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Apple Inc. (NASDAQ:AAPL) stock fell almost 1% Wednesday as broader risk-off pressure weighed on large-cap technology and growth stocks.

Ieq Capital LLC acquired a new stake in Apple Inc. (NASDAQ: AAPL) in the second quarter, according to its most recent 13F filing with the Securities and Exchange Commission. The firm acquired 2,313,582 shares of the iPhone maker's stock, valued at approximately $669,458,000. Apple accounts for 3.1% of Ieq Capital LLC's portfolio, making

Heron Bay Capital Management acquired a new position in shares of Apple Inc. (NASDAQ:AAPL – Free Report) in the 2nd quarter, according to its most recent filing with the SEC. The fund acquired 6,810 shares of the iPhone maker’s stock, valued at approximately $1,971,000.

A number of other hedge funds have also made changes to their positions in the company. Longfellow Investment Management Co. LLC acquired a new position in shares of Apple during the 2nd quarter worth approximately $30,000. Lifetime Wealth Management P.C. purchased a new stake in shares of Apple in the fourth quarter valued at approximately $41,000. Ascentis Wealth Management LLC increased its holdings in shares of Apple by 822.7% in the second quarter. Ascentis Wealth Management LLC now owns 292,493 shares of the iPhone maker’s stock valued at $85,000 after purchasing an additional 260,792 shares during the last quarter. Basso Capital Management L.P. purchased a new position in Apple during the fourth quarter worth approximately $88,000. Finally, Bard Associates Inc. purchased a new position in Apple during the fourth quarter worth approximately $109,000. Institutional investors and hedge funds own 67.73% of the company’s stock.

Wall Street Analyst Weigh In Several analysts have issued reports on AAPL shares. Jefferies Financial Group restated an “underperform” rating on shares of Apple in a report on Wednesday, September 9th. Evercore set a $380.00 price target on Apple and gave the stock an “outperform” rating in a report on Friday. Oppenheimer reissued a “market perform” rating on shares of Apple in a research report on Thursday, September 10th. The Goldman Sachs Group started coverage on shares of Apple in a report on Monday, August 17th. They issued a “buy” rating for the company. Finally, Argus raised their price objective on shares of Apple from $325.00 to $375.00 in a research report on Monday, June 8th. One research analyst has rated the stock with a Strong Buy rating, twenty-six have assigned a Buy rating, thirteen have given a Hold rating and two have assigned a Sell rating to the company’s stock. Based on data from MarketBeat, Apple has an average rating of “Moderate Buy” and a consensus price target of $340.14.

View Our Latest Report on AAPL Key Apple News Here are the key news stories impacting Apple this week:

Positive Sentiment: Foldable iPhone momentum: Investor enthusiasm remains high following Apple’s introduction of the approximately $1,999 iPhone Duo, which represents the company’s biggest iPhone design change in years. Early interest and strong iPhone 18 Pro preorder lead times have reinforced expectations for an upgrade cycle and potentially higher revenue. Apple Folds & Meta Muses Positive Sentiment: AI-focused Macs: New Mac mini and Mac Studio systems are being marketed as a lower-cost alternative to cloud data-center computing because businesses can run AI models locally without recurring per-token charges. The strategy could support Mac demand and broaden Apple’s role in enterprise AI, even as Nvidia remains dominant in large-scale infrastructure. With new Macs, Apple aims to take on Microsoft, Nvidia in a rush to lower AI costs Positive Sentiment: Wearables expansion: Apple is reportedly developing a screenless fitness tracker to compete with Whoop and Oura. A lower-priced, health-focused wearable could expand Apple’s addressable market and generate additional services revenue, although the product may not launch until as early as 2028. Apple Considers Screenless Fitness Tracker to Expand Wearable Lineup Beyond Smartwatches Positive Sentiment: Services and international growth: Apple plans to launch Apple Pay in India next month, initially with Axis Bank, while hiring in digital assets could support future payments and tokenization initiatives. These efforts add to the company’s recurring-revenue ecosystem. Neutral Sentiment: Valuation and technical backdrop: Apple’s record run and roughly 39-times earnings multiple are attracting profit-taking concerns, but analysts continue to cite earnings beats, strong cash generation, and improving product momentum. The stock is trading near its 52-week high and close to technical breakout levels. Negative Sentiment: Legal and geopolitical risks: Apple is opening claims under a $250 million settlement related to alleged misleading Apple Intelligence advertising. Separately, pressure on the new CEO to reconsider Chinese chip sourcing highlights supply-chain and U.S.-China trade risks. Insiders Place Their Bets In other Apple news, SVP Jennifer Newstead sold 1,439 shares of the stock in a transaction that occurred on Tuesday, September 1st. The shares were sold at an average price of $317.01, for a total transaction of $456,177.39. Following the sale, the senior vice president directly owned 35,790 shares in the company, valued at $11,345,787.90. This represents a 3.87% decrease in their position. The transaction was disclosed in a filing with the Securities & Exchange Commission, which is available through this link. Over the last three months, insiders sold 8,632 shares of company stock valued at $2,719,955. Insiders own 0.06% of the company’s stock.

Apple Price Performance Apple stock opened at $339.75 on Wednesday. The company’s 50 day simple moving average is $321.17 and its 200-day simple moving average is $295.97. The company has a debt-to-equity ratio of 0.66, a quick ratio of 0.93 and a current ratio of 1.00. Apple Inc. has a 1 year low of $243.42 and a 1 year high of $345.34. The company has a market capitalization of $4.96 trillion, a price-to-earnings ratio of 38.96, a price-to-earnings-growth ratio of 2.94 and a beta of 1.08.

Apple (NASDAQ:AAPL – Get Free Report) last posted its earnings results on Thursday, July 30th. The iPhone maker reported $2.02 earnings per share for the quarter, beating the consensus estimate of $1.89 by $0.13. The firm had revenue of $109.42 billion during the quarter, compared to the consensus estimate of $109.04 billion. Apple had a net margin of 27.62% and a return on equity of 135.46%. The firm’s revenue for the quarter was up 16.4% on a year-over-year basis. During the same quarter last year, the firm earned $1.57 EPS. As a group, equities research analysts expect that Apple Inc. will post 8.74 earnings per share for the current year.

Apple Announces Dividend The company also recently announced a quarterly dividend, which was paid on Thursday, August 13th. Shareholders of record on Monday, August 10th were given a $0.27 dividend. This represents a $1.08 annualized dividend and a yield of 0.3%. The ex-dividend date of this dividend was Monday, August 10th. Apple’s payout ratio is currently 12.39%.

Apple Profile (Free Report)

Apple Inc is a technology company that designs, develops and markets consumer electronics, software and digital services. Its principal products include the iPhone, Mac computers, iPad tablets, Apple Watch, AirPods and other accessories. The company also develops operating systems and applications that support its hardware products.

Apple’s services business includes the App Store, Apple Music, Apple TV, Apple Arcade, Apple Fitness+, Apple News+, Apple Pay and iCloud. These services provide digital content, payments, cloud storage and subscription offerings across the company’s ecosystem of devices.

Founded in 1976, Apple is headquartered in Cupertino, California, and serves consumers, businesses, educational institutions and government customers worldwide.

Further Reading Five stocks we like better than Apple Meta’s Muse Highlights Arm’s Growing Role in AI Infrastructure Oura’s $15.6 Billion IPO Is Betting Investors See More Than a Smart Ring AMD Chips Away at NVIDIA’s AI Throne Is the Fed Playing Chess With Rates—Or Just Behind the Curve Again? Want to see what other hedge funds are holding AAPL? Visit HoldingsChannel.com to get the latest 13F filings and insider trades for Apple Inc. (NASDAQ:AAPL – Free Report).

Receive News & Ratings for Apple Daily - Enter your email address below to receive a concise daily summary of the latest news and analysts' ratings for Apple and related companies with MarketBeat.com's FREE daily email newsletter.

Expressive Wealth LLC bought a new stake in Apple Inc. (NASDAQ:AAPL – Free Report) in the 2nd quarter, according to its most recent filing with the SEC. The fund bought 6,757 shares of the iPhone maker’s stock, valued at approximately $1,955,000. Apple accounts for 1.8% of Expressive Wealth LLC’s investment portfolio, making the stock its 10th largest holding.

A number of other hedge funds have also recently added to or reduced their stakes in the company. Gambit Capital Management LLC purchased a new position in Apple in the second quarter valued at $2,840,000. Fund Advisors of America Inc FL purchased a new stake in shares of Apple during the 2nd quarter worth about $6,095,000. Heartland Advisors Inc. acquired a new stake in shares of Apple during the 2nd quarter valued at about $1,154,000. G2 Capital Management LLC OH purchased a new position in shares of Apple in the 2nd quarter valued at about $11,400,000. Finally, Manhattan West Asset Management LLC purchased a new position in shares of Apple in the 2nd quarter valued at about $20,899,000. 67.73% of the stock is owned by hedge funds and other institutional investors.

Apple Stock Up 0.2% Shares of AAPL opened at $339.75 on Wednesday. The stock has a 50 day moving average price of $321.17 and a 200 day moving average price of $295.97. Apple Inc. has a one year low of $243.42 and a one year high of $345.34. The company has a debt-to-equity ratio of 0.66, a quick ratio of 0.93 and a current ratio of 1.00. The stock has a market capitalization of $4.96 trillion, a price-to-earnings ratio of 38.96, a PEG ratio of 2.94 and a beta of 1.08.

Apple (NASDAQ:AAPL – Get Free Report) last announced its earnings results on Thursday, July 30th. The iPhone maker reported $2.02 earnings per share (EPS) for the quarter, topping the consensus estimate of $1.89 by $0.13. Apple had a net margin of 27.62% and a return on equity of 135.46%. The company had revenue of $109.42 billion for the quarter, compared to analysts’ expectations of $109.04 billion. During the same quarter in the previous year, the company posted $1.57 EPS. The firm’s quarterly revenue was up 16.4% on a year-over-year basis. Equities research analysts forecast that Apple Inc. will post 8.74 earnings per share for the current fiscal year. Apple Announces Dividend The firm also recently declared a quarterly dividend, which was paid on Thursday, August 13th. Stockholders of record on Monday, August 10th were paid a $0.27 dividend. This represents a $1.08 annualized dividend and a dividend yield of 0.3%. The ex-dividend date of this dividend was Monday, August 10th. Apple’s dividend payout ratio (DPR) is currently 12.39%.

Apple News Roundup Here are the key news stories impacting Apple this week:

Positive Sentiment: Foldable iPhone momentum: Investor enthusiasm remains high following Apple’s introduction of the approximately $1,999 iPhone Duo, which represents the company’s biggest iPhone design change in years. Early interest and strong iPhone 18 Pro preorder lead times have reinforced expectations for an upgrade cycle and potentially higher revenue. Apple Folds & Meta Muses Positive Sentiment: AI-focused Macs: New Mac mini and Mac Studio systems are being marketed as a lower-cost alternative to cloud data-center computing because businesses can run AI models locally without recurring per-token charges. The strategy could support Mac demand and broaden Apple’s role in enterprise AI, even as Nvidia remains dominant in large-scale infrastructure. With new Macs, Apple aims to take on Microsoft, Nvidia in a rush to lower AI costs Positive Sentiment: Wearables expansion: Apple is reportedly developing a screenless fitness tracker to compete with Whoop and Oura. A lower-priced, health-focused wearable could expand Apple’s addressable market and generate additional services revenue, although the product may not launch until as early as 2028. Apple Considers Screenless Fitness Tracker to Expand Wearable Lineup Beyond Smartwatches Positive Sentiment: Services and international growth: Apple plans to launch Apple Pay in India next month, initially with Axis Bank, while hiring in digital assets could support future payments and tokenization initiatives. These efforts add to the company’s recurring-revenue ecosystem. Neutral Sentiment: Valuation and technical backdrop: Apple’s record run and roughly 39-times earnings multiple are attracting profit-taking concerns, but analysts continue to cite earnings beats, strong cash generation, and improving product momentum. The stock is trading near its 52-week high and close to technical breakout levels. Negative Sentiment: Legal and geopolitical risks: Apple is opening claims under a $250 million settlement related to alleged misleading Apple Intelligence advertising. Separately, pressure on the new CEO to reconsider Chinese chip sourcing highlights supply-chain and U.S.-China trade risks. Wall Street Analysts Forecast Growth A number of equities analysts have issued reports on the company. KeyCorp reiterated an “underweight” rating on shares of Apple in a research report on Friday, September 4th. Barclays restated an “underweight” rating and issued a $245.00 price objective (down from $253.00) on shares of Apple in a research report on Friday, July 31st. Robert W. Baird upped their target price on Apple from $310.00 to $330.00 and gave the stock an “outperform” rating in a research note on Friday, July 24th. Bank of America reissued a “buy” rating and issued a $370.00 price target on shares of Apple in a research note on Thursday, September 17th. Finally, Arete Research boosted their price target on shares of Apple from $305.00 to $335.00 and gave the stock a “buy” rating in a report on Wednesday, June 24th. One research analyst has rated the stock with a Strong Buy rating, twenty-six have assigned a Buy rating, thirteen have assigned a Hold rating and two have given a Sell rating to the company’s stock. According to data from MarketBeat, the stock presently has a consensus rating of “Moderate Buy” and a consensus target price of $340.14.

Read Our Latest Analysis on AAPL

Insiders Place Their Bets In related news, SVP Jennifer Newstead sold 1,439 shares of the company’s stock in a transaction dated Tuesday, September 1st. The shares were sold at an average price of $317.01, for a total transaction of $456,177.39. Following the completion of the sale, the senior vice president owned 35,790 shares of the company’s stock, valued at approximately $11,345,787.90. This represents a 3.87% decrease in their position. The sale was disclosed in a legal filing with the Securities & Exchange Commission, which is accessible through the SEC website. Insiders have sold 8,632 shares of company stock worth $2,719,955 in the last quarter. Insiders own 0.06% of the company’s stock.

