research note on Tuesday, September 8th. Finally, KeyCorp restated an “underweight” rating on shares of Apple in a research report on Friday, September 4th. One investment analyst has rated the stock with a Strong Buy rating, twenty-five have issued a Buy rating, fourteen have given a Hold rating and two have issued a Sell rating to the company. Based on data from MarketBeat, Apple presently has an average rating of “Moderate Buy” and a consensus target price of $338.80.

Read Our Latest Report on Apple More Apple News Here are the key news stories impacting Apple this week:

Positive Sentiment: Analysts remain bullish on the iPhone cycle. Bank of America reaffirmed its Buy rating and $370 price target, citing encouraging iPhone 18 trends and potential artificial-intelligence upside. JPMorgan also maintained a Buy rating, pointing to the longer-term opportunity from the iPhone 18 cycle and foldable Duo. Apple Buy Rating Reaffirmed Positive Sentiment: The iPhone Duo is fueling growth expectations. Analysts and industry observers believe Apple’s first foldable iPhone could expand the premium smartphone market, strengthen the product cycle and create a new source of revenue and earnings growth. Can New iPhone Duo Power Apple’s Stock Higher? Positive Sentiment: Apple’s antitrust exposure has eased. Elon Musk’s X Corp. and SpaceXAI moved to resolve or dismiss their antitrust claims against Apple related to its ChatGPT integration, reducing one legal overhang, although related claims against OpenAI continue. Musk’s X Corp and SpaceXAI Resolve Antitrust Lawsuit Neutral Sentiment: iPhone 18 Pro pre-orders are sending mixed signals. Delivery estimates are generally shorter than during last year’s iPhone 17 launch, which could indicate softer demand, but may also reflect supply improvements or customers waiting for the iPhone Duo. Apple iPhone 18 Pro Pre-orders Point to Mixed Demand Signals Neutral Sentiment: Apple released iOS 27 with a redesigned Siri. The update expands Apple’s AI capabilities, but the initial waitlist and support for existing devices could limit near-term iPhone replacement demand. Apple Releases Redesigned Siri AI Negative Sentiment: Valuation and cost risks remain. With Apple trading near its 52-week high at a premium earnings multiple, investors may demand strong Duo adoption. Reports of sharply higher memory prices could pressure hardware margins or force price increases, while OpenAI’s acquisition of an AI-camera startup founded by former Apple employees highlights intensifying competition in AI-enabled devices. Apple CEO Warns of Memory Price Crisis Apple Price Performance NASDAQ AAPL opened at $333.08 on Tuesday. The stock’s 50-day moving average price is $318.61 and its two-hundred day moving average price is $293.06. The company has a current ratio of 1.00, a quick ratio of 0.93 and a debt-to-equity ratio of 0.66. The company has a market cap of $4.86 trillion, a PE ratio of 38.20, a PEG ratio of 2.89 and a beta of 1.08. Apple Inc. has a 1 year low of $235.03 and a 1 year high of $344.57.

Apple (NASDAQ:AAPL – Get Free Report) last announced its earnings results on Thursday, July 30th. The iPhone maker reported $2.02 EPS for the quarter, topping the consensus estimate of $1.89 by $0.13. The company had revenue of $109.42 billion during the quarter, compared to analysts’ expectations of $109.04 billion. Apple had a net margin of 27.62% and a return on equity of 135.46%. The business’s revenue for the quarter was up 16.4% on a year-over-year basis. During the same period last year, the company posted $1.57 earnings per share. On average, analysts predict that Apple Inc. will post 8.74 EPS for the current year.

Apple Announces Dividend The company also recently disclosed a quarterly dividend, which was paid on Thursday, August 13th. Investors of record on Monday, August 10th were paid a $0.27 dividend. The ex-dividend date of this dividend was Monday, August 10th. This represents a $1.08 dividend on an annualized basis and a yield of 0.3%. Apple’s dividend payout ratio (DPR) is currently 12.39%.

Insider Buying and Selling In other Apple news, SVP Jennifer Newstead sold 1,439 shares of Apple stock in a transaction that occurred on Tuesday, September 1st. The shares were sold at an average price of $317.01, for a total transaction of $456,177.39. Following the transaction, the senior vice president directly owned 35,790 shares in the company, valued at approximately $11,345,787.90. The trade was a 3.87% decrease in their position. The transaction was disclosed in a document filed with the SEC, which is accessible through this hyperlink. Over the last three months, insiders have sold 7,194 shares of company stock valued at $2,245,142. Company insiders own 0.06% of the company’s stock.

Apple Profile (Free Report)

Apple Inc is a technology company that designs, develops and markets consumer electronics, software and digital services. Its principal products include the iPhone, Mac computers, iPad tablets, Apple Watch, AirPods and other accessories. The company also develops operating systems and applications that support its hardware products.

Apple’s services business includes the App Store, Apple Music, Apple TV, Apple Arcade, Apple Fitness+, Apple News+, Apple Pay and iCloud. These services provide digital content, payments, cloud storage and subscription offerings across the company’s ecosystem of devices.

Founded in 1976, Apple is headquartered in Cupertino, California, and serves consumers, businesses, educational institutions and government customers worldwide.

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Trivium Point Advisory LLC acquired a new stake in shares of Apple Inc. (NASDAQ:AAPL – Free Report) in the 2nd quarter, according to its most recent Form 13F filing with the Securities and Exchange Commission (SEC). The institutional investor acquired 99,152 shares of the iPhone maker’s stock, valued at approximately $28,691,000. Apple accounts for approximately 2.6% of Trivium Point Advisory LLC’s investment portfolio, making the stock its 6th largest holding.

A number of other large investors have also bought and sold shares of AAPL. Longfellow Investment Management Co. LLC bought a new stake in Apple during the 2nd quarter valued at $30,000. Lifetime Wealth Management P.C. bought a new position in shares of Apple in the fourth quarter worth $41,000. Basso Capital Management L.P. bought a new position in Apple in the 4th quarter worth about $88,000. Bard Associates Inc. bought a new position in Apple in the 4th quarter worth about $109,000. Finally, MidAtlantic Capital Management Inc. purchased a new position in Apple during the 4th quarter valued at about $187,000. 67.73% of the stock is owned by hedge funds and other institutional investors.

