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Portfolio Design Labs LLC purchased a new position in shares of Apple Inc. (NASDAQ:AAPL – Free Report) during the 2nd quarter, according to the company in its most recent filing with the Securities and Exchange Commission. The fund purchased 89,125 shares of the iPhone maker’s stock, valued at approximately $25,789,000. Apple accounts for about 4.2% of Portfolio Design Labs LLC’s portfolio, making the stock its 4th largest holding.

Several other institutional investors and hedge funds have also recently modified their holdings of AAPL. Vanguard Group Inc. raised its position in Apple by 1.9% in the fourth quarter. Vanguard Group Inc. now owns 1,426,283,914 shares of the iPhone maker’s stock valued at $387,749,545,000 after purchasing an additional 26,856,752 shares during the period. Nuveen LLC raised its stake in shares of Apple by 3.8% in the 4th quarter. Nuveen LLC now owns 75,000,920 shares of the iPhone maker’s stock valued at $20,389,750,000 after acquiring an additional 2,725,121 shares during the period. Amundi lifted its holdings in shares of Apple by 23.2% in the 1st quarter. Amundi now owns 73,082,616 shares of the iPhone maker’s stock worth $18,547,637,000 after acquiring an additional 13,780,080 shares during the last quarter. Dimensional Fund Advisors LP raised its position in Apple by 1.7% in the first quarter. Dimensional Fund Advisors LP now owns 58,554,032 shares of the iPhone maker’s stock valued at $14,858,200,000 after purchasing an additional 979,832 shares during the period. Finally, Fisher Asset Management LLC lifted its stake in Apple by 1.3% during the fourth quarter. Fisher Asset Management LLC now owns 55,146,752 shares of the iPhone maker’s stock worth $14,992,196,000 after purchasing an additional 704,293 shares in the last quarter. Institutional investors and hedge funds own 67.73% of the company’s stock.

Apple News Summary Here are the key news stories impacting Apple this week:

Positive Sentiment: Evercore ISI raised its Apple price target to $380 from $365 and maintained an outperform view. A survey of roughly 4,000 consumers indicated a potentially stronger-than-expected iPhone upgrade cycle and a higher average selling price. iPhone 18 Pro Hits Stores Today Positive Sentiment: iPhone 18 Pro sales are supported by carrier trade-in promotions. Bank of America said incentives can offset the $100 price increase, reducing the risk that higher prices will weaken demand. Apple’s iPhone 18 Lineup Keeps Bank of America Bullish Positive Sentiment: Apple’s ecosystem is gaining additional reach. General Motors plans to restore Apple CarPlay after consumer backlash, while Apple is reportedly preparing an Apple Pay launch in India with Axis Bank. These developments could support services engagement and ecosystem adoption. GM Is Re-downloading Apple CarPlay Neutral Sentiment: Initial iPhone 18 Pro demand indicators are mixed. Quick-commerce shortages in India suggest strong localized demand, but UBS cited muted wait times in several major markets. Investors are also assessing whether customers may delay purchases for Apple’s roughly $1,999 foldable iPhone Duo. Apple iPhone 18 Seeing Muted Initial Wait Times Negative Sentiment: Risks include premium pricing, valuation and regulatory pressure. Analysts warn that expensive devices could limit adoption in price-sensitive markets such as India. More than 1,600 Italian Apple store employees also struck on launch day, while Apple continues to challenge a potential UK encryption backdoor order and faces European legal scrutiny. Italian Apple Store Employees Strike Analysts Set New Price Targets A number of equities analysts recently commented on AAPL shares. Jefferies Financial Group restated an “underperform” rating on shares of Apple in a report on Wednesday, September 9th. Citigroup reissued a “buy” rating on shares of Apple in a research report on Thursday, September 10th. Piper Sandler started coverage on shares of Apple in a research note on Monday, August 17th. They issued an “overweight” rating for the company. Wedbush restated an “outperform” rating and issued a $400.00 price objective on shares of Apple in a report on Friday, June 5th. Finally, Moffett Nathanson reissued a “neutral” rating and issued a $304.00 price target (up from $270.00) on shares of Apple in a research report on Tuesday, September 8th. One equities research analyst has rated the stock with a Strong Buy rating, twenty-six have given a Buy rating, thirteen have issued a Hold rating and two have assigned a Sell rating to the stock. According to MarketBeat.com, the company presently has an average rating of “Moderate Buy” and an average target price of $340.14. Read Our Latest Stock Report on AAPL

Apple Price Performance Apple stock opened at $336.13 on Monday. The company has a market cap of $4.91 trillion, a PE ratio of 38.55, a price-to-earnings-growth ratio of 2.92 and a beta of 1.08. Apple Inc. has a 1-year low of $240.21 and a 1-year high of $344.57. The stock’s 50 day moving average price is $320.24 and its 200 day moving average price is $294.90. The company has a debt-to-equity ratio of 0.66, a current ratio of 1.00 and a quick ratio of 0.93.

Apple (NASDAQ:AAPL – Get Free Report) last released its quarterly earnings results on Thursday, July 30th. The iPhone maker reported $2.02 earnings per share for the quarter, topping analysts’ consensus estimates of $1.89 by $0.13. The business had revenue of $109.42 billion for the quarter, compared to analysts’ expectations of $109.04 billion. Apple had a return on equity of 135.46% and a net margin of 27.62%.The company’s revenue was up 16.4% compared to the same quarter last year. During the same quarter in the prior year, the firm posted $1.57 EPS. On average, sell-side analysts predict that Apple Inc. will post 8.74 EPS for the current fiscal year.

Apple Announces Dividend The firm also recently announced a quarterly dividend, which was paid on Thursday, August 13th. Investors of record on Monday, August 10th were paid a $0.27 dividend. This represents a $1.08 annualized dividend and a yield of 0.3%. The ex-dividend date was Monday, August 10th. Apple’s dividend payout ratio is presently 12.39%.

Insider Activity at Apple In other Apple news, SVP Jennifer Newstead sold 1,439 shares of the stock in a transaction that occurred on Tuesday, September 1st. The shares were sold at an average price of $317.01, for a total transaction of $456,177.39. Following the transaction, the senior vice president owned 35,790 shares of the company’s stock, valued at $11,345,787.90. This trade represents a 3.87% decrease in their ownership of the stock. The transaction was disclosed in a document filed with the SEC, which is accessible through this hyperlink. Over the last three months, insiders have sold 8,632 shares of company stock worth $2,719,955. Corporate insiders own 0.06% of the company’s stock.

Apple Profile (Free Report)

Apple Inc is a technology company that designs, develops and markets consumer electronics, software and digital services. Its principal products include the iPhone, Mac computers, iPad tablets, Apple Watch, AirPods and other accessories. The company also develops operating systems and applications that support its hardware products.

Apple’s services business includes the App Store, Apple Music, Apple TV, Apple Arcade, Apple Fitness+, Apple News+, Apple Pay and iCloud. These services provide digital content, payments, cloud storage and subscription offerings across the company’s ecosystem of devices.

Founded in 1976, Apple is headquartered in Cupertino, California, and serves consumers, businesses, educational institutions and government customers worldwide.

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Trillium Asset Management LLC bought a new position in shares of Apple Inc. (NASDAQ:AAPL – Free Report) during the second quarter, according to its most recent Form 13F filing with the SEC. The fund bought 521,841 shares of the iPhone maker’s stock, valued at approximately $151,000,000. Apple comprises about 4.6% of Trillium Asset Management LLC’s portfolio, making the stock its 3rd biggest holding.

A number of other large investors have also added to or reduced their stakes in the business. Longfellow Investment Management Co. LLC acquired a new stake in shares of Apple during the 2nd quarter worth about $30,000. Lifetime Wealth Management P.C. bought a new position in Apple in the 4th quarter valued at about $41,000. Ascentis Wealth Management LLC raised its holdings in Apple by 822.7% in the 2nd quarter. Ascentis Wealth Management LLC now owns 292,493 shares of the iPhone maker’s stock valued at $85,000 after acquiring an additional 260,792 shares during the period. Basso Capital Management L.P. bought a new stake in shares of Apple during the fourth quarter worth approximately $88,000. Finally, Bard Associates Inc. acquired a new position in shares of Apple in the fourth quarter valued at approximately $109,000. Institutional investors own 67.73% of the company’s stock.

Insiders Place Their Bets In related news, SVP Jennifer Newstead sold 1,438 shares of the business’s stock in a transaction dated Tuesday, September 15th. The stock was sold at an average price of $330.19, for a total value of $474,813.22. Following the completion of the sale, the senior vice president directly owned 32,914 shares of the company’s stock, valued at $10,867,873.66. The trade was a 4.19% decrease in their position. The sale was disclosed in a filing with the SEC, which is available at the SEC website. The sale was made to cover tax withholding obligations related to the vesting of equity awards. Insiders have sold 8,632 shares of company stock valued at $2,719,955 over the last ninety days. Insiders own 0.06% of the company’s stock.

Key Stories Impacting Apple Here are the key news stories impacting Apple this week: Positive Sentiment: Evercore ISI raised its Apple price target to $380 from $365 and maintained an outperform view. A survey of roughly 4,000 consumers indicated a potentially stronger-than-expected iPhone upgrade cycle and a higher average selling price. iPhone 18 Pro Hits Stores Today Positive Sentiment: iPhone 18 Pro sales are supported by carrier trade-in promotions. Bank of America said incentives can offset the $100 price increase, reducing the risk that higher prices will weaken demand. Apple’s iPhone 18 Lineup Keeps Bank of America Bullish Positive Sentiment: Apple’s ecosystem is gaining additional reach. General Motors plans to restore Apple CarPlay after consumer backlash, while Apple is reportedly preparing an Apple Pay launch in India with Axis Bank. These developments could support services engagement and ecosystem adoption. GM Is Re-downloading Apple CarPlay Neutral Sentiment: Initial iPhone 18 Pro demand indicators are mixed. Quick-commerce shortages in India suggest strong localized demand, but UBS cited muted wait times in several major markets. Investors are also assessing whether customers may delay purchases for Apple’s roughly $1,999 foldable iPhone Duo. Apple iPhone 18 Seeing Muted Initial Wait Times Negative Sentiment: Risks include premium pricing, valuation and regulatory pressure. Analysts warn that expensive devices could limit adoption in price-sensitive markets such as India. More than 1,600 Italian Apple store employees also struck on launch day, while Apple continues to challenge a potential UK encryption backdoor order and faces European legal scrutiny. Italian Apple Store Employees Strike Apple Stock Performance Shares of AAPL stock opened at $336.13 on Monday. The business’s 50-day moving average price is $320.24 and its 200-day moving average price is $294.90. Apple Inc. has a 12 month low of $240.21 and a 12 month high of $344.57. The firm has a market capitalization of $4.91 trillion, a price-to-earnings ratio of 38.55, a PEG ratio of 2.92 and a beta of 1.08. The company has a current ratio of 1.00, a quick ratio of 0.93 and a debt-to-equity ratio of 0.66.

Apple (NASDAQ:AAPL – Get Free Report) last announced its earnings results on Thursday, July 30th. The iPhone maker reported $2.02 EPS for the quarter, topping the consensus estimate of $1.89 by $0.13. The firm had revenue of $109.42 billion for the quarter, compared to the consensus estimate of $109.04 billion. Apple had a return on equity of 135.46% and a net margin of 27.62%.The business’s quarterly revenue was up 16.4% compared to the same quarter last year. During the same period in the previous year, the business earned $1.57 EPS. Equities research analysts forecast that Apple Inc. will post 8.74 EPS for the current year.

Apple Dividend Announcement The business also recently declared a quarterly dividend, which was paid on Thursday, August 13th. Shareholders of record on Monday, August 10th were issued a $0.27 dividend. This represents a $1.08 dividend on an annualized basis and a yield of 0.3%. The ex-dividend date was Monday, August 10th. Apple’s dividend payout ratio (DPR) is presently 12.39%.

Wall Street Analyst Weigh In AAPL has been the topic of a number of research reports. Argus upped their price objective on Apple from $325.00 to $375.00 in a report on Monday, June 8th. Citigroup restated a “buy” rating on shares of Apple in a research note on Thursday, September 10th. Rosenblatt Securities reaffirmed a “neutral” rating and set a $303.00 price target on shares of Apple in a research report on Thursday, September 10th. DA Davidson reissued a “neutral” rating and issued a $270.00 price objective on shares of Apple in a report on Wednesday, September 2nd. Finally, Evercore set a $380.00 target price on shares of Apple and gave the stock an “outperform” rating in a research report on Friday. One equities research analyst has rated the stock with a Strong Buy rating, twenty-six have assigned a Buy rating, thirteen have given a Hold rating and two have given a Sell rating to the stock. According to MarketBeat.com, the company currently has an average rating of “Moderate Buy” and a consensus target price of $340.14.

Read Our Latest Stock Analysis on AAPL

Apple Company Profile (Free Report)

Apple Inc is a technology company that designs, develops and markets consumer electronics, software and digital services. Its principal products include the iPhone, Mac computers, iPad tablets, Apple Watch, AirPods and other accessories. The company also develops operating systems and applications that support its hardware products.

Apple’s services business includes the App Store, Apple Music, Apple TV, Apple Arcade, Apple Fitness+, Apple News+, Apple Pay and iCloud. These services provide digital content, payments, cloud storage and subscription offerings across the company’s ecosystem of devices.

Founded in 1976, Apple is headquartered in Cupertino, California, and serves consumers, businesses, educational institutions and government customers worldwide.

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NWK Group Inc. acquired a new position in Apple Inc. (NASDAQ:AAPL – Free Report) during the 2nd quarter, according to the company in its most recent disclosure with the Securities & Exchange Commission. The fund acquired 57,600 shares of the iPhone maker’s stock, valued at approximately $16,667,000. Apple accounts for about 5.1% of NWK Group Inc.’s portfolio, making the stock its 5th largest position.

Other institutional investors and hedge funds have also recently added to or reduced their stakes in the company. Prospect Hill Management LLC purchased a new stake in Apple during the 2nd quarter worth about $146,370,000. Focus Partners Advisor Solutions LLC purchased a new stake in shares of Apple during the 2nd quarter valued at $168,646,000. Wealthfront Advisers LLC bought a new stake in Apple during the second quarter worth about $482,388,000. Baron Silver Stevens Financial Advisors LLC lifted its position in Apple by 65.6% in the 2nd quarter. Baron Silver Stevens Financial Advisors LLC now owns 66,717 shares of the iPhone maker’s stock worth $19,305,000 after buying an additional 26,418 shares during the last quarter. Finally, Rainier Family Wealth Inc. lifted its holdings in shares of Apple by 14.1% in the 1st quarter. Rainier Family Wealth Inc. now owns 24,386 shares of the iPhone maker’s stock worth $6,189,000 after acquiring an additional 3,014 shares during the last quarter. Institutional investors own 67.73% of the company’s stock.

Apple Stock Performance Shares of NASDAQ:AAPL opened at $336.13 on Monday. The company has a debt-to-equity ratio of 0.66, a quick ratio of 0.93 and a current ratio of 1.00. The stock has a market capitalization of $4.91 trillion, a price-to-earnings ratio of 38.55, a PEG ratio of 2.92 and a beta of 1.08. The stock’s 50-day simple moving average is $320.24 and its two-hundred day simple moving average is $294.90. Apple Inc. has a 52-week low of $240.21 and a 52-week high of $344.57.

Apple (NASDAQ:AAPL – Get Free Report) last announced its earnings results on Thursday, July 30th. The iPhone maker reported $2.02 EPS for the quarter, beating analysts’ consensus estimates of $1.89 by $0.13. Apple had a net margin of 27.62% and a return on equity of 135.46%. The business had revenue of $109.42 billion during the quarter, compared to analysts’ expectations of $109.04 billion. During the same period in the prior year, the company earned $1.57 earnings per share. The firm’s revenue was up 16.4% on a year-over-year basis. Analysts expect that Apple Inc. will post 8.74 EPS for the current year. Apple Dividend Announcement The firm also recently disclosed a quarterly dividend, which was paid on Thursday, August 13th. Stockholders of record on Monday, August 10th were paid a $0.27 dividend. The ex-dividend date of this dividend was Monday, August 10th. This represents a $1.08 dividend on an annualized basis and a dividend yield of 0.3%. Apple’s dividend payout ratio is 12.39%.

Insider Activity In other news, SVP Jennifer Newstead sold 1,438 shares of Apple stock in a transaction that occurred on Tuesday, September 15th. The shares were sold at an average price of $330.19, for a total transaction of $474,813.22. Following the sale, the senior vice president owned 32,914 shares in the company, valued at $10,867,873.66. This trade represents a 4.19% decrease in their ownership of the stock. The transaction was disclosed in a filing with the SEC, which is available at the SEC website. The sale was made to cover tax withholding obligations related to the vesting of equity awards. Insiders have sold a total of 8,632 shares of company stock worth $2,719,955 in the last quarter. Company insiders own 0.06% of the company’s stock.

Apple News Roundup Here are the key news stories impacting Apple this week:

Positive Sentiment: Evercore ISI raised its Apple price target to $380 from $365 and maintained an outperform view. A survey of roughly 4,000 consumers indicated a potentially stronger-than-expected iPhone upgrade cycle and a higher average selling price. iPhone 18 Pro Hits Stores Today Positive Sentiment: iPhone 18 Pro sales are supported by carrier trade-in promotions. Bank of America said incentives can offset the $100 price increase, reducing the risk that higher prices will weaken demand. Apple’s iPhone 18 Lineup Keeps Bank of America Bullish Positive Sentiment: Apple’s ecosystem is gaining additional reach. General Motors plans to restore Apple CarPlay after consumer backlash, while Apple is reportedly preparing an Apple Pay launch in India with Axis Bank. These developments could support services engagement and ecosystem adoption. GM Is Re-downloading Apple CarPlay Neutral Sentiment: Initial iPhone 18 Pro demand indicators are mixed. Quick-commerce shortages in India suggest strong localized demand, but UBS cited muted wait times in several major markets. Investors are also assessing whether customers may delay purchases for Apple’s roughly $1,999 foldable iPhone Duo. Apple iPhone 18 Seeing Muted Initial Wait Times Negative Sentiment: Risks include premium pricing, valuation and regulatory pressure. Analysts warn that expensive devices could limit adoption in price-sensitive markets such as India. More than 1,600 Italian Apple store employees also struck on launch day, while Apple continues to challenge a potential UK encryption backdoor order and faces European legal scrutiny. Italian Apple Store Employees Strike Wall Street Analysts Forecast Growth Several equities research analysts recently weighed in on AAPL shares. The Goldman Sachs Group started coverage on Apple in a report on Monday, August 17th. They set a “buy” rating for the company. HSBC reaffirmed a “buy” rating and set a $366.00 target price on shares of Apple in a research note on Tuesday, September 8th. UBS Group reaffirmed a “buy” rating on shares of Apple in a research note on Thursday. Oppenheimer reaffirmed a “market perform” rating on shares of Apple in a research note on Thursday, September 10th. Finally, Daiwa Securities Group raised their price target on Apple from $325.00 to $335.00 and gave the company an “outperform” rating in a report on Tuesday, August 11th. One investment analyst has rated the stock with a Strong Buy rating, twenty-six have issued a Buy rating, thirteen have assigned a Hold rating and two have given a Sell rating to the company. According to data from MarketBeat, the company presently has a consensus rating of “Moderate Buy” and a consensus target price of $340.14.

Get Our Latest Report on Apple

About Apple (Free Report)

Apple Inc is a technology company that designs, develops and markets consumer electronics, software and digital services. Its principal products include the iPhone, Mac computers, iPad tablets, Apple Watch, AirPods and other accessories. The company also develops operating systems and applications that support its hardware products.

Apple’s services business includes the App Store, Apple Music, Apple TV, Apple Arcade, Apple Fitness+, Apple News+, Apple Pay and iCloud. These services provide digital content, payments, cloud storage and subscription offerings across the company’s ecosystem of devices.

Founded in 1976, Apple is headquartered in Cupertino, California, and serves consumers, businesses, educational institutions and government customers worldwide.

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Receive News & Ratings for Apple Daily - Enter your email address below to receive a concise daily summary of the latest news and analysts' ratings for Apple and related companies with MarketBeat.com's FREE daily email newsletter.

OVERSEA CHINESE BANKING Corp Ltd acquired a new stake in shares of Apple Inc. (NASDAQ:AAPL – Free Report) during the second quarter, according to its most recent disclosure with the SEC. The fund acquired 14,000 shares of the iPhone maker’s stock, valued at approximately $4,051,000.

Other hedge funds also recently made changes to their positions in the company. August Group Capital Ltd purchased a new stake in Apple in the 2nd quarter worth approximately $4,444,000. E Fund Management Co. Ltd. purchased a new position in Apple during the second quarter valued at approximately $200,461,000. Sachem Hill LLC bought a new position in shares of Apple in the second quarter worth approximately $429,000. Pasadena Private Wealth LLC bought a new position in shares of Apple in the second quarter worth approximately $20,369,000. Finally, Notis McConarty Edward purchased a new stake in shares of Apple in the second quarter worth $12,071,000. 67.73% of the stock is currently owned by institutional investors.