About Apple (Free Report)

Apple Inc is a technology company that designs, develops and markets consumer electronics, software and digital services. Its principal products include the iPhone, Mac computers, iPad tablets, Apple Watch, AirPods and other accessories. The company also develops operating systems and applications that support its hardware products.

Apple’s services business includes the App Store, Apple Music, Apple TV, Apple Arcade, Apple Fitness+, Apple News+, Apple Pay and iCloud. These services provide digital content, payments, cloud storage and subscription offerings across the company’s ecosystem of devices.

Founded in 1976, Apple is headquartered in Cupertino, California, and serves consumers, businesses, educational institutions and government customers worldwide.

Read More Five stocks we like better than Apple Meta’s Muse Highlights Arm’s Growing Role in AI Infrastructure Oura’s $15.6 Billion IPO Is Betting Investors See More Than a Smart Ring AMD Chips Away at NVIDIA’s AI Throne Is the Fed Playing Chess With Rates—Or Just Behind the Curve Again?

Receive News & Ratings for Apple Daily - Enter your email address below to receive a concise daily summary of the latest news and analysts' ratings for Apple and related companies with MarketBeat.com's FREE daily email newsletter.

William Blair Investment Management LLC bought a new stake in shares of Apple Inc. (NASDAQ: AAPL) in the undefined quarter, according to its most recent filing with the SEC. The institutional investor bought 3,259,914 shares of the iPhone maker's stock, valued at approximately $943,289,000. Apple comprises 2.8% of William Blair Investment Management LLC's

X Square Capital LLC bought a new position in shares of Apple Inc. (NASDAQ:AAPL – Free Report) during the 2nd quarter, according to its most recent Form 13F filing with the Securities & Exchange Commission. The institutional investor bought 10,842 shares of the iPhone maker’s stock, valued at approximately $3,137,000.

Several other institutional investors also recently bought and sold shares of the stock. George Kaiser Family Foundation acquired a new stake in shares of Apple in the second quarter worth about $1,733,000. Forum Private Client Group LLC acquired a new position in shares of Apple during the 2nd quarter valued at about $961,000. Emerald Investment Advisers LLC acquired a new position in shares of Apple during the 2nd quarter valued at about $58,616,000. Westpac Banking Corp bought a new position in shares of Apple in the 2nd quarter valued at approximately $104,114,000. Finally, Iyo Bank Ltd. bought a new position in shares of Apple in the 2nd quarter valued at approximately $24,408,000. 67.73% of the stock is currently owned by institutional investors.

Trending Headlines about Apple Here are the key news stories impacting Apple this week:

Positive Sentiment: Foldable iPhone momentum: Investor enthusiasm remains high following Apple’s introduction of the approximately $1,999 iPhone Duo, which represents the company’s biggest iPhone design change in years. Early interest and strong iPhone 18 Pro preorder lead times have reinforced expectations for an upgrade cycle and potentially higher revenue. Apple Folds & Meta Muses Positive Sentiment: AI-focused Macs: New Mac mini and Mac Studio systems are being marketed as a lower-cost alternative to cloud data-center computing because businesses can run AI models locally without recurring per-token charges. The strategy could support Mac demand and broaden Apple’s role in enterprise AI, even as Nvidia remains dominant in large-scale infrastructure. With new Macs, Apple aims to take on Microsoft, Nvidia in a rush to lower AI costs Positive Sentiment: Wearables expansion: Apple is reportedly developing a screenless fitness tracker to compete with Whoop and Oura. A lower-priced, health-focused wearable could expand Apple’s addressable market and generate additional services revenue, although the product may not launch until as early as 2028. Apple Considers Screenless Fitness Tracker to Expand Wearable Lineup Beyond Smartwatches Positive Sentiment: Services and international growth: Apple plans to launch Apple Pay in India next month, initially with Axis Bank, while hiring in digital assets could support future payments and tokenization initiatives. These efforts add to the company’s recurring-revenue ecosystem. Neutral Sentiment: Valuation and technical backdrop: Apple’s record run and roughly 39-times earnings multiple are attracting profit-taking concerns, but analysts continue to cite earnings beats, strong cash generation, and improving product momentum. The stock is trading near its 52-week high and close to technical breakout levels. Negative Sentiment: Legal and geopolitical risks: Apple is opening claims under a $250 million settlement related to alleged misleading Apple Intelligence advertising. Separately, pressure on the new CEO to reconsider Chinese chip sourcing highlights supply-chain and U.S.-China trade risks. Apple Trading Up 0.2% Shares of Apple stock opened at $339.75 on Wednesday. The company’s fifty day simple moving average is $321.17 and its 200-day simple moving average is $295.97. The company has a market cap of $4.96 trillion, a price-to-earnings ratio of 38.96, a PEG ratio of 2.94 and a beta of 1.08. The company has a current ratio of 1.00, a quick ratio of 0.93 and a debt-to-equity ratio of 0.66. Apple Inc. has a 1 year low of $243.42 and a 1 year high of $345.34. Apple (NASDAQ:AAPL – Get Free Report) last released its earnings results on Thursday, July 30th. The iPhone maker reported $2.02 EPS for the quarter, beating the consensus estimate of $1.89 by $0.13. Apple had a net margin of 27.62% and a return on equity of 135.46%. The firm had revenue of $109.42 billion during the quarter, compared to analysts’ expectations of $109.04 billion. During the same period in the prior year, the company earned $1.57 EPS. The business’s quarterly revenue was up 16.4% compared to the same quarter last year. As a group, sell-side analysts expect that Apple Inc. will post 8.74 EPS for the current year.

Apple Announces Dividend The business also recently disclosed a quarterly dividend, which was paid on Thursday, August 13th. Stockholders of record on Monday, August 10th were issued a dividend of $0.27 per share. The ex-dividend date was Monday, August 10th. This represents a $1.08 annualized dividend and a dividend yield of 0.3%. Apple’s payout ratio is presently 12.39%.

Insider Activity at Apple In other news, SVP Jennifer Newstead sold 1,439 shares of the company’s stock in a transaction dated Tuesday, September 1st. The shares were sold at an average price of $317.01, for a total transaction of $456,177.39. Following the completion of the transaction, the senior vice president owned 35,790 shares of the company’s stock, valued at approximately $11,345,787.90. This represents a 3.87% decrease in their ownership of the stock. The sale was disclosed in a filing with the Securities & Exchange Commission, which is accessible through the SEC website. Insiders have sold a total of 8,632 shares of company stock worth $2,719,955 over the last three months. 0.06% of the stock is currently owned by corporate insiders.

Analysts Set New Price Targets A number of equities research analysts have issued reports on the company. Phillip Securities upped their target price on Apple from $290.00 to $300.00 and gave the stock a “neutral” rating in a research report on Monday, September 14th. HSBC reissued a “buy” rating and issued a $366.00 price target on shares of Apple in a research report on Tuesday, September 8th. Morgan Stanley reaffirmed an “overweight” rating and set a $360.00 price objective on shares of Apple in a report on Wednesday, September 2nd. Needham & Company LLC reiterated a “hold” rating on shares of Apple in a research note on Tuesday, September 8th. Finally, CICC Research lifted their target price on shares of Apple from $310.00 to $340.00 and gave the stock an “outperform” rating in a report on Tuesday, August 4th. One research analyst has rated the stock with a Strong Buy rating, twenty-six have assigned a Buy rating, thirteen have given a Hold rating and two have given a Sell rating to the stock. According to MarketBeat.com, the company presently has an average rating of “Moderate Buy” and a consensus price target of $340.14.

View Our Latest Research Report on AAPL

About Apple (Free Report)

Apple Inc is a technology company that designs, develops and markets consumer electronics, software and digital services. Its principal products include the iPhone, Mac computers, iPad tablets, Apple Watch, AirPods and other accessories. The company also develops operating systems and applications that support its hardware products.

Apple’s services business includes the App Store, Apple Music, Apple TV, Apple Arcade, Apple Fitness+, Apple News+, Apple Pay and iCloud. These services provide digital content, payments, cloud storage and subscription offerings across the company’s ecosystem of devices.

Founded in 1976, Apple is headquartered in Cupertino, California, and serves consumers, businesses, educational institutions and government customers worldwide.

Recommended Stories Five stocks we like better than Apple Meta’s Muse Highlights Arm’s Growing Role in AI Infrastructure Oura’s $15.6 Billion IPO Is Betting Investors See More Than a Smart Ring AMD Chips Away at NVIDIA’s AI Throne Is the Fed Playing Chess With Rates—Or Just Behind the Curve Again? Want to see what other hedge funds are holding AAPL? Visit HoldingsChannel.com to get the latest 13F filings and insider trades for Apple Inc. (NASDAQ:AAPL – Free Report).

Receive News & Ratings for Apple Daily - Enter your email address below to receive a concise daily summary of the latest news and analysts' ratings for Apple and related companies with MarketBeat.com's FREE daily email newsletter.

Sumitomo Life Insurance Co. purchased a new stake in Apple Inc. (NASDAQ: AAPL) in the undefined quarter, according to the company in its most recent filing with the Securities and Exchange Commission. The institutional investor purchased 350,965 shares of the iPhone maker's stock, valued at approximately $101,555,000. Apple accounts for approximately 1.7% of

Pinnacle West Asset Management Inc. bought a new position in Apple Inc. (NASDAQ:AAPL – Free Report) in the 2nd quarter, according to the company in its most recent Form 13F filing with the SEC. The institutional investor bought 19,935 shares of the iPhone maker’s stock, valued at approximately $5,768,000. Apple makes up approximately 4.0% of Pinnacle West Asset Management Inc.’s portfolio, making the stock its largest holding.

Several other hedge funds also recently made changes to their positions in AAPL. Longfellow Investment Management Co. LLC bought a new stake in Apple during the second quarter worth about $30,000. Lifetime Wealth Management P.C. bought a new position in shares of Apple during the fourth quarter valued at approximately $41,000. Ascentis Wealth Management LLC increased its stake in shares of Apple by 822.7% during the second quarter. Ascentis Wealth Management LLC now owns 292,493 shares of the iPhone maker’s stock valued at $85,000 after purchasing an additional 260,792 shares in the last quarter. Basso Capital Management L.P. purchased a new position in shares of Apple during the fourth quarter valued at approximately $88,000. Finally, Bard Associates Inc. purchased a new position in shares of Apple during the fourth quarter valued at approximately $109,000. 67.73% of the stock is currently owned by institutional investors.

Apple Trading Up 0.2% Shares of NASDAQ:AAPL opened at $339.75 on Wednesday. The company has a debt-to-equity ratio of 0.66, a current ratio of 1.00 and a quick ratio of 0.93. Apple Inc. has a 1 year low of $243.42 and a 1 year high of $345.34. The company has a market cap of $4.96 trillion, a P/E ratio of 38.96, a PEG ratio of 2.94 and a beta of 1.08. The stock’s fifty day moving average price is $321.17 and its 200-day moving average price is $295.97.

Apple (NASDAQ:AAPL – Get Free Report) last released its quarterly earnings data on Thursday, July 30th. The iPhone maker reported $2.02 EPS for the quarter, topping the consensus estimate of $1.89 by $0.13. Apple had a return on equity of 135.46% and a net margin of 27.62%.The company had revenue of $109.42 billion during the quarter, compared to the consensus estimate of $109.04 billion. During the same period last year, the company earned $1.57 EPS. Apple’s revenue for the quarter was up 16.4% on a year-over-year basis. Sell-side analysts expect that Apple Inc. will post 8.74 earnings per share for the current year. Apple Dividend Announcement The business also recently declared a quarterly dividend, which was paid on Thursday, August 13th. Stockholders of record on Monday, August 10th were issued a dividend of $0.27 per share. This represents a $1.08 dividend on an annualized basis and a dividend yield of 0.3%. The ex-dividend date of this dividend was Monday, August 10th. Apple’s dividend payout ratio (DPR) is presently 12.39%.

Insider Activity at Apple In other news, SVP Jennifer Newstead sold 1,438 shares of the business’s stock in a transaction that occurred on Tuesday, September 15th. The shares were sold at an average price of $330.19, for a total transaction of $474,813.22. Following the completion of the transaction, the senior vice president directly owned 32,914 shares of the company’s stock, valued at $10,867,873.66. The trade was a 4.19% decrease in their ownership of the stock. The transaction was disclosed in a document filed with the Securities & Exchange Commission, which is available at the SEC website. The sale was made to cover tax withholding obligations related to the vesting of equity awards. Insiders have sold 8,632 shares of company stock valued at $2,719,955 in the last three months. Insiders own 0.06% of the company’s stock.

Analyst Upgrades and Downgrades Several research firms recently weighed in on AAPL. HSBC restated a “buy” rating and issued a $366.00 price target on shares of Apple in a research note on Tuesday, September 8th. Evercore set a $380.00 price objective on Apple and gave the company an “outperform” rating in a research note on Friday. Robert W. Baird raised their price target on Apple from $310.00 to $330.00 and gave the company an “outperform” rating in a report on Friday, July 24th. China Renaissance lowered Apple from a “buy” rating to a “hold” rating and lowered their price target for the stock from $329.00 to $280.00 in a research report on Tuesday, August 4th. Finally, Raymond James Financial reissued a “market perform” rating on shares of Apple in a research report on Friday, July 31st. One investment analyst has rated the stock with a Strong Buy rating, twenty-six have issued a Buy rating, thirteen have given a Hold rating and two have issued a Sell rating to the stock. According to data from MarketBeat.com, Apple presently has an average rating of “Moderate Buy” and a consensus price target of $340.14.