Apple News Summary Here are the key news stories impacting Apple this week:

Positive Sentiment: Analysts remain bullish on the iPhone cycle. Bank of America reaffirmed its Buy rating and $370 price target, citing encouraging iPhone 18 trends and potential artificial-intelligence upside. JPMorgan also maintained a Buy rating, pointing to the longer-term opportunity from the iPhone 18 cycle and foldable Duo. Apple Buy Rating Reaffirmed Positive Sentiment: The iPhone Duo is fueling growth expectations. Analysts and industry observers believe Apple’s first foldable iPhone could expand the premium smartphone market, strengthen the product cycle and create a new source of revenue and earnings growth. Can New iPhone Duo Power Apple’s Stock Higher? Positive Sentiment: Apple’s antitrust exposure has eased. Elon Musk’s X Corp. and SpaceXAI moved to resolve or dismiss their antitrust claims against Apple related to its ChatGPT integration, reducing one legal overhang, although related claims against OpenAI continue. Musk’s X Corp and SpaceXAI Resolve Antitrust Lawsuit Neutral Sentiment: iPhone 18 Pro pre-orders are sending mixed signals. Delivery estimates are generally shorter than during last year’s iPhone 17 launch, which could indicate softer demand, but may also reflect supply improvements or customers waiting for the iPhone Duo. Apple iPhone 18 Pro Pre-orders Point to Mixed Demand Signals Neutral Sentiment: Apple released iOS 27 with a redesigned Siri. The update expands Apple’s AI capabilities, but the initial waitlist and support for existing devices could limit near-term iPhone replacement demand. Apple Releases Redesigned Siri AI Negative Sentiment: Valuation and cost risks remain. With Apple trading near its 52-week high at a premium earnings multiple, investors may demand strong Duo adoption. Reports of sharply higher memory prices could pressure hardware margins or force price increases, while OpenAI’s acquisition of an AI-camera startup founded by former Apple employees highlights intensifying competition in AI-enabled devices. Apple CEO Warns of Memory Price Crisis Analyst Upgrades and Downgrades Several research firms have recently weighed in on AAPL. Morgan Stanley reaffirmed an “overweight” rating and issued a $360.00 price target on shares of Apple in a report on Wednesday, September 2nd. Citic Securities boosted their target price on Apple from $300.00 to $349.00 in a research report on Thursday, August 6th. Jefferies Financial Group restated an “underperform” rating on shares of Apple in a research note on Wednesday, September 9th. Evercore reissued an “outperform” rating on shares of Apple in a report on Monday. Finally, Barclays reissued an “underweight” rating and issued a $245.00 price target (down from $253.00) on shares of Apple in a research note on Friday, July 31st. One investment analyst has rated the stock with a Strong Buy rating, twenty-five have given a Buy rating, fourteen have assigned a Hold rating and two have issued a Sell rating to the company. Based on data from MarketBeat.com, the stock presently has a consensus rating of “Moderate Buy” and a consensus price target of $338.80. View Our Latest Stock Analysis on AAPL

Apple Trading Up 0.2% Shares of AAPL opened at $333.08 on Tuesday. Apple Inc. has a fifty-two week low of $235.03 and a fifty-two week high of $344.57. The firm has a market cap of $4.86 trillion, a price-to-earnings ratio of 38.20, a PEG ratio of 2.89 and a beta of 1.08. The firm has a 50 day moving average price of $318.61 and a 200-day moving average price of $293.06. The company has a debt-to-equity ratio of 0.66, a quick ratio of 0.93 and a current ratio of 1.00.

Apple (NASDAQ:AAPL – Get Free Report) last released its earnings results on Thursday, July 30th. The iPhone maker reported $2.02 EPS for the quarter, beating the consensus estimate of $1.89 by $0.13. The company had revenue of $109.42 billion for the quarter, compared to analyst estimates of $109.04 billion. Apple had a net margin of 27.62% and a return on equity of 135.46%. The firm’s quarterly revenue was up 16.4% compared to the same quarter last year. During the same quarter last year, the firm earned $1.57 EPS. As a group, equities research analysts forecast that Apple Inc. will post 8.74 earnings per share for the current year.

Apple Announces Dividend The business also recently disclosed a quarterly dividend, which was paid on Thursday, August 13th. Stockholders of record on Monday, August 10th were paid a dividend of $0.27 per share. This represents a $1.08 dividend on an annualized basis and a dividend yield of 0.3%. The ex-dividend date of this dividend was Monday, August 10th. Apple’s dividend payout ratio (DPR) is 12.39%.

Insider Activity at Apple In other news, SVP Jennifer Newstead sold 1,439 shares of the business’s stock in a transaction dated Tuesday, September 1st. The stock was sold at an average price of $317.01, for a total value of $456,177.39. Following the completion of the sale, the senior vice president owned 35,790 shares of the company’s stock, valued at approximately $11,345,787.90. The trade was a 3.87% decrease in their position. The transaction was disclosed in a legal filing with the SEC, which is accessible through this link. Insiders sold a total of 7,194 shares of company stock valued at $2,245,142 in the last quarter. 0.06% of the stock is currently owned by insiders.

Apple Company Profile (Free Report)

Apple Inc is a technology company that designs, develops and markets consumer electronics, software and digital services. Its principal products include the iPhone, Mac computers, iPad tablets, Apple Watch, AirPods and other accessories. The company also develops operating systems and applications that support its hardware products.

Apple’s services business includes the App Store, Apple Music, Apple TV, Apple Arcade, Apple Fitness+, Apple News+, Apple Pay and iCloud. These services provide digital content, payments, cloud storage and subscription offerings across the company’s ecosystem of devices.

Founded in 1976, Apple is headquartered in Cupertino, California, and serves consumers, businesses, educational institutions and government customers worldwide.

Read More Five stocks we like better than Apple Analysts Are Punting Their Calls Into the Next Quarter After Adobe’s Mixed Earnings Institutional Money Is Pouring Into These 2 Altcoin ETFs The End of Big Tech Buybacks? Only One Hyperscaler Is Still Repurchasing Shares 3 Dividend Kings to Buy While They’re Still Beaten Down

Receive News & Ratings for Apple Daily - Enter your email address below to receive a concise daily summary of the latest news and analysts' ratings for Apple and related companies with MarketBeat.com's FREE daily email newsletter.