Analysts Set New Price Targets AAPL has been the topic of several research analyst reports. Loop Capital set a $380.00 price objective on Apple in a research report on Friday. Rothschild & Co Redburn set a $400.00 target price on Apple and gave the company a “buy” rating in a research note on Monday, August 17th. Wedbush reissued an “outperform” rating and issued a $400.00 price target on shares of Apple in a report on Friday, June 5th. Daiwa Securities Group upped their price target on Apple from $325.00 to $335.00 and gave the stock an “outperform” rating in a research note on Tuesday, August 11th. Finally, DA Davidson reaffirmed a “neutral” rating and set a $270.00 price objective on shares of Apple in a report on Wednesday, September 2nd. One analyst has rated the stock with a Strong Buy rating, twenty-six have issued a Buy rating, thirteen have assigned a Hold rating and two have given a Sell rating to the company’s stock. According to MarketBeat, Apple has a consensus rating of “Moderate Buy” and a consensus price target of $340.14.

Get Our Latest Analysis on AAPL Insiders Place Their Bets In other news, SVP Jennifer Newstead sold 1,438 shares of the business’s stock in a transaction on Tuesday, September 15th. The stock was sold at an average price of $330.19, for a total value of $474,813.22. Following the completion of the transaction, the senior vice president directly owned 32,914 shares of the company’s stock, valued at approximately $10,867,873.66. The trade was a 4.19% decrease in their position. The transaction was disclosed in a legal filing with the SEC, which is accessible through this link. The sale was made to cover tax withholding obligations related to the vesting of equity awards. Insiders sold a total of 8,632 shares of company stock worth $2,719,955 in the last ninety days. 0.06% of the stock is owned by corporate insiders.

Key Apple News Here are the key news stories impacting Apple this week:

Positive Sentiment: Evercore ISI raised its Apple price target to $380 from $365 and maintained an outperform view. A survey of roughly 4,000 consumers indicated a potentially stronger-than-expected iPhone upgrade cycle and a higher average selling price. iPhone 18 Pro Hits Stores Today Positive Sentiment: iPhone 18 Pro sales are supported by carrier trade-in promotions. Bank of America said incentives can offset the $100 price increase, reducing the risk that higher prices will weaken demand. Apple’s iPhone 18 Lineup Keeps Bank of America Bullish Positive Sentiment: Apple’s ecosystem is gaining additional reach. General Motors plans to restore Apple CarPlay after consumer backlash, while Apple is reportedly preparing an Apple Pay launch in India with Axis Bank. These developments could support services engagement and ecosystem adoption. GM Is Re-downloading Apple CarPlay Neutral Sentiment: Initial iPhone 18 Pro demand indicators are mixed. Quick-commerce shortages in India suggest strong localized demand, but UBS cited muted wait times in several major markets. Investors are also assessing whether customers may delay purchases for Apple’s roughly $1,999 foldable iPhone Duo. Apple iPhone 18 Seeing Muted Initial Wait Times Negative Sentiment: Risks include premium pricing, valuation and regulatory pressure. Analysts warn that expensive devices could limit adoption in price-sensitive markets such as India. More than 1,600 Italian Apple store employees also struck on launch day, while Apple continues to challenge a potential UK encryption backdoor order and faces European legal scrutiny. Italian Apple Store Employees Strike Apple Price Performance Shares of NASDAQ:AAPL opened at $336.13 on Monday. Apple Inc. has a 1 year low of $240.21 and a 1 year high of $344.57. The business has a 50 day simple moving average of $320.24 and a two-hundred day simple moving average of $294.90. The firm has a market capitalization of $4.91 trillion, a PE ratio of 38.55, a price-to-earnings-growth ratio of 2.92 and a beta of 1.08. The company has a debt-to-equity ratio of 0.66, a current ratio of 1.00 and a quick ratio of 0.93.

Apple (NASDAQ:AAPL – Get Free Report) last issued its earnings results on Thursday, July 30th. The iPhone maker reported $2.02 earnings per share (EPS) for the quarter, beating analysts’ consensus estimates of $1.89 by $0.13. The firm had revenue of $109.42 billion during the quarter, compared to analyst estimates of $109.04 billion. Apple had a net margin of 27.62% and a return on equity of 135.46%. The business’s revenue was up 16.4% on a year-over-year basis. During the same period in the previous year, the firm earned $1.57 earnings per share. On average, equities analysts predict that Apple Inc. will post 8.74 EPS for the current year.

Apple Dividend Announcement The firm also recently disclosed a quarterly dividend, which was paid on Thursday, August 13th. Investors of record on Monday, August 10th were paid a $0.27 dividend. The ex-dividend date of this dividend was Monday, August 10th. This represents a $1.08 dividend on an annualized basis and a yield of 0.3%. Apple’s payout ratio is 12.39%.

Apple Profile (Free Report)

Apple Inc is a technology company that designs, develops and markets consumer electronics, software and digital services. Its principal products include the iPhone, Mac computers, iPad tablets, Apple Watch, AirPods and other accessories. The company also develops operating systems and applications that support its hardware products.

Apple’s services business includes the App Store, Apple Music, Apple TV, Apple Arcade, Apple Fitness+, Apple News+, Apple Pay and iCloud. These services provide digital content, payments, cloud storage and subscription offerings across the company’s ecosystem of devices.

Founded in 1976, Apple is headquartered in Cupertino, California, and serves consumers, businesses, educational institutions and government customers worldwide.

Read More Five stocks we like better than Apple NVIDIA Just Named AI’s Next Bottleneck—And These 3 Stocks Sit Right In It Gold Has Gone Sideways, But These 3 Stocks Haven’t The AI Bottleneck Is Not Chips Anymore and 3 Pipeline Stocks Are Cashing In These 3 Stocks Under $20 Have Wall Street Looking Past the Share Price

Receive News & Ratings for Apple Daily - Enter your email address below to receive a concise daily summary of the latest news and analysts' ratings for Apple and related companies with MarketBeat.com's FREE daily email newsletter.

Ninepoint Partners LP purchased a new position in shares of Apple Inc. (NASDAQ:AAPL – Free Report) in the 2nd quarter, according to the company in its most recent Form 13F filing with the Securities and Exchange Commission (SEC). The firm purchased 6,227 shares of the iPhone maker’s stock, valued at approximately $1,802,000.

A number of other institutional investors also recently made changes to their positions in AAPL. Longfellow Investment Management Co. LLC acquired a new position in Apple in the 2nd quarter valued at about $30,000. Lifetime Wealth Management P.C. purchased a new position in Apple in the 4th quarter valued at about $41,000. Ascentis Wealth Management LLC boosted its stake in shares of Apple by 822.7% during the 2nd quarter. Ascentis Wealth Management LLC now owns 292,493 shares of the iPhone maker’s stock worth $85,000 after purchasing an additional 260,792 shares during the last quarter. Basso Capital Management L.P. acquired a new stake in shares of Apple during the 4th quarter worth about $88,000. Finally, Bard Associates Inc. purchased a new stake in shares of Apple during the fourth quarter worth about $109,000. 67.73% of the stock is owned by institutional investors and hedge funds.

Key Stories Impacting Apple Here are the key news stories impacting Apple this week:

Positive Sentiment: Evercore ISI raised its Apple price target to $380 from $365 and maintained an outperform view. A survey of roughly 4,000 consumers indicated a potentially stronger-than-expected iPhone upgrade cycle and a higher average selling price. iPhone 18 Pro Hits Stores Today Positive Sentiment: iPhone 18 Pro sales are supported by carrier trade-in promotions. Bank of America said incentives can offset the $100 price increase, reducing the risk that higher prices will weaken demand. Apple’s iPhone 18 Lineup Keeps Bank of America Bullish Positive Sentiment: Apple’s ecosystem is gaining additional reach. General Motors plans to restore Apple CarPlay after consumer backlash, while Apple is reportedly preparing an Apple Pay launch in India with Axis Bank. These developments could support services engagement and ecosystem adoption. GM Is Re-downloading Apple CarPlay Neutral Sentiment: Initial iPhone 18 Pro demand indicators are mixed. Quick-commerce shortages in India suggest strong localized demand, but UBS cited muted wait times in several major markets. Investors are also assessing whether customers may delay purchases for Apple’s roughly $1,999 foldable iPhone Duo. Apple iPhone 18 Seeing Muted Initial Wait Times Negative Sentiment: Risks include premium pricing, valuation and regulatory pressure. Analysts warn that expensive devices could limit adoption in price-sensitive markets such as India. More than 1,600 Italian Apple store employees also struck on launch day, while Apple continues to challenge a potential UK encryption backdoor order and faces European legal scrutiny. Italian Apple Store Employees Strike Insider Buying and Selling at Apple In related news, SVP Jennifer Newstead sold 1,439 shares of the company’s stock in a transaction on Tuesday, September 1st. The shares were sold at an average price of $317.01, for a total transaction of $456,177.39. Following the completion of the sale, the senior vice president directly owned 35,790 shares of the company’s stock, valued at approximately $11,345,787.90. This represents a 3.87% decrease in their position. The sale was disclosed in a document filed with the Securities & Exchange Commission, which is accessible through the SEC website. In the last quarter, insiders have sold 8,632 shares of company stock worth $2,719,955. Insiders own 0.06% of the company’s stock. Apple Price Performance AAPL opened at $336.13 on Monday. The firm has a 50 day moving average price of $320.24 and a 200 day moving average price of $294.90. The company has a market cap of $4.91 trillion, a PE ratio of 38.55, a price-to-earnings-growth ratio of 2.92 and a beta of 1.08. Apple Inc. has a 1 year low of $240.21 and a 1 year high of $344.57. The company has a debt-to-equity ratio of 0.66, a quick ratio of 0.93 and a current ratio of 1.00.

Apple (NASDAQ:AAPL – Get Free Report) last announced its quarterly earnings results on Thursday, July 30th. The iPhone maker reported $2.02 earnings per share for the quarter, beating analysts’ consensus estimates of $1.89 by $0.13. Apple had a net margin of 27.62% and a return on equity of 135.46%. The firm had revenue of $109.42 billion for the quarter, compared to analysts’ expectations of $109.04 billion. During the same period in the previous year, the company posted $1.57 earnings per share. Apple’s revenue was up 16.4% compared to the same quarter last year. Sell-side analysts expect that Apple Inc. will post 8.74 earnings per share for the current year.

Apple Dividend Announcement The firm also recently announced a quarterly dividend, which was paid on Thursday, August 13th. Stockholders of record on Monday, August 10th were paid a $0.27 dividend. This represents a $1.08 dividend on an annualized basis and a dividend yield of 0.3%. The ex-dividend date of this dividend was Monday, August 10th. Apple’s dividend payout ratio (DPR) is currently 12.39%.

Analysts Set New Price Targets AAPL has been the subject of a number of analyst reports. Maxim Group boosted their price objective on shares of Apple from $350.00 to $380.00 and gave the company a “buy” rating in a research report on Friday, July 31st. TD Cowen restated a “buy” rating and set a $400.00 target price on shares of Apple in a research report on Thursday, September 10th. Wells Fargo & Company reaffirmed an “overweight” rating and issued a $350.00 target price (up from $310.00) on shares of Apple in a research note on Friday, July 31st. Moffett Nathanson reiterated a “neutral” rating and issued a $304.00 price target (up from $270.00) on shares of Apple in a report on Tuesday, September 8th. Finally, KGI Securities lowered Apple from an “outperform” rating to a “hold” rating and set a $315.00 price target on the stock. in a research note on Monday, June 22nd. One investment analyst has rated the stock with a Strong Buy rating, twenty-six have assigned a Buy rating, thirteen have given a Hold rating and two have given a Sell rating to the stock. Based on data from MarketBeat.com, the stock currently has an average rating of “Moderate Buy” and a consensus target price of $340.14.

Read Our Latest Report on Apple

Apple Company Profile (Free Report)

Apple Inc is a technology company that designs, develops and markets consumer electronics, software and digital services. Its principal products include the iPhone, Mac computers, iPad tablets, Apple Watch, AirPods and other accessories. The company also develops operating systems and applications that support its hardware products.

Apple’s services business includes the App Store, Apple Music, Apple TV, Apple Arcade, Apple Fitness+, Apple News+, Apple Pay and iCloud. These services provide digital content, payments, cloud storage and subscription offerings across the company’s ecosystem of devices.

Founded in 1976, Apple is headquartered in Cupertino, California, and serves consumers, businesses, educational institutions and government customers worldwide.

Further Reading Five stocks we like better than Apple NVIDIA Just Named AI’s Next Bottleneck—And These 3 Stocks Sit Right In It Gold Has Gone Sideways, But These 3 Stocks Haven’t The AI Bottleneck Is Not Chips Anymore and 3 Pipeline Stocks Are Cashing In These 3 Stocks Under $20 Have Wall Street Looking Past the Share Price

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WOODLAND PARK, N.J., Sept. 21, 2026 (GLOBE NEWSWIRE) -- Anterix (NASDAQ: ATEX), the market leader in enabling mission-critical private wireless broadband networks, today announced that the new iPhone 18 Pro and iPhone Duo are the first iPhone models to operate on dedicated private LTE networks using Anterix 900 MHz spectrum.

The new models bring iPhone connectivity to dedicated private wireless networks operating on band 106 licensed 900 MHz spectrum, giving critical infrastructure operators another device for field communications, operational applications, video, situational awareness and other mission-critical activities.

“When we started down this path, private wireless was a very different market,” said Carlos L’Abbate, Chief Technology and Engineering Officer of Anterix. “Today, an iPhone, which is used every day by millions of people, can now operate on the same private 900 MHz network infrastructure that supports mission-critical operations. It is another clear sign that dedicated private wireless networks are becoming mainstream communications platforms.”

Private wireless networks connect the people, equipment and applications that critical infrastructure operators rely on every day. With iPhone now supported on Anterix 900 MHz Band 106 networks, operators can incorporate a widely used mobile device into the same dedicated network infrastructure supporting specialized devices and operational systems across their environments.

Anterix Shareholder Contact
Natasha Vecchiarelli
VP, Investor Relations & Corporate Communications
[email protected]

Media Contact
Kristin Ford-Glencross for Anterix
[email protected]

About Anterix

Anterix is transforming how critical infrastructure stays connected. As the market leader in mission-critical private wireless broadband spectrum, Anterix delivers more secure, private 900 MHz licensed spectrum and advanced intelligent infrastructure solutions that enhance efficiency, strengthen resilience, and accelerate digital transformation. Backed by a growing ecosystem of industry-leading partners, Anterix provides the connectivity foundation that powers a more resourceful and resilient future. Learn more at www.anterix.com.

one8zero8 LLC bought a new position in shares of Apple Inc. (NASDAQ:AAPL – Free Report) during the second quarter, according to its most recent filing with the Securities and Exchange Commission. The institutional investor bought 118,718 shares of the iPhone maker’s stock, valued at approximately $34,352,000. Apple makes up 6.8% of one8zero8 LLC’s holdings, making the stock its biggest position.

Several other hedge funds and other institutional investors also recently added to or reduced their stakes in the business. Sterling Wealth Management Inc. raised its stake in shares of Apple by 0.3% in the second quarter. Sterling Wealth Management Inc. now owns 11,579 shares of the iPhone maker’s stock valued at $3,351,000 after acquiring an additional 30 shares in the last quarter. Evansbrook LLC grew its stake in Apple by 0.4% during the 1st quarter. Evansbrook LLC now owns 8,095 shares of the iPhone maker’s stock worth $2,054,000 after purchasing an additional 34 shares in the last quarter. JMG Financial Group Ltd. increased its holdings in Apple by 0.7% during the 1st quarter. JMG Financial Group Ltd. now owns 5,102 shares of the iPhone maker’s stock worth $1,295,000 after purchasing an additional 35 shares during the period. Advocate Investing Services LLC raised its position in Apple by 0.5% in the 2nd quarter. Advocate Investing Services LLC now owns 7,847 shares of the iPhone maker’s stock valued at $2,271,000 after purchasing an additional 39 shares in the last quarter. Finally, Interactive Financial Advisors Inc. raised its position in Apple by 4.0% in the 4th quarter. Interactive Financial Advisors Inc. now owns 1,051 shares of the iPhone maker’s stock valued at $286,000 after purchasing an additional 40 shares in the last quarter. Hedge funds and other institutional investors own 67.73% of the company’s stock.

Key Headlines Impacting Apple Here are the key news stories impacting Apple this week:

Positive Sentiment: Evercore ISI raised its Apple price target to $380 from $365 and maintained an outperform view. A survey of roughly 4,000 consumers indicated a potentially stronger-than-expected iPhone upgrade cycle and a higher average selling price. iPhone 18 Pro Hits Stores Today Positive Sentiment: iPhone 18 Pro sales are supported by carrier trade-in promotions. Bank of America said incentives can offset the $100 price increase, reducing the risk that higher prices will weaken demand. Apple’s iPhone 18 Lineup Keeps Bank of America Bullish Positive Sentiment: Apple’s ecosystem is gaining additional reach. General Motors plans to restore Apple CarPlay after consumer backlash, while Apple is reportedly preparing an Apple Pay launch in India with Axis Bank. These developments could support services engagement and ecosystem adoption. GM Is Re-downloading Apple CarPlay Neutral Sentiment: Initial iPhone 18 Pro demand indicators are mixed. Quick-commerce shortages in India suggest strong localized demand, but UBS cited muted wait times in several major markets. Investors are also assessing whether customers may delay purchases for Apple’s roughly $1,999 foldable iPhone Duo. Apple iPhone 18 Seeing Muted Initial Wait Times Negative Sentiment: Risks include premium pricing, valuation and regulatory pressure. Analysts warn that expensive devices could limit adoption in price-sensitive markets such as India. More than 1,600 Italian Apple store employees also struck on launch day, while Apple continues to challenge a potential UK encryption backdoor order and faces European legal scrutiny. Italian Apple Store Employees Strike Analyst Upgrades and Downgrades A number of brokerages have recently commented on AAPL. Morgan Stanley reissued an “overweight” rating and set a $360.00 price objective on shares of Apple in a research report on Wednesday, September 2nd. Royal Bank Of Canada set a $365.00 price target on shares of Apple in a research note on Wednesday, July 15th. BTIG Research initiated coverage on shares of Apple in a report on Monday, August 17th. They set a “neutral” rating for the company. JPMorgan Chase & Co. restated a “buy” rating on shares of Apple in a report on Sunday, September 13th. Finally, Raymond James Financial reaffirmed a “market perform” rating on shares of Apple in a research report on Friday, July 31st. One investment analyst has rated the stock with a Strong Buy rating, twenty-six have assigned a Buy rating, thirteen have assigned a Hold rating and two have issued a Sell rating to the stock. According to data from MarketBeat.com, the company currently has an average rating of “Moderate Buy” and an average target price of $340.14. Check Out Our Latest Stock Analysis on Apple

Apple Stock Performance Shares of Apple stock opened at $336.13 on Friday. The company has a quick ratio of 0.93, a current ratio of 1.00 and a debt-to-equity ratio of 0.66. Apple Inc. has a 52 week low of $240.21 and a 52 week high of $344.57. The firm’s 50 day moving average is $320.24 and its two-hundred day moving average is $294.69. The firm has a market capitalization of $4.91 trillion, a P/E ratio of 38.55, a P/E/G ratio of 2.92 and a beta of 1.08.

Apple (NASDAQ:AAPL – Get Free Report) last issued its quarterly earnings data on Thursday, July 30th. The iPhone maker reported $2.02 earnings per share for the quarter, topping the consensus estimate of $1.89 by $0.13. Apple had a net margin of 27.62% and a return on equity of 135.46%. The business had revenue of $109.42 billion during the quarter, compared to the consensus estimate of $109.04 billion. During the same quarter in the previous year, the firm earned $1.57 EPS. The company’s revenue was up 16.4% compared to the same quarter last year. Research analysts forecast that Apple Inc. will post 8.74 EPS for the current fiscal year.

Apple Announces Dividend The business also recently declared a quarterly dividend, which was paid on Thursday, August 13th. Investors of record on Monday, August 10th were given a $0.27 dividend. The ex-dividend date of this dividend was Monday, August 10th. This represents a $1.08 dividend on an annualized basis and a yield of 0.3%. Apple’s payout ratio is 12.39%.

Insider Transactions at Apple In other Apple news, SVP Jennifer Newstead sold 1,439 shares of the firm’s stock in a transaction dated Tuesday, September 1st. The stock was sold at an average price of $317.01, for a total transaction of $456,177.39. Following the transaction, the senior vice president owned 35,790 shares of the company’s stock, valued at approximately $11,345,787.90. This trade represents a 3.87% decrease in their ownership of the stock. The sale was disclosed in a document filed with the SEC, which can be accessed through this hyperlink. Insiders have sold a total of 8,632 shares of company stock valued at $2,719,955 in the last three months. Corporate insiders own 0.06% of the company’s stock.