Get Our Latest Research Report on AAPL

Key Headlines Impacting Apple Here are the key news stories impacting Apple this week:

Positive Sentiment: Foldable iPhone momentum: Investor enthusiasm remains high following Apple’s introduction of the approximately $1,999 iPhone Duo, which represents the company’s biggest iPhone design change in years. Early interest and strong iPhone 18 Pro preorder lead times have reinforced expectations for an upgrade cycle and potentially higher revenue. Apple Folds & Meta Muses Positive Sentiment: AI-focused Macs: New Mac mini and Mac Studio systems are being marketed as a lower-cost alternative to cloud data-center computing because businesses can run AI models locally without recurring per-token charges. The strategy could support Mac demand and broaden Apple’s role in enterprise AI, even as Nvidia remains dominant in large-scale infrastructure. With new Macs, Apple aims to take on Microsoft, Nvidia in a rush to lower AI costs Positive Sentiment: Wearables expansion: Apple is reportedly developing a screenless fitness tracker to compete with Whoop and Oura. A lower-priced, health-focused wearable could expand Apple’s addressable market and generate additional services revenue, although the product may not launch until as early as 2028. Apple Considers Screenless Fitness Tracker to Expand Wearable Lineup Beyond Smartwatches Positive Sentiment: Services and international growth: Apple plans to launch Apple Pay in India next month, initially with Axis Bank, while hiring in digital assets could support future payments and tokenization initiatives. These efforts add to the company’s recurring-revenue ecosystem. Neutral Sentiment: Valuation and technical backdrop: Apple’s record run and roughly 39-times earnings multiple are attracting profit-taking concerns, but analysts continue to cite earnings beats, strong cash generation, and improving product momentum. The stock is trading near its 52-week high and close to technical breakout levels. Negative Sentiment: Legal and geopolitical risks: Apple is opening claims under a $250 million settlement related to alleged misleading Apple Intelligence advertising. Separately, pressure on the new CEO to reconsider Chinese chip sourcing highlights supply-chain and U.S.-China trade risks. About Apple (Free Report)

Apple Inc is a technology company that designs, develops and markets consumer electronics, software and digital services. Its principal products include the iPhone, Mac computers, iPad tablets, Apple Watch, AirPods and other accessories. The company also develops operating systems and applications that support its hardware products.

Apple’s services business includes the App Store, Apple Music, Apple TV, Apple Arcade, Apple Fitness+, Apple News+, Apple Pay and iCloud. These services provide digital content, payments, cloud storage and subscription offerings across the company’s ecosystem of devices.

Founded in 1976, Apple is headquartered in Cupertino, California, and serves consumers, businesses, educational institutions and government customers worldwide.

Further Reading Five stocks we like better than Apple Meta’s Muse Highlights Arm’s Growing Role in AI Infrastructure Oura’s $15.6 Billion IPO Is Betting Investors See More Than a Smart Ring AMD Chips Away at NVIDIA’s AI Throne Is the Fed Playing Chess With Rates—Or Just Behind the Curve Again? Want to see what other hedge funds are holding AAPL? Visit HoldingsChannel.com to get the latest 13F filings and insider trades for Apple Inc. (NASDAQ:AAPL – Free Report).

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Sterling Financial Planning Inc. purchased a new stake in Apple Inc. (NASDAQ:AAPL – Free Report) during the 2nd quarter, according to the company in its most recent Form 13F filing with the Securities and Exchange Commission. The firm purchased 16,124 shares of the iPhone maker’s stock, valued at approximately $4,666,000. Apple accounts for 1.3% of Sterling Financial Planning Inc.’s investment portfolio, making the stock its 11th biggest position.

A number of other institutional investors also recently modified their holdings of the company. Burnham & Co LLC bought a new position in shares of Apple in the 2nd quarter valued at about $4,845,000. Robinhood Asset Management LLC bought a new stake in Apple during the second quarter worth about $35,385,000. Heron Bay Capital Management acquired a new position in Apple during the second quarter valued at approximately $1,971,000. Callan Family Office LLC acquired a new position in Apple during the second quarter valued at approximately $177,541,000. Finally, Expressive Wealth LLC bought a new position in Apple in the second quarter valued at approximately $1,955,000. 67.73% of the stock is currently owned by institutional investors.

Trending Headlines about Apple Here are the key news stories impacting Apple this week:

Positive Sentiment: Foldable iPhone momentum: Investor enthusiasm remains high following Apple’s introduction of the approximately $1,999 iPhone Duo, which represents the company’s biggest iPhone design change in years. Early interest and strong iPhone 18 Pro preorder lead times have reinforced expectations for an upgrade cycle and potentially higher revenue. Apple Folds & Meta Muses Positive Sentiment: AI-focused Macs: New Mac mini and Mac Studio systems are being marketed as a lower-cost alternative to cloud data-center computing because businesses can run AI models locally without recurring per-token charges. The strategy could support Mac demand and broaden Apple’s role in enterprise AI, even as Nvidia remains dominant in large-scale infrastructure. With new Macs, Apple aims to take on Microsoft, Nvidia in a rush to lower AI costs Positive Sentiment: Wearables expansion: Apple is reportedly developing a screenless fitness tracker to compete with Whoop and Oura. A lower-priced, health-focused wearable could expand Apple’s addressable market and generate additional services revenue, although the product may not launch until as early as 2028. Apple Considers Screenless Fitness Tracker to Expand Wearable Lineup Beyond Smartwatches Positive Sentiment: Services and international growth: Apple plans to launch Apple Pay in India next month, initially with Axis Bank, while hiring in digital assets could support future payments and tokenization initiatives. These efforts add to the company’s recurring-revenue ecosystem. Neutral Sentiment: Valuation and technical backdrop: Apple’s record run and roughly 39-times earnings multiple are attracting profit-taking concerns, but analysts continue to cite earnings beats, strong cash generation, and improving product momentum. The stock is trading near its 52-week high and close to technical breakout levels. Negative Sentiment: Legal and geopolitical risks: Apple is opening claims under a $250 million settlement related to alleged misleading Apple Intelligence advertising. Separately, pressure on the new CEO to reconsider Chinese chip sourcing highlights supply-chain and U.S.-China trade risks. Insider Transactions at Apple In other Apple news, SVP Jennifer Newstead sold 1,438 shares of the stock in a transaction that occurred on Tuesday, September 15th. The shares were sold at an average price of $330.19, for a total transaction of $474,813.22. Following the transaction, the senior vice president owned 32,914 shares in the company, valued at $10,867,873.66. This represents a 4.19% decrease in their position. The sale was disclosed in a document filed with the SEC, which is available at this hyperlink. The sale was made to cover tax withholding obligations related to the vesting of equity awards. Over the last ninety days, insiders have sold 8,632 shares of company stock valued at $2,719,955. Insiders own 0.06% of the company’s stock. Apple Stock Performance AAPL opened at $339.75 on Wednesday. The company has a debt-to-equity ratio of 0.66, a current ratio of 1.00 and a quick ratio of 0.93. The business has a fifty day simple moving average of $321.17 and a 200 day simple moving average of $295.97. Apple Inc. has a 1 year low of $243.42 and a 1 year high of $345.34. The company has a market capitalization of $4.96 trillion, a PE ratio of 38.96, a price-to-earnings-growth ratio of 2.94 and a beta of 1.08.

Apple (NASDAQ:AAPL – Get Free Report) last posted its quarterly earnings data on Thursday, July 30th. The iPhone maker reported $2.02 earnings per share for the quarter, topping the consensus estimate of $1.89 by $0.13. The firm had revenue of $109.42 billion for the quarter, compared to analysts’ expectations of $109.04 billion. Apple had a return on equity of 135.46% and a net margin of 27.62%.The company’s quarterly revenue was up 16.4% compared to the same quarter last year. During the same quarter last year, the business earned $1.57 EPS. Research analysts expect that Apple Inc. will post 8.74 EPS for the current year.

Apple Announces Dividend The firm also recently disclosed a quarterly dividend, which was paid on Thursday, August 13th. Shareholders of record on Monday, August 10th were paid a $0.27 dividend. The ex-dividend date was Monday, August 10th. This represents a $1.08 annualized dividend and a yield of 0.3%. Apple’s payout ratio is 12.39%.

Analyst Upgrades and Downgrades Several research analysts have weighed in on the company. KGI Securities lowered Apple from an “outperform” rating to a “hold” rating and set a $315.00 price target on the stock. in a research report on Monday, June 22nd. Piper Sandler assumed coverage on Apple in a report on Monday, August 17th. They issued an “overweight” rating for the company. Loop Capital set a $380.00 target price on shares of Apple in a research note on Friday. Seaport Research Partners downgraded shares of Apple from a “buy” rating to a “neutral” rating in a report on Monday, August 17th. Finally, Wedbush reaffirmed an “outperform” rating and set a $400.00 price target on shares of Apple in a research report on Friday, June 5th. One investment analyst has rated the stock with a Strong Buy rating, twenty-six have assigned a Buy rating, thirteen have given a Hold rating and two have given a Sell rating to the company’s stock. Based on data from MarketBeat, Apple has an average rating of “Moderate Buy” and a consensus price target of $340.14.

Read Our Latest Stock Report on Apple

Apple Company Profile (Free Report)

Apple Inc is a technology company that designs, develops and markets consumer electronics, software and digital services. Its principal products include the iPhone, Mac computers, iPad tablets, Apple Watch, AirPods and other accessories. The company also develops operating systems and applications that support its hardware products.

Apple’s services business includes the App Store, Apple Music, Apple TV, Apple Arcade, Apple Fitness+, Apple News+, Apple Pay and iCloud. These services provide digital content, payments, cloud storage and subscription offerings across the company’s ecosystem of devices.

Founded in 1976, Apple is headquartered in Cupertino, California, and serves consumers, businesses, educational institutions and government customers worldwide.

Further Reading Five stocks we like better than Apple Meta’s Muse Highlights Arm’s Growing Role in AI Infrastructure Oura’s $15.6 Billion IPO Is Betting Investors See More Than a Smart Ring AMD Chips Away at NVIDIA’s AI Throne Is the Fed Playing Chess With Rates—Or Just Behind the Curve Again?

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Apple NASDAQ:AAPL shares reached an all-time intraday high of $345.34 on Tuesday before closing at $339.75, giving the company a market capitalization of approximately $4.96 trillion.

The stock briefly pushed Apple above the $5 trillion market-capitalization threshold during the session, according to Dow Jones Market Data.

Apple had previously touched the $5 trillion milestone during intraday trading on July 28 and July 29.

However, Nvidia (NASDAQ: NVDA) remains the only company to have closed a trading session above the $5 trillion mark.

The latest advance has pushed Apple shares up 25% this year, comfortably ahead of the roughly 10% gain for the Roundhill Magnificent Seven ETF and the 13.4% advance in the S&P 500.

The rally has accelerated since the company’s September product launch, with Apple shares gaining 7.2% since the beginning of the month.

Investors are now looking beyond the immediate reaction to the new products and assessing whether the iPhone 18 cycle can sustain Apple’s earnings momentum.

The biggest change in Apple’s latest product lineup is the introduction of the iPhone Duo, the company’s first foldable smartphone.

Alongside the Duo, Apple unveiled the iPhone 18 Pro and Pro Max under new CEO John Ternus and announced further Apple Intelligence updates through iOS 27 and macOS 27.

The foldable device gives Apple a new premium category at a time when the company is already looking to extract more revenue from its installed base.

Bank of America analyst Wamsi Mohan has a $370 price target on Apple, significantly above the approximately $342.60 share price that would correspond to a $5 trillion market capitalization.

"The Duo represents a meaningful form-factor change after a long time and seamlessly integrates hardware and software," Mohan wrote in a note following the September 9 announcement.

JPMorgan analyst Samik Chatterjee also expects Apple to maintain a positive volume cycle despite higher prices, pointing to leasing arrangements, trade-ins and carrier subsidies as mechanisms that could help consumers absorb price increases.

The iPhone Duo's "impressive display of features" could also create volume upside for Apple’s premium smartphone offering, Chatterjee wrote.

Citi has gone further in describing the product’s potential significance, calling the Duo "Apple's biggest new hardware category since the watch and AirPods."

The firm noted that Apple had already increased prices for the iPhone 16 and iPhone 17 by at least $100 to offset higher memory component costs.

Citi said pricing for the iPhone 18 range and foldable model was broadly consistent with its expectations.

One of the most bullish arguments around the Duo is that Apple may initially struggle to manufacture enough devices to meet demand.

Evercore ISI analyst Amit Daryanani, who has a Buy rating and a $365 price target on Apple, expects early sales to be constrained by production rather than consumer appetite.

“This phone is going to sell as many units as Apple can produce, at least in the near term, the next 3 to 6 months,” Daryanani said earlier this month after the launch.

The potential scale becomes more significant when measured against Apple’s enormous installed base.

Daryanani estimates that if the Duo captures just 5% of Apple’s installed base, it could generate approximately $25 billion in revenue.

Deepwater Asset Management managing partner Gene Munster has also raised his expectations following the launch.

Expert view

Since the iPhone lineup was announced on September 9th, consensus iPhone revenue estimates for FY27 have come up by 3%, or $9.5B. While there are moving parts around the price increase and shifting mix, along with the reality that some analysts have yet to update their numbers, I believe the majority of the revisions are related to the addition of Duo revenue.

Munster estimates that if the additional $9.5 billion in projected iPhone revenue were attributed entirely to the Duo at an average selling price of $2,100, the current consensus would imply about 4.5 million units in fiscal 2027.

However, because only around half of analysts had updated their models in FactSet at the time of his analysis, Munster believes the actual Street expectation could be closer to 7 million units.

That compares with roughly 270 million iPhones that Apple is expected to sell next year.

Munster believes even those higher estimates may underestimate the Duo’s potential.

"My take is the Street is too low for FY27 Duo. I believe a realistic view is that 35% of Pro Max users will make the move to Duo. That’s a big segment, considering I believe last year Pro and Pro Max accounted for 45% of the 270m iPhones sold. Basically, if a third of Pro Max users make the jump to Duo, that would increase overall iPhone revenue in FY27 by 10%, driven by the fact that ASP for Duo will be at least 60% higher than the average ASP of Pro and Pro Max," Munster wrote.