Old West Investment Management LLC purchased a new stake in shares of Apple Inc. (NASDAQ:AAPL – Free Report) in the 2nd quarter, according to the company in its most recent disclosure with the SEC. The institutional investor purchased 9,685 shares of the iPhone maker’s stock, valued at approximately $2,802,000.

Other institutional investors have also added to or reduced their stakes in the company. Vanguard Group Inc. raised its holdings in Apple by 1.9% in the 4th quarter. Vanguard Group Inc. now owns 1,426,283,914 shares of the iPhone maker’s stock worth $387,749,545,000 after purchasing an additional 26,856,752 shares during the period. Nuveen LLC boosted its position in shares of Apple by 3.8% during the fourth quarter. Nuveen LLC now owns 75,000,920 shares of the iPhone maker’s stock worth $20,389,750,000 after acquiring an additional 2,725,121 shares during the last quarter. Amundi grew its position in shares of Apple by 23.2% during the first quarter. Amundi now owns 73,082,616 shares of the iPhone maker’s stock valued at $18,547,637,000 after purchasing an additional 13,780,080 shares in the last quarter. Fisher Asset Management LLC increased its stake in Apple by 1.3% in the 4th quarter. Fisher Asset Management LLC now owns 55,146,752 shares of the iPhone maker’s stock worth $14,992,196,000 after acquiring an additional 704,293 shares during the last quarter. Finally, Dimensional Fund Advisors LP raised its stake in Apple by 1.7% during the first quarter. Dimensional Fund Advisors LP now owns 58,554,032 shares of the iPhone maker’s stock valued at $14,858,200,000 after purchasing an additional 979,832 shares in the last quarter. 67.73% of the stock is currently owned by institutional investors.

Apple Price Performance Shares of AAPL stock opened at $333.08 on Tuesday. The company has a market capitalization of $4.86 trillion, a P/E ratio of 38.20, a P/E/G ratio of 2.89 and a beta of 1.08. The company’s 50-day simple moving average is $318.61 and its two-hundred day simple moving average is $293.06. Apple Inc. has a one year low of $235.03 and a one year high of $344.57. The company has a debt-to-equity ratio of 0.66, a current ratio of 1.00 and a quick ratio of 0.93.

Apple (NASDAQ:AAPL – Get Free Report) last posted its quarterly earnings results on Thursday, July 30th. The iPhone maker reported $2.02 earnings per share for the quarter, beating the consensus estimate of $1.89 by $0.13. Apple had a net margin of 27.62% and a return on equity of 135.46%. The firm had revenue of $109.42 billion during the quarter, compared to the consensus estimate of $109.04 billion. During the same quarter in the previous year, the firm posted $1.57 earnings per share. The company’s revenue was up 16.4% on a year-over-year basis. As a group, equities analysts anticipate that Apple Inc. will post 8.74 EPS for the current year. Apple Dividend Announcement The firm also recently disclosed a quarterly dividend, which was paid on Thursday, August 13th. Investors of record on Monday, August 10th were paid a $0.27 dividend. The ex-dividend date of this dividend was Monday, August 10th. This represents a $1.08 dividend on an annualized basis and a yield of 0.3%. Apple’s dividend payout ratio is 12.39%.

Wall Street Analysts Forecast Growth AAPL has been the topic of several recent research reports. Loop Capital decreased their price target on Apple from $350.00 to $340.00 and set a “buy” rating on the stock in a report on Tuesday, August 11th. Rosenblatt Securities reiterated a “neutral” rating and set a $303.00 price objective on shares of Apple in a research report on Thursday, September 10th. Jefferies Financial Group reissued an “underperform” rating on shares of Apple in a research note on Wednesday, September 9th. China Renaissance cut shares of Apple from a “buy” rating to a “hold” rating and dropped their price target for the stock from $329.00 to $280.00 in a research note on Tuesday, August 4th. Finally, Piper Sandler assumed coverage on shares of Apple in a report on Monday, August 17th. They set an “overweight” rating on the stock. One research analyst has rated the stock with a Strong Buy rating, twenty-five have issued a Buy rating, fourteen have assigned a Hold rating and two have assigned a Sell rating to the company. Based on data from MarketBeat.com, the company presently has an average rating of “Moderate Buy” and a consensus target price of $338.80.

Check Out Our Latest Stock Analysis on Apple

Apple News Roundup Here are the key news stories impacting Apple this week:

Positive Sentiment: Analysts remain bullish on the iPhone cycle. Bank of America reaffirmed its Buy rating and $370 price target, citing encouraging iPhone 18 trends and potential artificial-intelligence upside. JPMorgan also maintained a Buy rating, pointing to the longer-term opportunity from the iPhone 18 cycle and foldable Duo. Apple Buy Rating Reaffirmed Positive Sentiment: The iPhone Duo is fueling growth expectations. Analysts and industry observers believe Apple’s first foldable iPhone could expand the premium smartphone market, strengthen the product cycle and create a new source of revenue and earnings growth. Can New iPhone Duo Power Apple’s Stock Higher? Positive Sentiment: Apple’s antitrust exposure has eased. Elon Musk’s X Corp. and SpaceXAI moved to resolve or dismiss their antitrust claims against Apple related to its ChatGPT integration, reducing one legal overhang, although related claims against OpenAI continue. Musk’s X Corp and SpaceXAI Resolve Antitrust Lawsuit Neutral Sentiment: iPhone 18 Pro pre-orders are sending mixed signals. Delivery estimates are generally shorter than during last year’s iPhone 17 launch, which could indicate softer demand, but may also reflect supply improvements or customers waiting for the iPhone Duo. Apple iPhone 18 Pro Pre-orders Point to Mixed Demand Signals Neutral Sentiment: Apple released iOS 27 with a redesigned Siri. The update expands Apple’s AI capabilities, but the initial waitlist and support for existing devices could limit near-term iPhone replacement demand. Apple Releases Redesigned Siri AI Negative Sentiment: Valuation and cost risks remain. With Apple trading near its 52-week high at a premium earnings multiple, investors may demand strong Duo adoption. Reports of sharply higher memory prices could pressure hardware margins or force price increases, while OpenAI’s acquisition of an AI-camera startup founded by former Apple employees highlights intensifying competition in AI-enabled devices. Apple CEO Warns of Memory Price Crisis Insiders Place Their Bets In other news, SVP Jennifer Newstead sold 1,438 shares of the business’s stock in a transaction dated Tuesday, September 8th. The shares were sold at an average price of $317.23, for a total value of $456,176.74. Following the completion of the sale, the senior vice president owned 34,352 shares in the company, valued at approximately $10,897,484.96. The trade was a 4.02% decrease in their position. The transaction was disclosed in a document filed with the SEC, which can be accessed through this hyperlink. Insiders have sold 7,194 shares of company stock valued at $2,245,142 over the last ninety days. 0.06% of the stock is owned by corporate insiders.