Apple Company Profile (Free Report)

Apple Inc is a technology company that designs, develops and markets consumer electronics, software and digital services. Its principal products include the iPhone, Mac computers, iPad tablets, Apple Watch, AirPods and other accessories. The company also develops operating systems and applications that support its hardware products.

Apple’s services business includes the App Store, Apple Music, Apple TV, Apple Arcade, Apple Fitness+, Apple News+, Apple Pay and iCloud. These services provide digital content, payments, cloud storage and subscription offerings across the company’s ecosystem of devices.

Founded in 1976, Apple is headquartered in Cupertino, California, and serves consumers, businesses, educational institutions and government customers worldwide.

Featured Articles Five stocks we like better than Apple Lennar’s Earnings Miss May Be Sending a Bigger Warning About U.S. Housing Priced for a Pullback or More Gains? These 3 Stocks Are Testing the Limits These 3 Agentic AI Stocks Have More Than Hype Behind Their Growth Stories Not Just Banks: 3 Trading Stocks to Watch After the Fed Rate Hike Want to see what other hedge funds are holding AAPL? Visit HoldingsChannel.com to get the latest 13F filings and insider trades for Apple Inc. (NASDAQ:AAPL – Free Report).

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Shepherd Financial Partners LLC purchased a new position in shares of Apple Inc. (NASDAQ:AAPL – Free Report) in the 2nd quarter, according to the company in its most recent filing with the Securities and Exchange Commission (SEC). The institutional investor purchased 131,046 shares of the iPhone maker’s stock, valued at approximately $37,919,000. Apple makes up approximately 3.1% of Shepherd Financial Partners LLC’s holdings, making the stock its 6th biggest holding.

A number of other institutional investors and hedge funds have also bought and sold shares of AAPL. Deutsche Bank AG purchased a new stake in shares of Apple in the second quarter valued at about $13,658,359,000. Mitsubishi UFJ Asset Management Co. Ltd. purchased a new position in Apple during the second quarter worth about $10,588,946,000. Vanguard Group Inc. boosted its holdings in Apple by 1.9% during the fourth quarter. Vanguard Group Inc. now owns 1,426,283,914 shares of the iPhone maker’s stock worth $387,749,545,000 after purchasing an additional 26,856,752 shares during the last quarter. Diamant Asset Management Inc. grew its position in Apple by 24,974.3% in the 1st quarter. Diamant Asset Management Inc. now owns 26,614,323 shares of the iPhone maker’s stock worth $6,754,449,000 after purchasing an additional 26,508,181 shares in the last quarter. Finally, Amundi increased its stake in Apple by 23.2% in the 1st quarter. Amundi now owns 73,082,616 shares of the iPhone maker’s stock valued at $18,547,637,000 after buying an additional 13,780,080 shares during the last quarter. 67.73% of the stock is owned by hedge funds and other institutional investors.

Wall Street Analysts Forecast Growth A number of equities analysts have recently weighed in on the company. China Renaissance downgraded Apple from a “buy” rating to a “hold” rating and cut their target price for the stock from $329.00 to $280.00 in a research note on Tuesday, August 4th. Maxim Group lifted their price target on Apple from $350.00 to $380.00 and gave the stock a “buy” rating in a report on Friday, July 31st. CICC Research boosted their price objective on Apple from $310.00 to $340.00 and gave the stock an “outperform” rating in a research report on Tuesday, August 4th. Oppenheimer restated a “market perform” rating on shares of Apple in a research note on Thursday, September 10th. Finally, Moffett Nathanson reaffirmed a “neutral” rating and set a $304.00 target price (up from $270.00) on shares of Apple in a research report on Tuesday, September 8th. One investment analyst has rated the stock with a Strong Buy rating, twenty-six have issued a Buy rating, thirteen have issued a Hold rating and two have given a Sell rating to the company’s stock. According to MarketBeat.com, the stock presently has a consensus rating of “Moderate Buy” and an average price target of $340.14.

Get Our Latest Report on AAPL Key Headlines Impacting Apple Here are the key news stories impacting Apple this week:

Positive Sentiment: Evercore ISI raised its Apple price target to $380 from $365 and maintained an outperform view. A survey of roughly 4,000 consumers indicated a potentially stronger-than-expected iPhone upgrade cycle and a higher average selling price. iPhone 18 Pro Hits Stores Today Positive Sentiment: iPhone 18 Pro sales are supported by carrier trade-in promotions. Bank of America said incentives can offset the $100 price increase, reducing the risk that higher prices will weaken demand. Apple’s iPhone 18 Lineup Keeps Bank of America Bullish Positive Sentiment: Apple’s ecosystem is gaining additional reach. General Motors plans to restore Apple CarPlay after consumer backlash, while Apple is reportedly preparing an Apple Pay launch in India with Axis Bank. These developments could support services engagement and ecosystem adoption. GM Is Re-downloading Apple CarPlay Neutral Sentiment: Initial iPhone 18 Pro demand indicators are mixed. Quick-commerce shortages in India suggest strong localized demand, but UBS cited muted wait times in several major markets. Investors are also assessing whether customers may delay purchases for Apple’s roughly $1,999 foldable iPhone Duo. Apple iPhone 18 Seeing Muted Initial Wait Times Negative Sentiment: Risks include premium pricing, valuation and regulatory pressure. Analysts warn that expensive devices could limit adoption in price-sensitive markets such as India. More than 1,600 Italian Apple store employees also struck on launch day, while Apple continues to challenge a potential UK encryption backdoor order and faces European legal scrutiny. Italian Apple Store Employees Strike Insider Activity In related news, SVP Jennifer Newstead sold 1,438 shares of the company’s stock in a transaction that occurred on Tuesday, September 15th. The shares were sold at an average price of $330.19, for a total transaction of $474,813.22. Following the sale, the senior vice president directly owned 32,914 shares in the company, valued at approximately $10,867,873.66. This represents a 4.19% decrease in their position. The sale was disclosed in a filing with the SEC, which can be accessed through this hyperlink. The sale was made to cover tax withholding obligations related to the vesting of equity awards. Insiders have sold a total of 8,632 shares of company stock valued at $2,719,955 over the last 90 days. Insiders own 0.06% of the company’s stock.

Apple Stock Down 0.3% AAPL stock opened at $336.13 on Friday. The company has a debt-to-equity ratio of 0.66, a quick ratio of 0.93 and a current ratio of 1.00. The company has a market capitalization of $4.91 trillion, a price-to-earnings ratio of 38.55, a PEG ratio of 2.92 and a beta of 1.08. Apple Inc. has a fifty-two week low of $240.21 and a fifty-two week high of $344.57. The stock has a fifty day moving average of $320.24 and a 200-day moving average of $294.69.

Apple (NASDAQ:AAPL – Get Free Report) last announced its quarterly earnings data on Thursday, July 30th. The iPhone maker reported $2.02 earnings per share for the quarter, topping the consensus estimate of $1.89 by $0.13. The company had revenue of $109.42 billion during the quarter, compared to analyst estimates of $109.04 billion. Apple had a return on equity of 135.46% and a net margin of 27.62%.The firm’s revenue for the quarter was up 16.4% on a year-over-year basis. During the same quarter last year, the firm posted $1.57 EPS. As a group, equities research analysts predict that Apple Inc. will post 8.74 earnings per share for the current year.

Apple Dividend Announcement The firm also recently declared a quarterly dividend, which was paid on Thursday, August 13th. Stockholders of record on Monday, August 10th were given a $0.27 dividend. The ex-dividend date of this dividend was Monday, August 10th. This represents a $1.08 annualized dividend and a dividend yield of 0.3%. Apple’s payout ratio is 12.39%.

Apple Company Profile (Free Report)

Apple Inc is a technology company that designs, develops and markets consumer electronics, software and digital services. Its principal products include the iPhone, Mac computers, iPad tablets, Apple Watch, AirPods and other accessories. The company also develops operating systems and applications that support its hardware products.

Apple’s services business includes the App Store, Apple Music, Apple TV, Apple Arcade, Apple Fitness+, Apple News+, Apple Pay and iCloud. These services provide digital content, payments, cloud storage and subscription offerings across the company’s ecosystem of devices.

Founded in 1976, Apple is headquartered in Cupertino, California, and serves consumers, businesses, educational institutions and government customers worldwide.

Read More Five stocks we like better than Apple Lennar’s Earnings Miss May Be Sending a Bigger Warning About U.S. Housing Priced for a Pullback or More Gains? These 3 Stocks Are Testing the Limits These 3 Agentic AI Stocks Have More Than Hype Behind Their Growth Stories Not Just Banks: 3 Trading Stocks to Watch After the Fed Rate Hike

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Strategic Advisory Partners LLC bought a new position in shares of Apple Inc. (NASDAQ:AAPL – Free Report) during the second quarter, according to its most recent Form 13F filing with the Securities and Exchange Commission (SEC). The institutional investor bought 4,408 shares of the iPhone maker’s stock, valued at approximately $1,275,000. Apple accounts for approximately 0.9% of Strategic Advisory Partners LLC’s investment portfolio, making the stock its 8th largest holding.

Other hedge funds and other institutional investors also recently bought and sold shares of the company. Prospect Hill Management LLC acquired a new stake in Apple in the 2nd quarter valued at approximately $146,370,000. Focus Partners Advisor Solutions LLC bought a new stake in Apple during the second quarter worth approximately $168,646,000. Wealthfront Advisers LLC acquired a new position in Apple during the second quarter worth about $482,388,000. Baron Silver Stevens Financial Advisors LLC lifted its stake in Apple by 65.6% during the second quarter. Baron Silver Stevens Financial Advisors LLC now owns 66,717 shares of the iPhone maker’s stock valued at $19,305,000 after purchasing an additional 26,418 shares during the last quarter. Finally, Rainier Family Wealth Inc. lifted its holdings in shares of Apple by 14.1% during the first quarter. Rainier Family Wealth Inc. now owns 24,386 shares of the iPhone maker’s stock valued at $6,189,000 after purchasing an additional 3,014 shares during the last quarter. 67.73% of the stock is currently owned by institutional investors and hedge funds.

Key Apple News Here are the key news stories impacting Apple this week:

Positive Sentiment: Evercore ISI raised its Apple price target to $380 from $365 and maintained an outperform view. A survey of roughly 4,000 consumers indicated a potentially stronger-than-expected iPhone upgrade cycle and a higher average selling price. iPhone 18 Pro Hits Stores Today Positive Sentiment: iPhone 18 Pro sales are supported by carrier trade-in promotions. Bank of America said incentives can offset the $100 price increase, reducing the risk that higher prices will weaken demand. Apple’s iPhone 18 Lineup Keeps Bank of America Bullish Positive Sentiment: Apple’s ecosystem is gaining additional reach. General Motors plans to restore Apple CarPlay after consumer backlash, while Apple is reportedly preparing an Apple Pay launch in India with Axis Bank. These developments could support services engagement and ecosystem adoption. GM Is Re-downloading Apple CarPlay Neutral Sentiment: Initial iPhone 18 Pro demand indicators are mixed. Quick-commerce shortages in India suggest strong localized demand, but UBS cited muted wait times in several major markets. Investors are also assessing whether customers may delay purchases for Apple’s roughly $1,999 foldable iPhone Duo. Apple iPhone 18 Seeing Muted Initial Wait Times Negative Sentiment: Risks include premium pricing, valuation and regulatory pressure. Analysts warn that expensive devices could limit adoption in price-sensitive markets such as India. More than 1,600 Italian Apple store employees also struck on launch day, while Apple continues to challenge a potential UK encryption backdoor order and faces European legal scrutiny. Italian Apple Store Employees Strike Analyst Ratings Changes Several equities research analysts recently commented on the stock. The Goldman Sachs Group started coverage on shares of Apple in a research report on Monday, August 17th. They issued a “buy” rating for the company. Evercore set a $380.00 target price on shares of Apple and gave the company an “outperform” rating in a research note on Friday. KGI Securities cut Apple from an “outperform” rating to a “hold” rating and set a $315.00 target price for the company. in a research report on Monday, June 22nd. Daiwa Securities Group raised their target price on Apple from $325.00 to $335.00 and gave the stock an “outperform” rating in a research report on Tuesday, August 11th. Finally, Phillip Securities lifted their price target on Apple from $290.00 to $300.00 and gave the company a “neutral” rating in a report on Monday, September 14th. One equities research analyst has rated the stock with a Strong Buy rating, twenty-six have issued a Buy rating, thirteen have assigned a Hold rating and two have given a Sell rating to the company’s stock. According to MarketBeat, the company has an average rating of “Moderate Buy” and an average target price of $340.14. Check Out Our Latest Research Report on Apple

Apple Price Performance Shares of AAPL opened at $336.13 on Friday. The company has a debt-to-equity ratio of 0.66, a quick ratio of 0.93 and a current ratio of 1.00. The firm has a market cap of $4.91 trillion, a PE ratio of 38.55, a PEG ratio of 2.92 and a beta of 1.08. Apple Inc. has a twelve month low of $240.21 and a twelve month high of $344.57. The firm’s 50 day moving average price is $320.24 and its 200 day moving average price is $294.69.

Apple (NASDAQ:AAPL – Get Free Report) last released its quarterly earnings results on Thursday, July 30th. The iPhone maker reported $2.02 earnings per share for the quarter, beating analysts’ consensus estimates of $1.89 by $0.13. The business had revenue of $109.42 billion for the quarter, compared to the consensus estimate of $109.04 billion. Apple had a net margin of 27.62% and a return on equity of 135.46%. Apple’s revenue for the quarter was up 16.4% on a year-over-year basis. During the same quarter last year, the firm earned $1.57 EPS. As a group, research analysts expect that Apple Inc. will post 8.74 EPS for the current fiscal year.

Apple Dividend Announcement The business also recently declared a quarterly dividend, which was paid on Thursday, August 13th. Shareholders of record on Monday, August 10th were issued a dividend of $0.27 per share. This represents a $1.08 annualized dividend and a yield of 0.3%. The ex-dividend date was Monday, August 10th. Apple’s dividend payout ratio (DPR) is 12.39%.

Insider Activity In other news, SVP Jennifer Newstead sold 1,438 shares of Apple stock in a transaction dated Tuesday, September 15th. The stock was sold at an average price of $330.19, for a total value of $474,813.22. Following the transaction, the senior vice president directly owned 32,914 shares in the company, valued at approximately $10,867,873.66. The trade was a 4.19% decrease in their ownership of the stock. The transaction was disclosed in a document filed with the SEC, which is accessible through this hyperlink. The sale was made to cover tax withholding obligations related to the vesting of equity awards. Insiders sold 8,632 shares of company stock valued at $2,719,955 over the last 90 days. Company insiders own 0.06% of the company’s stock.

Apple Profile (Free Report)

Apple Inc is a technology company that designs, develops and markets consumer electronics, software and digital services. Its principal products include the iPhone, Mac computers, iPad tablets, Apple Watch, AirPods and other accessories. The company also develops operating systems and applications that support its hardware products.

Apple’s services business includes the App Store, Apple Music, Apple TV, Apple Arcade, Apple Fitness+, Apple News+, Apple Pay and iCloud. These services provide digital content, payments, cloud storage and subscription offerings across the company’s ecosystem of devices.

Founded in 1976, Apple is headquartered in Cupertino, California, and serves consumers, businesses, educational institutions and government customers worldwide.

Featured Stories Five stocks we like better than Apple Lennar’s Earnings Miss May Be Sending a Bigger Warning About U.S. Housing Priced for a Pullback or More Gains? These 3 Stocks Are Testing the Limits These 3 Agentic AI Stocks Have More Than Hype Behind Their Growth Stories Not Just Banks: 3 Trading Stocks to Watch After the Fed Rate Hike Want to see what other hedge funds are holding AAPL? Visit HoldingsChannel.com to get the latest 13F filings and insider trades for Apple Inc. (NASDAQ:AAPL – Free Report).

Receive News & Ratings for Apple Daily - Enter your email address below to receive a concise daily summary of the latest news and analysts' ratings for Apple and related companies with MarketBeat.com's FREE daily email newsletter.

Strategic Equity Management bought a new position in shares of Apple Inc. (NASDAQ:AAPL – Free Report) in the 2nd quarter, according to its most recent 13F filing with the Securities & Exchange Commission. The institutional investor bought 2,481 shares of the iPhone maker’s stock, valued at approximately $718,000. Apple comprises approximately 0.2% of Strategic Equity Management’s investment portfolio, making the stock its 21st largest position.

Several other hedge funds and other institutional investors also recently modified their holdings of the business. Longfellow Investment Management Co. LLC acquired a new stake in Apple in the second quarter valued at about $30,000. Lifetime Wealth Management P.C. acquired a new position in Apple during the fourth quarter worth about $41,000. Basso Capital Management L.P. bought a new position in shares of Apple in the fourth quarter worth about $88,000. Bard Associates Inc. bought a new position in shares of Apple in the fourth quarter worth about $109,000. Finally, MidAtlantic Capital Management Inc. acquired a new stake in shares of Apple in the 4th quarter valued at approximately $187,000. Institutional investors own 67.73% of the company’s stock.

Apple Stock Down 0.3% Shares of NASDAQ:AAPL opened at $336.13 on Friday. The firm has a market cap of $4.91 trillion, a P/E ratio of 38.55, a P/E/G ratio of 2.92 and a beta of 1.08. Apple Inc. has a 12-month low of $240.21 and a 12-month high of $344.57. The business has a fifty day simple moving average of $320.24 and a 200 day simple moving average of $294.69. The company has a quick ratio of 0.93, a current ratio of 1.00 and a debt-to-equity ratio of 0.66.

Apple (NASDAQ:AAPL – Get Free Report) last issued its quarterly earnings results on Thursday, July 30th. The iPhone maker reported $2.02 earnings per share for the quarter, beating the consensus estimate of $1.89 by $0.13. Apple had a return on equity of 135.46% and a net margin of 27.62%.The company had revenue of $109.42 billion during the quarter, compared to analysts’ expectations of $109.04 billion. During the same quarter in the prior year, the firm posted $1.57 earnings per share. The business’s quarterly revenue was up 16.4% on a year-over-year basis. Analysts predict that Apple Inc. will post 8.74 earnings per share for the current year. Apple Dividend Announcement The company also recently announced a quarterly dividend, which was paid on Thursday, August 13th. Shareholders of record on Monday, August 10th were given a dividend of $0.27 per share. This represents a $1.08 dividend on an annualized basis and a yield of 0.3%. The ex-dividend date of this dividend was Monday, August 10th. Apple’s dividend payout ratio is currently 12.39%.

Key Stories Impacting Apple Here are the key news stories impacting Apple this week:

Positive Sentiment: Evercore ISI raised its Apple price target to $380 from $365 and maintained an outperform view. A survey of roughly 4,000 consumers indicated a potentially stronger-than-expected iPhone upgrade cycle and a higher average selling price. iPhone 18 Pro Hits Stores Today Positive Sentiment: iPhone 18 Pro sales are supported by carrier trade-in promotions. Bank of America said incentives can offset the $100 price increase, reducing the risk that higher prices will weaken demand. Apple’s iPhone 18 Lineup Keeps Bank of America Bullish Positive Sentiment: Apple’s ecosystem is gaining additional reach. General Motors plans to restore Apple CarPlay after consumer backlash, while Apple is reportedly preparing an Apple Pay launch in India with Axis Bank. These developments could support services engagement and ecosystem adoption. GM Is Re-downloading Apple CarPlay Neutral Sentiment: Initial iPhone 18 Pro demand indicators are mixed. Quick-commerce shortages in India suggest strong localized demand, but UBS cited muted wait times in several major markets. Investors are also assessing whether customers may delay purchases for Apple’s roughly $1,999 foldable iPhone Duo. Apple iPhone 18 Seeing Muted Initial Wait Times Negative Sentiment: Risks include premium pricing, valuation and regulatory pressure. Analysts warn that expensive devices could limit adoption in price-sensitive markets such as India. More than 1,600 Italian Apple store employees also struck on launch day, while Apple continues to challenge a potential UK encryption backdoor order and faces European legal scrutiny. Italian Apple Store Employees Strike Insider Activity at Apple In other news, SVP Jennifer Newstead sold 1,438 shares of the stock in a transaction on Tuesday, September 15th. The shares were sold at an average price of $330.19, for a total transaction of $474,813.22. Following the completion of the sale, the senior vice president directly owned 32,914 shares in the company, valued at $10,867,873.66. This represents a 4.19% decrease in their ownership of the stock. The transaction was disclosed in a filing with the SEC, which is available through the SEC website. The sale was made to cover tax withholding obligations related to the vesting of equity awards. Over the last 90 days, insiders have sold 8,632 shares of company stock valued at $2,719,955. Corporate insiders own 0.06% of the company’s stock.