"My bottom line: Duo is going to account for about 8% of units next year and 14% of iPhone revenue," he said.

That forecast highlights why the foldable phone could have an outsized effect on Apple’s financial results even if it represents a relatively small portion of total iPhone shipments.

The higher average selling price also gives Apple an opportunity to grow revenue without relying entirely on expanding unit volumes.

Rick Munarriz of The Motley Fool similarly sees significant potential, provided Apple avoids major hardware problems.

Expert view

As long as the iPhone Duo doesn't launch next month with a major flaw -- along the lines of those foldable screens cracking easily -- Apple will sell a ton of these in fiscal 2027. Analysts already see Apple revenue climbing 10.5% next year. If so, it would be the first time since fiscal 2012 that Apple delivers back-to-back years of double-digit revenue growth. Now that would be a Duo worth unfolding

Apple’s AI strategy remains more measuredThe iPhone launch also highlighted Apple’s approach to artificial intelligence.

The company unveiled the latest generation of Apple Intelligence, its AI platform integrated across iPhones, iPads, Macs, Apple Watches and Siri functionality.

Unlike some of its Big Tech peers, Apple has taken a comparatively measured approach to AI infrastructure spending.

While other companies are committing hundreds of billions of dollars to data centers and AI computing capacity, Apple is seeking to make AI a feature that strengthens its existing hardware and software ecosystem.

That strategy has allowed Apple to benefit from growing AI enthusiasm without assuming the same level of infrastructure spending and associated capital requirements.

For investors, the combination of Apple Intelligence and the Duo could therefore create two complementary growth avenues: AI-enhanced services and devices on one side, and a new premium hardware category on the other.

Memory costs remain a threat to marginsThe bullish outlook nevertheless faces a significant near-term risk from rising memory costs.

Apple is dealing with a global memory crunch that is increasing component prices, creating pressure on the company’s margins even as it raises product prices.

Morningstar senior equity analyst William Kerwin expects Apple to be “sharing the pain” with consumers.

He forecasts margins to compress by around 1% in fiscal 2027 before recovering in 2028 as supply constraints ease.

Morningstar recently raised its fair value estimate for Apple to $290 from $285, reflecting slightly higher pricing assumptions.

That valuation remains well below Apple’s current share price.

The gap highlights the challenge facing Ternus as Apple approaches a $5 trillion valuation.

The company needs to demonstrate that consumers will continue paying more for its products while the Duo generates incremental demand, Apple Intelligence strengthens the ecosystem and margins withstand higher memory costs.

With analysts increasingly raising their expectations for the iPhone 18 cycle, the question for Apple stock is no longer simply whether the company can briefly cross $5 trillion.

It is whether the new product cycle can turn that milestone into a more durable earnings-growth story.

Presper Financial Architects LLC acquired a new position in Apple Inc. (NASDAQ:AAPL – Free Report) in the second quarter, according to its most recent Form 13F filing with the SEC. The institutional investor acquired 9,458 shares of the iPhone maker’s stock, valued at approximately $2,737,000. Apple makes up approximately 1.4% of Presper Financial Architects LLC’s holdings, making the stock its 9th biggest holding.

Several other large investors have also recently added to or reduced their stakes in AAPL. Vanguard Group Inc. increased its stake in Apple by 1.9% during the 4th quarter. Vanguard Group Inc. now owns 1,426,283,914 shares of the iPhone maker’s stock valued at $387,749,545,000 after buying an additional 26,856,752 shares during the period. Nuveen LLC lifted its stake in shares of Apple by 3.8% in the 4th quarter. Nuveen LLC now owns 75,000,920 shares of the iPhone maker’s stock worth $20,389,750,000 after acquiring an additional 2,725,121 shares during the period. Amundi lifted its stake in shares of Apple by 23.2% in the 1st quarter. Amundi now owns 73,082,616 shares of the iPhone maker’s stock worth $18,547,637,000 after acquiring an additional 13,780,080 shares during the period. Dimensional Fund Advisors LP increased its stake in shares of Apple by 1.7% during the first quarter. Dimensional Fund Advisors LP now owns 58,554,032 shares of the iPhone maker’s stock valued at $14,858,200,000 after acquiring an additional 979,832 shares during the period. Finally, Fisher Asset Management LLC increased its stake in shares of Apple by 1.3% during the fourth quarter. Fisher Asset Management LLC now owns 55,146,752 shares of the iPhone maker’s stock valued at $14,992,196,000 after acquiring an additional 704,293 shares during the period. 67.73% of the stock is currently owned by institutional investors and hedge funds.

Apple News Roundup Here are the key news stories impacting Apple this week:

Positive Sentiment: Strong iPhone 18 Pro demand: JPMorgan said average delivery times increased to 23 days in the second preorder week from seven days in the first, suggesting demand may be stronger than expected. Analyst Gene Munster said current iPhone 18 estimates could be too conservative, while Evercore ISI raised its price target to $380. JPMorgan sees stronger iPhone 18 Pro demand Positive Sentiment: Foldable iPhone creates a potential premium-growth opportunity: Apple’s new iPhone Duo, priced at $1,999 and scheduled for an October 23 release, represents the company’s largest iPhone design change in years. Investors view the product as a possible catalyst for higher average selling prices and a new upgrade cycle under CEO John Ternus. Apple’s new CEO bets big on a foldable iPhone Positive Sentiment: AI and capital returns support the bullish case: Coverage highlighted the successful rollout of upgraded Siri AI, Apple’s reported interest in building AI inference servers, and its shrinking share count from buybacks. Apple’s large cash position, history of earnings beats and long-term shareholder returns are also reinforcing investor confidence. Apple’s shrinking share count Neutral Sentiment: Broader strategic opportunities: Apple and Google are hiring digital-asset specialists, potentially signaling future initiatives involving payments, stablecoins or tokenization. The company could also benefit if U.S.-China trade discussions reduce tariff pressure on technology companies. Google and Apple digital-asset hiring Negative Sentiment: Valuation and execution risks are rising: Commentators described AAPL as relatively expensive near its highs, while the $1,999 Duo could limit adoption and expose Apple to foldable-screen execution risks. Google’s AI-powered laptops and Meta’s Muse app also highlight intensifying competition in AI and consumer technology. Negative Sentiment: Legal overhang: Apple has begun a 90-day claims period tied to a $250 million settlement over allegations that it falsely advertised Apple Intelligence and Siri capabilities. The financial cost is manageable for Apple, but the dispute could weigh on trust in its AI strategy. $250 million Apple AI settlement claims period Apple Trading Up 0.8% Apple stock opened at $338.98 on Tuesday. Apple Inc. has a 52 week low of $243.42 and a 52 week high of $344.57. The company has a debt-to-equity ratio of 0.66, a quick ratio of 0.93 and a current ratio of 1.00. The firm has a market capitalization of $4.95 trillion, a price-to-earnings ratio of 38.87, a P/E/G ratio of 2.92 and a beta of 1.08. The company has a 50 day moving average price of $320.67 and a 200 day moving average price of $295.43. Apple (NASDAQ:AAPL – Get Free Report) last posted its quarterly earnings results on Thursday, July 30th. The iPhone maker reported $2.02 EPS for the quarter, topping the consensus estimate of $1.89 by $0.13. Apple had a net margin of 27.62% and a return on equity of 135.46%. The business had revenue of $109.42 billion during the quarter, compared to analysts’ expectations of $109.04 billion. During the same period last year, the company posted $1.57 earnings per share. The firm’s quarterly revenue was up 16.4% compared to the same quarter last year. Research analysts forecast that Apple Inc. will post 8.74 EPS for the current year.

Apple Dividend Announcement The company also recently declared a quarterly dividend, which was paid on Thursday, August 13th. Stockholders of record on Monday, August 10th were paid a dividend of $0.27 per share. The ex-dividend date of this dividend was Monday, August 10th. This represents a $1.08 dividend on an annualized basis and a dividend yield of 0.3%. Apple’s dividend payout ratio (DPR) is 12.39%.

Insider Activity In other news, SVP Jennifer Newstead sold 1,438 shares of Apple stock in a transaction dated Tuesday, September 15th. The stock was sold at an average price of $330.19, for a total transaction of $474,813.22. Following the completion of the sale, the senior vice president directly owned 32,914 shares in the company, valued at $10,867,873.66. The trade was a 4.19% decrease in their position. The sale was disclosed in a filing with the Securities & Exchange Commission, which can be accessed through this link. The sale was made to cover tax withholding obligations related to the vesting of equity awards. In the last three months, insiders sold 8,632 shares of company stock worth $2,719,955. 0.06% of the stock is owned by insiders.

Analysts Set New Price Targets AAPL has been the topic of a number of research reports. Jefferies Financial Group reissued an “underperform” rating on shares of Apple in a research note on Wednesday, September 9th. Maxim Group lifted their target price on Apple from $350.00 to $380.00 and gave the stock a “buy” rating in a report on Friday, July 31st. Citic Securities lifted their target price on Apple from $300.00 to $349.00 in a report on Thursday, August 6th. Barclays reissued an “underweight” rating and issued a $245.00 price target (down from $253.00) on shares of Apple in a report on Friday, July 31st. Finally, Rothschild & Co Redburn set a $400.00 price objective on shares of Apple and gave the company a “buy” rating in a research report on Monday, August 17th. One analyst has rated the stock with a Strong Buy rating, twenty-six have issued a Buy rating, thirteen have issued a Hold rating and two have assigned a Sell rating to the company’s stock. According to MarketBeat, the stock currently has an average rating of “Moderate Buy” and a consensus target price of $340.14.

Check Out Our Latest Research Report on Apple

Apple Profile (Free Report)

Apple Inc is a technology company that designs, develops and markets consumer electronics, software and digital services. Its principal products include the iPhone, Mac computers, iPad tablets, Apple Watch, AirPods and other accessories. The company also develops operating systems and applications that support its hardware products.

Apple’s services business includes the App Store, Apple Music, Apple TV, Apple Arcade, Apple Fitness+, Apple News+, Apple Pay and iCloud. These services provide digital content, payments, cloud storage and subscription offerings across the company’s ecosystem of devices.

Founded in 1976, Apple is headquartered in Cupertino, California, and serves consumers, businesses, educational institutions and government customers worldwide.

Further Reading Five stocks we like better than Apple Can Bloom Energy Pop the Top Off AI’s Massive Energy Bottleneck? Coach’s Momentum Powers Tapestry Despite the Stock’s Sharp Pullback AI Is Reshaping SaaS—These 2 Software ETFs Offer Different Ways to Play It Insiders Signal Deep Value In DICK’s Sporting Goods

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Advisors Preferred LLC purchased a new stake in Apple Inc. (NASDAQ:AAPL – Free Report) in the second quarter, according to its most recent Form 13F filing with the Securities and Exchange Commission (SEC). The fund purchased 31,777 shares of the iPhone maker’s stock, valued at approximately $9,807,000. Apple accounts for approximately 1.5% of Advisors Preferred LLC’s portfolio, making the stock its 22nd biggest position.

A number of other hedge funds and other institutional investors have also made changes to their positions in the company. Longfellow Investment Management Co. LLC purchased a new position in Apple in the second quarter valued at $30,000. Lifetime Wealth Management P.C. acquired a new position in Apple in the 4th quarter worth about $41,000. Ascentis Wealth Management LLC raised its holdings in Apple by 822.7% in the 2nd quarter. Ascentis Wealth Management LLC now owns 292,493 shares of the iPhone maker’s stock worth $85,000 after purchasing an additional 260,792 shares during the period. Basso Capital Management L.P. purchased a new position in Apple during the fourth quarter worth approximately $88,000. Finally, Bard Associates Inc. acquired a new stake in Apple in the fourth quarter valued at approximately $109,000. Institutional investors and hedge funds own 67.73% of the company’s stock.

Insider Buying and Selling at Apple In other news, SVP Jennifer Newstead sold 1,438 shares of the firm’s stock in a transaction that occurred on Tuesday, September 15th. The shares were sold at an average price of $330.19, for a total transaction of $474,813.22. Following the completion of the sale, the senior vice president owned 32,914 shares in the company, valued at $10,867,873.66. This trade represents a 4.19% decrease in their position. The sale was disclosed in a filing with the Securities & Exchange Commission, which is available at this hyperlink. The sale was made to cover tax withholding obligations related to the vesting of equity awards. Over the last three months, insiders have sold 8,632 shares of company stock valued at $2,719,955. Corporate insiders own 0.06% of the company’s stock.

Apple Stock Performance NASDAQ AAPL opened at $338.98 on Tuesday. The stock’s fifty day moving average is $320.67 and its two-hundred day moving average is $295.43. The firm has a market capitalization of $4.95 trillion, a P/E ratio of 38.87, a price-to-earnings-growth ratio of 2.92 and a beta of 1.08. The company has a debt-to-equity ratio of 0.66, a quick ratio of 0.93 and a current ratio of 1.00. Apple Inc. has a fifty-two week low of $243.42 and a fifty-two week high of $344.57. Apple (NASDAQ:AAPL – Get Free Report) last posted its quarterly earnings results on Thursday, July 30th. The iPhone maker reported $2.02 EPS for the quarter, topping the consensus estimate of $1.89 by $0.13. The business had revenue of $109.42 billion for the quarter, compared to analyst estimates of $109.04 billion. Apple had a return on equity of 135.46% and a net margin of 27.62%.The company’s quarterly revenue was up 16.4% compared to the same quarter last year. During the same quarter in the previous year, the firm earned $1.57 EPS. On average, research analysts anticipate that Apple Inc. will post 8.74 earnings per share for the current year.

Apple Dividend Announcement The company also recently announced a quarterly dividend, which was paid on Thursday, August 13th. Shareholders of record on Monday, August 10th were issued a $0.27 dividend. This represents a $1.08 annualized dividend and a yield of 0.3%. The ex-dividend date was Monday, August 10th. Apple’s payout ratio is presently 12.39%.