Apple Company Profile (Free Report)

Apple Inc is a technology company that designs, develops and markets consumer electronics, software and digital services. Its principal products include the iPhone, Mac computers, iPad tablets, Apple Watch, AirPods and other accessories. The company also develops operating systems and applications that support its hardware products.

Apple’s services business includes the App Store, Apple Music, Apple TV, Apple Arcade, Apple Fitness+, Apple News+, Apple Pay and iCloud. These services provide digital content, payments, cloud storage and subscription offerings across the company’s ecosystem of devices.

Founded in 1976, Apple is headquartered in Cupertino, California, and serves consumers, businesses, educational institutions and government customers worldwide.

See Also Five stocks we like better than Apple Analysts Are Punting Their Calls Into the Next Quarter After Adobe’s Mixed Earnings Institutional Money Is Pouring Into These 2 Altcoin ETFs The End of Big Tech Buybacks? Only One Hyperscaler Is Still Repurchasing Shares 3 Dividend Kings to Buy While They’re Still Beaten Down Want to see what other hedge funds are holding AAPL? Visit HoldingsChannel.com to get the latest 13F filings and insider trades for Apple Inc. (NASDAQ:AAPL – Free Report).

Receive News & Ratings for Apple Daily - Enter your email address below to receive a concise daily summary of the latest news and analysts' ratings for Apple and related companies with MarketBeat.com's FREE daily email newsletter.

Peachtree Investment Partners LLC purchased a new stake in shares of Apple Inc. (NASDAQ:AAPL – Free Report) in the 2nd quarter, according to the company in its most recent disclosure with the SEC. The institutional investor purchased 142,280 shares of the iPhone maker’s stock, valued at approximately $41,170,000. Apple comprises about 13.2% of Peachtree Investment Partners LLC’s investment portfolio, making the stock its biggest holding.

Several other large investors also recently added to or reduced their stakes in the business. Lifetime Wealth Management P.C. purchased a new stake in shares of Apple in the 4th quarter worth $41,000. Ascentis Wealth Management LLC lifted its holdings in Apple by 822.7% during the second quarter. Ascentis Wealth Management LLC now owns 292,493 shares of the iPhone maker’s stock valued at $85,000 after purchasing an additional 260,792 shares in the last quarter. Basso Capital Management L.P. bought a new stake in shares of Apple during the 4th quarter valued at $88,000. Bard Associates Inc. purchased a new position in shares of Apple during the 4th quarter valued at $109,000. Finally, MidAtlantic Capital Management Inc. purchased a new position in shares of Apple during the 4th quarter valued at $187,000. 67.73% of the stock is currently owned by institutional investors.

Analyst Ratings Changes A number of equities analysts have recently weighed in on the company. Rosenblatt Securities reaffirmed a “neutral” rating and issued a $303.00 price objective on shares of Apple in a research note on Thursday, September 10th. Arete Research boosted their target price on Apple from $305.00 to $335.00 and gave the stock a “buy” rating in a research report on Wednesday, June 24th. Morgan Stanley restated an “overweight” rating and set a $360.00 price target on shares of Apple in a report on Wednesday, September 2nd. BTIG Research started coverage on Apple in a research note on Monday, August 17th. They issued a “neutral” rating on the stock. Finally, Wells Fargo & Company restated an “overweight” rating and issued a $350.00 price target (up from $310.00) on shares of Apple in a research report on Friday, July 31st. One analyst has rated the stock with a Strong Buy rating, twenty-five have given a Buy rating, fourteen have assigned a Hold rating and two have given a Sell rating to the stock. Based on data from MarketBeat, the company presently has a consensus rating of “Moderate Buy” and an average target price of $338.80.

Check Out Our Latest Research Report on AAPL Apple Stock Performance Shares of Apple stock opened at $333.08 on Tuesday. The company has a 50 day moving average price of $318.61 and a 200 day moving average price of $293.06. The firm has a market capitalization of $4.86 trillion, a P/E ratio of 38.20, a PEG ratio of 2.89 and a beta of 1.08. Apple Inc. has a 52 week low of $235.03 and a 52 week high of $344.57. The company has a quick ratio of 0.93, a current ratio of 1.00 and a debt-to-equity ratio of 0.66.

Apple (NASDAQ:AAPL – Get Free Report) last announced its earnings results on Thursday, July 30th. The iPhone maker reported $2.02 earnings per share (EPS) for the quarter, beating analysts’ consensus estimates of $1.89 by $0.13. Apple had a return on equity of 135.46% and a net margin of 27.62%.The firm had revenue of $109.42 billion for the quarter, compared to analyst estimates of $109.04 billion. During the same quarter last year, the firm posted $1.57 EPS. The business’s revenue was up 16.4% on a year-over-year basis. Sell-side analysts expect that Apple Inc. will post 8.74 EPS for the current year.

Apple Announces Dividend The firm also recently disclosed a quarterly dividend, which was paid on Thursday, August 13th. Stockholders of record on Monday, August 10th were paid a $0.27 dividend. The ex-dividend date of this dividend was Monday, August 10th. This represents a $1.08 annualized dividend and a dividend yield of 0.3%. Apple’s dividend payout ratio (DPR) is presently 12.39%.

Insider Buying and Selling at Apple In related news, SVP Jennifer Newstead sold 1,438 shares of Apple stock in a transaction on Tuesday, September 8th. The stock was sold at an average price of $317.23, for a total value of $456,176.74. Following the completion of the transaction, the senior vice president directly owned 34,352 shares in the company, valued at approximately $10,897,484.96. This trade represents a 4.02% decrease in their ownership of the stock. The transaction was disclosed in a document filed with the SEC, which is accessible through this hyperlink. Insiders sold a total of 7,194 shares of company stock worth $2,245,142 over the last 90 days. 0.06% of the stock is currently owned by corporate insiders.