Analyst Ratings Changes AAPL has been the subject of several research reports. CICC Research increased their price objective on shares of Apple from $310.00 to $340.00 and gave the company an “outperform” rating in a research note on Tuesday, August 4th. BTIG Research initiated coverage on Apple in a research note on Monday, August 17th. They issued a “neutral” rating for the company. TD Cowen reissued a “buy” rating and set a $400.00 price objective on shares of Apple in a report on Thursday, September 10th. Evercore set a $380.00 target price on Apple and gave the stock an “outperform” rating in a report on Friday. Finally, Morgan Stanley reiterated an “overweight” rating and issued a $360.00 target price on shares of Apple in a research report on Wednesday, September 2nd. One investment analyst has rated the stock with a Strong Buy rating, twenty-six have given a Buy rating, thirteen have issued a Hold rating and two have issued a Sell rating to the company’s stock. Based on data from MarketBeat, the stock presently has an average rating of “Moderate Buy” and a consensus target price of $340.14.

Get Our Latest Analysis on Apple

About Apple (Free Report)

Apple Inc is a technology company that designs, develops and markets consumer electronics, software and digital services. Its principal products include the iPhone, Mac computers, iPad tablets, Apple Watch, AirPods and other accessories. The company also develops operating systems and applications that support its hardware products.

Apple’s services business includes the App Store, Apple Music, Apple TV, Apple Arcade, Apple Fitness+, Apple News+, Apple Pay and iCloud. These services provide digital content, payments, cloud storage and subscription offerings across the company’s ecosystem of devices.

Founded in 1976, Apple is headquartered in Cupertino, California, and serves consumers, businesses, educational institutions and government customers worldwide.

Featured Stories Five stocks we like better than Apple Lennar’s Earnings Miss May Be Sending a Bigger Warning About U.S. Housing Priced for a Pullback or More Gains? These 3 Stocks Are Testing the Limits These 3 Agentic AI Stocks Have More Than Hype Behind Their Growth Stories Not Just Banks: 3 Trading Stocks to Watch After the Fed Rate Hike Want to see what other hedge funds are holding AAPL? Visit HoldingsChannel.com to get the latest 13F filings and insider trades for Apple Inc. (NASDAQ:AAPL – Free Report).

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Planning Directions Inc. acquired a new stake in shares of Apple Inc. (NASDAQ:AAPL – Free Report) during the 2nd quarter, according to its most recent Form 13F filing with the Securities and Exchange Commission (SEC). The firm acquired 33,856 shares of the iPhone maker’s stock, valued at approximately $9,797,000. Apple accounts for approximately 4.5% of Planning Directions Inc.’s holdings, making the stock its 7th biggest holding.

A number of other large investors also recently bought and sold shares of the business. Sterling Wealth Management Inc. raised its position in shares of Apple by 0.3% in the 2nd quarter. Sterling Wealth Management Inc. now owns 11,579 shares of the iPhone maker’s stock worth $3,351,000 after acquiring an additional 30 shares in the last quarter. Evansbrook LLC boosted its position in Apple by 0.4% during the first quarter. Evansbrook LLC now owns 8,095 shares of the iPhone maker’s stock valued at $2,054,000 after purchasing an additional 34 shares in the last quarter. JMG Financial Group Ltd. grew its stake in Apple by 0.7% in the first quarter. JMG Financial Group Ltd. now owns 5,102 shares of the iPhone maker’s stock valued at $1,295,000 after purchasing an additional 35 shares during the last quarter. Advocate Investing Services LLC raised its holdings in Apple by 0.5% in the second quarter. Advocate Investing Services LLC now owns 7,847 shares of the iPhone maker’s stock worth $2,271,000 after purchasing an additional 39 shares in the last quarter. Finally, Interactive Financial Advisors Inc. raised its holdings in Apple by 4.0% in the fourth quarter. Interactive Financial Advisors Inc. now owns 1,051 shares of the iPhone maker’s stock worth $286,000 after purchasing an additional 40 shares in the last quarter. Institutional investors own 67.73% of the company’s stock.

Apple Price Performance Shares of NASDAQ:AAPL opened at $336.13 on Friday. Apple Inc. has a twelve month low of $240.21 and a twelve month high of $344.57. The company’s 50 day moving average is $320.24 and its 200 day moving average is $294.69. The company has a current ratio of 1.00, a quick ratio of 0.93 and a debt-to-equity ratio of 0.66. The company has a market cap of $4.91 trillion, a PE ratio of 38.55, a price-to-earnings-growth ratio of 2.92 and a beta of 1.08.

Apple (NASDAQ:AAPL – Get Free Report) last released its quarterly earnings data on Thursday, July 30th. The iPhone maker reported $2.02 EPS for the quarter, beating the consensus estimate of $1.89 by $0.13. The business had revenue of $109.42 billion for the quarter, compared to the consensus estimate of $109.04 billion. Apple had a net margin of 27.62% and a return on equity of 135.46%. The business’s revenue for the quarter was up 16.4% on a year-over-year basis. During the same period in the prior year, the firm earned $1.57 EPS. On average, sell-side analysts forecast that Apple Inc. will post 8.74 EPS for the current year. Apple Dividend Announcement The business also recently declared a quarterly dividend, which was paid on Thursday, August 13th. Investors of record on Monday, August 10th were given a dividend of $0.27 per share. This represents a $1.08 annualized dividend and a yield of 0.3%. The ex-dividend date was Monday, August 10th. Apple’s dividend payout ratio (DPR) is currently 12.39%.

Insider Activity at Apple In other news, SVP Jennifer Newstead sold 1,438 shares of Apple stock in a transaction that occurred on Tuesday, September 15th. The shares were sold at an average price of $330.19, for a total transaction of $474,813.22. Following the completion of the transaction, the senior vice president directly owned 32,914 shares of the company’s stock, valued at $10,867,873.66. The trade was a 4.19% decrease in their position. The transaction was disclosed in a document filed with the Securities & Exchange Commission, which is available through the SEC website. The sale was made to cover tax withholding obligations related to the vesting of equity awards. Over the last 90 days, insiders have sold 8,632 shares of company stock worth $2,719,955. 0.06% of the stock is owned by company insiders.

Key Apple News Here are the key news stories impacting Apple this week:

Positive Sentiment: Evercore ISI raised its Apple price target to $380 from $365 and maintained an outperform view. A survey of roughly 4,000 consumers indicated a potentially stronger-than-expected iPhone upgrade cycle and a higher average selling price. iPhone 18 Pro Hits Stores Today Positive Sentiment: iPhone 18 Pro sales are supported by carrier trade-in promotions. Bank of America said incentives can offset the $100 price increase, reducing the risk that higher prices will weaken demand. Apple’s iPhone 18 Lineup Keeps Bank of America Bullish Positive Sentiment: Apple’s ecosystem is gaining additional reach. General Motors plans to restore Apple CarPlay after consumer backlash, while Apple is reportedly preparing an Apple Pay launch in India with Axis Bank. These developments could support services engagement and ecosystem adoption. GM Is Re-downloading Apple CarPlay Neutral Sentiment: Initial iPhone 18 Pro demand indicators are mixed. Quick-commerce shortages in India suggest strong localized demand, but UBS cited muted wait times in several major markets. Investors are also assessing whether customers may delay purchases for Apple’s roughly $1,999 foldable iPhone Duo. Apple iPhone 18 Seeing Muted Initial Wait Times Negative Sentiment: Risks include premium pricing, valuation and regulatory pressure. Analysts warn that expensive devices could limit adoption in price-sensitive markets such as India. More than 1,600 Italian Apple store employees also struck on launch day, while Apple continues to challenge a potential UK encryption backdoor order and faces European legal scrutiny. Italian Apple Store Employees Strike Wall Street Analyst Weigh In A number of analysts have recently weighed in on the stock. Piper Sandler assumed coverage on shares of Apple in a report on Monday, August 17th. They issued an “overweight” rating on the stock. Oppenheimer reiterated a “market perform” rating on shares of Apple in a research note on Thursday, September 10th. Evercore set a $380.00 target price on shares of Apple and gave the company an “outperform” rating in a research report on Friday. Loop Capital set a $380.00 target price on shares of Apple in a research note on Friday. Finally, Deutsche Bank Aktiengesellschaft downgraded Apple from a “buy” rating to a “hold” rating in a research report on Monday, August 17th. One investment analyst has rated the stock with a Strong Buy rating, twenty-six have given a Buy rating, thirteen have issued a Hold rating and two have given a Sell rating to the company. According to MarketBeat, the stock has an average rating of “Moderate Buy” and a consensus target price of $340.14.

Check Out Our Latest Research Report on Apple

Apple Company Profile (Free Report)

Apple Inc is a technology company that designs, develops and markets consumer electronics, software and digital services. Its principal products include the iPhone, Mac computers, iPad tablets, Apple Watch, AirPods and other accessories. The company also develops operating systems and applications that support its hardware products.

Apple’s services business includes the App Store, Apple Music, Apple TV, Apple Arcade, Apple Fitness+, Apple News+, Apple Pay and iCloud. These services provide digital content, payments, cloud storage and subscription offerings across the company’s ecosystem of devices.

Founded in 1976, Apple is headquartered in Cupertino, California, and serves consumers, businesses, educational institutions and government customers worldwide.

Read More Five stocks we like better than Apple Lennar’s Earnings Miss May Be Sending a Bigger Warning About U.S. Housing Priced for a Pullback or More Gains? These 3 Stocks Are Testing the Limits These 3 Agentic AI Stocks Have More Than Hype Behind Their Growth Stories Not Just Banks: 3 Trading Stocks to Watch After the Fed Rate Hike Want to see what other hedge funds are holding AAPL? Visit HoldingsChannel.com to get the latest 13F filings and insider trades for Apple Inc. (NASDAQ:AAPL – Free Report).

Receive News & Ratings for Apple Daily - Enter your email address below to receive a concise daily summary of the latest news and analysts' ratings for Apple and related companies with MarketBeat.com's FREE daily email newsletter.

OV Management LLC purchased a new stake in shares of Apple Inc. (NASDAQ:AAPL – Free Report) in the 2nd quarter, according to the company in its most recent Form 13F filing with the Securities and Exchange Commission (SEC). The fund purchased 1,769 shares of the iPhone maker’s stock, valued at approximately $512,000. Apple accounts for approximately 1.0% of OV Management LLC’s portfolio, making the stock its 6th biggest holding.

Several other institutional investors have also modified their holdings of AAPL. Longfellow Investment Management Co. LLC acquired a new position in Apple during the 2nd quarter valued at about $30,000. Lifetime Wealth Management P.C. acquired a new stake in shares of Apple in the fourth quarter valued at approximately $41,000. Basso Capital Management L.P. bought a new stake in shares of Apple during the fourth quarter valued at approximately $88,000. Bard Associates Inc. acquired a new position in shares of Apple during the fourth quarter worth approximately $109,000. Finally, MidAtlantic Capital Management Inc. acquired a new position in shares of Apple during the fourth quarter worth approximately $187,000. Institutional investors own 67.73% of the company’s stock.

Insiders Place Their Bets In other Apple news, SVP Jennifer Newstead sold 1,439 shares of the business’s stock in a transaction dated Tuesday, September 1st. The stock was sold at an average price of $317.01, for a total transaction of $456,177.39. Following the sale, the senior vice president owned 35,790 shares in the company, valued at approximately $11,345,787.90. The trade was a 3.87% decrease in their position. The transaction was disclosed in a filing with the Securities & Exchange Commission, which is accessible through this hyperlink. Over the last 90 days, insiders sold 8,632 shares of company stock valued at $2,719,955. Company insiders own 0.06% of the company’s stock.

Apple News Summary Here are the key news stories impacting Apple this week: Positive Sentiment: Evercore ISI raised its Apple price target to $380 from $365 and maintained an outperform view. A survey of roughly 4,000 consumers indicated a potentially stronger-than-expected iPhone upgrade cycle and a higher average selling price. iPhone 18 Pro Hits Stores Today Positive Sentiment: iPhone 18 Pro sales are supported by carrier trade-in promotions. Bank of America said incentives can offset the $100 price increase, reducing the risk that higher prices will weaken demand. Apple’s iPhone 18 Lineup Keeps Bank of America Bullish Positive Sentiment: Apple’s ecosystem is gaining additional reach. General Motors plans to restore Apple CarPlay after consumer backlash, while Apple is reportedly preparing an Apple Pay launch in India with Axis Bank. These developments could support services engagement and ecosystem adoption. GM Is Re-downloading Apple CarPlay Neutral Sentiment: Initial iPhone 18 Pro demand indicators are mixed. Quick-commerce shortages in India suggest strong localized demand, but UBS cited muted wait times in several major markets. Investors are also assessing whether customers may delay purchases for Apple’s roughly $1,999 foldable iPhone Duo. Apple iPhone 18 Seeing Muted Initial Wait Times Negative Sentiment: Risks include premium pricing, valuation and regulatory pressure. Analysts warn that expensive devices could limit adoption in price-sensitive markets such as India. More than 1,600 Italian Apple store employees also struck on launch day, while Apple continues to challenge a potential UK encryption backdoor order and faces European legal scrutiny. Italian Apple Store Employees Strike Apple Price Performance NASDAQ AAPL opened at $336.13 on Friday. Apple Inc. has a 1 year low of $240.21 and a 1 year high of $344.57. The business’s fifty day moving average is $320.24 and its two-hundred day moving average is $294.69. The stock has a market capitalization of $4.91 trillion, a P/E ratio of 38.55, a P/E/G ratio of 2.92 and a beta of 1.08. The company has a debt-to-equity ratio of 0.66, a quick ratio of 0.93 and a current ratio of 1.00.

Apple (NASDAQ:AAPL – Get Free Report) last released its quarterly earnings data on Thursday, July 30th. The iPhone maker reported $2.02 earnings per share for the quarter, topping the consensus estimate of $1.89 by $0.13. The business had revenue of $109.42 billion during the quarter, compared to analyst estimates of $109.04 billion. Apple had a return on equity of 135.46% and a net margin of 27.62%.The company’s revenue was up 16.4% compared to the same quarter last year. During the same period last year, the company posted $1.57 EPS. On average, research analysts forecast that Apple Inc. will post 8.74 earnings per share for the current fiscal year.

Apple Announces Dividend The business also recently declared a quarterly dividend, which was paid on Thursday, August 13th. Investors of record on Monday, August 10th were paid a $0.27 dividend. The ex-dividend date of this dividend was Monday, August 10th. This represents a $1.08 dividend on an annualized basis and a yield of 0.3%. Apple’s dividend payout ratio (DPR) is currently 12.39%.

Analysts Set New Price Targets AAPL has been the topic of several recent analyst reports. Weiss Ratings downgraded Apple from a “buy (b)” rating to a “buy (b-)” rating in a research note on Friday. TD Cowen restated a “buy” rating and set a $400.00 price objective on shares of Apple in a research note on Thursday, September 10th. Piper Sandler assumed coverage on shares of Apple in a research report on Monday, August 17th. They issued an “overweight” rating for the company. Morgan Stanley reaffirmed an “overweight” rating and issued a $360.00 price target on shares of Apple in a research note on Wednesday, September 2nd. Finally, Citigroup reiterated a “buy” rating on shares of Apple in a report on Thursday, September 10th. One equities research analyst has rated the stock with a Strong Buy rating, twenty-six have issued a Buy rating, thirteen have given a Hold rating and two have assigned a Sell rating to the company. According to MarketBeat.com, the stock presently has an average rating of “Moderate Buy” and a consensus target price of $340.14.

Get Our Latest Stock Report on AAPL

About Apple (Free Report)

Apple Inc is a technology company that designs, develops and markets consumer electronics, software and digital services. Its principal products include the iPhone, Mac computers, iPad tablets, Apple Watch, AirPods and other accessories. The company also develops operating systems and applications that support its hardware products.

Apple’s services business includes the App Store, Apple Music, Apple TV, Apple Arcade, Apple Fitness+, Apple News+, Apple Pay and iCloud. These services provide digital content, payments, cloud storage and subscription offerings across the company’s ecosystem of devices.

Founded in 1976, Apple is headquartered in Cupertino, California, and serves consumers, businesses, educational institutions and government customers worldwide.

Read More Five stocks we like better than Apple Lennar’s Earnings Miss May Be Sending a Bigger Warning About U.S. Housing Priced for a Pullback or More Gains? These 3 Stocks Are Testing the Limits These 3 Agentic AI Stocks Have More Than Hype Behind Their Growth Stories Not Just Banks: 3 Trading Stocks to Watch After the Fed Rate Hike Want to see what other hedge funds are holding AAPL? Visit HoldingsChannel.com to get the latest 13F filings and insider trades for Apple Inc. (NASDAQ:AAPL – Free Report).

Receive News & Ratings for Apple Daily - Enter your email address below to receive a concise daily summary of the latest news and analysts' ratings for Apple and related companies with MarketBeat.com's FREE daily email newsletter.

Apple Inc. (NASDAQ:AAPL – Get Free Report) SVP Jennifer Newstead sold 1,438 shares of the company’s stock in a transaction that occurred on Tuesday, September 15th. The stock was sold at an average price of $330.19, for a total value of $474,813.22. Following the completion of the sale, the senior vice president directly owned 32,914 shares of the company’s stock, valued at approximately $10,867,873.66. This represents a 4.19% decrease in their position. The sale was disclosed in a filing with the Securities & Exchange Commission, which is available through the SEC website. The sale was made to cover tax withholding obligations related to the vesting of equity awards.

Jennifer Newstead also recently made the following trade(s):

On Tuesday, September 8th, Jennifer Newstead sold 1,438 shares of Apple stock. The stock was sold at an average price of $317.23, for a total transaction of $456,176.74. On Tuesday, September 1st, Jennifer Newstead sold 1,439 shares of Apple stock. The stock was sold at an average price of $317.01, for a total transaction of $456,177.39. On Tuesday, August 25th, Jennifer Newstead sold 1,439 shares of Apple stock. The shares were sold at an average price of $310.95, for a total transaction of $447,457.05. On Tuesday, August 18th, Jennifer Newstead sold 1,439 shares of Apple stock. The shares were sold at an average price of $307.49, for a total transaction of $442,478.11. On Tuesday, August 11th, Jennifer Newstead sold 1,439 shares of Apple stock. The stock was sold at an average price of $307.75, for a total transaction of $442,852.25. Apple Stock Performance Apple stock opened at $336.13 on Friday. The company has a quick ratio of 0.93, a current ratio of 1.00 and a debt-to-equity ratio of 0.66. The company has a market capitalization of $4.91 trillion, a PE ratio of 38.55, a P/E/G ratio of 2.92 and a beta of 1.08. The firm has a fifty day simple moving average of $320.24 and a two-hundred day simple moving average of $294.69. Apple Inc. has a twelve month low of $240.21 and a twelve month high of $344.57.

Apple (NASDAQ:AAPL – Get Free Report) last announced its quarterly earnings data on Thursday, July 30th. The iPhone maker reported $2.02 earnings per share (EPS) for the quarter, beating analysts’ consensus estimates of $1.89 by $0.13. Apple had a return on equity of 135.46% and a net margin of 27.62%.The firm had revenue of $109.42 billion for the quarter, compared to analysts’ expectations of $109.04 billion. During the same period last year, the firm earned $1.57 earnings per share. The company’s revenue for the quarter was up 16.4% compared to the same quarter last year. Research analysts expect that Apple Inc. will post 8.74 EPS for the current year. Apple Dividend Announcement The business also recently declared a quarterly dividend, which was paid on Thursday, August 13th. Investors of record on Monday, August 10th were given a dividend of $0.27 per share. This represents a $1.08 annualized dividend and a yield of 0.3%. The ex-dividend date was Monday, August 10th. Apple’s dividend payout ratio (DPR) is presently 12.39%.

Analysts Set New Price Targets AAPL has been the subject of a number of analyst reports. Raymond James Financial reissued a “market perform” rating on shares of Apple in a research note on Friday, July 31st. Moffett Nathanson reaffirmed a “neutral” rating and issued a $304.00 target price (up from $270.00) on shares of Apple in a research note on Tuesday, September 8th. Royal Bank Of Canada set a $365.00 price target on shares of Apple in a report on Wednesday, July 15th. Arete Research increased their price target on shares of Apple from $305.00 to $335.00 and gave the company a “buy” rating in a research report on Wednesday, June 24th. Finally, Maxim Group raised their price target on shares of Apple from $350.00 to $380.00 and gave the stock a “buy” rating in a report on Friday, July 31st. One research analyst has rated the stock with a Strong Buy rating, twenty-six have assigned a Buy rating, thirteen have given a Hold rating and two have assigned a Sell rating to the company’s stock. According to MarketBeat, Apple currently has an average rating of “Moderate Buy” and an average target price of $340.14.