Wall Street Analysts Forecast Growth AAPL has been the topic of a number of research analyst reports. Wells Fargo & Company reissued an “overweight” rating and issued a $350.00 price target (up from $310.00) on shares of Apple in a research note on Friday, July 31st. TD Cowen reiterated a “buy” rating and issued a $400.00 target price on shares of Apple in a research report on Thursday, September 10th. Loop Capital set a $380.00 target price on shares of Apple in a research note on Friday. KGI Securities downgraded shares of Apple from an “outperform” rating to a “hold” rating and set a $315.00 price target for the company. in a research report on Monday, June 22nd. Finally, Oppenheimer reaffirmed a “market perform” rating on shares of Apple in a research note on Thursday, September 10th. One analyst has rated the stock with a Strong Buy rating, twenty-six have assigned a Buy rating, thirteen have given a Hold rating and two have issued a Sell rating to the stock. According to data from MarketBeat, the company presently has an average rating of “Moderate Buy” and an average target price of $340.14.

Check Out Our Latest Report on Apple

More Apple News Here are the key news stories impacting Apple this week:

Positive Sentiment: Strong iPhone 18 Pro demand: JPMorgan said average delivery times increased to 23 days in the second preorder week from seven days in the first, suggesting demand may be stronger than expected. Analyst Gene Munster said current iPhone 18 estimates could be too conservative, while Evercore ISI raised its price target to $380. JPMorgan sees stronger iPhone 18 Pro demand Positive Sentiment: Foldable iPhone creates a potential premium-growth opportunity: Apple’s new iPhone Duo, priced at $1,999 and scheduled for an October 23 release, represents the company’s largest iPhone design change in years. Investors view the product as a possible catalyst for higher average selling prices and a new upgrade cycle under CEO John Ternus. Apple’s new CEO bets big on a foldable iPhone Positive Sentiment: AI and capital returns support the bullish case: Coverage highlighted the successful rollout of upgraded Siri AI, Apple’s reported interest in building AI inference servers, and its shrinking share count from buybacks. Apple’s large cash position, history of earnings beats and long-term shareholder returns are also reinforcing investor confidence. Apple’s shrinking share count Neutral Sentiment: Broader strategic opportunities: Apple and Google are hiring digital-asset specialists, potentially signaling future initiatives involving payments, stablecoins or tokenization. The company could also benefit if U.S.-China trade discussions reduce tariff pressure on technology companies. Google and Apple digital-asset hiring Negative Sentiment: Valuation and execution risks are rising: Commentators described AAPL as relatively expensive near its highs, while the $1,999 Duo could limit adoption and expose Apple to foldable-screen execution risks. Google’s AI-powered laptops and Meta’s Muse app also highlight intensifying competition in AI and consumer technology. Negative Sentiment: Legal overhang: Apple has begun a 90-day claims period tied to a $250 million settlement over allegations that it falsely advertised Apple Intelligence and Siri capabilities. The financial cost is manageable for Apple, but the dispute could weigh on trust in its AI strategy. $250 million Apple AI settlement claims period About Apple (Free Report)

Apple Inc is a technology company that designs, develops and markets consumer electronics, software and digital services. Its principal products include the iPhone, Mac computers, iPad tablets, Apple Watch, AirPods and other accessories. The company also develops operating systems and applications that support its hardware products.

Apple’s services business includes the App Store, Apple Music, Apple TV, Apple Arcade, Apple Fitness+, Apple News+, Apple Pay and iCloud. These services provide digital content, payments, cloud storage and subscription offerings across the company’s ecosystem of devices.

Founded in 1976, Apple is headquartered in Cupertino, California, and serves consumers, businesses, educational institutions and government customers worldwide.

Further Reading Five stocks we like better than Apple Can Bloom Energy Pop the Top Off AI’s Massive Energy Bottleneck? Coach’s Momentum Powers Tapestry Despite the Stock’s Sharp Pullback AI Is Reshaping SaaS—These 2 Software ETFs Offer Different Ways to Play It Insiders Signal Deep Value In DICK’s Sporting Goods Want to see what other hedge funds are holding AAPL? Visit HoldingsChannel.com to get the latest 13F filings and insider trades for Apple Inc. (NASDAQ:AAPL – Free Report).

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Tech StocksA new foldable iPhone and a disciplined AI-spending approach have sent Apple shares to new highs this year

Apple is closing in on a major milestone as excitement mounts for the company’s new iPhones and artificial-intelligence strategy.

Shares of Apple AAPL notched an all-time intraday high of $345.34 on Tuesday before ending the day at $339.75, for a market capitalization of $4.96 trillion. The company briefly crossed the $5 trillion market-capitalization threshold during the trading session, according to Dow Jones Market Data.

Apple Inc. (NASDAQ:AAPL) shares are moving higher on Tuesday.  They may be breaking resistance.

This could be a bullish dynamic that would suggest a further move higher. This is why Apple is the Stock of the Day.

If a stock is in an uptrend, it is out of equilibrium. There are more shares to be purchased than to be sold.

Because of this, investors and traders who wish to buy are forced to be aggressive and outbid each other. This forces the shares into an uptrend.

At a resistance level, the dynamic changes. There are enough shares for sale to fill all of the buy orders. This is why the price stops moving higher when a stock reaches resistance.

Sometimes stocks sell off after they reach these levels.

This happens when some of the people who created the resistance become anxious and impatient. They worry that other sellers will undercut them, knowing buyers will gravitate toward the lowest price. They don’t want to miss the trade, so they reduce their offer prices; other anxious sellers see this and do the same thing.

This results in a snowball effect that can force the price lower.

But sometimes when a stock reaches resistance, buyers eventually overpower sellers and push the price higher. When this happens, traders say it’s a “breakout.”

Breakouts are considered a bullish dynamic because they show that the sellers who created the resistance have left the market. They have either finished or canceled their orders.

With these sellers gone, buyers will once again be forced to outbid each other to get new sellers interested. This could force Apple into a new uptrend.

Photo: Shutterstock

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Image Credits:Apple Apple is in the process of developing a new screen-less fitness tracker that would put it into competition with Whoop — the fitness tech firm whose valuation recently crested $10 billion.

Bloomberg reports that the iPhone maker is currently engaged in a “technology investigation” — which, just as it sounds, is an exploratory effort to decide whether it will fully develop a product and release it. A number of prototypes have been developed around the item, the outlet notes.

The device — which is described as “a thin fabric band with a sensor-equipped computing module” — would not be released until at least 2028, Bloomberg said.

It’s worth noting that Apple already sells a fitness tracker in the form of its Apple Watch (the wearable records workouts, heart rate, sleep, and other categories). However, the new form factor sounds relatively similar to Whoop, which sells simple fitness bands that the company says can track a variety of health metrics.

TechCrunch reached out to Apple for more information.

The report arrives at a time when Apple is in a period of transition. Tim Cook stepped down from his position as CEO in August to now act as executive chairman, as new CEO John Ternus took the wheel. The company has also faced headwinds due to rising costs from a memory shortage. Despite this, it has promised a slate of new devices, including a new foldable phone, new tablets, and a new MacBook Pro. Meanwhile, it’s engaged in litigation against OpenAI, which it has accused of trade theft, as the battle to build the best hardware for the AI age continues.

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Apple (AAPL +1.40%) has been a pretty solid stock pick for 2026, rising nearly 25% so far. That outperforms many well-known artificial intelligence (AI) investments, including Nvidia (NVDA +0.55%).

However, I think there is a red flag that Apple investors cannot afford to ignore. If you choose to ignore it, the consequences could prove disastrous for your portfolio.

Image source: Getty Images.

Apple's valuation has gotten out of control Normally, a company's stock performance is tied to its business performance. However, other factors, such as how much an investor is willing to pay for a stock, also play a role. A stock's valuation multiple reflects how bullish or bearish the market is on the stock. Still, sometimes the stock and the business can become decoupled due to valuation discrepancies. I think Apple is dangerously close to crossing that line.

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Over the past two decades, Apple has traded at over 40 times earnings three times. The first was in the mid-2000s, but that quickly came crashing down during the financial crisis. The second was in 2021, when Apple was benefiting significantly from consumers spending more on electronics due to COVID-19 lockdowns. The last time was at the end of 2025, and the valuation promptly crashed after that.

Data by YCharts.

Apple looks set to cross that valuation threshold once again. Still, even though its growth rate has accelerated in recent quarters, it doesn't appear to be enough to justify its valuation. A price-to-earnings ratio of 40 is a very high price to pay for a stock, especially at a 16% growth rate. Compared to some of its peers, this looks incredibly expensive.

Currently, Apple is the second-largest company in the world, behind Nvidia. However, Nvidia trades at a much lower price despite growing at a much faster rate.

Data by YCharts.

There are several other big tech stocks that would trade in the high-20s times earnings if one-time gains didn't skew their valuation metrics, and I think that's exactly where Apple should trade. There's nothing Apple is doing that makes it worth that much more than its peers, and the stock could correct to a reasonable valuation or stay flat while Apple grows into its high price tag.

Regardless of which one happens, Apple is a precarious stock to invest in, and I think there are far better options for your investment dollars out there.

The latest Apple Watch models have some new features: they can listen to the sounds around you all day, transcribe snippets of conversation on demand and write up summaries of everything they heard.

In this episode of Motley Fool Hidden Gems Investing, Motley Fool contributors Tyler Crowe, Matt Frankel, and Jon Quast break down how this launch could impact the bottom line and whether this is a sign of what Apple will look like under Ternus. Plus, they review earnings from Chewy & Casey's General Store' as well as what makes a good acquirer.

To catch full episodes of all The Motley Fool's free podcasts, check out our podcast center. When you're ready to invest, check out this top 10 list of stocks to buy.

A full transcript is below.

This podcast was recorded on Sept. 10, 2026.

Tyler Crowe: Apple has a new product. Does it have a new corporate direction? Motley Fool Hidden Gems Investing starts now. Welcome to Motley Fool Hidden Gems Investing. I'm your host, Tyler Crowe. Today, I'm joined by longtime Fool contributors, Jon Quast and Matt Frankel. Guys, we're going to get into, obviously, we have the new product [inaudible] as Apple. We're going to get into the mailbag.

But before we get started, stop me if you've heard this story already. A company posts results somewhere between OK and good, and the stock falls precipitously after. It's been a pretty common theme this particular quarter, I feel like we've been talking through earnings results. We could have done this for a few companies that have reported in the past, I don't know, 36 hours or so, but let's focus on two. Online pet retailer Chewy and good old brick-and-mortar convenience store Casey's General Stores. Both of them saw at their peaks about double-digit declines after reporting earnings. Guys, we're going to start with Chewy first. What did the market see that they didn't like, and did it line up with your thoughts on the earnings report?

Jon Quast: Tyler, you look at Casey's, you look at Chewy's, and I think that these stocks are down for different reasons, even though the narrative is pretty much the same as somewhere between OK and good. Starting with Chewy, you do look at the bottom line numbers. That's not the problem here. These bottom-line numbers look pretty good. The profitability, the margins, that looks OK for Chewy, nothing really to worry about in this area. It's maintaining that gross margin in particular, and that's really key for a low-margin marketplace such as this. But Chewy, it had decent sales growth on a year-over-year basis, but you look at the quarterly numbers. Compared to last quarter, Chewy did experience a small pullback in its sales. In particular, the auto ship sale. A lot of its customers just have it set up where they're going to receive a shipment from Chewy on a schedule. Those are supposed to be these locked-in loyal members, seeing a slight quarter-over-quarter dip in those numbers is somewhat concerning because there really isn’t seasonality in the pet care business. Your cat needs to eat food regardless of the quarter. To see that small pullback in the Chewy sales on a quarterly basis is a little bit concerning.

Matt Frankel: To that, one number that stood out to me: their net sales per active customer. It was up 1.9% this quarter. That's down from a growth rate of 4.6% in the first quarter. Not only that, 1.9%, that's lower than the rate of inflation. On a real basis, you can say that Chewy sales actually declined. Customers are not spending more, and that's concerning to me, more on a macro level. I don't know about you guys. I have two dogs. There are a lot of things I would cut back on before I stopped buying treats and all kinds of goodies for my dogs, people spend money on that. It's a recurring theme this earning season, that we're seeing a more discount-heavy environment. We've seen that with a lot of the apparel companies. We've seen consumers pulling back on discretionary spending. Now obviously, your pets have to eat, but things like getting them a new leash every few months that's a discretionary expense, and we're seeing people pull back on that. That's the number that really concerned me. It's not profitability, as Jon said. The stock's down big year to date because investors are not willing to pay for Chewy's exceptional margins at a time when top line growth is decelerating.

Tyler Crowe: The theme here for Chewy, it's hard to say Chewy's discretionary retail. Like you said, people spend money on their pets. Maybe they're going from the premium cat food down to the bulk warehouse cat food, I guess, would be the way of putting it to pull back on spending a little bit. But it is slightly more discretionary than, say, food, convenience store purchases, and things like that. We saw something similar at Casey's General Stores. What is the common thread here, at least in the earnings report for Casey's that we saw a similar earnings reaction for what I would say is staple purchases in the form of convenience stores, gas, takeout pizzas, and things like that for Casey's versus, to your point, this slight discretionary aspect to what Chewy does.

Matt Frankel: With Casey's numbers, the headline numbers are really deceptive. You wouldn't realize how similar these companies' earnings reports were. On the headlines, Casey's revenue was up 23% year over year. Earnings were up 28% year over year. It was all fuel. Tyler, you're an energy guy. You know how much fuel prices have soared. That's the real non-discretionary part of Casey's business. People have to put gas in their cars no matter what. Fuel margins exploded year over year. That's where that earnings beat came from. When you look inside the stores, same-store sales on the inside sales. That's food and things like that. That was up by 3.2% year over year. That was a deceleration from a 4.3% growth rate a quarter ago. You can make a case that that's a little bit ahead of inflation, but people aren't spending as much on the discretionary side of the business. With Chewy, there's some discretionary components. There's the non discretionary fuel and certain convenience items, but there is a lot when we stop at a convenience store, my kids want candy. We don't have to buy that, but people are cutting back on those type of expenses more and more, and that's really what is worrying investors with both of these companies.