Key Apple News Here are the key news stories impacting Apple this week:

Positive Sentiment: Analysts remain bullish on the iPhone cycle. Bank of America reaffirmed its Buy rating and $370 price target, citing encouraging iPhone 18 trends and potential artificial-intelligence upside. JPMorgan also maintained a Buy rating, pointing to the longer-term opportunity from the iPhone 18 cycle and foldable Duo. Apple Buy Rating Reaffirmed Positive Sentiment: The iPhone Duo is fueling growth expectations. Analysts and industry observers believe Apple’s first foldable iPhone could expand the premium smartphone market, strengthen the product cycle and create a new source of revenue and earnings growth. Can New iPhone Duo Power Apple’s Stock Higher? Positive Sentiment: Apple’s antitrust exposure has eased. Elon Musk’s X Corp. and SpaceXAI moved to resolve or dismiss their antitrust claims against Apple related to its ChatGPT integration, reducing one legal overhang, although related claims against OpenAI continue. Musk’s X Corp and SpaceXAI Resolve Antitrust Lawsuit Neutral Sentiment: iPhone 18 Pro pre-orders are sending mixed signals. Delivery estimates are generally shorter than during last year’s iPhone 17 launch, which could indicate softer demand, but may also reflect supply improvements or customers waiting for the iPhone Duo. Apple iPhone 18 Pro Pre-orders Point to Mixed Demand Signals Neutral Sentiment: Apple released iOS 27 with a redesigned Siri. The update expands Apple’s AI capabilities, but the initial waitlist and support for existing devices could limit near-term iPhone replacement demand. Apple Releases Redesigned Siri AI Negative Sentiment: Valuation and cost risks remain. With Apple trading near its 52-week high at a premium earnings multiple, investors may demand strong Duo adoption. Reports of sharply higher memory prices could pressure hardware margins or force price increases, while OpenAI’s acquisition of an AI-camera startup founded by former Apple employees highlights intensifying competition in AI-enabled devices. Apple CEO Warns of Memory Price Crisis About Apple (Free Report)

Apple Inc is a technology company that designs, develops and markets consumer electronics, software and digital services. Its principal products include the iPhone, Mac computers, iPad tablets, Apple Watch, AirPods and other accessories. The company also develops operating systems and applications that support its hardware products.

Apple’s services business includes the App Store, Apple Music, Apple TV, Apple Arcade, Apple Fitness+, Apple News+, Apple Pay and iCloud. These services provide digital content, payments, cloud storage and subscription offerings across the company’s ecosystem of devices.

Founded in 1976, Apple is headquartered in Cupertino, California, and serves consumers, businesses, educational institutions and government customers worldwide.

Featured Stories Five stocks we like better than Apple Analysts Are Punting Their Calls Into the Next Quarter After Adobe’s Mixed Earnings Institutional Money Is Pouring Into These 2 Altcoin ETFs The End of Big Tech Buybacks? Only One Hyperscaler Is Still Repurchasing Shares 3 Dividend Kings to Buy While They’re Still Beaten Down

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Abbot Financial Management Inc. purchased a new position in Apple Inc. (NASDAQ:AAPL – Free Report) during the 2nd quarter, according to its most recent disclosure with the SEC. The fund purchased 55,294 shares of the iPhone maker’s stock, valued at approximately $16,000,000. Apple accounts for 5.5% of Abbot Financial Management Inc.’s holdings, making the stock its 2nd largest position.

A number of other large investors also recently modified their holdings of AAPL. Vanguard Group Inc. raised its stake in Apple by 1.9% during the 4th quarter. Vanguard Group Inc. now owns 1,426,283,914 shares of the iPhone maker’s stock valued at $387,749,545,000 after purchasing an additional 26,856,752 shares during the last quarter. Nuveen LLC boosted its holdings in Apple by 3.8% in the 4th quarter. Nuveen LLC now owns 75,000,920 shares of the iPhone maker’s stock valued at $20,389,750,000 after purchasing an additional 2,725,121 shares during the period. Amundi grew its position in Apple by 23.2% in the 1st quarter. Amundi now owns 73,082,616 shares of the iPhone maker’s stock worth $18,547,637,000 after purchasing an additional 13,780,080 shares during the last quarter. Dimensional Fund Advisors LP grew its position in Apple by 1.7% in the 1st quarter. Dimensional Fund Advisors LP now owns 58,554,032 shares of the iPhone maker’s stock worth $14,858,200,000 after purchasing an additional 979,832 shares during the last quarter. Finally, Fisher Asset Management LLC increased its holdings in shares of Apple by 1.3% during the 4th quarter. Fisher Asset Management LLC now owns 55,146,752 shares of the iPhone maker’s stock worth $14,992,196,000 after purchasing an additional 704,293 shares during the period. 67.73% of the stock is currently owned by institutional investors and hedge funds.

Analyst Ratings Changes A number of research analysts have recently commented on AAPL shares. TD Cowen reaffirmed a “buy” rating and set a $400.00 price objective on shares of Apple in a research report on Thursday, September 10th. Weiss Ratings raised Apple from a “buy (b-)” rating to a “buy (b)” rating in a research report on Monday, August 3rd. KeyCorp restated an “underweight” rating on shares of Apple in a research note on Friday, September 4th. Loop Capital cut their price target on Apple from $350.00 to $340.00 and set a “buy” rating for the company in a report on Tuesday, August 11th. Finally, CICC Research raised their price objective on Apple from $310.00 to $340.00 and gave the stock an “outperform” rating in a research report on Tuesday, August 4th. One research analyst has rated the stock with a Strong Buy rating, twenty-five have assigned a Buy rating, fourteen have assigned a Hold rating and two have issued a Sell rating to the stock. According to MarketBeat, the company currently has a consensus rating of “Moderate Buy” and an average price target of $338.80.