Check Out Our Latest Research Report on AAPL

Key Stories Impacting Apple Here are the key news stories impacting Apple this week:

Positive Sentiment: Evercore ISI raised its Apple price target to $380 from $365 and maintained an outperform view. A survey of roughly 4,000 consumers indicated a potentially stronger-than-expected iPhone upgrade cycle and a higher average selling price. iPhone 18 Pro Hits Stores Today Positive Sentiment: iPhone 18 Pro sales are supported by carrier trade-in promotions. Bank of America said incentives can offset the $100 price increase, reducing the risk that higher prices will weaken demand. Apple’s iPhone 18 Lineup Keeps Bank of America Bullish Positive Sentiment: Apple’s ecosystem is gaining additional reach. General Motors plans to restore Apple CarPlay after consumer backlash, while Apple is reportedly preparing an Apple Pay launch in India with Axis Bank. These developments could support services engagement and ecosystem adoption. GM Is Re-downloading Apple CarPlay Neutral Sentiment: Initial iPhone 18 Pro demand indicators are mixed. Quick-commerce shortages in India suggest strong localized demand, but UBS cited muted wait times in several major markets. Investors are also assessing whether customers may delay purchases for Apple’s roughly $1,999 foldable iPhone Duo. Apple iPhone 18 Seeing Muted Initial Wait Times Negative Sentiment: Risks include premium pricing, valuation and regulatory pressure. Analysts warn that expensive devices could limit adoption in price-sensitive markets such as India. More than 1,600 Italian Apple store employees also struck on launch day, while Apple continues to challenge a potential UK encryption backdoor order and faces European legal scrutiny. Italian Apple Store Employees Strike Hedge Funds Weigh In On Apple Hedge funds and other institutional investors have recently made changes to their positions in the business. Security National Bank of Sioux City Iowa IA grew its position in shares of Apple by 19.6% in the 2nd quarter. Security National Bank of Sioux City Iowa IA now owns 36,623 shares of the iPhone maker’s stock worth $10,597,000 after buying an additional 5,989 shares during the period. Wellington Altus USA Inc. lifted its position in Apple by 78.4% during the 2nd quarter. Wellington Altus USA Inc. now owns 10,633 shares of the iPhone maker’s stock valued at $3,077,000 after acquiring an additional 4,674 shares during the period. Reynders McVeigh Capital Management LLC lifted its position in Apple by 29.2% during the 2nd quarter. Reynders McVeigh Capital Management LLC now owns 600,912 shares of the iPhone maker’s stock valued at $177,300,000 after acquiring an additional 135,884 shares during the period. Revere Asset Management Inc boosted its stake in Apple by 5.1% during the second quarter. Revere Asset Management Inc now owns 1,443 shares of the iPhone maker’s stock worth $418,000 after acquiring an additional 70 shares in the last quarter. Finally, Bullseye Investment Management LLC bought a new stake in Apple during the second quarter worth about $284,000. Institutional investors own 67.73% of the company’s stock.

Apple Company Profile (Get Free Report)

Apple Inc is a technology company that designs, develops and markets consumer electronics, software and digital services. Its principal products include the iPhone, Mac computers, iPad tablets, Apple Watch, AirPods and other accessories. The company also develops operating systems and applications that support its hardware products.

Apple’s services business includes the App Store, Apple Music, Apple TV, Apple Arcade, Apple Fitness+, Apple News+, Apple Pay and iCloud. These services provide digital content, payments, cloud storage and subscription offerings across the company’s ecosystem of devices.

Founded in 1976, Apple is headquartered in Cupertino, California, and serves consumers, businesses, educational institutions and government customers worldwide.

Featured Articles Five stocks we like better than Apple Lennar’s Earnings Miss May Be Sending a Bigger Warning About U.S. Housing Priced for a Pullback or More Gains? These 3 Stocks Are Testing the Limits These 3 Agentic AI Stocks Have More Than Hype Behind Their Growth Stories Not Just Banks: 3 Trading Stocks to Watch After the Fed Rate Hike

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Freedom Investment Management Inc. acquired a new stake in Apple Inc. (NASDAQ:AAPL – Free Report) in the second quarter, according to the company in its most recent filing with the Securities & Exchange Commission. The institutional investor acquired 8,990 shares of the iPhone maker’s stock, valued at approximately $2,601,000. Apple comprises approximately 0.7% of Freedom Investment Management Inc.’s investment portfolio, making the stock its 13th biggest position.

A number of other institutional investors have also recently bought and sold shares of the company. Prospect Hill Management LLC acquired a new stake in shares of Apple in the 2nd quarter valued at about $146,370,000. Focus Partners Advisor Solutions LLC acquired a new position in shares of Apple during the second quarter worth about $168,646,000. Wealthfront Advisers LLC bought a new position in shares of Apple during the second quarter worth about $482,388,000. Baron Silver Stevens Financial Advisors LLC grew its holdings in shares of Apple by 65.6% during the second quarter. Baron Silver Stevens Financial Advisors LLC now owns 66,717 shares of the iPhone maker’s stock worth $19,305,000 after buying an additional 26,418 shares in the last quarter. Finally, Rainier Family Wealth Inc. raised its position in Apple by 14.1% in the 1st quarter. Rainier Family Wealth Inc. now owns 24,386 shares of the iPhone maker’s stock valued at $6,189,000 after buying an additional 3,014 shares during the last quarter. Institutional investors and hedge funds own 67.73% of the company’s stock.

Key Stories Impacting Apple Here are the key news stories impacting Apple this week:

Positive Sentiment: Evercore ISI raised its Apple price target to $380 from $365 and maintained an outperform view. A survey of roughly 4,000 consumers indicated a potentially stronger-than-expected iPhone upgrade cycle and a higher average selling price. iPhone 18 Pro Hits Stores Today Positive Sentiment: iPhone 18 Pro sales are supported by carrier trade-in promotions. Bank of America said incentives can offset the $100 price increase, reducing the risk that higher prices will weaken demand. Apple’s iPhone 18 Lineup Keeps Bank of America Bullish Positive Sentiment: Apple’s ecosystem is gaining additional reach. General Motors plans to restore Apple CarPlay after consumer backlash, while Apple is reportedly preparing an Apple Pay launch in India with Axis Bank. These developments could support services engagement and ecosystem adoption. GM Is Re-downloading Apple CarPlay Neutral Sentiment: Initial iPhone 18 Pro demand indicators are mixed. Quick-commerce shortages in India suggest strong localized demand, but UBS cited muted wait times in several major markets. Investors are also assessing whether customers may delay purchases for Apple’s roughly $1,999 foldable iPhone Duo. Apple iPhone 18 Seeing Muted Initial Wait Times Negative Sentiment: Risks include premium pricing, valuation and regulatory pressure. Analysts warn that expensive devices could limit adoption in price-sensitive markets such as India. More than 1,600 Italian Apple store employees also struck on launch day, while Apple continues to challenge a potential UK encryption backdoor order and faces European legal scrutiny. Italian Apple Store Employees Strike Insiders Place Their Bets In other Apple news, SVP Jennifer Newstead sold 1,438 shares of the firm’s stock in a transaction on Tuesday, September 15th. The stock was sold at an average price of $330.19, for a total value of $474,813.22. Following the sale, the senior vice president owned 32,914 shares of the company’s stock, valued at approximately $10,867,873.66. This trade represents a 4.19% decrease in their position. The sale was disclosed in a document filed with the SEC, which can be accessed through the SEC website. The sale was made to cover tax withholding obligations related to the vesting of equity awards. Insiders sold 8,632 shares of company stock worth $2,719,955 in the last three months. 0.06% of the stock is owned by corporate insiders. Apple Price Performance Shares of NASDAQ AAPL opened at $336.13 on Friday. The business has a fifty day moving average price of $320.24 and a two-hundred day moving average price of $294.69. The stock has a market capitalization of $4.91 trillion, a PE ratio of 38.55, a P/E/G ratio of 2.93 and a beta of 1.08. The company has a debt-to-equity ratio of 0.66, a current ratio of 1.00 and a quick ratio of 0.93. Apple Inc. has a fifty-two week low of $240.21 and a fifty-two week high of $344.57.

Apple (NASDAQ:AAPL – Get Free Report) last released its earnings results on Thursday, July 30th. The iPhone maker reported $2.02 earnings per share (EPS) for the quarter, topping the consensus estimate of $1.89 by $0.13. Apple had a return on equity of 135.46% and a net margin of 27.62%.The company had revenue of $109.42 billion for the quarter, compared to analyst estimates of $109.04 billion. During the same period in the prior year, the firm posted $1.57 EPS. Apple’s quarterly revenue was up 16.4% on a year-over-year basis. As a group, equities analysts predict that Apple Inc. will post 8.74 earnings per share for the current fiscal year.

Apple Dividend Announcement The company also recently disclosed a quarterly dividend, which was paid on Thursday, August 13th. Shareholders of record on Monday, August 10th were given a dividend of $0.27 per share. This represents a $1.08 annualized dividend and a yield of 0.3%. The ex-dividend date was Monday, August 10th. Apple’s payout ratio is currently 12.39%.

Wall Street Analyst Weigh In Several research analysts recently commented on AAPL shares. Jefferies Financial Group restated an “underperform” rating on shares of Apple in a report on Wednesday, September 9th. Robert W. Baird boosted their price target on shares of Apple from $310.00 to $330.00 and gave the stock an “outperform” rating in a research report on Friday, July 24th. Royal Bank Of Canada set a $365.00 price objective on shares of Apple in a research note on Wednesday, July 15th. Bank of America reissued a “buy” rating and issued a $370.00 price objective on shares of Apple in a report on Thursday. Finally, Argus upped their price target on shares of Apple from $325.00 to $375.00 in a research report on Monday, June 8th. One equities research analyst has rated the stock with a Strong Buy rating, twenty-six have assigned a Buy rating, thirteen have given a Hold rating and two have issued a Sell rating to the stock. Based on data from MarketBeat.com, the company currently has an average rating of “Moderate Buy” and a consensus target price of $340.14.

Check Out Our Latest Research Report on Apple

Apple Profile (Free Report)

Apple Inc is a technology company that designs, develops and markets consumer electronics, software and digital services. Its principal products include the iPhone, Mac computers, iPad tablets, Apple Watch, AirPods and other accessories. The company also develops operating systems and applications that support its hardware products.

Apple’s services business includes the App Store, Apple Music, Apple TV, Apple Arcade, Apple Fitness+, Apple News+, Apple Pay and iCloud. These services provide digital content, payments, cloud storage and subscription offerings across the company’s ecosystem of devices.

Founded in 1976, Apple is headquartered in Cupertino, California, and serves consumers, businesses, educational institutions and government customers worldwide.

Read More Five stocks we like better than Apple J.B. Hunt’s Stock Plunges After Market Misprices Profit Warning 2 Stocks Breaking Out Post-FOMC With One Thing in Common Lennar’s Q3 Miss Hides a Stronger Operating Story Beneath the Housing Slump These 3 Stocks Are Drawing Insider Buyers for Very Different Reasons

Receive News & Ratings for Apple Daily - Enter your email address below to receive a concise daily summary of the latest news and analysts' ratings for Apple and related companies with MarketBeat.com's FREE daily email newsletter.

Pacific Sun Financial Corp acquired a new position in Apple Inc. (NASDAQ:AAPL – Free Report) in the 2nd quarter, according to the company in its most recent disclosure with the Securities and Exchange Commission (SEC). The institutional investor acquired 41,661 shares of the iPhone maker’s stock, valued at approximately $12,055,000. Apple accounts for approximately 5.0% of Pacific Sun Financial Corp’s investment portfolio, making the stock its 5th biggest holding.

A number of other institutional investors and hedge funds have also recently bought and sold shares of AAPL. Sterling Wealth Management Inc. increased its stake in shares of Apple by 0.3% during the second quarter. Sterling Wealth Management Inc. now owns 11,579 shares of the iPhone maker’s stock valued at $3,351,000 after acquiring an additional 30 shares during the period. Evansbrook LLC lifted its position in Apple by 0.4% in the first quarter. Evansbrook LLC now owns 8,095 shares of the iPhone maker’s stock worth $2,054,000 after purchasing an additional 34 shares during the period. JMG Financial Group Ltd. boosted its stake in Apple by 0.7% during the 1st quarter. JMG Financial Group Ltd. now owns 5,102 shares of the iPhone maker’s stock valued at $1,295,000 after purchasing an additional 35 shares in the last quarter. Advocate Investing Services LLC boosted its stake in Apple by 0.5% during the 2nd quarter. Advocate Investing Services LLC now owns 7,847 shares of the iPhone maker’s stock valued at $2,271,000 after purchasing an additional 39 shares in the last quarter. Finally, Interactive Financial Advisors Inc. increased its position in shares of Apple by 4.0% during the 4th quarter. Interactive Financial Advisors Inc. now owns 1,051 shares of the iPhone maker’s stock valued at $286,000 after purchasing an additional 40 shares during the period. Institutional investors own 67.73% of the company’s stock.

Analysts Set New Price Targets Several analysts have recently weighed in on AAPL shares. Evercore set a $380.00 price objective on Apple and gave the company an “outperform” rating in a report on Friday. BTIG Research started coverage on Apple in a report on Monday, August 17th. They set a “neutral” rating on the stock. Arete Research boosted their price target on shares of Apple from $305.00 to $335.00 and gave the stock a “buy” rating in a research report on Wednesday, June 24th. Deutsche Bank Aktiengesellschaft downgraded shares of Apple from a “buy” rating to a “hold” rating in a report on Monday, August 17th. Finally, Wells Fargo & Company restated an “overweight” rating and set a $350.00 price objective (up from $310.00) on shares of Apple in a research report on Friday, July 31st. One analyst has rated the stock with a Strong Buy rating, twenty-six have issued a Buy rating, thirteen have given a Hold rating and two have given a Sell rating to the stock. Based on data from MarketBeat, the company currently has an average rating of “Moderate Buy” and an average target price of $340.14.

Get Our Latest Stock Analysis on AAPL Insider Transactions at Apple In other Apple news, SVP Jennifer Newstead sold 1,438 shares of Apple stock in a transaction that occurred on Tuesday, September 15th. The stock was sold at an average price of $330.19, for a total value of $474,813.22. Following the transaction, the senior vice president directly owned 32,914 shares of the company’s stock, valued at $10,867,873.66. The trade was a 4.19% decrease in their position. The sale was disclosed in a filing with the SEC, which is available at the SEC website. The sale was made to cover tax withholding obligations related to the vesting of equity awards. Over the last quarter, insiders sold 8,632 shares of company stock valued at $2,719,955. Company insiders own 0.06% of the company’s stock.

Key Headlines Impacting Apple Here are the key news stories impacting Apple this week:

Positive Sentiment: Evercore ISI raised its Apple price target to $380 from $365 and maintained an outperform view. A survey of roughly 4,000 consumers indicated a potentially stronger-than-expected iPhone upgrade cycle and a higher average selling price. iPhone 18 Pro Hits Stores Today Positive Sentiment: iPhone 18 Pro sales are supported by carrier trade-in promotions. Bank of America said incentives can offset the $100 price increase, reducing the risk that higher prices will weaken demand. Apple’s iPhone 18 Lineup Keeps Bank of America Bullish Positive Sentiment: Apple’s ecosystem is gaining additional reach. General Motors plans to restore Apple CarPlay after consumer backlash, while Apple is reportedly preparing an Apple Pay launch in India with Axis Bank. These developments could support services engagement and ecosystem adoption. GM Is Re-downloading Apple CarPlay Neutral Sentiment: Initial iPhone 18 Pro demand indicators are mixed. Quick-commerce shortages in India suggest strong localized demand, but UBS cited muted wait times in several major markets. Investors are also assessing whether customers may delay purchases for Apple’s roughly $1,999 foldable iPhone Duo. Apple iPhone 18 Seeing Muted Initial Wait Times Negative Sentiment: Risks include premium pricing, valuation and regulatory pressure. Analysts warn that expensive devices could limit adoption in price-sensitive markets such as India. More than 1,600 Italian Apple store employees also struck on launch day, while Apple continues to challenge a potential UK encryption backdoor order and faces European legal scrutiny. Italian Apple Store Employees Strike Apple Stock Performance Shares of AAPL opened at $336.13 on Friday. The firm has a market cap of $4.91 trillion, a price-to-earnings ratio of 38.55, a price-to-earnings-growth ratio of 2.93 and a beta of 1.08. The company’s fifty day moving average is $320.24 and its 200-day moving average is $294.69. The company has a quick ratio of 0.93, a current ratio of 1.00 and a debt-to-equity ratio of 0.66. Apple Inc. has a 12 month low of $240.21 and a 12 month high of $344.57.

Apple (NASDAQ:AAPL – Get Free Report) last issued its quarterly earnings data on Thursday, July 30th. The iPhone maker reported $2.02 EPS for the quarter, beating analysts’ consensus estimates of $1.89 by $0.13. Apple had a return on equity of 135.46% and a net margin of 27.62%.The business had revenue of $109.42 billion for the quarter, compared to analyst estimates of $109.04 billion. During the same quarter in the prior year, the firm posted $1.57 EPS. The firm’s revenue for the quarter was up 16.4% on a year-over-year basis. Equities analysts expect that Apple Inc. will post 8.74 EPS for the current fiscal year.

Apple Dividend Announcement The firm also recently announced a quarterly dividend, which was paid on Thursday, August 13th. Shareholders of record on Monday, August 10th were issued a $0.27 dividend. The ex-dividend date of this dividend was Monday, August 10th. This represents a $1.08 dividend on an annualized basis and a yield of 0.3%. Apple’s dividend payout ratio (DPR) is 12.39%.

Apple Company Profile (Free Report)

Apple Inc is a technology company that designs, develops and markets consumer electronics, software and digital services. Its principal products include the iPhone, Mac computers, iPad tablets, Apple Watch, AirPods and other accessories. The company also develops operating systems and applications that support its hardware products.

Apple’s services business includes the App Store, Apple Music, Apple TV, Apple Arcade, Apple Fitness+, Apple News+, Apple Pay and iCloud. These services provide digital content, payments, cloud storage and subscription offerings across the company’s ecosystem of devices.

Founded in 1976, Apple is headquartered in Cupertino, California, and serves consumers, businesses, educational institutions and government customers worldwide.

See Also Five stocks we like better than Apple J.B. Hunt’s Stock Plunges After Market Misprices Profit Warning 2 Stocks Breaking Out Post-FOMC With One Thing in Common Lennar’s Q3 Miss Hides a Stronger Operating Story Beneath the Housing Slump These 3 Stocks Are Drawing Insider Buyers for Very Different Reasons Want to see what other hedge funds are holding AAPL? Visit HoldingsChannel.com to get the latest 13F filings and insider trades for Apple Inc. (NASDAQ:AAPL – Free Report).

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Palmer Knight Co purchased a new stake in Apple Inc. (NASDAQ:AAPL – Free Report) in the second quarter, according to its most recent 13F filing with the Securities & Exchange Commission. The institutional investor purchased 27,891 shares of the iPhone maker’s stock, valued at approximately $8,071,000. Apple makes up 3.1% of Palmer Knight Co’s investment portfolio, making the stock its 17th largest holding.

Several other hedge funds and other institutional investors have also recently made changes to their positions in the stock. Sound Financial Strategies Group LLC purchased a new stake in Apple in the second quarter valued at $1,120,000. Chancellor Financial Group WB LP purchased a new position in shares of Apple during the 2nd quarter worth $22,865,000. Great Lakes Advisors LLC acquired a new stake in shares of Apple during the 2nd quarter worth about $454,037,000. Balanced Wealth Group LLC acquired a new stake in shares of Apple during the 2nd quarter worth about $18,620,000. Finally, Avaii Wealth Management LLC purchased a new stake in Apple in the 2nd quarter valued at about $5,863,000. Institutional investors and hedge funds own 67.73% of the company’s stock.

Apple Stock Performance Shares of Apple stock opened at $336.13 on Friday. The firm’s fifty day simple moving average is $320.24 and its 200-day simple moving average is $294.69. Apple Inc. has a 12 month low of $240.21 and a 12 month high of $344.57. The stock has a market capitalization of $4.91 trillion, a price-to-earnings ratio of 38.55, a PEG ratio of 2.93 and a beta of 1.08. The company has a debt-to-equity ratio of 0.66, a current ratio of 1.00 and a quick ratio of 0.93.

Apple (NASDAQ:AAPL – Get Free Report) last issued its quarterly earnings data on Thursday, July 30th. The iPhone maker reported $2.02 earnings per share (EPS) for the quarter, topping the consensus estimate of $1.89 by $0.13. The company had revenue of $109.42 billion for the quarter, compared to the consensus estimate of $109.04 billion. Apple had a net margin of 27.62% and a return on equity of 135.46%. Apple’s revenue for the quarter was up 16.4% on a year-over-year basis. During the same period last year, the firm posted $1.57 EPS. As a group, equities analysts forecast that Apple Inc. will post 8.74 earnings per share for the current year. Apple Announces Dividend The business also recently declared a quarterly dividend, which was paid on Thursday, August 13th. Investors of record on Monday, August 10th were given a $0.27 dividend. This represents a $1.08 annualized dividend and a yield of 0.3%. The ex-dividend date was Monday, August 10th. Apple’s payout ratio is 12.39%.