Jon Quast: Well, and to that, I would add that Chewy actually looks like a decent value here, trading at roughly 14 times forward earnings, but a big reason that Casey's is down, Matt, as you mentioned, more what has been the historic profit driver is the inside sales, the food business that it has. But you look at the stock since the year 2000, Casey's has only touched a valuation of 30 times earnings a handful of times. That's just brushed up against that 30 times. Usually, it trades around 20 times its earnings or even less. In 2026, it has traded above 40 times earnings and has even touched 48 times earnings right before it released this earnings report. That is roughly double its long-term valuation average. A lot of expectations running high with Casey's stock, and then to have that softness in what is traditionally the profit driver of the business, it's not surprising to see the stock get cut big time here.

Tyler Crowe: I think you hinted at it a little bit in your answer, but I want to put you both on the spot as we assess these earnings reports and think about stocks to buy and stuff like that. Given the choice between the two of these companies right now, where they are, Chewy's, Casey's General Stores, which one do you see as the better buy right now?

Jon Quast: Well, I'll jump in first there and say that I think that Chewy is the better buy here of the two. I'm really optimistic on Chewy. I really like the business that it's built. I do believe that its customers truly love the business and that personalized care that they give it. I will say I'm not a huge fan of some of the acquisitions that the company has made recently. It has made some acquisitions in more of the pet healthcare space, and I think that's smart. It hasn't quite paid off yet the way that management really hoped it would. I would hope that that would be a long-term driver for the business, but it hasn't materialized yet. More recently, it acquired a horse online marketplace company. To me, it's really overpaying for that, and I'm a little bit concerned about that. I'm not a fan of the acquisitions, but I do believe in the long term sustainability of the company.

Matt Frankel: See, I was going to say Chewy as well until you said horse marketplace. But no, I still have to go with Chewy. As I said, I'm a pet owner. Only pet owners understand how resilient this type of spending is. People treat their dogs like they're their babies, even when it comes to discretionary purchases, we can't get out of there without buying three bags of treats every time we go to PetSmart. Compared to the inside sales at Casey, I think that Chewy has a more resilient business.

Tyler Crowe: Certainly something worth following. One of the things we have been talking about is a theme here, I think in 2026 has been the consumer getting squeezed a little bit, and to that point of the durability of both of these companies, it seems like it's getting tested a little bit more in this year than we have seen in years past. Coming up after the break, we're going to talk about Apple's new product launch and how that may be signaling some changes to the company going forward.

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Tyler Crowe: This show has been going on for a long time, and one of our former colleagues, Bill Barker, used to have this good saying: It’s good to come in under low expectations when you come in as a new CEO, maybe coming in and trying to follow in the footsteps of somebody really good can be a hard hurdle to jump over. In the case of CEO John Ternus, it does look like the hurdle’s pretty high because he's taking over for Tim Cook at Apple. When a company gets a new CEO, that new executive often tries to make some early splash or make an impression on its customers and shareholders. It appears that Apple's new CEO John Ternus, his splashy move is probably the biggest change to the iPhone in years. The company debuted the iPhone Duo at its most recent product launch event, along with some updates to the Apple Watch, a new Apple Watch Ultra coming out, as well as some other products and the routine updates we've seen for the iPhone 18 and things like that.

Now, I don't want to say this is a knock on the business, because it is an extremely profitable business that's been growing. It's been on a trajectory that's pretty consistent for a long time, and it hasn't really released a product that could alter the company's trajectory. Guys, I want to take this to you. After seeing the product release that we saw with iPhone Duo, it's a nearly $2,000 phone at the base level. Could this be like the product we haven't seen in years that could actually move the needle differently for Apple?

Matt Frankel: Let's put this into perspective here. Foldable phones are not new. This is not a new “aha” invention. They've actually been on the market in the U.S. for seven years now. I've seen one in the wild. One, my neighbor has a foldable Samsung phone. They're essentially a rounding error for every company that offers them so far. No one's been able to successfully get the market's interest in this. Now, a lot of it was the initial build quality, the first few generations of them, they would fall apart. My neighbor's phones had to be replaced twice for similar issues. If Apple figures that product out, maybe, analysts generally think the duo is going to account for about 5%-10%, depending on the analyst of Apple's iPhone sales in the 2027 fiscal year, which is what we're in now. Even the Bull case is assuming about a 10% share of its revenue.

It doesn't need to be a smash hit to make investors happy. It's not going to be their new iPhone moment, which that's fine. But overall the launch of that, combined with the other two, that wasn't the only thing they announced. They announced the iPhone 18 Pro and I think the Pro plus or whatever they call it. There's no base Pro yet. The average selling price of Apple phones could be higher, which I think is the big takeaway here. You're right. They haven't had an iPhone moment in a while, so this is not going to be it.

Jon Quast: There's a difference between building a beautiful product and being a product that is actually going to make a big difference in the company. I will say that this seems to be a quite beautiful product. You look at the engineering on the hinge in particular, it seems like Apple really pulled out the stops to make that an impressive part of the phone. Also, the screen itself to not have a crease, that is just one of those Apple touches that you'd expect. But to Matt's point, going back in history, the iPhone events used to be very exciting, and I think it's because each new generation was truly a new step forward in what it could do and some of the features that it had. It just makes sense in an early product history that each new step is going to be a large step. Those steps keep getting smaller and smaller, and I think that's why the oxygen has been sucked out of the room for the Apple launch events.

Look, I don't see this being a big needle mover, as Matt alluded to. This is maybe a high-end product that some people will use, and it is beautiful, but to really capture something that is going to be exciting for investors, you're really going to have to have a new product category, I believe. Maybe that's in a portable AI device, what exactly that looks like. I don't even think that the consumer knows yet what it wants in a portable AI device. I don't think that Apple knows what it's going to offer people yet, but that would be one possible area. But we've seen before, try to invent a new product category, and it's not really going to be a runaway success. The Apple Vision Pro was truly beautiful and a very interesting product, but it's just not really something that consumers into. It's hard to do.

Matt Frankel: One, I guess, ironic observation I would make is that John Ternus is supposed to be the product guy. The biggest change from yesterday's reveal could actually be an operational change, the leasing program they're using. You can get a duo for $58 a month at the base level. That's a lot cheaper than it would be to just finance it over 24 months. I'm a little bit biased. I like Klarna. Klarna is the one powering the leasing program, but this could be the biggest needle mover. One of the things Apple's been wrestling with in recent years is people are hanging onto their phones longer. The upgrade cycle has extended. A leasing model with a guaranteed upgrade availability at the end of your lease term, guaranteed they'll just take the phone back. It could create shorter upgrade cycles, smoother hardware revenue and really be the biggest needle mover out of yesterday's release. When they're going to release the big product that everyone's hoping for from John Ternus, I don't know. Tyler, maybe you know better than I do.

Tyler Crowe: One can only hope. I think all of us have been around long enough that the initial, Steve Jobs product launches were on par with a Berkshire Hathaway annual meeting-type event where seeing what was coming next was huge. I will almost say that Apple's a little bit of a victim of their own success here, where it's like, we expected these great things to come every single time. Now that we're on, I don't know, Version 18, 19, 20, they say 18, but there was a couple in there that weren't the same number. I can't remember precisely where we're at in the Apple upgrade cycle, but after 18, 19 times, the shine starts to wear off a little bit.

I don't think it's a coincidence that we have seen the release of the Mac Mini. I think it's one of the first major overhauls if it's personal computer segment in a long time, this iPhone Duo and the ascension of Ternus to the captain's chair at Apple. I know, like you were saying this may be more of an operational change with the lease thing, but this has been a little bit more of a hardware push than I think we've seen in a while. For all the good Tim Cook did for the company and its investors, the company's track record was a mixed bag in terms of new products. Jon, to your point, the Vision Pro was a nice-looking product, but commercial success, jury’s still out. This is still early.

Ternus just took over the reins a couple of days ago. But do you think this is a signal that Apple may strategically be changing a little bit, trying to focus more on hardware improvements, new hardware, trying to get back to a Jobsian design new products delight the customer from that perspective that the company had versus the operational success and the supply chain logistics and all the things that Tim Cook did was good around the edges, but not a lot of pushing the envelope and still new products.

Jon Quast: Well, so much of what has just been talked about, these don't just launch overnight. A lot of this happened under Tim Cook's watch probably with Ternus giving a lot of input. But so I wouldn't completely disassociate what we've seen here Yesterday with the product release or whenever it was. I wouldn't completely disassociate Tim Cook from that. But of course, Apple does want to launch whatever the next big thing is. Of course it wants to lead there. Of course it wants to make the most beautiful one. I do think it's making the right move in investing in its Mac Mini business because local AI is going to be such a big trend in the upcoming years. I think Apple is right to refresh there. But look, I would just caution Ternus as he takes over the CEO role. Apple still does a lot of things right, even if we're not as wowed at the product launch events that we used to be, this is still a very powerful company. It's still a company making a lot of money, and I would be careful not to tinker too much with what you have going for you. If you're going to tinker, make it a new thing.

Matt Frankel: I'm glad Jon brought up the physical AI. One of their biggest problems and the biggest criticisms investors have had is that they're behind the curve on AI, which they are. The other side of that is saying that they're not spending $200 billion a year like some of their counterparts are on building this stuff out. John Ternus, he said that the iPhone is the best personal device for AI. He really emphasized that Apple's record of privacy, security, really having just better build quality, better, longer-lasting devices is the key differentiator. I'm curious to see how they're going to lean into that. Like you said, this product launch, pretty much everything was developed while Tim Cook was still in charge of Apple. Ask me again at their next big product launch what the new direction of the company is because that'll be the one where things were actually developed under Ternus leadership.

Tyler Crowe: What's the fun of doing that if we can't make predictions a few days into somebody's tenure, right? That's the whole point of why we do this. Make predictions nice and early and see how they turn out later. Coming up after the break, we're going to dip into the [inaudible]

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Tyler Crowe: Hey, everyone, just a quick reminder. If you want to get a question read on air, go ahead and email us at [email protected]. That's podcast with an [email protected]. I've also left the email in the show description if you need it. Today's question comes from Evan. His thing is, "I have a small stake in a micro-cap drone company that is aggressively acquiring small businesses. It's done 26 in the past year, and it's one of its primary drivers for growth. For a micro-cap looking to scale business, how do you view acquisitions as a growth strategy? When does it become a red flag, and what are the benefits or risk associated with acquisition-based growth?"

There's a little bit of detail here with micro-cap drone companies, stuff like that. I want to focus a little bit more on Evan's question on the acquisition as a growth strategy, because it is a type of business that doesn't get as much attention, but often can be either done extremely well or done extremely poorly. It's a very binary outcome when it comes to acquisition-based growth. Based on that, what are your thoughts on what Evan's question is here? Is acquisition-based growth a good thing, or do you try to look more for the organic side?

Matt Frankel: The acquisition strategy can work. The key question for me is why they're making the acquisitions, 26 in a year is a lot, and how they're paying for it? Are they using cash? Are they continually diluting shareholders to do it? Are they issuing convertible notes, which is really a form of delayed dilution? Are the acquisitions to build out their intellectual property, their patent portfolio in a new industry? You mentioned the drone industry. That could especially be the case here without knowing more about the company.

But red flags, just to rattle off a few, and then I'll kick it over to Jon, is one, watch how the share count is growing. If they're making all these acquisitions and tripling their revenue, but their share counts up by 500%, that's a net loss for shareholders. Is any other growth coming organically or are these acquisitions fueling all of the company's growth? How much of their balance sheet, the assets are made up of goodwill and intangibles? Are there related party transactions going on, which is a big red flag and is very common among the micro-cap companies. Like I said, what's the funding structure? Convertible notes in particular with early stage microcaps are red flag for me?

Jon Quast: I'll agree with Matt in what he said, that growth by acquisition strategy can be a good move. I would just point to one of the greatest ones of all time was Disney buying out Marvel. Marvel is a premier intellectual property, whereas Disney is a distribution platform, if you think about it. That is a good example of one plus one equals three. Marvel doesn't have the distribution and the production means, but it does have intellectual property. Disney can acquire the intellectual property and grow it far beyond what Marvel could on its own because of Disney's power in the entertainment business. That was a good example of an acquisition gone right. But I would say that's more the exception than the rule.

There are so many things that can go wrong with a growth by acquisition strategy. Now, I want to point out that, I think I probably could figure out the stock that we're talking about here. It's narrowed down the candidates. I did not look up the specific company here and try to scooby do what company we're talking about here because we don't get personalized investing advice. I would just say, I would agree with Matt, when it comes to a smaller company, it depends. There can be good reasons to acquire other companies, but I would be suspicious more than bullish, specifically because let's say that you're a small tech company. Really, what are you bringing to the table if you're not bringing innovation to the table? If you're a tech company needing to acquire other businesses, to me, that is a tell that your product is not as innovative as you need it to be. Therefore, you have to go out and acquire innovation elsewhere. To me, that's just a red flag. Well, how about a small company that is really a consumer-facing company? Really, in that case, you need to build your brand almost more than anything, and acquiring other companies doesn't necessarily help you build that brand recognition, your mine share in the market.

When you're acquiring other businesses, you're probably overpaying because you have to pay up a little bit of a premium. There's a chance that you're not going to integrate them into your business well. There's a chance that you're going to not see the synergies that you are hoping to see. There could be culture issues. There could be saddling yourself with debt as Matt alluded to, and now you're taking years to pay that down. It's robbing from future shareholder returns. There's a lot of things that can go wrong, very few things that can go right. I'd be suspicious with a small-cap company acquiring other companies.