Read Our Latest Report on Apple Key Stories Impacting Apple Here are the key news stories impacting Apple this week:

Positive Sentiment: Analysts remain bullish on the iPhone cycle. Bank of America reaffirmed its Buy rating and $370 price target, citing encouraging iPhone 18 trends and potential artificial-intelligence upside. JPMorgan also maintained a Buy rating, pointing to the longer-term opportunity from the iPhone 18 cycle and foldable Duo. Apple Buy Rating Reaffirmed Positive Sentiment: The iPhone Duo is fueling growth expectations. Analysts and industry observers believe Apple’s first foldable iPhone could expand the premium smartphone market, strengthen the product cycle and create a new source of revenue and earnings growth. Can New iPhone Duo Power Apple’s Stock Higher? Positive Sentiment: Apple’s antitrust exposure has eased. Elon Musk’s X Corp. and SpaceXAI moved to resolve or dismiss their antitrust claims against Apple related to its ChatGPT integration, reducing one legal overhang, although related claims against OpenAI continue. Musk’s X Corp and SpaceXAI Resolve Antitrust Lawsuit Neutral Sentiment: iPhone 18 Pro pre-orders are sending mixed signals. Delivery estimates are generally shorter than during last year’s iPhone 17 launch, which could indicate softer demand, but may also reflect supply improvements or customers waiting for the iPhone Duo. Apple iPhone 18 Pro Pre-orders Point to Mixed Demand Signals Neutral Sentiment: Apple released iOS 27 with a redesigned Siri. The update expands Apple’s AI capabilities, but the initial waitlist and support for existing devices could limit near-term iPhone replacement demand. Apple Releases Redesigned Siri AI Negative Sentiment: Valuation and cost risks remain. With Apple trading near its 52-week high at a premium earnings multiple, investors may demand strong Duo adoption. Reports of sharply higher memory prices could pressure hardware margins or force price increases, while OpenAI’s acquisition of an AI-camera startup founded by former Apple employees highlights intensifying competition in AI-enabled devices. Apple CEO Warns of Memory Price Crisis Insider Activity at Apple In related news, SVP Jennifer Newstead sold 1,439 shares of the firm’s stock in a transaction that occurred on Tuesday, September 1st. The stock was sold at an average price of $317.01, for a total transaction of $456,177.39. Following the completion of the transaction, the senior vice president owned 35,790 shares in the company, valued at $11,345,787.90. This trade represents a 3.87% decrease in their position. The transaction was disclosed in a filing with the Securities & Exchange Commission, which is available through the SEC website. In the last ninety days, insiders sold 7,194 shares of company stock worth $2,245,142. 0.06% of the stock is owned by company insiders.

Apple Stock Performance NASDAQ AAPL opened at $333.08 on Tuesday. The stock has a market cap of $4.86 trillion, a P/E ratio of 38.20, a PEG ratio of 2.89 and a beta of 1.08. The company’s 50-day simple moving average is $318.61 and its 200 day simple moving average is $293.06. Apple Inc. has a twelve month low of $235.03 and a twelve month high of $344.57. The company has a quick ratio of 0.93, a current ratio of 1.00 and a debt-to-equity ratio of 0.66.

Apple (NASDAQ:AAPL – Get Free Report) last posted its quarterly earnings results on Thursday, July 30th. The iPhone maker reported $2.02 earnings per share (EPS) for the quarter, topping the consensus estimate of $1.89 by $0.13. The firm had revenue of $109.42 billion during the quarter, compared to analyst estimates of $109.04 billion. Apple had a net margin of 27.62% and a return on equity of 135.46%. The company’s quarterly revenue was up 16.4% compared to the same quarter last year. During the same quarter in the prior year, the business posted $1.57 earnings per share. As a group, research analysts forecast that Apple Inc. will post 8.74 earnings per share for the current fiscal year.

Apple Dividend Announcement The business also recently announced a quarterly dividend, which was paid on Thursday, August 13th. Stockholders of record on Monday, August 10th were issued a $0.27 dividend. The ex-dividend date of this dividend was Monday, August 10th. This represents a $1.08 dividend on an annualized basis and a dividend yield of 0.3%. Apple’s dividend payout ratio is presently 12.39%.

Apple Profile (Free Report)

Apple Inc is a technology company that designs, develops and markets consumer electronics, software and digital services. Its principal products include the iPhone, Mac computers, iPad tablets, Apple Watch, AirPods and other accessories. The company also develops operating systems and applications that support its hardware products.

Apple’s services business includes the App Store, Apple Music, Apple TV, Apple Arcade, Apple Fitness+, Apple News+, Apple Pay and iCloud. These services provide digital content, payments, cloud storage and subscription offerings across the company’s ecosystem of devices.

Founded in 1976, Apple is headquartered in Cupertino, California, and serves consumers, businesses, educational institutions and government customers worldwide.

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Barden Capital Management Inc. acquired a new stake in shares of Apple Inc. (NASDAQ: AAPL) in the undefined quarter, according to its most recent Form 13F filing with the Securities and Exchange Commission. The fund acquired 9,116 shares of the iPhone maker's stock, valued at approximately $2,638,000. Apple comprises approximately 2.4% of Barden

Apple is making design changes to its retail stores, Bloomberg reported Sunday (Sept. 13). The changes are an acceleration of a retail strategy the iPhone maker has adopted in the last few years, focusing more on upgrades than opening new locations, the report said.

Apple walked into federal court demanding access to OpenAI's unreleased consumer device, internal communications, and the employees who touched allegedly stolen confidential material. The judge now decides how deep Apple gets to dig before an October 1 showdown.

The most valuable company in the world walked into a federal courtroom on Monday and asked a judge for the keys to its rival’s laboratory. Apple (NASDAQ:AAPL | AAPL Price Prediction) is seeking accelerated discovery into OpenAI’s internal communications, devices, accounts, and employees ahead of an October 1 injunction hearing, with Judge Edward Davila now positioned to decide how deep Apple gets to dig before trial.

The ask is narrow and specific. Apple wants evidence of where allegedly confidential material went at OpenAI, who accessed it, what systems it touched, and whether any of it reached OpenAI’s new hardware device. As CNBC laid out the case, Apple’s hard problem is proving OpenAI actually used the confidential information a former employee walked out with, and that the use showed up inside the unreleased consumer gadget OpenAI is building.

Front-Run Question Looms Over Apple’s Watch Launch Then comes the twist from the same CNBC segment. Reporter Mackenzie Sigalos said there have been “certain conversations about whether Apple was almost looking to front run a product like this from OpenAI with this new audio intelligence feature that pairs with the new Apple Watch that’s coming out this fall.” Apple unveiled that Watch, alongside a $1,999 foldable iPhone Duo, on September 9, five days before its lawyers stood in front of Davila.

Apple has not confirmed any such intent, and Sigalos framed it as an open question.