Apple News Summary Here are the key news stories impacting Apple this week:

Positive Sentiment: Evercore ISI raised its Apple price target to $380 from $365 and maintained an outperform view. A survey of roughly 4,000 consumers indicated a potentially stronger-than-expected iPhone upgrade cycle and a higher average selling price. iPhone 18 Pro Hits Stores Today Positive Sentiment: iPhone 18 Pro sales are supported by carrier trade-in promotions. Bank of America said incentives can offset the $100 price increase, reducing the risk that higher prices will weaken demand. Apple’s iPhone 18 Lineup Keeps Bank of America Bullish Positive Sentiment: Apple’s ecosystem is gaining additional reach. General Motors plans to restore Apple CarPlay after consumer backlash, while Apple is reportedly preparing an Apple Pay launch in India with Axis Bank. These developments could support services engagement and ecosystem adoption. GM Is Re-downloading Apple CarPlay Neutral Sentiment: Initial iPhone 18 Pro demand indicators are mixed. Quick-commerce shortages in India suggest strong localized demand, but UBS cited muted wait times in several major markets. Investors are also assessing whether customers may delay purchases for Apple’s roughly $1,999 foldable iPhone Duo. Apple iPhone 18 Seeing Muted Initial Wait Times Negative Sentiment: Risks include premium pricing, valuation and regulatory pressure. Analysts warn that expensive devices could limit adoption in price-sensitive markets such as India. More than 1,600 Italian Apple store employees also struck on launch day, while Apple continues to challenge a potential UK encryption backdoor order and faces European legal scrutiny. Italian Apple Store Employees Strike Insider Buying and Selling In other Apple news, SVP Jennifer Newstead sold 1,438 shares of the stock in a transaction that occurred on Tuesday, September 15th. The stock was sold at an average price of $330.19, for a total transaction of $474,813.22. Following the completion of the sale, the senior vice president directly owned 32,914 shares of the company’s stock, valued at approximately $10,867,873.66. This trade represents a 4.19% decrease in their position. The transaction was disclosed in a legal filing with the Securities & Exchange Commission, which can be accessed through the SEC website. The sale was made to cover tax withholding obligations related to the vesting of equity awards. Over the last ninety days, insiders sold 8,632 shares of company stock worth $2,719,955. 0.06% of the stock is owned by corporate insiders.

Analysts Set New Price Targets A number of research analysts have commented on AAPL shares. Barclays reaffirmed an “underweight” rating and issued a $245.00 target price (down from $253.00) on shares of Apple in a research report on Friday, July 31st. Evercore set a $380.00 price target on shares of Apple and gave the company an “outperform” rating in a research note on Friday. Citigroup restated a “buy” rating on shares of Apple in a report on Thursday, September 10th. Arete Research increased their price objective on shares of Apple from $305.00 to $335.00 and gave the stock a “buy” rating in a research report on Wednesday, June 24th. Finally, Needham & Company LLC reiterated a “hold” rating on shares of Apple in a report on Tuesday, September 8th. One research analyst has rated the stock with a Strong Buy rating, twenty-six have issued a Buy rating, thirteen have given a Hold rating and two have given a Sell rating to the company. According to MarketBeat.com, Apple has an average rating of “Moderate Buy” and a consensus target price of $340.14.

Check Out Our Latest Stock Report on AAPL

Apple Profile (Free Report)

Apple Inc is a technology company that designs, develops and markets consumer electronics, software and digital services. Its principal products include the iPhone, Mac computers, iPad tablets, Apple Watch, AirPods and other accessories. The company also develops operating systems and applications that support its hardware products.

Apple’s services business includes the App Store, Apple Music, Apple TV, Apple Arcade, Apple Fitness+, Apple News+, Apple Pay and iCloud. These services provide digital content, payments, cloud storage and subscription offerings across the company’s ecosystem of devices.

Founded in 1976, Apple is headquartered in Cupertino, California, and serves consumers, businesses, educational institutions and government customers worldwide.

Further Reading Five stocks we like better than Apple J.B. Hunt’s Stock Plunges After Market Misprices Profit Warning 2 Stocks Breaking Out Post-FOMC With One Thing in Common Lennar’s Q3 Miss Hides a Stronger Operating Story Beneath the Housing Slump These 3 Stocks Are Drawing Insider Buyers for Very Different Reasons

Receive News & Ratings for Apple Daily - Enter your email address below to receive a concise daily summary of the latest news and analysts' ratings for Apple and related companies with MarketBeat.com's FREE daily email newsletter.

Vista Cima Wealth Management LLC bought a new position in Apple Inc. (NASDAQ:AAPL – Free Report) during the second quarter, according to its most recent 13F filing with the SEC. The fund bought 20,118 shares of the iPhone maker’s stock, valued at approximately $5,821,000. Apple comprises about 4.3% of Vista Cima Wealth Management LLC’s holdings, making the stock its 7th largest position.

Other hedge funds have also recently made changes to their positions in the company. Longfellow Investment Management Co. LLC bought a new stake in shares of Apple in the 2nd quarter worth about $30,000. Lifetime Wealth Management P.C. bought a new position in Apple during the 4th quarter valued at about $41,000. Basso Capital Management L.P. bought a new position in Apple during the 4th quarter valued at about $88,000. Bard Associates Inc. purchased a new stake in Apple in the 4th quarter worth about $109,000. Finally, MidAtlantic Capital Management Inc. purchased a new stake in Apple in the 4th quarter worth about $187,000. 67.73% of the stock is currently owned by hedge funds and other institutional investors.

Apple Stock Down 0.3% Shares of AAPL stock opened at $336.13 on Friday. Apple Inc. has a fifty-two week low of $240.21 and a fifty-two week high of $344.57. The company has a debt-to-equity ratio of 0.66, a quick ratio of 0.93 and a current ratio of 1.00. The firm has a market capitalization of $4.91 trillion, a PE ratio of 38.55, a P/E/G ratio of 2.93 and a beta of 1.08. The stock’s 50-day simple moving average is $320.24 and its 200-day simple moving average is $294.69.

Apple (NASDAQ:AAPL – Get Free Report) last released its quarterly earnings data on Thursday, July 30th. The iPhone maker reported $2.02 EPS for the quarter, beating the consensus estimate of $1.89 by $0.13. Apple had a net margin of 27.62% and a return on equity of 135.46%. The business had revenue of $109.42 billion for the quarter, compared to the consensus estimate of $109.04 billion. During the same period in the prior year, the firm earned $1.57 EPS. The business’s revenue for the quarter was up 16.4% on a year-over-year basis. Equities analysts expect that Apple Inc. will post 8.74 earnings per share for the current year. Apple Dividend Announcement The business also recently announced a quarterly dividend, which was paid on Thursday, August 13th. Stockholders of record on Monday, August 10th were paid a $0.27 dividend. The ex-dividend date was Monday, August 10th. This represents a $1.08 dividend on an annualized basis and a dividend yield of 0.3%. Apple’s dividend payout ratio is presently 12.39%.

Analyst Ratings Changes A number of equities research analysts recently issued reports on the company. Raymond James Financial reissued a “market perform” rating on shares of Apple in a research note on Friday, July 31st. Barclays reaffirmed an “underweight” rating and issued a $245.00 price target (down from $253.00) on shares of Apple in a research note on Friday, July 31st. Argus lifted their price objective on shares of Apple from $325.00 to $375.00 in a report on Monday, June 8th. KeyCorp reissued an “underweight” rating on shares of Apple in a research report on Friday, September 4th. Finally, DA Davidson restated a “neutral” rating and issued a $270.00 target price on shares of Apple in a research note on Wednesday, September 2nd. One research analyst has rated the stock with a Strong Buy rating, twenty-six have issued a Buy rating, thirteen have assigned a Hold rating and two have issued a Sell rating to the company’s stock. According to MarketBeat.com, the company presently has a consensus rating of “Moderate Buy” and an average price target of $340.14.

Get Our Latest Stock Analysis on AAPL

Key Headlines Impacting Apple Here are the key news stories impacting Apple this week:

Positive Sentiment: Evercore ISI raised its Apple price target to $380 from $365 and maintained an outperform view. A survey of roughly 4,000 consumers indicated a potentially stronger-than-expected iPhone upgrade cycle and a higher average selling price. iPhone 18 Pro Hits Stores Today Positive Sentiment: iPhone 18 Pro sales are supported by carrier trade-in promotions. Bank of America said incentives can offset the $100 price increase, reducing the risk that higher prices will weaken demand. Apple’s iPhone 18 Lineup Keeps Bank of America Bullish Positive Sentiment: Apple’s ecosystem is gaining additional reach. General Motors plans to restore Apple CarPlay after consumer backlash, while Apple is reportedly preparing an Apple Pay launch in India with Axis Bank. These developments could support services engagement and ecosystem adoption. GM Is Re-downloading Apple CarPlay Neutral Sentiment: Initial iPhone 18 Pro demand indicators are mixed. Quick-commerce shortages in India suggest strong localized demand, but UBS cited muted wait times in several major markets. Investors are also assessing whether customers may delay purchases for Apple’s roughly $1,999 foldable iPhone Duo. Apple iPhone 18 Seeing Muted Initial Wait Times Negative Sentiment: Risks include premium pricing, valuation and regulatory pressure. Analysts warn that expensive devices could limit adoption in price-sensitive markets such as India. More than 1,600 Italian Apple store employees also struck on launch day, while Apple continues to challenge a potential UK encryption backdoor order and faces European legal scrutiny. Italian Apple Store Employees Strike Insider Activity at Apple In related news, SVP Jennifer Newstead sold 1,438 shares of the firm’s stock in a transaction dated Tuesday, September 15th. The stock was sold at an average price of $330.19, for a total transaction of $474,813.22. Following the sale, the senior vice president directly owned 32,914 shares of the company’s stock, valued at $10,867,873.66. This trade represents a 4.19% decrease in their ownership of the stock. The transaction was disclosed in a legal filing with the Securities & Exchange Commission, which is available at this hyperlink. The sale was made to cover tax withholding obligations related to the vesting of equity awards. Insiders sold a total of 8,632 shares of company stock valued at $2,719,955 in the last quarter. 0.06% of the stock is owned by corporate insiders.

Apple Company Profile (Free Report)

Apple Inc is a technology company that designs, develops and markets consumer electronics, software and digital services. Its principal products include the iPhone, Mac computers, iPad tablets, Apple Watch, AirPods and other accessories. The company also develops operating systems and applications that support its hardware products.

Apple’s services business includes the App Store, Apple Music, Apple TV, Apple Arcade, Apple Fitness+, Apple News+, Apple Pay and iCloud. These services provide digital content, payments, cloud storage and subscription offerings across the company’s ecosystem of devices.

Founded in 1976, Apple is headquartered in Cupertino, California, and serves consumers, businesses, educational institutions and government customers worldwide.

See Also Five stocks we like better than Apple J.B. Hunt’s Stock Plunges After Market Misprices Profit Warning 2 Stocks Breaking Out Post-FOMC With One Thing in Common Lennar’s Q3 Miss Hides a Stronger Operating Story Beneath the Housing Slump These 3 Stocks Are Drawing Insider Buyers for Very Different Reasons Want to see what other hedge funds are holding AAPL? Visit HoldingsChannel.com to get the latest 13F filings and insider trades for Apple Inc. (NASDAQ:AAPL – Free Report).

Receive News & Ratings for Apple Daily - Enter your email address below to receive a concise daily summary of the latest news and analysts' ratings for Apple and related companies with MarketBeat.com's FREE daily email newsletter.

Knuff & Co LLC acquired a new position in Apple Inc. (NASDAQ:AAPL – Free Report) in the 2nd quarter, according to the company in its most recent filing with the Securities and Exchange Commission. The firm acquired 161,771 shares of the iPhone maker’s stock, valued at approximately $46,810,000. Apple accounts for 11.9% of Knuff & Co LLC’s holdings, making the stock its biggest position.

Several other large investors have also bought and sold shares of AAPL. Longfellow Investment Management Co. LLC purchased a new position in Apple in the 2nd quarter worth approximately $30,000. Lifetime Wealth Management P.C. purchased a new stake in Apple in the fourth quarter worth approximately $41,000. Basso Capital Management L.P. purchased a new stake in Apple in the fourth quarter worth approximately $88,000. Bard Associates Inc. bought a new stake in Apple in the 4th quarter worth approximately $109,000. Finally, MidAtlantic Capital Management Inc. bought a new stake in Apple in the 4th quarter worth approximately $187,000. 67.73% of the stock is owned by institutional investors.

Apple Trading Down 0.3% AAPL opened at $336.13 on Friday. The company has a current ratio of 1.00, a quick ratio of 0.93 and a debt-to-equity ratio of 0.66. The firm has a market cap of $4.91 trillion, a price-to-earnings ratio of 38.55, a PEG ratio of 2.93 and a beta of 1.08. The stock has a fifty day moving average price of $320.24 and a 200-day moving average price of $294.69. Apple Inc. has a 12 month low of $240.21 and a 12 month high of $344.57.

Apple (NASDAQ:AAPL – Get Free Report) last issued its earnings results on Thursday, July 30th. The iPhone maker reported $2.02 earnings per share (EPS) for the quarter, topping analysts’ consensus estimates of $1.89 by $0.13. The company had revenue of $109.42 billion during the quarter, compared to analyst estimates of $109.04 billion. Apple had a return on equity of 135.46% and a net margin of 27.62%.The firm’s quarterly revenue was up 16.4% on a year-over-year basis. During the same quarter last year, the business posted $1.57 EPS. As a group, equities research analysts anticipate that Apple Inc. will post 8.74 earnings per share for the current fiscal year. Apple Dividend Announcement The business also recently announced a quarterly dividend, which was paid on Thursday, August 13th. Investors of record on Monday, August 10th were issued a $0.27 dividend. This represents a $1.08 annualized dividend and a yield of 0.3%. The ex-dividend date was Monday, August 10th. Apple’s dividend payout ratio (DPR) is 12.39%.

Wall Street Analyst Weigh In Several brokerages recently commented on AAPL. Wells Fargo & Company reaffirmed an “overweight” rating and issued a $350.00 price objective (up from $310.00) on shares of Apple in a report on Friday, July 31st. Citic Securities increased their target price on Apple from $300.00 to $349.00 in a report on Thursday, August 6th. The Goldman Sachs Group started coverage on Apple in a research report on Monday, August 17th. They issued a “buy” rating on the stock. Maxim Group boosted their price target on Apple from $350.00 to $380.00 and gave the company a “buy” rating in a research note on Friday, July 31st. Finally, TD Cowen reiterated a “buy” rating and issued a $400.00 price objective on shares of Apple in a research note on Thursday, September 10th. One research analyst has rated the stock with a Strong Buy rating, twenty-six have given a Buy rating, thirteen have issued a Hold rating and two have assigned a Sell rating to the company. According to MarketBeat.com, the company has an average rating of “Moderate Buy” and a consensus price target of $340.14.

Get Our Latest Analysis on AAPL

Insider Transactions at Apple In related news, SVP Jennifer Newstead sold 1,438 shares of Apple stock in a transaction on Tuesday, September 15th. The stock was sold at an average price of $330.19, for a total value of $474,813.22. Following the completion of the transaction, the senior vice president directly owned 32,914 shares in the company, valued at approximately $10,867,873.66. This trade represents a 4.19% decrease in their ownership of the stock. The transaction was disclosed in a document filed with the SEC, which is accessible through this hyperlink. The sale was made to cover tax withholding obligations related to the vesting of equity awards. Insiders have sold 8,632 shares of company stock worth $2,719,955 in the last 90 days. 0.06% of the stock is owned by corporate insiders.

Key Apple News Here are the key news stories impacting Apple this week:

Positive Sentiment: Evercore ISI raised its Apple price target to $380 from $365 and maintained an outperform view. A survey of roughly 4,000 consumers indicated a potentially stronger-than-expected iPhone upgrade cycle and a higher average selling price. iPhone 18 Pro Hits Stores Today Positive Sentiment: iPhone 18 Pro sales are supported by carrier trade-in promotions. Bank of America said incentives can offset the $100 price increase, reducing the risk that higher prices will weaken demand. Apple’s iPhone 18 Lineup Keeps Bank of America Bullish Positive Sentiment: Apple’s ecosystem is gaining additional reach. General Motors plans to restore Apple CarPlay after consumer backlash, while Apple is reportedly preparing an Apple Pay launch in India with Axis Bank. These developments could support services engagement and ecosystem adoption. GM Is Re-downloading Apple CarPlay Neutral Sentiment: Initial iPhone 18 Pro demand indicators are mixed. Quick-commerce shortages in India suggest strong localized demand, but UBS cited muted wait times in several major markets. Investors are also assessing whether customers may delay purchases for Apple’s roughly $1,999 foldable iPhone Duo. Apple iPhone 18 Seeing Muted Initial Wait Times Negative Sentiment: Risks include premium pricing, valuation and regulatory pressure. Analysts warn that expensive devices could limit adoption in price-sensitive markets such as India. More than 1,600 Italian Apple store employees also struck on launch day, while Apple continues to challenge a potential UK encryption backdoor order and faces European legal scrutiny. Italian Apple Store Employees Strike Apple Company Profile (Free Report)

Apple Inc is a technology company that designs, develops and markets consumer electronics, software and digital services. Its principal products include the iPhone, Mac computers, iPad tablets, Apple Watch, AirPods and other accessories. The company also develops operating systems and applications that support its hardware products.

Apple’s services business includes the App Store, Apple Music, Apple TV, Apple Arcade, Apple Fitness+, Apple News+, Apple Pay and iCloud. These services provide digital content, payments, cloud storage and subscription offerings across the company’s ecosystem of devices.

Founded in 1976, Apple is headquartered in Cupertino, California, and serves consumers, businesses, educational institutions and government customers worldwide.

Read More Five stocks we like better than Apple J.B. Hunt’s Stock Plunges After Market Misprices Profit Warning 2 Stocks Breaking Out Post-FOMC With One Thing in Common Lennar’s Q3 Miss Hides a Stronger Operating Story Beneath the Housing Slump These 3 Stocks Are Drawing Insider Buyers for Very Different Reasons Want to see what other hedge funds are holding AAPL? Visit HoldingsChannel.com to get the latest 13F filings and insider trades for Apple Inc. (NASDAQ:AAPL – Free Report).

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SSI Investment Management LLC acquired a new stake in Apple Inc. (NASDAQ:AAPL – Free Report) during the second quarter, according to its most recent Form 13F filing with the SEC. The institutional investor acquired 10,656 shares of the iPhone maker’s stock, valued at approximately $3,083,000.

Other hedge funds have also modified their holdings of the company. Tacita Capital Inc purchased a new position in Apple in the second quarter valued at approximately $1,553,000. Knuff & Co LLC acquired a new stake in shares of Apple during the second quarter worth $46,810,000. NewEdge Wealth LLC acquired a new stake in shares of Apple during the second quarter worth approximately $403,397,000. Rockbridge Asset Management LLC bought a new stake in shares of Apple in the 2nd quarter valued at approximately $9,716,000. Finally, Ackerman Asset Management LLC acquired a new stake in shares of Apple in the second quarter worth $7,781,000. 67.73% of the stock is currently owned by hedge funds and other institutional investors.