Tyler Crowe: Matt and John are a little bit more tepid to sour on the acquisition growth strategy. I'll just give my two cents, there's actually a small select group of companies that are these serial acquirers that have done spectacularly for investors. One of the things that I have found, at least when looking at these types of businesses is finding those in extremely fragmented but probably mature industries, insurance brokers, car dealerships, companies like these where there's thousands of players in the industry, probably all regionals or mom-and-pops and things like that. You have this corporate umbrella that you can work from that's like, we've got a cost of capital advantage. We can take all of your back-of-the-house administrative stuff in-house. It's a lot of corporate synergies.

Typically, when you're buying a mom-an- pop, maybe when they're retiring, you can probably buy it at a pretty good price and do it that way. Companies that have that playbook have done extremely well. One that I'll just throw out as a great example of this because I did say insurance brokers is Arthur J. Gallagher, AJG. Companies like this, it is a very niche tool, and there are companies out there that can do it well. Whether or not $150 million drone company can do it is yet to be seen. But there are companies that have very good track records for it, and seeking out those companies can be good investments over the long term. Throwing the counter to the red flags we're looking at some of the things you can look for that can help out. But that's all the time that we have for today.

As always, people on the program may have interest in the stocks they talk about, and The Motley Fool may have formal recommendations for or against, so don't buy or sell stocks based solely on what you hear. All personal finance content follows Motley Fool editorial standards is not approved by advertisers. Advertisements are sponsored content and provide for informational purposes only. You see our full advertising disclosure, please check out our shown. Thanks to our producer, Dennis Golin, and the rest of The Motley Fool team for Matt, Jon, and myself. Thanks for listening, and we'll chat again soon.

Starting Monday, Apple customers can submit claims for the iPhone maker’s jaw-dropping $250 million settlement – snagging checks for as much as $95 over deceptive marketing tactics.

The claims window will remain open for three months, closing on Dec. 21, at which time any eligible claimants will forfeit their rights to the checks.

Customers who bought all iPhone 16 models, iPhone 15 and iPhone 15 Pro Max devices in the US between June 10, 2024, and March 29, 2025, are eligible to submit claims.

Apple customers can now submit claims for the company’s $250 million settlement. NurPhoto via Getty Images Eligible claimants should visit SmartphoneAISettlement.com.

Those who qualify for a settlement payout will receive at least $25 per device. Payouts could go up to $95 depending on other factors, including how many claims are filed, according to Clarkson Law Firm, which led the lawsuit against the company.

In May, Apple agreed to pay $250 million to settle claims it misled customers about its devices’ Siri capabilities – marking one of the largest-ever settlements from the iPhone maker.

The lawsuit alleged Apple touted soon-to-come Siri AI features at its annual conference in 2024 when it advertised the iPhone 16 – but years later, those capabilities still weren’t delivered.

Apple customers “would not have purchased the Eligible Devices or would have paid significantly less, had they known Enhanced Siri features were not available,” the court filing said. 

The claims window will remain open for three months, closing on Dec. 21. Getty Images Apple officially launched Siri AI this month.

In the meantime, Apple’s products “offered a significantly limited or entirely absent version of Apple Intelligence, misleading consumers about its actual utility and performance,” alleged the lawsuit, which was filed last year.

Google is taking another shot at the premium laptop market with its Googlebooks, priced at $899 and built around Gemini AI and with tighter integration with Android phones. Sameer Samat, president of the Android Ecosystem at Google, explains why the company combined elements of Android and ChromeOS for the new experience and how some of the new features are designed to challenge Apple and Microsoft in the AI PC race.

Apple shares are trading near all-time highs with earnings momentum building fast, so a disciplined monthly stake through 2030 could look very different depending on which of three very specific scenarios plays out.

Investing $500 a month in Apple (NASDAQ:AAPL | AAPL Price Prediction) from now through the end of 2030 is a plan that quietly compounds one of the world’s most durable cash-flow machines.

Shares recently settled at $336.13, up 23.98% year to date and 41.83% over the trailing year, with the stock trading near record highs, according to Morningstar. Since 2030 sits between the model’s one-year and five-year horizons, the projections here anchor to the five-year path so the numbers reflect what the engine actually produces.

Base Case Result for a $500 Monthly Stake If you contribute $500 a month from September 2026 through December 2030, you will have put in $25,500 across 51 monthly contributions. In the base case, that stream could grow to about $31,117.88, a total return on the invested amount of roughly 22.03%.

The base case sits on a modeled per-share price of $497.98 by December 20, 2030, implying a 9.03% annualized return over the five-year window. The model’s current recommendation is buy with confidence 0.9, and analyst consensus sits at a target of $328.22.

Bull, Base, and Bear Scenarios for 2030 Scenario 2030 Share Price Total Return on $25,500 Invested Ending Value of $500/Month Stake Bull $585.71 32.98% $33,909.97 Base $497.98 22.03% $31,117.88 Bear $356.28 2.91% $26,241.92 The five-year annualized returns behind those endpoints are 13.43% (bull), 9.03% (base), and 2.13% (bear). These figures reflect price appreciation only. They do not model dividend reinvestment, taxes, fees, or fractional-share timing, and the recurring-contribution math applies the modeled annualized rate to each monthly deposit.

Why the Base Case Looks Reachable Three ingredients support the base path. First, earnings momentum is real. Fiscal-year EPS estimates rise from an average of $8.8195 for the fiscal year ending September 2026 to $9.5815 for the following year, with year-over-year quarterly earnings growth already running at 28.7%. Diluted EPS in the most recent quarter came in at $2.02, up 29% year over year on $109.4 billion of revenue.

Second, the product engine is firing. iPhone revenue hit $54.3 billion, up 22% year over year on the iPhone 17 family, and Mac revenue grew 29%. Services set a June quarter record at $30.7 billion, with the paid-subscription base surpassing $1.5 billion. CEO Tim Cook said, “I’ve never been more confident that the best is yet to come.”

Third, analyst sentiment is constructive without being euphoric. Coverage skews 57% bullish and 11% bearish, with 19 buy and 6 strong buy ratings on file. 

Risks That Could Drag Toward the Bear Case The bear path just needs a few things to break the wrong way. Apple flagged severe supply constraints heading into the September quarter and described memory pricing as “a 100-year flood” with three DRAM suppliers dictating terms. The company has raised prices on iPad and Mac to offset it.

Foreign exchange is projected to shave about 2.5 percentage points off year-over-year growth. About two percentage points of gross margin and 11 cents of EPS came from one-time tariff refunds that will not recur at the same scale.

Regulatory friction adds another wrinkle. Siri AI is not launching everywhere, with EU restrictions and additional Chinese approvals still outstanding. Valuation offers little cushion: shares trade at a 35 forward P/E, so multiple compression alone could push the stock toward the bear endpoint of $356.28.

What This Means for the Stake Under the modeled scenarios, a $500 monthly commitment in Apple through 2030 lands somewhere between $26,241.92 and $33,909.97, with a base case near $31,117.88 on $25,500 contributed.

These are scenarios rather than guarantees, and future returns will hinge on iPhone cycles, Services growth, AI monetization, and how Apple absorbs its memory and tariff exposure.

Contact [email protected] for any questions or corrections.

Nine straight earnings beats, a $147 billion cash fortress, and a stock climbing past every analyst target sounds like a no-brainer buy, but one lurking risk could make today's price look very expensive very fast.

Hara Capital LLC bought a new position in Apple Inc. (NASDAQ:AAPL – Free Report) in the 2nd quarter, according to its most recent Form 13F filing with the SEC. The institutional investor bought 4,360 shares of the iPhone maker’s stock, valued at approximately $1,262,000.

Several other institutional investors also recently bought and sold shares of the stock. Fischer Financial Services Inc. bought a new stake in shares of Apple in the second quarter worth about $33,819,000. Ninepoint Partners LP purchased a new position in Apple during the second quarter worth $1,802,000. SGL Investment Advisors Inc. bought a new position in Apple during the 2nd quarter valued at about $11,731,000. Advisors Capital Management LLC bought a new stake in shares of Apple during the 2nd quarter worth approximately $304,485,000. Finally, Cannon Wealth Management Services LLC purchased a new stake in shares of Apple during the second quarter valued at $4,222,000. 67.73% of the stock is owned by hedge funds and other institutional investors.

Apple Price Performance Shares of AAPL stock opened at $336.13 on Monday. The company has a current ratio of 1.00, a quick ratio of 0.93 and a debt-to-equity ratio of 0.66. The stock has a 50 day moving average of $320.24 and a 200 day moving average of $294.90. Apple Inc. has a twelve month low of $240.21 and a twelve month high of $344.57. The stock has a market cap of $4.91 trillion, a P/E ratio of 38.55, a P/E/G ratio of 2.92 and a beta of 1.08.

Apple (NASDAQ:AAPL – Get Free Report) last announced its quarterly earnings results on Thursday, July 30th. The iPhone maker reported $2.02 earnings per share (EPS) for the quarter, topping analysts’ consensus estimates of $1.89 by $0.13. The firm had revenue of $109.42 billion for the quarter, compared to the consensus estimate of $109.04 billion. Apple had a net margin of 27.62% and a return on equity of 135.46%. The firm’s quarterly revenue was up 16.4% compared to the same quarter last year. During the same period in the prior year, the firm posted $1.57 earnings per share. As a group, sell-side analysts expect that Apple Inc. will post 8.74 EPS for the current year. Apple Announces Dividend The business also recently disclosed a quarterly dividend, which was paid on Thursday, August 13th. Shareholders of record on Monday, August 10th were issued a dividend of $0.27 per share. This represents a $1.08 annualized dividend and a yield of 0.3%. The ex-dividend date of this dividend was Monday, August 10th. Apple’s dividend payout ratio (DPR) is presently 12.39%.

Insiders Place Their Bets In related news, SVP Jennifer Newstead sold 1,439 shares of Apple stock in a transaction dated Tuesday, September 1st. The stock was sold at an average price of $317.01, for a total value of $456,177.39. Following the sale, the senior vice president directly owned 35,790 shares in the company, valued at approximately $11,345,787.90. The trade was a 3.87% decrease in their position. The transaction was disclosed in a filing with the SEC, which is accessible through this hyperlink. Over the last 90 days, insiders have sold 8,632 shares of company stock valued at $2,719,955. Company insiders own 0.06% of the company’s stock.

Analyst Ratings Changes Several research analysts recently issued reports on AAPL shares. Argus increased their price objective on Apple from $325.00 to $375.00 in a research note on Monday, June 8th. Royal Bank Of Canada set a $365.00 price target on Apple in a research report on Wednesday, July 15th. Morgan Stanley reiterated an “overweight” rating and issued a $360.00 target price on shares of Apple in a research note on Wednesday, September 2nd. CICC Research lifted their price objective on shares of Apple from $310.00 to $340.00 and gave the stock an “outperform” rating in a research note on Tuesday, August 4th. Finally, Deutsche Bank Aktiengesellschaft lowered shares of Apple from a “buy” rating to a “hold” rating in a report on Monday, August 17th. One analyst has rated the stock with a Strong Buy rating, twenty-six have issued a Buy rating, thirteen have assigned a Hold rating and two have assigned a Sell rating to the stock. Based on data from MarketBeat.com, Apple presently has a consensus rating of “Moderate Buy” and a consensus target price of $340.14.

Get Our Latest Stock Report on Apple

Key Headlines Impacting Apple Here are the key news stories impacting Apple this week:

Positive Sentiment: Evercore ISI raised its Apple price target to $380 from $365 and maintained an outperform view. A survey of roughly 4,000 consumers indicated a potentially stronger-than-expected iPhone upgrade cycle and a higher average selling price. iPhone 18 Pro Hits Stores Today Positive Sentiment: iPhone 18 Pro sales are supported by carrier trade-in promotions. Bank of America said incentives can offset the $100 price increase, reducing the risk that higher prices will weaken demand. Apple’s iPhone 18 Lineup Keeps Bank of America Bullish Positive Sentiment: Apple’s ecosystem is gaining additional reach. General Motors plans to restore Apple CarPlay after consumer backlash, while Apple is reportedly preparing an Apple Pay launch in India with Axis Bank. These developments could support services engagement and ecosystem adoption. GM Is Re-downloading Apple CarPlay Neutral Sentiment: Initial iPhone 18 Pro demand indicators are mixed. Quick-commerce shortages in India suggest strong localized demand, but UBS cited muted wait times in several major markets. Investors are also assessing whether customers may delay purchases for Apple’s roughly $1,999 foldable iPhone Duo. Apple iPhone 18 Seeing Muted Initial Wait Times Negative Sentiment: Risks include premium pricing, valuation and regulatory pressure. Analysts warn that expensive devices could limit adoption in price-sensitive markets such as India. More than 1,600 Italian Apple store employees also struck on launch day, while Apple continues to challenge a potential UK encryption backdoor order and faces European legal scrutiny. Italian Apple Store Employees Strike Apple Profile (Free Report)

Apple Inc is a technology company that designs, develops and markets consumer electronics, software and digital services. Its principal products include the iPhone, Mac computers, iPad tablets, Apple Watch, AirPods and other accessories. The company also develops operating systems and applications that support its hardware products.

Apple’s services business includes the App Store, Apple Music, Apple TV, Apple Arcade, Apple Fitness+, Apple News+, Apple Pay and iCloud. These services provide digital content, payments, cloud storage and subscription offerings across the company’s ecosystem of devices.

Founded in 1976, Apple is headquartered in Cupertino, California, and serves consumers, businesses, educational institutions and government customers worldwide.

Featured Stories Five stocks we like better than Apple NVIDIA Just Named AI’s Next Bottleneck—And These 3 Stocks Sit Right In It Gold Has Gone Sideways, But These 3 Stocks Haven’t The AI Bottleneck Is Not Chips Anymore and 3 Pipeline Stocks Are Cashing In These 3 Stocks Under $20 Have Wall Street Looking Past the Share Price Want to see what other hedge funds are holding AAPL? Visit HoldingsChannel.com to get the latest 13F filings and insider trades for Apple Inc. (NASDAQ:AAPL – Free Report).