Why Apple Cares So Much About One Device Apple’s own AI positioning has now been rebuilt around hardware. At the July call, CEO Tim Cook described the newly rolled out Siri AI as “a completely reimagined version of Siri that is profoundly capable, deeply personal, and integrated seamlessly across our platforms.” He added that on-device inference is “also very strategic and sort of a competitive weapon, if you will.”

An analyst pressed incoming CEO John Ternus on exactly the OpenAI hardware threat. Ternus stayed on script:

“There is so much opportunity for us with everything that’s happening in this space and we’re really focused on our plans and very excited about it.”

Behind that answer sits $11.73 billion of quarterly R&D and a hardware franchise that just posted $54.3 billion of iPhone revenue in a single June quarter.

Financial Asymmetry Between Apple and OpenAI AAPL trades at $334.58, up 45.99% over the past year and up 10.7% in a month, sitting on a market cap near $4.89 trillion. On the other side of the caption, Sigalos described OpenAI as simultaneously managing a compute crunch, capex-heavy investments in custom AI chips, consumer hardware development, executive departures, Q2 operating losses, and a growing number of lawsuits, with its IPO pushed into next year.

What to watch: any ruling from Davila on discovery scope, and whether Apple’s list of names inside OpenAI gets any shorter before October 1.

Contact [email protected] for any questions or corrections.

Everyone knows Nvidia owns the AI trade, but a quieter giant with 2.5 billion active devices is building a monetization machine that could rewrite that assumption entirely.

Apple (NASDAQ:AAPL | AAPL Price Prediction) has quietly become one of the year’s better AI trades. Shares are up 22.56% YTD and 44.98% over the past year, powered by a reimagined Siri, an M5 silicon refresh, and a Services engine that keeps compounding.

Our 24/7 Wall St. price target for Apple is $364.19 over the next 12 months, implying 9.61% upside from $332.27. Our recommendation is buy, with a 90% confidence rating.

Metric Value Current Price $332.27 24/7 Wall St. Price Target $364.19 Upside 9.61% Recommendation BUY Confidence Level 90% Why Apple Just Had Its Best AI Quarter Yet Apple’s Q3 FY2026 earnings report was the setup for the current rally. Revenue hit $109.42 billion, up 16.4% YoY, with iPhone at $54.25 billion and Services at a record $30.74 billion. EPS of $2.02 beat by 6.80%, the ninth straight beat.

Shares have climbed 9.93% in the past month alone, sitting roughly 6% off the 52-week high of $344.27. CNBC’s Josh Brown recently flagged Apple’s chart as giving a “classic tell”, and the stock has agreed: shares closed at $332.27 after a 1.75% single-day pop.

Why Bulls See Siri AI Breaking the Model The bull thesis is simple: Apple owns the distribution. With 2.5 billion active devices, even modest AI monetization moves the needle. CEO Tim Cook told investors Apple is “off the charts excited about Siri AI” and confirmed “upgrade possibilities on iCloud Plus” as a monetization path.

Mac revenue grew 29% as enterprises deploy Apple Silicon for on-device inference. If Siri AI drives an accelerated iPhone upgrade cycle heading into holiday, our bull-case $380.80 is achievable. FY2027 consensus EPS sits at $9.57, with the high end at $10.67.

What Could Send Apple Back to $316 The Q3 gross margin of 50.1% included a 2pp one-time tariff refund benefit that will not recur. Memory costs are the bigger overhang. Cook warned “For September, we expect to pay even higher memory costs” and that DRAM pricing could keep rising. Regulatory delays in the EU and China are pushing Siri AI’s global rollout past the initial timeline.

Insider activity is neutral, and FY2027 EPS estimates have seen 24 downward revisions in the past 30 days. Bulls counter that the memory pressure reflects unprecedented iPhone and Mac demand, which Cook called “an incredibly strong iPhone and Mac product cycle“. A bear-case fade takes shares back to $316.06.

How Apple Compares to Microsoft and Alphabet Microsoft (NASDAQ:MSFT) is the natural AI comp. Azure just crossed $100 billion in annual revenue with Q4 growth of 43%, and Microsoft trades at a P/E of 28. That is a full turn cheaper than Apple on earnings, but Microsoft’s $115.95 billion capex is compressing free cash flow.

Alphabet (NASDAQ:GOOGL) is the value play, trading at a P/E of just 15, with Google Cloud growing 82% in Q2. Both peers spend far more on AI infrastructure than Apple does, which is precisely the point. Apple’s asset-light model produces 171.4% ROE and 32.0% operating margins. On earnings multiple alone, Apple looks expensive. On capital efficiency, our target looks reasonable.

Company P/E Operating Margin Apple 43 32.0% Microsoft 28 46.8% Alphabet 15 32.0% Buy Rating at 90% Confidence The 24/7 Wall St. price target of $364.19 earns a buy at 90% confidence. The tipping factor is Siri AI, which converts Apple’s 2.5 billion-device install base into a recurring revenue lever without requiring hyperscaler-level capex.

The thesis strengthens if the December quarter confirms Services growth staying in double digits. The thesis weakens if memory costs erase more than 200 basis points of gross margin next quarter.

Year 24/7 Wall St. Price Target 2026 $338.02 2027 $378.04 2028 $396.74 2029 $416.98 2030 $456.58 These projections assume Apple executes on Siri AI monetization and Services continues its double-digit trajectory. Significant upside or downside could come from a foldable iPhone launch or sustained DRAM price inflation.

Contact [email protected] for any questions or corrections.

Prospect Hill Management LLC purchased a new stake in shares of Apple Inc. (NASDAQ:AAPL – Free Report) in the second quarter, according to the company in its most recent Form 13F filing with the Securities and Exchange Commission (SEC). The fund purchased 505,842 shares of the iPhone maker’s stock, valued at approximately $146,370,000. Apple accounts for 56.8% of Prospect Hill Management LLC’s portfolio, making the stock its largest holding.

Other institutional investors and hedge funds also recently added to or reduced their stakes in the company. Lifetime Wealth Management P.C. purchased a new position in Apple in the fourth quarter valued at approximately $41,000. ROSS JOHNSON & Associates LLC lifted its position in Apple by 1,800.0% during the first quarter. ROSS JOHNSON & Associates LLC now owns 190 shares of the iPhone maker’s stock valued at $42,000 after buying an additional 180 shares in the last quarter. Timmons Wealth Management LLC purchased a new stake in Apple during the fourth quarter worth approximately $69,000. LSV Asset Management purchased a new stake in Apple during the fourth quarter worth approximately $65,000. Finally, Inspire Investing LLC acquired a new stake in shares of Apple in the fourth quarter worth $76,000. 67.73% of the stock is currently owned by institutional investors and hedge funds.