Apple News Summary Here are the key news stories impacting Apple this week:

Positive Sentiment: Evercore ISI raised its Apple price target to $380 from $365 and maintained an outperform view. A survey of roughly 4,000 consumers indicated a potentially stronger-than-expected iPhone upgrade cycle and a higher average selling price. iPhone 18 Pro Hits Stores Today Positive Sentiment: iPhone 18 Pro sales are supported by carrier trade-in promotions. Bank of America said incentives can offset the $100 price increase, reducing the risk that higher prices will weaken demand. Apple’s iPhone 18 Lineup Keeps Bank of America Bullish Positive Sentiment: Apple’s ecosystem is gaining additional reach. General Motors plans to restore Apple CarPlay after consumer backlash, while Apple is reportedly preparing an Apple Pay launch in India with Axis Bank. These developments could support services engagement and ecosystem adoption. GM Is Re-downloading Apple CarPlay Neutral Sentiment: Initial iPhone 18 Pro demand indicators are mixed. Quick-commerce shortages in India suggest strong localized demand, but UBS cited muted wait times in several major markets. Investors are also assessing whether customers may delay purchases for Apple’s roughly $1,999 foldable iPhone Duo. Apple iPhone 18 Seeing Muted Initial Wait Times Negative Sentiment: Risks include premium pricing, valuation and regulatory pressure. Analysts warn that expensive devices could limit adoption in price-sensitive markets such as India. More than 1,600 Italian Apple store employees also struck on launch day, while Apple continues to challenge a potential UK encryption backdoor order and faces European legal scrutiny. Italian Apple Store Employees Strike Wall Street Analyst Weigh In A number of equities research analysts recently weighed in on the company. Citigroup reaffirmed a “buy” rating on shares of Apple in a report on Thursday, September 10th. Seaport Research Partners cut Apple from a “buy” rating to a “neutral” rating in a report on Monday, August 17th. Moffett Nathanson reaffirmed a “neutral” rating and issued a $304.00 target price (up from $270.00) on shares of Apple in a research note on Tuesday, September 8th. Arete Research increased their price objective on Apple from $305.00 to $335.00 and gave the stock a “buy” rating in a report on Wednesday, June 24th. Finally, KeyCorp reissued an “underweight” rating on shares of Apple in a research report on Friday, September 4th. One analyst has rated the stock with a Strong Buy rating, twenty-six have assigned a Buy rating, thirteen have assigned a Hold rating and two have assigned a Sell rating to the stock. According to MarketBeat.com, the company has a consensus rating of “Moderate Buy” and an average price target of $340.14. Get Our Latest Analysis on Apple

Insider Activity at Apple In other news, SVP Jennifer Newstead sold 1,439 shares of the company’s stock in a transaction dated Tuesday, September 1st. The stock was sold at an average price of $317.01, for a total value of $456,177.39. Following the completion of the transaction, the senior vice president owned 35,790 shares of the company’s stock, valued at $11,345,787.90. This represents a 3.87% decrease in their ownership of the stock. The transaction was disclosed in a legal filing with the SEC, which is available at this hyperlink. Insiders sold a total of 8,632 shares of company stock valued at $2,719,955 over the last 90 days. 0.06% of the stock is owned by company insiders.

Apple Stock Down 0.3% Shares of NASDAQ AAPL opened at $336.13 on Friday. The company has a quick ratio of 0.93, a current ratio of 1.00 and a debt-to-equity ratio of 0.66. Apple Inc. has a 52 week low of $240.21 and a 52 week high of $344.57. The company has a market cap of $4.91 trillion, a P/E ratio of 38.55, a P/E/G ratio of 2.93 and a beta of 1.08. The business has a 50-day simple moving average of $320.24 and a two-hundred day simple moving average of $294.69.

Apple (NASDAQ:AAPL – Get Free Report) last announced its quarterly earnings data on Thursday, July 30th. The iPhone maker reported $2.02 earnings per share for the quarter, beating analysts’ consensus estimates of $1.89 by $0.13. The company had revenue of $109.42 billion for the quarter, compared to analysts’ expectations of $109.04 billion. Apple had a return on equity of 135.46% and a net margin of 27.62%.Apple’s revenue for the quarter was up 16.4% compared to the same quarter last year. During the same period last year, the firm posted $1.57 EPS. Research analysts anticipate that Apple Inc. will post 8.74 earnings per share for the current fiscal year.

Apple Dividend Announcement The company also recently declared a quarterly dividend, which was paid on Thursday, August 13th. Shareholders of record on Monday, August 10th were paid a dividend of $0.27 per share. This represents a $1.08 dividend on an annualized basis and a dividend yield of 0.3%. The ex-dividend date was Monday, August 10th. Apple’s payout ratio is currently 12.39%.

Apple Company Profile (Free Report)

Apple Inc is a technology company that designs, develops and markets consumer electronics, software and digital services. Its principal products include the iPhone, Mac computers, iPad tablets, Apple Watch, AirPods and other accessories. The company also develops operating systems and applications that support its hardware products.

Apple’s services business includes the App Store, Apple Music, Apple TV, Apple Arcade, Apple Fitness+, Apple News+, Apple Pay and iCloud. These services provide digital content, payments, cloud storage and subscription offerings across the company’s ecosystem of devices.

Founded in 1976, Apple is headquartered in Cupertino, California, and serves consumers, businesses, educational institutions and government customers worldwide.

Further Reading Five stocks we like better than Apple J.B. Hunt’s Stock Plunges After Market Misprices Profit Warning 2 Stocks Breaking Out Post-FOMC With One Thing in Common Lennar’s Q3 Miss Hides a Stronger Operating Story Beneath the Housing Slump These 3 Stocks Are Drawing Insider Buyers for Very Different Reasons Want to see what other hedge funds are holding AAPL? Visit HoldingsChannel.com to get the latest 13F filings and insider trades for Apple Inc. (NASDAQ:AAPL – Free Report).

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NewEdge Wealth LLC acquired a new stake in Apple Inc. (NASDAQ:AAPL – Free Report) during the second quarter, according to its most recent disclosure with the Securities & Exchange Commission. The firm acquired 1,394,101 shares of the iPhone maker’s stock, valued at approximately $403,397,000. Apple makes up about 4.0% of NewEdge Wealth LLC’s holdings, making the stock its 3rd largest holding.

Other hedge funds have also recently made changes to their positions in the company. Vanguard Group Inc. increased its holdings in Apple by 1.9% during the 4th quarter. Vanguard Group Inc. now owns 1,426,283,914 shares of the iPhone maker’s stock worth $387,749,545,000 after purchasing an additional 26,856,752 shares in the last quarter. Nuveen LLC lifted its holdings in shares of Apple by 3.8% in the fourth quarter. Nuveen LLC now owns 75,000,920 shares of the iPhone maker’s stock valued at $20,389,750,000 after purchasing an additional 2,725,121 shares in the last quarter. Amundi boosted its position in shares of Apple by 23.2% during the first quarter. Amundi now owns 73,082,616 shares of the iPhone maker’s stock valued at $18,547,637,000 after buying an additional 13,780,080 shares during the last quarter. Fisher Asset Management LLC grew its holdings in Apple by 1.3% during the fourth quarter. Fisher Asset Management LLC now owns 55,146,752 shares of the iPhone maker’s stock worth $14,992,196,000 after buying an additional 704,293 shares in the last quarter. Finally, Dimensional Fund Advisors LP raised its position in Apple by 1.7% in the 1st quarter. Dimensional Fund Advisors LP now owns 58,554,032 shares of the iPhone maker’s stock valued at $14,858,200,000 after buying an additional 979,832 shares during the last quarter. 67.73% of the stock is currently owned by institutional investors and hedge funds.

Apple Trading Down 0.3% Shares of Apple stock opened at $336.13 on Friday. The company has a debt-to-equity ratio of 0.66, a current ratio of 1.00 and a quick ratio of 0.93. Apple Inc. has a 1 year low of $240.21 and a 1 year high of $344.57. The firm has a market cap of $4.91 trillion, a PE ratio of 38.55, a PEG ratio of 2.93 and a beta of 1.08. The company has a 50 day simple moving average of $320.24 and a two-hundred day simple moving average of $294.69.

Apple (NASDAQ:AAPL – Get Free Report) last posted its quarterly earnings data on Thursday, July 30th. The iPhone maker reported $2.02 earnings per share (EPS) for the quarter, topping analysts’ consensus estimates of $1.89 by $0.13. Apple had a net margin of 27.62% and a return on equity of 135.46%. The company had revenue of $109.42 billion during the quarter, compared to the consensus estimate of $109.04 billion. During the same period in the previous year, the firm posted $1.57 EPS. The firm’s revenue was up 16.4% compared to the same quarter last year. Analysts expect that Apple Inc. will post 8.74 earnings per share for the current fiscal year. Apple Announces Dividend The company also recently disclosed a quarterly dividend, which was paid on Thursday, August 13th. Stockholders of record on Monday, August 10th were given a dividend of $0.27 per share. The ex-dividend date was Monday, August 10th. This represents a $1.08 annualized dividend and a dividend yield of 0.3%. Apple’s dividend payout ratio is 12.39%.

Insider Buying and Selling at Apple In related news, SVP Jennifer Newstead sold 1,439 shares of the stock in a transaction on Tuesday, September 1st. The shares were sold at an average price of $317.01, for a total transaction of $456,177.39. Following the transaction, the senior vice president owned 35,790 shares of the company’s stock, valued at approximately $11,345,787.90. This trade represents a 3.87% decrease in their position. The transaction was disclosed in a document filed with the Securities & Exchange Commission, which is accessible through this link. Over the last 90 days, insiders sold 8,632 shares of company stock worth $2,719,955. Company insiders own 0.06% of the company’s stock.

Key Headlines Impacting Apple Here are the key news stories impacting Apple this week:

Positive Sentiment: Evercore ISI raised its Apple price target to $380 from $365 and maintained an outperform view. A survey of roughly 4,000 consumers indicated a potentially stronger-than-expected iPhone upgrade cycle and a higher average selling price. iPhone 18 Pro Hits Stores Today Positive Sentiment: iPhone 18 Pro sales are supported by carrier trade-in promotions. Bank of America said incentives can offset the $100 price increase, reducing the risk that higher prices will weaken demand. Apple’s iPhone 18 Lineup Keeps Bank of America Bullish Positive Sentiment: Apple’s ecosystem is gaining additional reach. General Motors plans to restore Apple CarPlay after consumer backlash, while Apple is reportedly preparing an Apple Pay launch in India with Axis Bank. These developments could support services engagement and ecosystem adoption. GM Is Re-downloading Apple CarPlay Neutral Sentiment: Initial iPhone 18 Pro demand indicators are mixed. Quick-commerce shortages in India suggest strong localized demand, but UBS cited muted wait times in several major markets. Investors are also assessing whether customers may delay purchases for Apple’s roughly $1,999 foldable iPhone Duo. Apple iPhone 18 Seeing Muted Initial Wait Times Negative Sentiment: Risks include premium pricing, valuation and regulatory pressure. Analysts warn that expensive devices could limit adoption in price-sensitive markets such as India. More than 1,600 Italian Apple store employees also struck on launch day, while Apple continues to challenge a potential UK encryption backdoor order and faces European legal scrutiny. Italian Apple Store Employees Strike Wall Street Analyst Weigh In A number of equities analysts have issued reports on the stock. Morgan Stanley reaffirmed an “overweight” rating and set a $360.00 price objective on shares of Apple in a report on Wednesday, September 2nd. Rosenblatt Securities restated a “neutral” rating and set a $303.00 price target on shares of Apple in a report on Thursday, September 10th. Seaport Research Partners downgraded shares of Apple from a “buy” rating to a “neutral” rating in a research report on Monday, August 17th. Argus lifted their target price on shares of Apple from $325.00 to $375.00 in a research report on Monday, June 8th. Finally, DA Davidson restated a “neutral” rating and issued a $270.00 target price on shares of Apple in a research note on Wednesday, September 2nd. One equities research analyst has rated the stock with a Strong Buy rating, twenty-six have issued a Buy rating, thirteen have issued a Hold rating and two have assigned a Sell rating to the company. According to data from MarketBeat.com, the stock has a consensus rating of “Moderate Buy” and a consensus target price of $340.14.

View Our Latest Stock Analysis on Apple

Apple Company Profile (Free Report)

Apple Inc is a technology company that designs, develops and markets consumer electronics, software and digital services. Its principal products include the iPhone, Mac computers, iPad tablets, Apple Watch, AirPods and other accessories. The company also develops operating systems and applications that support its hardware products.

Apple’s services business includes the App Store, Apple Music, Apple TV, Apple Arcade, Apple Fitness+, Apple News+, Apple Pay and iCloud. These services provide digital content, payments, cloud storage and subscription offerings across the company’s ecosystem of devices.

Founded in 1976, Apple is headquartered in Cupertino, California, and serves consumers, businesses, educational institutions and government customers worldwide.

Read More Five stocks we like better than Apple J.B. Hunt’s Stock Plunges After Market Misprices Profit Warning 2 Stocks Breaking Out Post-FOMC With One Thing in Common Lennar’s Q3 Miss Hides a Stronger Operating Story Beneath the Housing Slump These 3 Stocks Are Drawing Insider Buyers for Very Different Reasons

Receive News & Ratings for Apple Daily - Enter your email address below to receive a concise daily summary of the latest news and analysts' ratings for Apple and related companies with MarketBeat.com's FREE daily email newsletter.

Smith Partners Wealth Management LLC bought a new stake in Apple Inc. (NASDAQ:AAPL – Free Report) during the 2nd quarter, according to its most recent filing with the Securities and Exchange Commission. The fund bought 13,190 shares of the iPhone maker’s stock, valued at approximately $3,817,000. Apple comprises 3.0% of Smith Partners Wealth Management LLC’s investment portfolio, making the stock its 10th biggest position.

Several other hedge funds have also made changes to their positions in AAPL. Deutsche Bank AG purchased a new position in Apple in the second quarter worth approximately $13,658,359,000. Mitsubishi UFJ Asset Management Co. Ltd. purchased a new stake in Apple in the second quarter valued at $10,588,946,000. Vanguard Group Inc. raised its position in Apple by 1.9% in the fourth quarter. Vanguard Group Inc. now owns 1,426,283,914 shares of the iPhone maker’s stock valued at $387,749,545,000 after purchasing an additional 26,856,752 shares during the period. Diamant Asset Management Inc. lifted its stake in shares of Apple by 24,974.3% in the 1st quarter. Diamant Asset Management Inc. now owns 26,614,323 shares of the iPhone maker’s stock valued at $6,754,449,000 after purchasing an additional 26,508,181 shares during the last quarter. Finally, Amundi lifted its stake in shares of Apple by 23.2% in the 1st quarter. Amundi now owns 73,082,616 shares of the iPhone maker’s stock valued at $18,547,637,000 after purchasing an additional 13,780,080 shares during the last quarter. Hedge funds and other institutional investors own 67.73% of the company’s stock.

Apple Price Performance AAPL stock opened at $336.13 on Friday. The company has a current ratio of 1.00, a quick ratio of 0.93 and a debt-to-equity ratio of 0.66. The company has a market capitalization of $4.91 trillion, a P/E ratio of 38.55, a PEG ratio of 2.93 and a beta of 1.08. The business has a 50 day simple moving average of $320.24 and a 200-day simple moving average of $294.69. Apple Inc. has a twelve month low of $240.21 and a twelve month high of $344.57.

Apple (NASDAQ:AAPL – Get Free Report) last issued its quarterly earnings results on Thursday, July 30th. The iPhone maker reported $2.02 earnings per share for the quarter, topping analysts’ consensus estimates of $1.89 by $0.13. Apple had a net margin of 27.62% and a return on equity of 135.46%. The firm had revenue of $109.42 billion during the quarter, compared to analysts’ expectations of $109.04 billion. During the same quarter in the prior year, the business earned $1.57 EPS. Apple’s quarterly revenue was up 16.4% compared to the same quarter last year. As a group, equities analysts anticipate that Apple Inc. will post 8.74 EPS for the current year. Apple Dividend Announcement The firm also recently announced a quarterly dividend, which was paid on Thursday, August 13th. Stockholders of record on Monday, August 10th were paid a dividend of $0.27 per share. The ex-dividend date was Monday, August 10th. This represents a $1.08 annualized dividend and a dividend yield of 0.3%. Apple’s dividend payout ratio is 12.39%.

Apple News Summary Here are the key news stories impacting Apple this week:

Positive Sentiment: Evercore ISI raised its Apple price target to $380 from $365 and maintained an outperform view. A survey of roughly 4,000 consumers indicated a potentially stronger-than-expected iPhone upgrade cycle and a higher average selling price. iPhone 18 Pro Hits Stores Today Positive Sentiment: iPhone 18 Pro sales are supported by carrier trade-in promotions. Bank of America said incentives can offset the $100 price increase, reducing the risk that higher prices will weaken demand. Apple’s iPhone 18 Lineup Keeps Bank of America Bullish Positive Sentiment: Apple’s ecosystem is gaining additional reach. General Motors plans to restore Apple CarPlay after consumer backlash, while Apple is reportedly preparing an Apple Pay launch in India with Axis Bank. These developments could support services engagement and ecosystem adoption. GM Is Re-downloading Apple CarPlay Neutral Sentiment: Initial iPhone 18 Pro demand indicators are mixed. Quick-commerce shortages in India suggest strong localized demand, but UBS cited muted wait times in several major markets. Investors are also assessing whether customers may delay purchases for Apple’s roughly $1,999 foldable iPhone Duo. Apple iPhone 18 Seeing Muted Initial Wait Times Negative Sentiment: Risks include premium pricing, valuation and regulatory pressure. Analysts warn that expensive devices could limit adoption in price-sensitive markets such as India. More than 1,600 Italian Apple store employees also struck on launch day, while Apple continues to challenge a potential UK encryption backdoor order and faces European legal scrutiny. Italian Apple Store Employees Strike Insider Activity In related news, SVP Jennifer Newstead sold 1,439 shares of the business’s stock in a transaction dated Tuesday, September 1st. The stock was sold at an average price of $317.01, for a total value of $456,177.39. Following the transaction, the senior vice president owned 35,790 shares in the company, valued at $11,345,787.90. The trade was a 3.87% decrease in their position. The sale was disclosed in a legal filing with the SEC, which is available at the SEC website. Insiders sold a total of 8,632 shares of company stock worth $2,719,955 over the last 90 days. Company insiders own 0.06% of the company’s stock.

Wall Street Analyst Weigh In AAPL has been the subject of a number of recent analyst reports. Moffett Nathanson reissued a “neutral” rating and set a $304.00 price objective (up from $270.00) on shares of Apple in a research report on Tuesday, September 8th. UBS Group reaffirmed a “buy” rating on shares of Apple in a research note on Thursday. Morgan Stanley reiterated an “overweight” rating and set a $360.00 price target on shares of Apple in a research report on Wednesday, September 2nd. HSBC reissued a “buy” rating and issued a $366.00 price target on shares of Apple in a research note on Tuesday, September 8th. Finally, Maxim Group upped their price objective on shares of Apple from $350.00 to $380.00 and gave the stock a “buy” rating in a report on Friday, July 31st. One research analyst has rated the stock with a Strong Buy rating, twenty-six have assigned a Buy rating, thirteen have issued a Hold rating and two have assigned a Sell rating to the company. Based on data from MarketBeat.com, the company currently has a consensus rating of “Moderate Buy” and an average price target of $340.14.

View Our Latest Analysis on AAPL

Apple Profile (Free Report)

Apple Inc is a technology company that designs, develops and markets consumer electronics, software and digital services. Its principal products include the iPhone, Mac computers, iPad tablets, Apple Watch, AirPods and other accessories. The company also develops operating systems and applications that support its hardware products.

Apple’s services business includes the App Store, Apple Music, Apple TV, Apple Arcade, Apple Fitness+, Apple News+, Apple Pay and iCloud. These services provide digital content, payments, cloud storage and subscription offerings across the company’s ecosystem of devices.

Founded in 1976, Apple is headquartered in Cupertino, California, and serves consumers, businesses, educational institutions and government customers worldwide.

Featured Articles Five stocks we like better than Apple J.B. Hunt’s Stock Plunges After Market Misprices Profit Warning 2 Stocks Breaking Out Post-FOMC With One Thing in Common Lennar’s Q3 Miss Hides a Stronger Operating Story Beneath the Housing Slump These 3 Stocks Are Drawing Insider Buyers for Very Different Reasons

Receive News & Ratings for Apple Daily - Enter your email address below to receive a concise daily summary of the latest news and analysts' ratings for Apple and related companies with MarketBeat.com's FREE daily email newsletter.

Evercore Delivers Bullish $380 Price Target for Apple Stock Summary

Evercore raised its Apple price target to $380 after a consumer survey pointed to stronger-than-expected demand for the iPhone 18 Pro and Pro Max.

Apple AAPL is drawing fresh attention from Evercore ISI as consumer responses point to solid interest in the latest iPhone lineup. The firm lifted its price target to $380 from $365 while keeping its Outperform view.

Evercore surveyed nearly 4,000 U.S. consumers and found that 53% intend to buy an iPhone 18 Pro or Pro Max. The Pro Max accounted for 32% of purchase plans, compared with 29% in last year's survey.

The upgrade cycle also appears to be supported by aging devices. About 67% of respondents cited the age of their current iPhone as a reason to replace it, up from 48% a year earlier. The average device age fell to 23.5 months from 26.5 months.

Pricing could also lift revenue per device, with Evercore estimating average selling prices may rise about 28% as buyers favor premium models and higher storage options. Interest in Apple Watch and AirPods also increased, while 14% of respondents expressed interest in the upcoming foldable iPhone Duo.

Disclosures I/we have no positions in any stocks mentioned, and have no plans to buy any new positions in the stocks mentioned within the next 72 hours.

Click for the complete disclosure

The redesigned iOS interface aims to simplify discovery, broadcasting and replay as Digitalage pursues user adoption and revenue activation.

TEMECULA, CA / ACCESS Newswire / September 18, 2026 / Hop-on, Inc. (OTCID:HPNN), through its subsidiary Digitalage, Inc., today announced its redesigned iOS build is available for internal testing through Apple TestFlight, following completion of the new iOS user experience design on September 10, 2026.