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Puzo Michael J purchased a new position in Apple Inc. (NASDAQ:AAPL – Free Report) during the second quarter, according to its most recent disclosure with the Securities and Exchange Commission. The fund purchased 70,293 shares of the iPhone maker’s stock, valued at approximately $20,340,000. Apple accounts for about 5.2% of Puzo Michael J’s investment portfolio, making the stock its 4th largest position.

Several other hedge funds also recently made changes to their positions in the company. NWK Group Inc. purchased a new position in Apple during the 2nd quarter valued at $16,667,000. Quartz Partners LLC purchased a new stake in shares of Apple in the 2nd quarter worth about $8,549,000. Live Oak Investment Partners bought a new stake in shares of Apple during the 2nd quarter valued at about $1,577,000. Frazier Financial Advisors LLC bought a new stake in shares of Apple during the 2nd quarter valued at about $3,546,000. Finally, Bell & Brown Wealth Advisors LLC purchased a new position in shares of Apple during the second quarter valued at about $17,977,000. 67.73% of the stock is owned by hedge funds and other institutional investors.

Insider Activity at Apple In other news, SVP Jennifer Newstead sold 1,439 shares of Apple stock in a transaction that occurred on Tuesday, September 1st. The stock was sold at an average price of $317.01, for a total value of $456,177.39. Following the completion of the transaction, the senior vice president owned 35,790 shares in the company, valued at approximately $11,345,787.90. The trade was a 3.87% decrease in their position. The sale was disclosed in a document filed with the Securities & Exchange Commission, which can be accessed through the SEC website. Over the last ninety days, insiders have sold 8,632 shares of company stock valued at $2,719,955. 0.06% of the stock is currently owned by company insiders.

Apple Stock Performance NASDAQ:AAPL opened at $336.13 on Monday. The stock has a 50-day simple moving average of $320.24 and a two-hundred day simple moving average of $294.90. The firm has a market capitalization of $4.91 trillion, a PE ratio of 38.55, a P/E/G ratio of 2.92 and a beta of 1.08. Apple Inc. has a 52-week low of $240.21 and a 52-week high of $344.57. The company has a debt-to-equity ratio of 0.66, a quick ratio of 0.93 and a current ratio of 1.00. Apple (NASDAQ:AAPL – Get Free Report) last announced its quarterly earnings data on Thursday, July 30th. The iPhone maker reported $2.02 EPS for the quarter, beating the consensus estimate of $1.89 by $0.13. The business had revenue of $109.42 billion for the quarter, compared to the consensus estimate of $109.04 billion. Apple had a return on equity of 135.46% and a net margin of 27.62%.The business’s revenue was up 16.4% on a year-over-year basis. During the same period in the previous year, the business earned $1.57 earnings per share. Analysts forecast that Apple Inc. will post 8.74 EPS for the current year.

Apple Announces Dividend The firm also recently declared a quarterly dividend, which was paid on Thursday, August 13th. Investors of record on Monday, August 10th were paid a dividend of $0.27 per share. The ex-dividend date of this dividend was Monday, August 10th. This represents a $1.08 dividend on an annualized basis and a yield of 0.3%. Apple’s dividend payout ratio is presently 12.39%.

Key Headlines Impacting Apple Here are the key news stories impacting Apple this week:

Positive Sentiment: Evercore ISI raised its Apple price target to $380 from $365 and maintained an outperform view. A survey of roughly 4,000 consumers indicated a potentially stronger-than-expected iPhone upgrade cycle and a higher average selling price. iPhone 18 Pro Hits Stores Today Positive Sentiment: iPhone 18 Pro sales are supported by carrier trade-in promotions. Bank of America said incentives can offset the $100 price increase, reducing the risk that higher prices will weaken demand. Apple’s iPhone 18 Lineup Keeps Bank of America Bullish Positive Sentiment: Apple’s ecosystem is gaining additional reach. General Motors plans to restore Apple CarPlay after consumer backlash, while Apple is reportedly preparing an Apple Pay launch in India with Axis Bank. These developments could support services engagement and ecosystem adoption. GM Is Re-downloading Apple CarPlay Neutral Sentiment: Initial iPhone 18 Pro demand indicators are mixed. Quick-commerce shortages in India suggest strong localized demand, but UBS cited muted wait times in several major markets. Investors are also assessing whether customers may delay purchases for Apple’s roughly $1,999 foldable iPhone Duo. Apple iPhone 18 Seeing Muted Initial Wait Times Negative Sentiment: Risks include premium pricing, valuation and regulatory pressure. Analysts warn that expensive devices could limit adoption in price-sensitive markets such as India. More than 1,600 Italian Apple store employees also struck on launch day, while Apple continues to challenge a potential UK encryption backdoor order and faces European legal scrutiny. Italian Apple Store Employees Strike Analyst Ratings Changes AAPL has been the topic of several research reports. Deutsche Bank Aktiengesellschaft cut Apple from a “buy” rating to a “hold” rating in a research report on Monday, August 17th. Arete Research upped their price target on Apple from $305.00 to $335.00 and gave the stock a “buy” rating in a research note on Wednesday, June 24th. TD Cowen reissued a “buy” rating and set a $400.00 price objective on shares of Apple in a research report on Thursday, September 10th. Daiwa Securities Group raised their price objective on Apple from $325.00 to $335.00 and gave the company an “outperform” rating in a research report on Tuesday, August 11th. Finally, DZ Bank cut shares of Apple from a “buy” rating to a “hold” rating and set a $310.00 target price on the stock. in a report on Tuesday, August 4th. One equities research analyst has rated the stock with a Strong Buy rating, twenty-six have assigned a Buy rating, thirteen have assigned a Hold rating and two have assigned a Sell rating to the company. Based on data from MarketBeat, the stock currently has an average rating of “Moderate Buy” and an average target price of $340.14.

Read Our Latest Stock Analysis on Apple

Apple Profile (Free Report)

Apple Inc is a technology company that designs, develops and markets consumer electronics, software and digital services. Its principal products include the iPhone, Mac computers, iPad tablets, Apple Watch, AirPods and other accessories. The company also develops operating systems and applications that support its hardware products.

Apple’s services business includes the App Store, Apple Music, Apple TV, Apple Arcade, Apple Fitness+, Apple News+, Apple Pay and iCloud. These services provide digital content, payments, cloud storage and subscription offerings across the company’s ecosystem of devices.

Founded in 1976, Apple is headquartered in Cupertino, California, and serves consumers, businesses, educational institutions and government customers worldwide.

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Pasadena Private Wealth LLC acquired a new position in Apple Inc. (NASDAQ:AAPL – Free Report) in the second quarter, according to its most recent filing with the Securities and Exchange Commission (SEC). The firm acquired 70,394 shares of the iPhone maker’s stock, valued at approximately $20,369,000. Apple accounts for approximately 2.6% of Pasadena Private Wealth LLC’s investment portfolio, making the stock its 10th biggest position.

Other institutional investors and hedge funds have also recently added to or reduced their stakes in the company. Deutsche Bank AG acquired a new position in Apple during the second quarter valued at approximately $13,658,359,000. Mitsubishi UFJ Asset Management Co. Ltd. bought a new stake in shares of Apple in the 2nd quarter valued at $10,588,946,000. Vanguard Group Inc. raised its stake in Apple by 1.9% during the 4th quarter. Vanguard Group Inc. now owns 1,426,283,914 shares of the iPhone maker’s stock worth $387,749,545,000 after buying an additional 26,856,752 shares during the period. Diamant Asset Management Inc. grew its stake in Apple by 24,974.3% in the first quarter. Diamant Asset Management Inc. now owns 26,614,323 shares of the iPhone maker’s stock valued at $6,754,449,000 after acquiring an additional 26,508,181 shares during the period. Finally, Amundi increased its holdings in shares of Apple by 23.2% in the first quarter. Amundi now owns 73,082,616 shares of the iPhone maker’s stock worth $18,547,637,000 after acquiring an additional 13,780,080 shares in the last quarter. 67.73% of the stock is owned by institutional investors.

Insiders Place Their Bets In related news, SVP Jennifer Newstead sold 1,439 shares of the company’s stock in a transaction that occurred on Tuesday, September 1st. The shares were sold at an average price of $317.01, for a total value of $456,177.39. Following the transaction, the senior vice president directly owned 35,790 shares in the company, valued at approximately $11,345,787.90. This represents a 3.87% decrease in their ownership of the stock. The transaction was disclosed in a document filed with the Securities & Exchange Commission, which is accessible through the SEC website. In the last ninety days, insiders have sold 8,632 shares of company stock valued at $2,719,955. 0.06% of the stock is currently owned by insiders.

Wall Street Analyst Weigh In A number of brokerages have recently commented on AAPL. Weiss Ratings lowered shares of Apple from a “buy (b)” rating to a “buy (b-)” rating in a research report on Friday. HSBC reaffirmed a “buy” rating and issued a $366.00 target price on shares of Apple in a research report on Tuesday, September 8th. Loop Capital set a $380.00 price target on Apple in a research note on Friday. Argus upped their price objective on Apple from $325.00 to $375.00 in a report on Monday, June 8th. Finally, Evercore set a $380.00 price objective on Apple and gave the stock an “outperform” rating in a research report on Friday. One investment analyst has rated the stock with a Strong Buy rating, twenty-six have given a Buy rating, thirteen have issued a Hold rating and two have issued a Sell rating to the company. Based on data from MarketBeat, Apple currently has an average rating of “Moderate Buy” and an average price target of $340.14. Check Out Our Latest Report on Apple

Apple News Roundup Here are the key news stories impacting Apple this week:

Positive Sentiment: Evercore ISI raised its Apple price target to $380 from $365 and maintained an outperform view. A survey of roughly 4,000 consumers indicated a potentially stronger-than-expected iPhone upgrade cycle and a higher average selling price. iPhone 18 Pro Hits Stores Today Positive Sentiment: iPhone 18 Pro sales are supported by carrier trade-in promotions. Bank of America said incentives can offset the $100 price increase, reducing the risk that higher prices will weaken demand. Apple’s iPhone 18 Lineup Keeps Bank of America Bullish Positive Sentiment: Apple’s ecosystem is gaining additional reach. General Motors plans to restore Apple CarPlay after consumer backlash, while Apple is reportedly preparing an Apple Pay launch in India with Axis Bank. These developments could support services engagement and ecosystem adoption. GM Is Re-downloading Apple CarPlay Neutral Sentiment: Initial iPhone 18 Pro demand indicators are mixed. Quick-commerce shortages in India suggest strong localized demand, but UBS cited muted wait times in several major markets. Investors are also assessing whether customers may delay purchases for Apple’s roughly $1,999 foldable iPhone Duo. Apple iPhone 18 Seeing Muted Initial Wait Times Negative Sentiment: Risks include premium pricing, valuation and regulatory pressure. Analysts warn that expensive devices could limit adoption in price-sensitive markets such as India. More than 1,600 Italian Apple store employees also struck on launch day, while Apple continues to challenge a potential UK encryption backdoor order and faces European legal scrutiny. Italian Apple Store Employees Strike Apple Stock Performance Shares of NASDAQ AAPL opened at $336.13 on Monday. The firm has a 50 day moving average price of $320.24 and a two-hundred day moving average price of $294.90. The stock has a market cap of $4.91 trillion, a P/E ratio of 38.55, a price-to-earnings-growth ratio of 2.92 and a beta of 1.08. Apple Inc. has a 52-week low of $240.21 and a 52-week high of $344.57. The company has a debt-to-equity ratio of 0.66, a quick ratio of 0.93 and a current ratio of 1.00.

Apple (NASDAQ:AAPL – Get Free Report) last posted its quarterly earnings data on Thursday, July 30th. The iPhone maker reported $2.02 earnings per share for the quarter, topping the consensus estimate of $1.89 by $0.13. Apple had a net margin of 27.62% and a return on equity of 135.46%. The company had revenue of $109.42 billion during the quarter, compared to analysts’ expectations of $109.04 billion. During the same period in the prior year, the company posted $1.57 earnings per share. Apple’s revenue for the quarter was up 16.4% compared to the same quarter last year. As a group, equities analysts forecast that Apple Inc. will post 8.74 EPS for the current year.

Apple Dividend Announcement The company also recently announced a quarterly dividend, which was paid on Thursday, August 13th. Shareholders of record on Monday, August 10th were given a $0.27 dividend. This represents a $1.08 dividend on an annualized basis and a yield of 0.3%. The ex-dividend date of this dividend was Monday, August 10th. Apple’s dividend payout ratio (DPR) is currently 12.39%.

Apple Company Profile (Free Report)

Apple Inc is a technology company that designs, develops and markets consumer electronics, software and digital services. Its principal products include the iPhone, Mac computers, iPad tablets, Apple Watch, AirPods and other accessories. The company also develops operating systems and applications that support its hardware products.

Apple’s services business includes the App Store, Apple Music, Apple TV, Apple Arcade, Apple Fitness+, Apple News+, Apple Pay and iCloud. These services provide digital content, payments, cloud storage and subscription offerings across the company’s ecosystem of devices.

Founded in 1976, Apple is headquartered in Cupertino, California, and serves consumers, businesses, educational institutions and government customers worldwide.

Featured Articles Five stocks we like better than Apple NVIDIA Just Named AI’s Next Bottleneck—And These 3 Stocks Sit Right In It Gold Has Gone Sideways, But These 3 Stocks Haven’t The AI Bottleneck Is Not Chips Anymore and 3 Pipeline Stocks Are Cashing In These 3 Stocks Under $20 Have Wall Street Looking Past the Share Price

Receive News & Ratings for Apple Daily - Enter your email address below to receive a concise daily summary of the latest news and analysts' ratings for Apple and related companies with MarketBeat.com's FREE daily email newsletter.