Apple Price Performance Shares of AAPL opened at $332.27 on Monday. Apple Inc. has a 52 week low of $229.02 and a 52 week high of $344.57. The company has a current ratio of 1.00, a quick ratio of 0.93 and a debt-to-equity ratio of 0.66. The firm has a market cap of $4.85 trillion, a price-to-earnings ratio of 38.10, a PEG ratio of 2.89 and a beta of 1.08. The stock has a 50 day moving average of $318.20 and a 200-day moving average of $292.63.

Apple (NASDAQ:AAPL – Get Free Report) last announced its quarterly earnings data on Thursday, July 30th. The iPhone maker reported $2.02 earnings per share (EPS) for the quarter, topping the consensus estimate of $1.89 by $0.13. Apple had a return on equity of 135.46% and a net margin of 27.62%.The firm had revenue of $109.42 billion for the quarter, compared to analysts’ expectations of $109.04 billion. During the same period last year, the business posted $1.57 earnings per share. The firm’s revenue for the quarter was up 16.4% on a year-over-year basis. As a group, analysts forecast that Apple Inc. will post 8.74 EPS for the current year. Apple Announces Dividend The firm also recently declared a quarterly dividend, which was paid on Thursday, August 13th. Stockholders of record on Monday, August 10th were given a $0.27 dividend. This represents a $1.08 dividend on an annualized basis and a dividend yield of 0.3%. The ex-dividend date was Monday, August 10th. Apple’s dividend payout ratio (DPR) is presently 12.39%.

Insider Transactions at Apple In related news, insider Ben Borders sold 116 shares of the stock in a transaction dated Tuesday, June 16th. The shares were sold at an average price of $295.14, for a total transaction of $34,236.24. Following the sale, the insider owned 38,713 shares in the company, valued at $11,425,754.82. This represents a 0.30% decrease in their ownership of the stock. The transaction was disclosed in a legal filing with the Securities & Exchange Commission, which is available through this hyperlink. The sale was made to cover tax withholding obligations related to the vesting of equity awards. Also, SVP Jennifer Newstead sold 1,438 shares of Apple stock in a transaction that occurred on Tuesday, September 8th. The shares were sold at an average price of $317.23, for a total value of $456,176.74. Following the completion of the transaction, the senior vice president owned 34,352 shares of the company’s stock, valued at approximately $10,897,484.96. The trade was a 4.02% decrease in their ownership of the stock. The disclosure for this sale is available in the SEC filing. In the last ninety days, insiders have sold 7,310 shares of company stock valued at $2,279,378. Insiders own 0.06% of the company’s stock.

Apple News Roundup Here are the key news stories impacting Apple this week:

Positive Sentiment: iPhone Duo creates a potential new growth cycle. Apple’s $1,999 foldable iPhone, scheduled to arrive October 23, could drive upgrades, deepen ecosystem engagement and add a high-margin premium product category. Some analysts believe foldables could eventually account for 10% to 20% of iPhone revenue. How Wall Street viewed Apple’s foldable iPhone Positive Sentiment: Analysts see renewed hardware momentum. Alongside the Duo, Apple unveiled the iPhone 18 Pro lineup, new Apple Watch models, AirPods 5 and expanded Siri AI features. TD Cowen maintained a Buy rating with a $400 target, supporting the bullish reaction. TD Cowen reiterates Buy rating Positive Sentiment: Carrier promotions could reduce sticker-price resistance. T-Mobile, AT&T and Verizon are offering installment and trade-in incentives for the expensive Duo, potentially broadening access without an immediate industrywide price war. Wireless carrier promotions Neutral Sentiment: Wall Street remains divided. Bank of America retained a Buy rating but lowered its price target to $370, while Rosenblatt kept a Neutral rating and $303 target. The debate centers on Duo demand, supply constraints, valuation and the durability of the upgrade cycle. Negative Sentiment: Margin pressure remains the main risk. Apple raised iPhone Pro prices by $100, but memory and other component costs are rising rapidly. Management has already guided to lower gross margins, raising concerns that pricing may not fully offset higher costs. Apple margin pressure from memory costs Negative Sentiment: Premium valuation and competition limit upside. Apple trades near the upper end of its historical earnings multiple, while Huawei, Xiaomi and Samsung remain strong competitors in China and the foldable market. Negative Sentiment: Insider selling is a modest cautionary signal. SVP Jennifer Newstead sold approximately $456,000 of stock, reducing her direct holdings by about 4%, although she retains a substantial position. Analysts Set New Price Targets A number of equities analysts have recently commented on the stock. UBS Group reissued a “neutral” rating on shares of Apple in a research note on Thursday. Weiss Ratings upgraded Apple from a “buy (b-)” rating to a “buy (b)” rating in a report on Monday, August 3rd. Jefferies Financial Group reissued an “underperform” rating on shares of Apple in a research report on Wednesday. Oppenheimer reaffirmed a “market perform” rating on shares of Apple in a research report on Thursday. Finally, China Renaissance downgraded Apple from a “buy” rating to a “hold” rating and set a $280.00 target price on the stock. in a report on Tuesday, August 4th. One investment analyst has rated the stock with a Strong Buy rating, twenty-two have given a Buy rating, twelve have issued a Hold rating and four have given a Sell rating to the company. According to MarketBeat, Apple presently has a consensus rating of “Moderate Buy” and an average target price of $334.91.

Get Our Latest Stock Analysis on AAPL

About Apple (Free Report)

Apple Inc is a technology company that designs, develops and markets consumer electronics, software and digital services. Its principal products include the iPhone, Mac computers, iPad tablets, Apple Watch, AirPods and other accessories. The company also develops operating systems and applications that support its hardware products.

Apple’s services business includes the App Store, Apple Music, Apple TV, Apple Arcade, Apple Fitness+, Apple News+, Apple Pay and iCloud. These services provide digital content, payments, cloud storage and subscription offerings across the company’s ecosystem of devices.

Founded in 1976, Apple is headquartered in Cupertino, California, and serves consumers, businesses, educational institutions and government customers worldwide.

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