Longtime Digitalage team member Neeraj Baipureddy has led the redesign since August 11, 2026. Digitalage has named him Lead Product Engineer and Head of iOS Design.

A general-availability date for the redesigned experience will be announced following completion of internal testing and any applicable platform review.

"We built the infrastructure. This design work is intended to make it easier to find and broadcast content and return to a replay. Digitalage wants those actions to be easily repeatable."

- Peter Michaels, Sr., Founder, Chairman & CEO, Hop-on, Inc.

WHAT THE NEW UX IS DESIGNED TO DELIVER

The published product demonstration shows how Digitalage's Create, Protect, Monetize framework connects to three elements of the redesigned experience:

Live Discovery: A featured broadcast and ranked Top 10 organize live programming.Live Becomes Replay: Finished broadcasts appear in Recently Live, retaining their connection to the creator.Access Made Clear: Feed labels distinguish free, pass and subscriber-only content before playback.Watch the 3:55 Digitalage UX demonstration: digitalage.com/experience#demo.

The demonstration is labeled a product preview. The redesigned experience is intended to simplify discovery and content access; general availability remains subject to the rollout schedule above.

ADOPTION, CREATOR ECONOMICS AND REVENUE OBJECTIVES

The redesign's objectives are to improve the user acquisition funnel, support monthly active user (MAU) growth, strengthen retention and increase conversion to paid participation. These improvements support revenue activation and recurring revenue potential.

A network effect could develop if more creator content attracts returning audiences and those audiences encourage further creator participation. These are objectives and potential outcomes; this announcement reports no measured gains attributable to the redesign.

The previously disclosed Genesis model provides 85% of gross subscription revenue to creators, a 15% Platform Infrastructure Fee, and 50% of net advertising revenue generated by participants' content to Genesis creators, subject to program terms. July 1 economics report.

DESIGN AND ENGINEERING BEHIND THE REBUILD

Baipureddy oversees end-to-end product design and UI/UX, translating designs into functional user experiences while leading full-stack development of the Digitalage iOS application. His responsibilities span mobile engineering, API and backend integrations, content moderation, live-streaming workflows and monetization features, including the $9.99 content-pass purchase experience.

"Our design starts with what people came to do: find content they care about, join a live moment or share their own. We want the next action to be clear, with content access and creator controls easy to understand," said Neeraj Baipureddy, Lead Product Engineer and Head of iOS Design.

He personally led the end-to-end design and engineering of the following experiences:

Discovery and personalization: Home and Discover help users find live streams, replays and video-on-demand (VOD) content. The redesigned personalized For You Feed includes featured programming and engagement-focused content presentation. Automatically scrolling Trending Rails surface trending and popular programming.

Stream details and previews: Stream Cards and Details provide a clearer transition from stream cards to stream details pages and additional content information. Engagement-Based Previews autoplay within stream cards, with preview behavior informed by content-engagement signals.

Live creation and viewing: Create and Broadcast provides creator workflows for starting and managing live streams. The Live Player lets viewers join broadcasts, participate in live chat, react to content and view audience activity.

Paid content access: The Pass Purchase Workflow provides a $9.99 purchase experience that allows users to unlock eligible pass-gated content. Users encounter this workflow after selecting pass-only content and before beginning playback.

Replay and library: Replay provides recorded-stream experiences that retain synchronized chat after a live broadcast ends. Library includes watch history, saved content and access to available streams, replays and VOD content.

Creator controls and moderation: Creator Profile includes profile management, creator controls and content-visibility settings. Content Moderation provides moderation workflows supporting live streams, replays and video-on-demand content.

Company announcements: Digitalage press archive | Hop-on newsroom

CREATOR ECONOMY AND MOBILE MARKET OPPORTUNITY

Grand View Research estimates the creator economy at $252.3 billion in 2025, rising to $310.4 billion in 2026, with a projected 23.3% CAGR for 2026-2033. Creator economy report.

Its video streaming report, published in 2025, projects a global market of $191.1 billion in 2026 and $416.8 billion by 2030. Video streaming report.

Sensor Tower's State of Mobile 2026 reports $167 billion in consumer spending on in-app purchases and paid apps and games across iOS and Google Play in 2025, up 10.6% year over year. State of Mobile 2026.

These third-party estimates cover overlapping markets, are not additive and do not forecast Digitalage's revenue.

ABOUT HOP-ON, INC. / DIGITALAGE, INC.

Headquartered in Temecula, California, Hop-on, Inc. (OTCID:HPNN) is a publicly traded technology company developing scalable media infrastructure for ingesting, protecting, distributing and monetizing digital media.

Through its subsidiary Digitalage, Inc., the company is developing patent-pending architecture connecting verified media delivery, rights management and creator monetization.

Website: digitalage.com

FORWARD-LOOKING STATEMENTS

This release contains forward-looking statements concerning testing, rollout, general availability, adoption, monetization, network effects and future performance. Actual results may differ materially because of development challenges, financing needs, competition, content-rights requirements, regulatory changes and dependence on third-party platforms. Third-party market estimates and forecasts involve assumptions, may change and do not establish Digitalage's attainable market share or future revenue. Readers should review the company's public filings and disclosures and avoid undue reliance on forward-looking statements. Hop-on undertakes no obligation to update these statements except as required by law. See hop-on.com/forward-looking-statements.

INVESTOR & MEDIA CONTACT

Hop-on, Inc. / Digitalage, Inc.
Email: [email protected]
Website: digitalage.com

###

SOURCE: Hop-on, Inc.

Strategic Wealth Advisors LLC bought a new stake in Apple Inc. (NASDAQ:AAPL – Free Report) during the second quarter, according to its most recent disclosure with the SEC. The firm bought 4,437 shares of the iPhone maker’s stock, valued at approximately $1,206,000. Apple comprises about 1.0% of Strategic Wealth Advisors LLC’s holdings, making the stock its 10th largest position.

A number of other institutional investors and hedge funds have also recently bought and sold shares of AAPL. Sterling Wealth Management Inc. lifted its holdings in shares of Apple by 0.3% in the 2nd quarter. Sterling Wealth Management Inc. now owns 11,579 shares of the iPhone maker’s stock valued at $3,351,000 after purchasing an additional 30 shares during the last quarter. Evansbrook LLC grew its stake in Apple by 0.4% during the 1st quarter. Evansbrook LLC now owns 8,095 shares of the iPhone maker’s stock worth $2,054,000 after buying an additional 34 shares during the last quarter. JMG Financial Group Ltd. grew its stake in Apple by 0.7% during the 1st quarter. JMG Financial Group Ltd. now owns 5,102 shares of the iPhone maker’s stock worth $1,295,000 after buying an additional 35 shares during the last quarter. Advocate Investing Services LLC increased its position in Apple by 0.5% during the second quarter. Advocate Investing Services LLC now owns 7,847 shares of the iPhone maker’s stock worth $2,271,000 after buying an additional 39 shares during the period. Finally, Interactive Financial Advisors Inc. increased its position in Apple by 4.0% during the fourth quarter. Interactive Financial Advisors Inc. now owns 1,051 shares of the iPhone maker’s stock worth $286,000 after buying an additional 40 shares during the period. 67.73% of the stock is owned by hedge funds and other institutional investors.

Insider Activity at Apple In related news, SVP Jennifer Newstead sold 1,438 shares of the firm’s stock in a transaction dated Tuesday, September 15th. The shares were sold at an average price of $330.19, for a total value of $474,813.22. Following the completion of the sale, the senior vice president owned 32,914 shares in the company, valued at $10,867,873.66. This trade represents a 4.19% decrease in their ownership of the stock. The sale was disclosed in a document filed with the Securities & Exchange Commission, which is available at this link. The sale was made to cover tax withholding obligations related to the vesting of equity awards. Insiders have sold a total of 8,632 shares of company stock valued at $2,719,955 in the last ninety days. 0.06% of the stock is owned by company insiders.

Apple Stock Performance Shares of AAPL stock opened at $337.00 on Friday. The company has a current ratio of 1.00, a quick ratio of 0.93 and a debt-to-equity ratio of 0.66. The stock has a 50 day simple moving average of $319.82 and a 200-day simple moving average of $294.40. The company has a market cap of $4.92 trillion, a price-to-earnings ratio of 38.65, a price-to-earnings-growth ratio of 2.89 and a beta of 1.08. Apple Inc. has a 12-month low of $236.65 and a 12-month high of $344.57. Apple (NASDAQ:AAPL – Get Free Report) last released its quarterly earnings data on Thursday, July 30th. The iPhone maker reported $2.02 earnings per share (EPS) for the quarter, topping the consensus estimate of $1.89 by $0.13. Apple had a return on equity of 135.46% and a net margin of 27.62%.The firm had revenue of $109.42 billion during the quarter, compared to analysts’ expectations of $109.04 billion. During the same quarter in the prior year, the business posted $1.57 earnings per share. Apple’s revenue was up 16.4% compared to the same quarter last year. On average, equities analysts forecast that Apple Inc. will post 8.74 EPS for the current year.

Apple Announces Dividend The business also recently declared a quarterly dividend, which was paid on Thursday, August 13th. Stockholders of record on Monday, August 10th were issued a $0.27 dividend. This represents a $1.08 dividend on an annualized basis and a dividend yield of 0.3%. The ex-dividend date was Monday, August 10th. Apple’s dividend payout ratio (DPR) is currently 12.39%.

Key Stories Impacting Apple Here are the key news stories impacting Apple this week:

Positive Sentiment: Bank of America reiterated its Buy rating and set a $370 price target, citing carrier incentives of up to $1,200, a potentially strong iPhone upgrade cycle, capital returns and opportunities for edge AI. Apple’s iPhone Upgrade Cycle Looks Strong As Carrier Incentives Hit $1,200 Positive Sentiment: Carrier promotions are helping offset higher iPhone 18 Pro prices, supporting expectations for sales despite concerns that consumers could be waiting for Apple’s foldable iPhone Duo. Apple also reportedly gained smartphone market share, even as overall industry shipments declined. Apple iPhone 18 Pro Sales Helped By Carrier Promotions Positive Sentiment: Reports that Apple is developing AI servers powered by M8 Ultra chips provided a longer-term growth narrative. The planned infrastructure, potentially using NVIDIA networking technology, could reduce cloud costs, protect Services margins and create an enterprise-server opportunity around 2029. Apple Is Quietly Building an AI Advantage Few Expected Positive Sentiment: Apple remains a core Berkshire Hathaway holding, representing more than half of Warren Buffett’s portfolio along with American Express and Alphabet. This reinforces the perception of Apple as a high-quality, cash-generating long-term investment. Warren Buffett Has More Than 50% of His Portfolio in These 3 Stocks Neutral Sentiment: Early iPhone 18 Pro preorder signals are mixed. Some analysts see shorter wait times as a sign of softer demand, while others believe carrier discounts and customers delaying purchases for the foldable model explain the pattern. Bank of America flags surprising iPhone 18 pre-order trend Negative Sentiment: Apple’s premium valuation leaves limited room for disappointment, while a $2.7 billion UK lawsuit over app-tracking rules and continuing European scrutiny add regulatory risk. An executive’s stock sale was disclosed, although it was conducted to cover tax withholding on vested equity and is not necessarily a bearish signal. Apple Faces a $2.7 Billion UK Lawsuit Analyst Ratings Changes AAPL has been the topic of a number of research reports. The Goldman Sachs Group assumed coverage on shares of Apple in a research report on Monday, August 17th. They set a “buy” rating on the stock. JPMorgan Chase & Co. reiterated a “buy” rating on shares of Apple in a research report on Sunday, September 13th. Arete Research increased their price target on shares of Apple from $305.00 to $335.00 and gave the stock a “buy” rating in a research note on Wednesday, June 24th. Citic Securities raised their price objective on shares of Apple from $300.00 to $349.00 in a research report on Thursday, August 6th. Finally, BTIG Research assumed coverage on shares of Apple in a research note on Monday, August 17th. They issued a “neutral” rating on the stock. One research analyst has rated the stock with a Strong Buy rating, twenty-six have given a Buy rating, thirteen have assigned a Hold rating and two have issued a Sell rating to the stock. Based on data from MarketBeat.com, the stock currently has an average rating of “Moderate Buy” and an average price target of $338.80.

Check Out Our Latest Analysis on AAPL

About Apple (Free Report)

Apple Inc is a technology company that designs, develops and markets consumer electronics, software and digital services. Its principal products include the iPhone, Mac computers, iPad tablets, Apple Watch, AirPods and other accessories. The company also develops operating systems and applications that support its hardware products.

Apple’s services business includes the App Store, Apple Music, Apple TV, Apple Arcade, Apple Fitness+, Apple News+, Apple Pay and iCloud. These services provide digital content, payments, cloud storage and subscription offerings across the company’s ecosystem of devices.

Founded in 1976, Apple is headquartered in Cupertino, California, and serves consumers, businesses, educational institutions and government customers worldwide.

Featured Articles Five stocks we like better than Apple Aeluma’s Selloff Could Be Setting Up Its Next Big Move Crypto Bill Stalls, Smart Money Calls: Time to Buy the Dip? The September Scramble: Find Sanctuary in These 3 Defensive Dividend Stocks The Fed’s Rate Hike Could Backfire If Oil Prices Collapse

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Keenan LLC acquired a new position in shares of Apple Inc. (NASDAQ:AAPL – Free Report) in the 2nd quarter, according to its most recent disclosure with the Securities and Exchange Commission. The institutional investor acquired 5,542 shares of the iPhone maker’s stock, valued at approximately $1,604,000. Apple accounts for about 1.1% of Keenan LLC’s holdings, making the stock its 7th largest holding.

Several other large investors have also modified their holdings of AAPL. Prospect Hill Management LLC acquired a new stake in Apple in the 2nd quarter valued at approximately $146,370,000. Focus Partners Advisor Solutions LLC acquired a new position in shares of Apple during the second quarter worth approximately $168,646,000. Baron Silver Stevens Financial Advisors LLC boosted its position in shares of Apple by 65.6% in the second quarter. Baron Silver Stevens Financial Advisors LLC now owns 66,717 shares of the iPhone maker’s stock valued at $19,305,000 after acquiring an additional 26,418 shares during the period. Rainier Family Wealth Inc. grew its stake in shares of Apple by 14.1% in the first quarter. Rainier Family Wealth Inc. now owns 24,386 shares of the iPhone maker’s stock worth $6,189,000 after acquiring an additional 3,014 shares during the last quarter. Finally, Eaton Cambridge Inc. grew its stake in shares of Apple by 21.3% in the first quarter. Eaton Cambridge Inc. now owns 13,968 shares of the iPhone maker’s stock worth $3,545,000 after acquiring an additional 2,450 shares during the last quarter. 67.73% of the stock is owned by institutional investors.

Apple Price Performance NASDAQ:AAPL opened at $337.00 on Friday. The company has a 50-day moving average of $319.82 and a 200-day moving average of $294.40. The company has a market capitalization of $4.92 trillion, a price-to-earnings ratio of 38.65, a PEG ratio of 2.89 and a beta of 1.08. Apple Inc. has a 52 week low of $236.65 and a 52 week high of $344.57. The company has a debt-to-equity ratio of 0.66, a quick ratio of 0.93 and a current ratio of 1.00.

Apple (NASDAQ:AAPL – Get Free Report) last posted its earnings results on Thursday, July 30th. The iPhone maker reported $2.02 earnings per share for the quarter, beating analysts’ consensus estimates of $1.89 by $0.13. The business had revenue of $109.42 billion for the quarter, compared to analysts’ expectations of $109.04 billion. Apple had a net margin of 27.62% and a return on equity of 135.46%. The firm’s revenue for the quarter was up 16.4% on a year-over-year basis. During the same quarter in the previous year, the firm posted $1.57 earnings per share. As a group, equities research analysts anticipate that Apple Inc. will post 8.74 earnings per share for the current fiscal year. Apple Announces Dividend The business also recently disclosed a quarterly dividend, which was paid on Thursday, August 13th. Stockholders of record on Monday, August 10th were paid a $0.27 dividend. This represents a $1.08 annualized dividend and a dividend yield of 0.3%. The ex-dividend date was Monday, August 10th. Apple’s dividend payout ratio is currently 12.39%.

Key Stories Impacting Apple Here are the key news stories impacting Apple this week:

Positive Sentiment: Bank of America reiterated its Buy rating and set a $370 price target, citing carrier incentives of up to $1,200, a potentially strong iPhone upgrade cycle, capital returns and opportunities for edge AI. Apple’s iPhone Upgrade Cycle Looks Strong As Carrier Incentives Hit $1,200 Positive Sentiment: Carrier promotions are helping offset higher iPhone 18 Pro prices, supporting expectations for sales despite concerns that consumers could be waiting for Apple’s foldable iPhone Duo. Apple also reportedly gained smartphone market share, even as overall industry shipments declined. Apple iPhone 18 Pro Sales Helped By Carrier Promotions Positive Sentiment: Reports that Apple is developing AI servers powered by M8 Ultra chips provided a longer-term growth narrative. The planned infrastructure, potentially using NVIDIA networking technology, could reduce cloud costs, protect Services margins and create an enterprise-server opportunity around 2029. Apple Is Quietly Building an AI Advantage Few Expected Positive Sentiment: Apple remains a core Berkshire Hathaway holding, representing more than half of Warren Buffett’s portfolio along with American Express and Alphabet. This reinforces the perception of Apple as a high-quality, cash-generating long-term investment. Warren Buffett Has More Than 50% of His Portfolio in These 3 Stocks Neutral Sentiment: Early iPhone 18 Pro preorder signals are mixed. Some analysts see shorter wait times as a sign of softer demand, while others believe carrier discounts and customers delaying purchases for the foldable model explain the pattern. Bank of America flags surprising iPhone 18 pre-order trend Negative Sentiment: Apple’s premium valuation leaves limited room for disappointment, while a $2.7 billion UK lawsuit over app-tracking rules and continuing European scrutiny add regulatory risk. An executive’s stock sale was disclosed, although it was conducted to cover tax withholding on vested equity and is not necessarily a bearish signal. Apple Faces a $2.7 Billion UK Lawsuit Insider Activity In other news, SVP Jennifer Newstead sold 1,439 shares of the stock in a transaction that occurred on Tuesday, September 1st. The stock was sold at an average price of $317.01, for a total value of $456,177.39. Following the completion of the transaction, the senior vice president directly owned 35,790 shares of the company’s stock, valued at approximately $11,345,787.90. This represents a 3.87% decrease in their position. The sale was disclosed in a filing with the SEC, which is accessible through the SEC website. Over the last ninety days, insiders sold 8,632 shares of company stock valued at $2,719,955. Corporate insiders own 0.06% of the company’s stock.

Analysts Set New Price Targets A number of analysts have weighed in on AAPL shares. The Goldman Sachs Group began coverage on shares of Apple in a report on Monday, August 17th. They issued a “buy” rating for the company. Wedbush reiterated an “outperform” rating and issued a $400.00 target price on shares of Apple in a research note on Friday, June 5th. DZ Bank downgraded Apple from a “buy” rating to a “hold” rating and set a $310.00 target price on the stock. in a research report on Tuesday, August 4th. Evercore restated an “outperform” rating on shares of Apple in a research note on Monday. Finally, Seaport Research Partners cut Apple from a “buy” rating to a “neutral” rating in a report on Monday, August 17th. One research analyst has rated the stock with a Strong Buy rating, twenty-six have issued a Buy rating, thirteen have issued a Hold rating and two have assigned a Sell rating to the company. Based on data from MarketBeat.com, the company has a consensus rating of “Moderate Buy” and an average price target of $338.80.

Check Out Our Latest Research Report on AAPL

Apple Company Profile (Free Report)

Apple Inc is a technology company that designs, develops and markets consumer electronics, software and digital services. Its principal products include the iPhone, Mac computers, iPad tablets, Apple Watch, AirPods and other accessories. The company also develops operating systems and applications that support its hardware products.

Apple’s services business includes the App Store, Apple Music, Apple TV, Apple Arcade, Apple Fitness+, Apple News+, Apple Pay and iCloud. These services provide digital content, payments, cloud storage and subscription offerings across the company’s ecosystem of devices.

Founded in 1976, Apple is headquartered in Cupertino, California, and serves consumers, businesses, educational institutions and government customers worldwide.

Read More Five stocks we like better than Apple Aeluma’s Selloff Could Be Setting Up Its Next Big Move Crypto Bill Stalls, Smart Money Calls: Time to Buy the Dip? The September Scramble: Find Sanctuary in These 3 Defensive Dividend Stocks The Fed’s Rate Hike Could Backfire If Oil Prices Collapse Want to see what other hedge funds are holding AAPL? Visit HoldingsChannel.com to get the latest 13F filings and insider trades for Apple Inc. (NASDAQ:AAPL – Free Report).

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